Lake District World Heritage Bid lakesworldheritage.co.uk #lakedistrictbid

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1 Lake District World Heritage Bid 2017 lakesworldheritage.co.uk #lakedistrictbid

2 It s one of the best parts of the world. We shouldn t take it for granted. Nigel Wilkinson, Local businessman and resident

3 Why is the Lake District special?

4 IDENTITY Dramatic panoramas, valleys, mountains and lakes and more than 1,000 years of farming and industry shape a unique place, captivating people for generations.

5 INSPIRATION The Lake District inspired Picturesque and Romantic thought and millions continue to seek out its serene wonders.

6 CONSERVATION The birth of conservation: the Lake District remains at the forefront of environmental issues globally.

7 IDENTITY INSPIRATION CONSERVATION

8 OUV attributes in the Coniston Valley

9 Photo: John Hodgson Ullswater from Gowbarrow Hill

10 Photo: Si Homfray Windermere from the south

11 The Lake District UNESCO World Heritage Bid In 2017 the Lake District will be bidding for World Heritage Site status, positioning us alongside destinations such as the Taj Mahal, the Tower of London and the Great Barrier Reef under the category Cultural Landscape.

12 What is a World Heritage site? Places or buildings of global importance World Heritage sites are inscribed under the UNESCO Operational Guidelines for the Implementation of the World Heritage Convention. Sites must demonstrate Outstanding Universal Value (OUV) Cultural landscapes category agreed in there are now 85 WHS cultural landscapes

13 What is a Cultural landscape? Cultural landscapes are cultural properties and represent the combined works of nature and of man

14 WHO S SUPPORTING THE BID? Action with Communities in Cumbria Allerdale Borough Council Barrow Borough Council Brantwood Carlisle City Council Copeland Borough Council Country Land and Business Association Cumbria Association of Local Councils Cumbria County Council Cumbria Local Nature Partnership Cumbria Rural Enterprise Agency Cumbria Tourism Cumbria Wildlife Trust Defra Eden District Council Environment Agency Fells and Dales Leader+ Forestry Commission Friends of the Lake District Herdy Herdwick Sheep Breeders Association Historic England (formerly English Heritage) International Council on Monuments and Sites (ICOMOS) UK Invest in Cumbria James Rebanks Farmer and Author Lake District Local Access Forum Lake District National Park Authority Lake District National Park Partnership s Business Task Force Lakeland Arts Trust Lancaster University Local Enterprise Partnership, Cumbria National Farmers Union National Trust Natural England Nurture Lakeland Royal Society for the Protection of Birds South Lakeland District Council South Lakes Development Trust United Utilities University of Cumbria Wordsworth Trust World Commission on Protected Areas UK

15 HERDY Herdy is the lovable, responsible brand from the English Lake District that creates gift, homeware and accessories that are made to make you smile. As the lead commercial collaboration partner a unique united by herdy special purpose brand marque has been created and licensed for the bid campaign representing the three themes of identity, community and conservation. The warm and friendly face of Herdy will now be used to encourage visitors, residents and everyone who loves the Lake District to unite in their pride and back the bid.

16 Timeline In 2017 the Lake District National Park will apply to become a UNESCO World Heritage Site. This is the timeline for our activities in the lead-up to our bid and 1989 The Lake District s bid started with it s first nominations 1992 The Cultural Landscape category is introduced JAN 2014 The Government names the Lake District as the 2016 UK nomination MAY 2015 Partnership and Authority meetings officially endorse the dossier 1 FEB 2016 The nomination dossier is finalised and submitted to UNESCO 1 MAR 2016 UNESCO confirms application is accepted for evaluation SEPTEMBER 2016 UNESCO evaluation mission to the Lake District 31 JUL 2017 Decision made by UNESCO World Heritage Committee

17 How will it benefit us? CIVIC PRIDE COMMUNITY INVESTMENT

18 The farming community? The overall objective is to maintain the essential nature of the traditional rural farming landscape as a working system. Change is permissible, for the landscape has evolved and will continue to do so if it is to survive (UNESCO) A tool for arguing for agri-environment grant against a background of CAP reform and diminishing resources? A stronger marketing tool?...but it s what we make of it

19 The business community? Industry, farming and businesses are entwined in the World Heritage story. Just one percent increase in cultural visitors could boost our economy by 20 million The World Heritage brand will have an international profile, helping to attract and retain talent, and draw in investment. World Heritage status will offer the chance to develop new products and services reaching new markets...but it s what we make of it

20 Visitors Having an internationally recognised World Heritage Site on their doorstep will create a sense of pride amongst UK visitors. Global recognition will make visitor information even more accessible in the UK and internationally. Potential for increased offer from leisure and hospitality providers who are using the World Heritage status in their marketing. Economic boost in the area will lead to improved infrastructure and travel in the area....but it s what we make of it

21 10 Reasons Leaflet The 10 Reasons leaflet presents 10 important qualities of the Lake District which contribute to the case for World Heritage. Information is presented in an easy to digest concertina format. Reasons why the Lake District is an evolving masterpiece Conservation The recognition and appreciation of the spectacular beauty of the Lake District by visitors in the 18th century soon led to the desire to protect the area. As a result, The Lake District became the birthplace of a landscape conservation movement which has had global influence and includes the origins of the National Trust. Landscape The Lake District has been modified by people for thousands of years. It is a fantastic example of a cultural landscape in which nature has been modified by farming and industry to produce a landscape of spectacular beauty. Complex Geology During the last Ice Age the Lake District was shaped by glaciers which carved U-shaped valleys, some of which filled up with water to form lakes. The valleys radiate out from the centre of the Lake District like the spokes of a wheel, reflecting the movement of the glaciers. The rocks of the Lake District are varied and reflect many geological periods. Archaeology Humans have lived in the Lake District for more than 10,000 years. The archaeological traces of this long period include Neolithic stone circles and rock art, Bronze and Iron Age settlements, Roman roads and forts, mediaeval pele towers and monasteries, and the remains of past industries.

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23 The Lake District World Heritage Bid SHOW YOUR SUPPORT BACK THE BID AT LAKESWORLDHERITAGE.CO.UK SHARE YOUR LAKE DISTRICT PHOTOS AND VIDEO ON SOCIAL MEDIA USING #LAKEDISTRICTBID COME AND SEE US AT ONE OF OUR EVENTS BE INSPIRED BY THE VIDEOS ON THE LAKESWH YOUTUBE CHANNEL lakesworldheritage.co.uk #lakedistrictbid