THIS IS WHERE IT STARTS

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Jody Clarke
5 years ago
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1 THIS IS WHERE IT STARTS THIS IS COPENHAGEN. 5 STRATEGIC STORIES

2 THIS IS COPENHAGEN Danes are said to be the happiest people in the world, and Copenhagen the world s most liveable city. Why? Because every bit of Copenhagen is designed for life, from the buildings and architecture, the food and the water, the many bikes and the intelligent infrastructure to free education, free health care, and a society firmly focused on the life balance between work and play. Copenhagen is a pocket-sized fairy tale and at the same time, a buzzing and innovative hub of ideas. Copenhagen is a city large enough for every kind of life philosophy, but small enough to bicycle from one end to the other in twenty minutes. It is all there, the urban pulse in the cobbled streets, the castles and bell towers, the artists, makers and the green grass, the mothers, babies and their strollers, the hipsters and their dreams, the prince and the queen. The Copenhageners excel in combining simple and sustainable solutions with a casually sophisticated lifestyle. A lifestyle based on tradition, history and culture, yet constantly moving forward, giving Copenhagen a unique blend between the harmonies of old world charm and the progressive beat of a truly cosmopolitan city. This is Copenhagen - a city for life

3 DESIGN & ARCHITECTURE Functional. Edgy. Timeless. Minimalistic. Quality. Danish design, whether it is furniture or clothing, is known all over the world for its clean, simple lines, great materials and classic creations that never go out of style. On a larger scale, the recent architectural boom in Copenhagen is inspired by light, water, open spaces and sustainability, a philosophy now travelling the world with some of Copenhagen's finest architects.

THE DANISH CUISINE Seasonal ingredients. Organic. Innovative. These are just some of the words describing the Danish and New Nordic cuisine today.

4 THE DANISH CUISINE Seasonal ingredients. Organic. Innovative. These are just some of the words describing the Danish and New Nordic cuisine today. In the past, Danish food was not on anybody's lips, and certainly no one would travel to eat it. This has changed drastically with the opening of the world's best restaurant, noma, in Copenhagen and the Manifesto for the New Nordic Kitchen. Nowadays, Copenhagen is one of the leading gastronomic destinations in the world. Dig in!

5 SUSTAINABLE COPENHAGEN Copenhagen is truly a green city surrounded by water and parks, with climatefriendly citizens to match. Copenhageners excel in combining sustainable solutions with growth and a high quality of life. In fact, Copenhagen was European Green Capital during The ambitious green profile of the city has a clear goal: The City of Copenhagen aims to become the world's first CO2 neutral capital by Experience it for yourself. Swim in the clean waters of the city s harbour baths, stay in a sustainable hotel, eat organic, and ride the electric city bikes around the old maritime city.

A POCKET-SIZED FAIRY TALE From vile Vikings to ancient castles and palaces inhabited by real princes and princesses, cobblestone narrow streets, old timbered houses and a certain sculpture of a

6 A POCKET-SIZED FAIRY TALE From vile Vikings to ancient castles and palaces inhabited by real princes and princesses, cobblestone narrow streets, old timbered houses and a certain sculpture of a little mermaid. Copenhagen is a modern day fairy tale with a happy ending. Copenhagen oozes of history and effortlessly combines old and new, preserving its 1,000-year history yet always looking to the future with open arms, hearts and minds.

CAPITAL OF DIVERSITY Love of freedom. Freedom to love. That was the slogan during World Outgames 2009 in Copenhagen, and it has never rung truer in Copenhagen than today.

7 CAPITAL OF DIVERSITY Love of freedom. Freedom to love. That was the slogan during World Outgames 2009 in Copenhagen, and it has never rung truer in Copenhagen than today. Copenhageners are open-minded, relaxed and tolerant people, and the capital city has long been a playground for both gay Danes and visitors. As the worlds first country to legalize same sex marriage,, Denmark and Copenhagen have been in the frontline for diversity for years. Here you can be free, open, flamboyant - and most of all yourself.

8 DESIGN & ARCHITECTURE. A POCKET-SIZED FAIRY TALE. THIS IS COPENHAGEN The starting point, and the main story that sets the overall tone through our websites, editorials and printed materials. CAPITAL OF DIVERSITY THE DANISH CUISINE SUSTAINABLE COPENHAGEN

BEIJING DESIGN WEEK 2018 COPENHAGEN GUEST CITY PRESENTS BEIJING DESIGN WEEK 2018 LIVING IS GIVING COPENHAGEN GUEST CITY

BEIJING DESIGN WEEK 2018 COPENHAGEN GUEST CITY PRESENTS BEIJING DESIGN WEEK 2018 LIVING IS GIVING COPENHAGEN GUEST CITY 1 JOIN BEIJING DESIGN WEEK Confederation of Danish Industry, the Royal Danish Embassy