Sustainable tourism on the new urban agenda: the importance of city hospitality

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1 Sustainable tourism on the new urban agenda: the importance of city hospitality Dr. Ko KOENS HABITAT III, Quito

2 Ko KOENS (PhD) Active (applied) researcher Associate Professor NHTV Breda University Research Associate University of Johannesburg Centre of Expertise Leisure Tourism & Hospitality (CELTH)

3 The New Urban Agenda What is the role of tourism in the New Urban Agenda?

4 Tourism important source of employment and income for cities Tourist numbers are set to increase further Cities are dynamic and relatively resilient

5 Urban tourism is not a panacea Management requires careful planning and attention Increasing pressure on local communities, culture, heritage and the environment

6 What we see in the media

7 What we see on the streets

8

9 !$%%$ Tourists

10

11 Issues in tourism are strongly related to the issues in cities as a whole

12 The New Urban Agenda will adopt a sustainable and participatory people-centered approach with inclusive economic growth, social and cultural development the New Urban Agenda is universal in scope, participatory, and peoplecentered, protects planet, and has a long-term vision New Urban Agenda Draft Document 10 September 2016

13 Integrated perspective with shared guiding principles regarding destination competitiveness and quality of life City-wide and fitting with situational conditions Contributes to long-term benefits of all stakeholders tourists, businesses and citizens Paskaleva-Shapira, K.A., New paradigms in city tourism management: Redefining destination promotion. Journal of Travel Research 46,

14 Medellin

15 Liverpool

16 Amsterdam Amserdam

17 It is not about developing tourism, it is about developing the city as a whole Social inclusion and participatory action is key: the guest as a partner, emotionally linked to the values, the experiences and the feelings staged by a city or the place Bordas, E., City Tourism Marketing: Seven Marketing Myths, in: New Paradigms in City Tourism Management. Presented at the New Paradigms in City Tourism Management, Istandbul.

18

19 Hoorn

20 Successful tourism needs a successful destination; having successful tourism makes a destination more interesting to live Bornhorst, T., Brent Ritchie, J.R., Sheehan, L., Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders perspectives.

21 Tourism in the New Urban Agenda Economic pillar of the city Support to employment Support of quality of life Support of general image Support for new investments Support for revitalisation Support for sustainability

22

23 Visitors as temporary residents of a city Residents (and local industry) as guests of the city need for reciprocity between hosts and guests, for mutual respect, for give and take on both sides, and for long-term relationships between the visitors and the visited Palacios, C.M., Volunteer tourism, development and education in a postcolonial world: Conceiving global connections beyond aid. Journal of Sustainable Tourism 18,

24 1. Spreading visitors around the city and beyond 2. Time-based rerouting 3. Regulation 4. Creating itineraries 5. Visitor segmentation 6. Make residents benefit from visitor economy 7. Create city experiences that provide benefits both too visitors and local residents 8. Communicating with and involving local stakeholders 9. Communicating with / involving visitors 10. Improve city infrastructure and facilities Koens, K. & Postma, A. (in press) Managing visitor pressure in cities

25 Although technology and tools may help, solutions require change of social behavior Focus on host-guest relations and mutually beneficial experiences Melissen, F., Sustainable hospitality: a meaningful notion? Journal of Sustainable Tourism 21,

26 The City Citizens Companies Tourists design and stage experiences, which influence other experiences, that support sustainable development of the city. Melissen, F., Rest, J.-P. van der, Josephi, S., Blomme, R., Hospitality Experience.

27 Guga S Thebe, Cape Town, South Africa

28 Tourism in the New Urban Agenda Concepts and experiences developed in tourism and hospitality increasingly important for future development of city as a whole

29 Thank you Cities have the capability of providing something for everybody, only because, and only when, they are created by everybody. Ko KOENS Jane Jacobs, 1968, The Death and Life of Great American Cities

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