Cultural Heritage Tourism What How Why. Nancy B. Kramer Program Coordinator Northwest Colorado Heritage
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1 Cultural Heritage Tourism What How Why Nancy B. Kramer Program Coordinator Northwest Colorado Heritage
2 What?
3 What Is It - I Travel With a Purpose! Cultural heritage tourism is traveling to experience the places and activities that authentically represent the stories and people of the past and present. It includes historic, cultural and natural resources.
4 What Is It II Cultural Heritage Tourism is about more than tourism; it is a collective and regional insight directed toward the goal of discovering how to preserve a sense of past and place while balancing change and promoting sustainability in communities and in the landscape. Jeff Devere NWCCHT Steering Committee
5 How?
6 Five Counties and Seventeen Communities Colorado Tourism Initiative c3 Mission: Through collaboration, interpret the vast heritage of Northwest Colorado and impart the legacy and stories of the region and its communities in order to generate economic vitality. Vision: Leading Resource for Cultural Heritage in Northwest Colorado! Core Values: Respect Integrity Inclusive
7 Strategic Areas and Goals Convene Assess Plan Advocate Share Planning: Review and update Interpretive Master Plan Product Development: Design and produce educational and promotional materials that are your engaging and impactful Education: Develop and support projects relevant to Colorado History Curriculum Product Development: Design and produce educational and promotional materials that are engaging and impactful. Marketing and Public Relations: Develop annual multifaceted cooperative marketing and promotion plan that maximizes equitable return on investment for the diverse communities and partnerships of the region. Special Projects: Develop criteria matrix to evaluate proposed projects for authenticity, fiscal capacity and impact.
8 Partners One Can Not Go It Alone Museums Destination Marketing Orgs Chambers Historic Preservation Lodging Tax Entities County Governments Municipal Governments Community Planning Main Street Programs Creative Districts Economic Development Forest Service BLM State Agencies: History Colorado & CTO Individuals/Advocates ETC!
9 Asset Inventorying Asset Quality Standards Significance Authenticity Interpretation Protection Accessibility visitor readiness
10 Types of Heritage Attraction Historic Structure/Site Historic District Cultural Landscape Interpretive center Heritage Museum Heritage events/festivals Types of Cultural Attractions Art Galleries Art center Art Fair/Festivals Live Music/Venue Theaters
11 Interpretive Theme Development Program and Project Development Beyond a Brochure! Boundless Landscapes & Spirited People Forces of nature and Ways of Life Continuing Ways of Life
12 Agritourism Where Does it Fit? Agritourism Activities, events and services related to agriculture that take place on or off the farm or ranch, and that connect consumers with the heritage, natural resource or culinary experience they value.
13 Cultivating the Torchbearers
14 CURRENT TOOL BOX GATEWAY SIGNS MUSEUM MAP SHORT VIDEOS DAY TRIP ITINERARIES REGIONAL BROCHURE COMMUNITY CARDS TECHNICAL ASSISTANCE - YEHS 501c3 COMUNITY DEVELOMENT-YAMPA Sign Plan DOLA and CU Denver HISOTRIC PRESERVATION ADVOCACY AND TECHNICAL ASSISTANCE Canyon Creek School House AKA Little Red School House SITE SPECIFIC INTERPRETIVE SIGNS COOPERATIVE MARKETING/BRANDING NEWS FROM THE FAR CORNER 3 RD ANNUAL NWCCHP SUMMIT APRIL 19-20, 2017 CARBONDALE, COLORADO
15 Community Identity
16 Cooperative Marketing and Branding All Inclusive
17 Community Gateway Signs
18 Site specific Interpretive Signs Steamboat Barn and Yock Cabin
19 Town of Yampa - Royal Hotel - lost to fire 2015
20 Why?
21 Why Do We Do What We Do? Cultural Heritage Tourism and Related community Development Projects as Economic Development tools Preserve Cultural, Historic Assets and Stories of Individual Communities and Region Leverage Historic Preservations Efforts Beyond Built environment. Develop Partnerships for Regional Leadership and Funding; Building Regional Collaboration and Capacity that will Result in Equitable Economic Return.
22 Leisure Travel Mandala Research 2013 Awareness of Cultural Heritage up (30% 44%) from 2009 to 2013 Leisure Travelers (171 million) -71% of adult US population CHT Retained growth During Period CHT Spending per trip 25% - $1,319 from $994(2009) CHT trips 25% in 2013 Colorado #10 for CHT CTO Cultural Heritage Engagement - 10%
23
24
25 Journey Forward 2017/18 3 rd Annual NWCCHP Summit April 19&20 Carbondale Colorado Strategic Plan Update Complete Design and Installation of all 17 Community Gateway Signs Examine Role in Flat Top Scenic Byway Organization Revitalization Northwest Colorado Cultural Heritage Regional Atlas & Train the Trainers Resource Continue Day Trip Itineraries Development/Museum Mapping Regional Mobile App 200 pages with geo-fencing 6 I Phone Videos and Podcast Sets Develop Partnership to Initiate Energy Trail Master Plan
26 Journey Forward BHAGs Regional Cultural Trust WHY? Sustainable Interpretive Programming, Asset Preservation and Maintain Visitor Readiness WHO? All Communities, Counties and Agency Partners in Region HOW? 5 million in 5 years Development Plan NWCCHP Regional Tours Supporting Program
27 Nancy B. Kramer Program Coordinator PO Box Steamboat Springs, Colorado (970)
28 Q & A
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