Gorenje Simplicity Collection

Transcription

1 Gorenje Simplicity Collection PRESS KIT_english More information: All photos can be found in Picture bank on Mabagor and in the Toolbox. 1

2 CONTENT GENERAL PRESS RELEASE 3 PRESS RELEASE_BRIEF 5 NEWS (500, 400, 300 SIGNS) 6 SELECTION OF TWEATS (UP TO 150 SIGNS) 7 PRESS INFORMATION ON DIFFERENT APPLIANCES 8 BRIEF TEXTS_GORENJE SIMPLICITY COLLECTION 17 FB POSTS 21 2

3 GENERAL PRESS RELEASE Gorenje Simplicity Collection It's so me! I design and arrange my living space my own way Gorenje presents the technologically updated collection Gorenje Simplicity inviting with modern design, simple control, adaptive technology, and excellent value. The collection of harmoniously designed appliances Gorenje Simplicity, distinctive for their clean lines and minimalist "simplicity"- style design addresses anyone who looks to design their living space in their own way; those who see their own expression and style at the top of their list; who choose appliances that easily blend with the design of a room; those whose way of life has a message: it's so me! Just like the Gorenje Simplicity collection has its message: "do not adapt to appliances; let the appliances adapt to you." So simple, so me! Simplicity! Beautiful. Simple. Affordable. The set of uniformly designed kitchen and bathroom appliances available in black or white includes modern ovens, top-class cooking hobs, refrigerators with unique adaptive technology, built-in dishwashers that will leave your dishes spotlessly clean and shiny, microwave ovens, a washing machine, and a laundry dryer with sensor technology. With the Gorenje Simplicity Collection, you get technologically advanced designer appliances at an extraordinary price, because you only pay for what you truly need. Beautiful. Simple. Affordable. 3

4 White. Black. Elegant. Misterious. Elegant black or white glass finish is in perfect harmony with the pure lines of the handles. Together, they tell a timeless story of the symbiosis between glass and metal. White collection will bring an air of modern freshness into the room. It will please those who are looking for appliances with superior and distinctive design, yet still prefer white. The discrete dark reflections of the collection in glossy black endow the room with a sense of elegance. It is the right choice for those looking for fatal attraction and a hint of mystery in your bathroom and kitchen. Black or white Simplicity is simply eye candy. Advanced adaptive technology. So simple, so me! At first sight, appliances of the Gorenje Simplicity collection convince with exquisite design and genuine materials. The users will be especially thrilled about the simple and logical operation with a single knob, supported by advanced adaptive technology. The most advanced Simplicity appliances memorize your personal settings and program adjustments and simply retrieve them next time you use the appliance. A mere touch or turn of a knob is enough for your smart helpers to recall your favourite settings for cooking, baking, washing, and drying. Simplicity does away with many a decision in your everyday life and leaves you with more time for the things you enjoy. Worth every penny! Advantages that count: Logical choice: The most frequently used and the most convenient settings are immediately available via a single knob. AdapTech: Advanced appliances memorize our personal choices and suggest them next time we use them. Excellent design: Pure lines, genuine materials and ergonomics allow integrating the appliances into any home. Excellent value: As they are well-priced, these appliances offer immediate savings. In addition, advanced technology makes sure you only pay for what you truly need. 4

5 PRESS RELEASE_BRIEF Gorenje s new Simplicity Collection So me, so you The Gorenje Simplicity collection boasts marvellously easy control, adaptive technology, modern design, and excellent value. These harmoniously designed appliances are distinctive for their pure lines and minimalistic design. And the elegant black or white glass finish works in perfect harmony with the pure lines of the handles. Together, they tell a timeless story of a beautiful, functional symbiosis between glass and metal. The new collection of kitchen and bathroom appliances includes state-of-the-art ovens, expert cooking hobs, refrigerators with unique adaptive technology, built-in dishwashers that deliver sparkling results, high-tech microwave ovens, a powerful washing machine, and a dryer with smart sensor technology. The Gorenje Simplicity collection delivers technologically advanced designer appliances at an extraordinary price because you only pay for what you truly need. Beautiful. Simple. Affordable. The collection speaks to all those looking to design their living space their own way; who consider their own expression and style a top priority; who want appliances that blend easily and seamlessly with the design of a room; and who whose way of life has a genuine, simple message: it's so me! Just like the Gorenje Simplicity collection has its message: "don t adapt to appliances, let the appliances adapt to you." Simple. Already upon first sight, Simplicity collection appliances convince with their refined design and genuine materials. And users are particularly taken with the simple, logical operation using only a single knob, all supported by advanced adaptive technology. The most advanced Simplicity appliances keep track of your personal settings for cooking, baking, washing, and drying programs. A mere touch or turn of a knob and your favourite settings are recalled and put into action. Simplicity does away with many a decision in your everyday life and leaves you with more time for the things you enjoy. 5

6 NEWS_500 SIGNS Gorenje s new Simplicity Collection So me, so you The Gorenje Simplicity collection boasts marvellously easy control, adaptive technology, modern design, and excellent value. These harmoniously designed appliances are distinctive for their pure lines and minimalistic design, neatly packaged in the tried and tested "simplicity" style. Elegant black or white glass finish works in perfect harmony with the pure lines of the handles. Together, they tell a timeless story of a beautiful, functional symbiosis between glass and metal. Beautiful. Simple. Affordable. So me! NEWS_400 SIGNS Gorenje s new Simplicity Collection So me, so you The Simplicity collection speaks to all those looking to design their living space their own way; who consider their own expression and style a top priority; who want appliances that blend easily with the design of a room; and who whose way of life has a genuine, simple message: it's so me! Just like the new collection has its message: "don t adapt to appliances, let the appliances adapt to you." SHORT NEWS_300 SIGNS Gorenje s new Simplicity Collection It s so me! The Gorenje Simplicity collection boasts marvellously easy control, adaptive technology, modern design, and excellent value. These harmoniously designed appliances are distinctive for their pure lines and minimalistic design, neatly packaged in the tried and tested "simplicity" style. It s so me! 6

7 SELECTION OF TWEATS_ up to 150 SIGNS Gorenje s new Simplicity Collection The Gorenje Simplicity collection boasts marvellously easy control, adaptive technology, modern design, and excellent value. It s so me! Harmoniously designed appliances are distinctive for their pure lines and minimalistic design, neatly packaged in the tried and tested "simplicity" style. Simplicity does away with many a decision in your everyday life and leaves you with more time for the things you enjoy. I love it! The Simplicity collection speaks to all those looking to design their living space their own way; who consider their own expression and style a top priority. Already upon first sight, Simplicity collection appliances convince with their refined design and genuine materials. Don t adapt to appliances, let the appliances adapt to you." Gorenje Simplicity Collection 7

8 PRESS INFORMATION ON APPLIANCES - OVENS Simplicity ovens even simpler with adaptive technology It smells so good. It's so me! Like all other appliances of the Gorenje Simplicity collection, the oven offers straightforward control with a single knob or a touch-controlled electronic timer. A single twist, a single touch and that's it. It's so me! The Gorenje Simplicity oven featuring a touch-control electronic programmable timer and superior HomeMADE baking technology has everything modern multi-functional ovens have to offer. Moreover, the advanced AdaptBake technology further simplifies all your culinary endeavours as it memorizes your temperature settings for each preset program and offers the most recent or the most frequently used setting (among your last five choices) the next time you use it. Simplicity ovens afford a wide range of preset programs (bread, meat, fish, pizza, frozen food etc.) that can be selected simply by a single turn of a logical knob which is also the common denominator in the design of the entire collection. Standing out among the preset program is the new preserve program that will allow you to preserve fruit and vegetables beyond their harvest season. Despite the extra large volume (65 l) and extended baking surface, the oven is highly efficient, ranking in the A -20%, which is, in addition to the optimized cooking technology, a result of the energy-efficient doubleglazed door which makes sure the outer side of the oven door remains cool and safe to touch even during use. Moreover, SmartDoor switch, a novel feature, turns off the heaters as soon as the door is opened to prevent hot air from escaping from the oven. When the door is closed, the heaters are automatically switched back on. Making the cooking experience even more comfortable is the Gentle Close system for gentle and silent door closing, previously featured in kitchen cabinets. Interior side of the oven door is made without any notches or grooves, which makes it very easy to clean. Oven interior is coated with high-quality enamel EcoClean which contributes to more even distribution of heat in the oven interior and allows excellent baking, while the Aquaclean function affords a quick, efficient, and environmentally friendly way to clean the oven without using any detergents. 8

9 PRESS INFORMATION ON APPLIANCES COOKING HOBS Simplicity cooking hobs a simple way to exquisite culinary delights It's so enjoyable! It's so me! Cookers of the Gorenje Simplicity collection boast very simple touch controls that will turn the most challenging culinary endeavour into playful creation, regardless whether you are using an induction hob, glass ceramic hob with hi-light technology, or a modern gas hobs featuring unique, ergonomically designed knobs with built-in electronic timer. Brushed edges impart a very stylish look to the glass ceramic cookers and allow easy cleaning. Cast iron grid on the gas hob evokes the feel of a professional kitchen. Induction hobs are considered the most economical, safe, and efficient. The SuperBoost feature, however, delivers an even faster and more efficient cooking, leading to excellent savings of time and energy. Many other advanced functions like BoilControl, StopGo for extra safety, and SmartControl with the option to set a shut-off timer for each cooking zone individually, will make cooking even more comfortable, convenient, and controlled. Controls on all induction and glass ceramic hobs are positioned centrally. Moreover, gas hobs offer a patented novelty: the innovative SimpleOff program timer for safe, simple, and controlled cooking or reheating. Every gas burner is fitted with a dedicated programmable SimpleOff timer that allows setting the cooking time and switches off the burner automatically when the cooking time expires. 9

10 PRESS INFORMATION ON APPLIANCES FRIDGE FREEZERS Modern Simplicity refrigerators with innovative adaptive technology Fresh and cool. It's so me! The elegance of combined fridge freezers of the Gorenje Simplicity collection in white or black will perfectly complement any kitchen ambiance. Independently or as a part of a collection sharing the distinctive ergonomic vertical handle. Convincing innovative and fresh technological solutions harnessed in the refrigerators of the Simplicity collection ensure quality storage and prolonged freshness of food, as well as energy savings. Unique IonAir ion technology, combined with the excellent MultiFlow 360 ventilation system refreshes and improves the air in the refrigerator by enriching it with oxygen. It eliminates up to 95% of all microorganisms from the refrigerator to create ideal conditions for storage and maintenance of food freshness over a long period of time. Another notable feature is the unique AdaptCool automatic adaptive technology which employs an innovative sensor system to monitor user habits and optimize the refrigerator operations accordingly. The AdaptCool technology maintains a constant air temperature inside the refrigerator, prevents the food from warming, and does away with the temperature shocks to extend the food's useful life by up to 20%. There is also the NoFrost Plus technology that effectively prevents accumulation of frost on the food and ice inside the freezer, while making sure the food does not dry out in the refrigerator as it maintains humidity and freshness. Owing to the NoFrost Plus function, there is no more need for tedious manual defrosting. Moreover, it optimizes the use of space in the freezer compartment and saves energy. In addition to care for freshness and health, modern consumers also expect adaptable functions and simple use. Gorenje has responded to such requirements by a number of smart and user-friendly functions and characteristics. These include the PullOut shelves, the convenient multi-purpose MultiBox, the SimpleSlide principle of adjustable door shelves, which allows the users to simply adjust the vertical position of the shelves, and the SlotIn function that allows adjustable and simple door opening even when the refrigerator is placed next to a wall or another appliance. These and many other functions are a part of Gorenje's efforts to improve the quality of living in your homes. 10

11 PRESS INFORMATION ON APPLIANCES KITCHEN HOODS Kitchen hoods with adaptive sensor technology: keeping the air clean at all times It's so fresh! It's so me! Modern users choosing a new kitchen hood do not pay attention only to technical features and performance; they also look for extra functionality and stylish appearance. Kitchen hood of the Gorenje Simplicity line is manufactured in a splendid combination of glass and metal. Like other appliances in the collection, it is distinctive for centrally placed ergonomically designed control knob which allows you to simply adjust the fan speed and lighting. Halogen lamp, activated by a simple touch, will brilliantly light up the hob and the worktop. New Simplicity hoods also offer the automatic operation mode AdaptAir in which a sensor in the kitchen hood will sense the impurities in the air, steam, and gases released during cooking, and adjust the fan speed accordingly and even stop the fan when it is no longer needed. The hood is also convenient for maintenance as the easily removable metal grease filters are dishwashersafe. Quick and easy. 11

12 PRESS INFORMATION ON APPLIANCES DISHWASHERS Modern Gorenje Simplicity built-in dishwashers It's shiny. It's so me! Gorenje Simplicity dishwashers boast optimum 12-litre water consumption, high energy efficiency of the A+AA class, and simple selection of automatic dishwashing programs. Spacious stainless steel interior and convenient basket placement with adjustable lower basket ensure excellent layout of dishes and efficient washing for up to 12 place settings. There is also the option to choose a half load of up to 6 place settings and save on power and water consumption. Regardless of the choice of program, modern technology will automatically select all settings to make sure the dishes are spotlessly clean with optimum use of water, power, and time. By using the option to delay the program start by 3, 6, or 9 hours called StartDelay, your dishes can be done exactly when you want. This function also allows you to take advantage of the lower power rates during the night for extra savings. The dishwasher operates silently so it will not disturb your sleep. And safety? Owing to the full AquaStop protection, there is no need to worry if you run the dishwasher at night or even when you are not at home. There is also the 3 in 1 function that adjusts the washing program when using tablets so that the dishwasher does not use the extra rinse aid. The washing results will be excellent and your dishes will have a clean and brilliant shine. 12

13 PRESS INFORMATION ON APPLIANCES WASHING MACHINES AND DRYERS Gorenje Simplicity washing machines and dryers Spotlessly clean and ultra soft. It's so me! Gorenje Simplicity washing machines and dryers feature the innovative SensorIQ sensor technology that employs a number of integrated sensors for optimum washing results with considerable savings of power, water, and time. Their advanced features, economical operation, and simple controls with a single logical button make them the most sophisticated and efficient appliances in the market. A novel feature with them is the unique AdaptWash & AdaptDry technology that further simplifies washing and drying your laundry as the machine memorizes your settings for each washing or drying preset and offers the most recent setting next time you use it, saving you the hassle of adjusting the settings again. So simple, and so me Simplicity! 13

14 PRESS INFORMATION ON APPLIANCES WASHING MACHINES Gorenje Simplicity washing machines offer fully customized washing Spotlessly clean. It's so me! Gorenje Simplicity washing machines feature the innovative SensorIQ sensor technology that employs a number of integrated sensors for optimum washing results with considerable savings of power, water, and time. The sensors continuously monitor the washing process to allow, based on the collected data, automatic adjustment of the washing process according to the selected program and the type and weight of the laundry. Their advanced features, economical operation A+++ (A-30%), and simple controls with a single logical button make them the most sophisticated and efficient washing appliances in the market. A novel feature with them is the unique AdaptWash technology that further simplifies washing your laundry as the machine memorizes your settings for each washing preset. It will also memorize if you selected e.g. higher water level or pre-wash for a particular program. Next time the same program is selected, it will offer the most recent setting, saving you the hassle of adjusting the settings again. So simple Simplicity! Many innovative solutions like the efficient program algorithms, OptiDrum washing machine drum, and QuickWet optimum soaking system, combined with the intelligent SensorIQ sensor technology, deliver excellent energy efficiency. We can contribute to preservation of the environment and save some money by making environmentally conscious choices like washing at lower temperatures, rational use of detergent, and washing at night when lower power rates apply. All models of Simplicity washing machines allow presetting the start of the wash by up to 24 hours so that your laundry is washed just when you want it to be. Washing machines offer adjusted preset programs for washing different types of laundry. There is also the economical and fast QuickWash program that washes and refreshes your favourite cotton clothes at 30 C in no more than 17 minutes to save time, water, and energy. The self-cleaning function SterilTub will keep the cleanliness and hygiene of your washing machine. It runs with an empty drum without any clothes and heats the water to 80 C in order to deal with all bacteria lurking in the washing machine tub. A clean tub is a must for excellent laundry care.. In addition to the standard 7-kilogram load, Simplicity washing machines also come in SLIM versions. All models are available in black or white. Perfect choice for each bathroom! 14

15 PRESS INFORMATION ON APPLIANCES TUMBLE DRYERS Simplicity dryers: Adaptive technology and exceptional savings Ultra soft. It's so me! Gorenje Simplicity dryers feature the innovative SensorIQ sensor technology that uses a number of integrated sensors to deliver incredibly soft and perfectly dried clothes ready to be stored in the closet, ironed, or worn immediately! As you like it! Their advanced features, economical operation, a heat pump in some models, and simple controls with a single logical button make them the most sophisticated and efficient appliances in the market. A novel feature is the unique AdaptDry adaptive technology that further simplifies the drying process. The dryer will memorize your settings for each preset so they can be simply retrieved next time the same program is used, without having to adjust them again. So simple, and so me Simplicity! Owing to the unique AdaptDry adaptive technology, the dryer will memorize if you used the ExtraDry function, lower drying temperature, refreshment function, or anti-crease function for a particular program. Your most recent settings will be suggested when you use the same program again. Simplicity dryers afford simple control and economical operation. In this respect, condensation dryer fitted with a heat pump stands out as the only appliance to use both the cooling and the heating part of the heat pump for its operation. Owing to full energy usage, it ranks in the highly economical A++ energy class. Condensation dryers with a heat pump feature the unique air blowing system called TwinAir which makes sure the laundry is dried evenly and thoroughly. Bi-directional rotation allows uniformly intensive introduction of dry hot air through the two air channels to maintain a constant temperature. To keep you worry-free, Simplicity dryers allow delaying the start of the drying cycle. Start of the drying process may be programmed up to 24 hours in advance. Your clothes will be dried to the previously set level of moisture and ready to be stored in the cupboard or for ironing whenever you feel is most convenient. Just the way you like it. It's so you! 15

16 PRESS INFORMATION ON APPLIANCES MICROWAVE OVENS Microwave ovens with a single knob So simple and tasty. It's so me! Simplicity microwave ovens sport a design that matches other appliances in the collection, and offer simple electronic controls for accurate settings of time and cooking modes. Microwave ovens with a volume of 23 litres feature a highly convenient combination of microwaves and grill which allows faster cooking of smaller chunks of meat, pizzas, and many other dishes. Oven programs are simply selected with a single knob. Each of the nine preset programs (pizza, fish, vegetables, melting chocolate etc.) includes automatic settings of heating mode, power, and duration. Program duration can be adjusted as necessary. Additional functions include delayed start and the selfcleaning program with water. 16

17 BRIEF TEXTS_GORENJE SIMPLICITY COLLECTION It's so me at first sight and first touch At first sight, appliances of the Gorenje Simplicity collection convince with exquisite design and genuine materials. The users will be especially thrilled about the simple and logical operation with a single knob, supported by advanced adaptive technology which memorizes the user's personal settings and retrieves them the next time the same program is used. The best about it: these top class appliances are available at an excellent affordable price. So simple, so me! Simplicity! Simplicity living your life your own way The Gorenje Simplicity collection addresses those who look to design their living space in their own way; those who see their own expression and style at the top of their list; who choose appliances that easily blend with the design of a room; those whose way of life has a message: it's so me! With the Gorenje Simplicity collection, you get designer appliances at an extraordinary price, because you only pay for what you truly need. Just like the Gorenje Simplicity collection has its message: "do not adapt to appliances; let the appliances adapt to you." So simple, so me! Simplicity! Simplicity: minimalist elegance Elegant finish in black or white glass is in perfect harmony with the pure lines of the handles and the knob. White collection brings an air of modern freshness into the room. It will please those who are looking for appliances with superior and distinctive design, yet still prefer white. The discrete dark reflections of the collection in glossy black endow the room with a sense of mysterious elegance. It is the right choice for those looking for fatal attraction and a hint of mystery in their kitchen. The good life with Simplicity it's my way, it's so me! Not everyone's conception of the good life is the same. I appreciate what suits my possibilities, principles, and habits. I design and arrange my living space in my own way. I do my household chores in my own way. The way I cook, the way I use my fridge, the air that I breathe, the way I care for my clothes it's my way, and it's totally me! So I choose appliances that respect my lifestyle I choose Simplicity. The best about it: these top class appliances are available at an excellent affordable price. I only pay for what I truly need. Therefore, I choose Simplicity. 17

18 So simple, so me! Simplicity is a collection of home appliances that I choose because they respect my lifestyle. Their excellent design allows them to blend in nicely in my home. They are well-priced and economical, so I know I paid for what really pays. They are simple to use I understand the controls immediately. The most advanced simplicity appliances even memorize my settings and respect the adjustments I have made to the preset programs. When I cook or do my laundry, my settings are easy to retrieve. It's my way, it's so me! For me, the choice is clear: Simplicity! My philosophy is simple: I appreciate what suits my possibilities, principles, and habits. I design and arrange my living space in my own way. And the appliances of the excellently designed Simplicity line blend in easily in my home. They are well-priced and economical, so I know I paid for what really pays. They are simple to use I understand the options immediately. The most advanced simplicity appliances even memorize my settings and respect the adjustments I have made to the preset programs. When I cook or do my laundry, my settings are easy to retrieve. It's my way, it's so me! Beautiful. Simple. Affordable. I choose appliances that adapt to me, rather than the other way around. Simplicity is a new collection of appliances from Gorenje. With logical operation, adaptive technology, stylish uniform design, and excellent value they respect my lifestyle. And they're available in black or white. It s so me! White. Black. It's so me! My life philosophy is simple. I appreciate what suits my habits and my possibilities. I design and arrange my living space in my own way. I choose the collection of appliances that respect my lifestyle. I find it easy to integrate the excellently designed appliances of the Gorenje Simplicity collection in black or white into my home. They join me in living my way. Because they adapt to me, not the other way around. Simplicity! Beautiful. Simple. Affordable. The set of harmoniously designed kitchen and bathroom appliances includes modern ovens, top-class cooking hobs, refrigerators with unique adaptive technology, built-in dishwashers that will leave your dishes spotlessly clean and shiny, microwave ovens, a washing machine, and a laundry dryer with sensor technology. As they are well-priced, these appliances offer immediate savings. In addition, advanced technology makes sure you only pay for what you truly need, which leads to extra savings in the long run. Beautiful. Simple. Affordable. 18

19 Only what you truly need With the Gorenje Simplicity collection, you get technologically advanced designer appliances at an extraordinary price, because you only pay for what you truly need. Beautiful. Simple. Affordable. Cooking made even SIMPLER! Preset programs with complete set of logical choices are a turn of a knob away. Trust the technology and forget about the temperature settings and cooking modes. Why not use your time for something more pleasant? Pizza delivery? Of course, right in your home, with a single twist of a knob! Simple! It's so enjoyable! (I enjoy it so much!) It's so me! Innovative technologies and simplicity of control Cookers of the Gorenje Simplicity collection boast very simple touch controls that will turn the most challenging culinary endeavour into playful creation, regardless whether you are using an induction hob, glass ceramic hob with hi-light technology, or a modern gas hob. Fresh and cool. It's so me! Simplicity refrigerator simply knows the right temperature. AdaptCool sensor technology allows it to monitor your habits and optimize its operation accordingly. IonAir ion technology additionally refreshes and improves the air in the refrigerator, enriching it with oxygen. It eliminates up to 95% of all microorganisms from the refrigerator to create ideal conditions for storage and maintenance of food freshness over a long period of time. It's so fresh! It's so me! New Simplicity sensor hood also offers the AdaptAir automatic operation mode in which it will sense the impurities, steam, and gases released into the air during cooking, and adjust the fan speed accordingly and even stop the fan when it is no longer needed. Fresh in a jiffy! It's so shiny. It's so me! Gorenje Simplicity does the dishes for me. It's so me! It uses little water and power, and it makes the choice of washing programs as simple as can be. Spacious interior will accommodate up to 12 place settings at once; alternatively, I can select the half load for up to 6 place settings for extra savings. 19

20 Spotlessly clean. A washing machine that's just smart! Sensors that constantly monitor the washing process are aware of all your settings and provide optimum results with considerable savings of power, water, and time. With the AdaptWash adaptive technology, doing your laundry is even simpler as it memorizes all your washing settings. It will also memorize if you selected e.g. higher water level or pre-wash for a particular program and offer the most recent setting next time you use it, saving you the hassle of adjusting the settings again. So simple Simplicity! Ultra soft. It's so me! This is made possible by the unique AdaptDry adaptive technology that further simplifies the drying process. The dryer will memorize your settings for each preset so they can be simply retrieved next time the same program is used, without having to adjust them again. Would you like your laundry ExtraDry again? Just confirm and that's it! Simplicity! 20

21 FB POSTS Simplicity appliances offer friendly prices and economical operation. I know I paid for what really pays. With the Gorenje Simplicity collection, you get technologically advanced designer appliances at an extraordinary price, because you only pay for what you truly need. Beautiful. Simple. Affordable. It's so me! The message of the Gorenje Simplicity collection is "you do not have to adapt; the appliances will adapt to you." The appliances are nice to look at and simple to use! I immediately understand the options and I confirm them by pressing or gently touching a button. So simple, so me! Simplicity! The Gorenje Simplicity line of harmoniously designed kitchen and bathroom appliances include an oven, a cooking hob, a refrigerator, a dishwasher, a microwave oven, a dishwasher, and a dryer. White. Black. Minimalist elegance. It's so me! Glass. Metal. Harmony. Elegant black or white glass finish is in perfect harmony with the pure lines of the handles. Together, they tell a timeless story of the symbiosis between glass and metal. White collection brings an air of modern freshness into the room. It will please those who are looking for appliances with superior and distinctive design, yet still prefer white. The discrete dark reflections of the Gorenje Simplicity collection in glossy black endow the room with a sense of mysterious elegance. It is the right choice for those looking for fatal attraction and a hint of mystery in their kitchen. The most advanced simplicity appliances even memorize my settings and respect the adjustments I have made to the preset programs. When I cook or do my laundry, my settings are easy to retrieve. It's my way, it's so me! I design and arrange my living space in my own way. And the appliances of the excellently designed Simplicity collection blend in easily in my home. 21

22 I do my household chores in my own way. The way I cook, the way I use my fridge, the air that I breathe, the way I care for my clothes it's my way, and it's totally me! It's so me! Logical choices rule! In appliances of the Gorenje Simplicity collection, the most frequently used and the most convenient settings are immediately available via a single knob. AdaptTech not just for technofreaks! The Advanced Gorenje Simplicity appliances memorize your personal choices and suggest them next time you use them. All that's left is to press the button to confirm. So simple! Good design matters these appliances are always there in sight. Pure lines, genuine materials and ergonomics allow integrating the appliances into any home. Excellent value I pay for what really pays! As they are well-priced, these appliances offer immediate savings. In addition, advanced technology makes sure you only pay for what you truly need, which leads to extra savings in the long run. I choose appliances that adapt to me, rather than the other way around. That s why I choose Simplicity - a new collection of appliances from Gorenje. 22