ENERGY STAR SUMMIT DECEMBER 6, 2006 ENERGY STAR INDOOR AIR PACKAGE

Transcription

1 ENERGY STAR SUMMIT DECEMBER 6, 2006 ENERGY STAR INDOOR AIR PACKAGE

2 OUTLINE What s s so important about IAQ? What is the Indoor Air Package? How does it work? Sales Tools

3 WHAT ARE BUILDINGS FOR? People buy Homes because they need Protection from the elements and other dangers, and they have Aspirations to live in attractive, private, comfortable, healthy spaces with their families.

4 IT S NOT YOUR GRANDPA S HOME? They re tighter They re better insulated More exhaust fans Lower vent gas temperatures More forced air systems w/fewer returns More air pathways w/open framing systems Attached garages are now standard We re building on less desirable sites And the list goes on

5 SHOULD BUILDERS CARE ABOUT IAQ? Asthma Epidemic (20 million Americans have it); ~2 million ER visits per year Increasing Risks of Radon >20,000 lung cancer deaths per year Increasing Respiratory Problems widespread indoor dampness (e.g. wet basements and visible mold) Chemical Pollutants EPA estimates times more than outdoor air Now consider this: People spend >90% of their time indoors, and >60% in their homes!

6 WHAT POLLUTANTS AFFECT IAQ? Biological pollutants Mold & Mildew Dust Mites & Pests Combustion products CO, NO2, Smoke Radon & Soil gases Formaldehyde Other Chemicals Airborne Particles Dust, Pollen More IAQ Info available at: intro.html Or call Linked to health problems ranging from minor respiratory irritation to death, depending on exposure and sensitivity House design and construction can reduce exposure risk for indoor air pollutants!

7 DO HOMEBUYERS CARE ABOUT IAQ? Moisture and mold litigation - Up [~9,000 moisture and mold court cases - American Banker, 1/03] Home moisture problem inquiries - High [30%, double the next closest subject - NAHB Research Center] Asthma prevalence - High [19% of US households have at least 1 person with asthma - EPA] Air cleaner product sales - Up [$1.2 Billion annual sales - Levin, 2005] Radon mitigation sales - Up [300% increase in home radon mitigations since EPA]

8 CONSUMERS NEED BETTER CHOICES Incomplete Solution Incomplete Solution Incomplete Solution Incomplete Solution Air Cleaners Air Fresheners Incomplete Solution Incomplete Solution UV Lights

9 IAQ RISK REDUCTION PRINCIPLES? 1. Source Control eliminate, substitute, or modify pollutant sources 2. Dilution ventilate to dilute unavoidable pollutants 3. Filtration remove targeted pollutants, last resort after source control & dilution

10 OUTLINE What s s so important about IAQ? What is the Indoor Air Package? How does it work? Sales Tools

11 INTRODUCING ENERGY STAR INDOOR AIR PACKAGE Voluntary Partnership Value-proposition is critical Truly Defines IAQ Comprehensive set of IAQ specifications Easy for consumers to identify label Builder Recognition Government-back label Third-party verification Marketing Tools based on ENERGY STAR for Homes

12 ENERGY STAR FOR HOMES GROWTH Homes Labeled * * Estimated based on first three quarters reporting data

13 ENERGY STAR FOR HOMES METRICS 700,000+ Labeled Homes Cum. ~20-60+% Market Penetration >60% of the top 100 Builders >60% ENERGY STAR Brand recognition

14 GOING BEYOND ENERGY STAR Reduce Health Risks Improve Quality All New! Reduce Business Risk More Differentiation

15 WHAT S IN ENERGY STAR INDOOR AIR PACKAGE? QUALIFIED HOME + Pest Management + Moisture Control + Materials Let s s Look Inside + Radon Control + Combustion Systems + HVAC Systems

16 MOISTURE CONTROL HIGHLIGHTS: WATER MANAGED ROOFS BITUMINOUS MEMBRANE AT VALLEYS

17 MOISTURE CONTROL HIGHLIGHTS: WATER MANAGED ROOFS MORE ROOF FLASHING DETAILS

18 MOISTURE CONTROL HIGHLIGHTS: WATER MANAGED WALLS DRAINAGE PLANE DESIGN

19 MOISTURE CONTROL HIGHLIGHTS: WATER MANAGED WALLS BEST PRACTICE INSTALLATION WINDOW/DOOR PAN FLASHING

20 MOISTURE CONTROL HIGHLIGHTS: WATER MANAGED WALLS WINDOW/DOOR PAN FLASHING

21 MOISTURE CONTROL HIGHLIGHTS: WATER MANAGED FOUNDATIONS FOUNDATION DRAINAGE SYSTEM WITH CAPILLARY BREAKS

22 MOISTURE/RADON CONTROL HIGHLIGHTS: WATER MANAGED FOUNDATIONS UNVENTED CRAWLSPACE POLY UNDER SLAB VAPOR AND RADON BARRIER

23 RADON CONTROL HIGHLIGHTS: RADON RESISTANT CONSTRUCTION Radon Risk is High in much of the U.S. Check State & local authorities for more detailed information on Radon risk in your area. Note: these maps indicate average risk by county. However, High levels of Radon can be found anywhere, and soil gases may be toxic!

24 RADON CONTROL HIGHLIGHTS: RADON RESISTANT CONSTRUCTION A. Gas Permeable Layer (4 clean gravel) B. Plastic Sheeting (under slab or over crawl space) C. Sealing and Caulking (all openings in concrete floor) D. Vent Pipe (3 or 4 inch PVC pipe) E. Junction Box (if fan needed later)

25 PEST CONTROL HIGHLIGHTS: TERMITE SHIELD TERMITE SHIELD Courtesy of Building Science Corp.

26 HVAC SYSTEM HIGHLIGHTS: DUCTWORK AIR SEALING DUCT BOOTS & SEAMS SEALED WITH MASTIC

27 HVAC SYSTEM HIGHLIGHTS: HVAC CABINET/PLENUM AIR SEALING SEALING WITH MASTIC GASKETED DOORS & SEALED SEAMS

28 HVAC SYSTEM HIGHLIGHTS: PRESSURE BALANCING PROBLEM

29 HVAC SYSTEM HIGHLIGHTS: PRESSURE BALANCING SOLUTIONS TRANSFER GRILLE JUMP DUCT

30 HVAC SYSTEM HIGHLIGHTS: DUCT BOOTS COVERED * * Only required during heavy dust-creating construction activity

31 HVAC SYSTEM HIGHLIGHTS: WHOLE-HOUSE VENTILATION CONTINUOUS EXHAUST FRESH AIR DAMPER DUCTED FRESH AIR SUPPLY

32 HVAC SYSTEM HIGHLIGHTS: WHOLE-HOUSE VENTILATION ERV

33 HVAC SYSTEM HIGHLIGHTS: SPOT VENTILATION

34 HVAC SYSTEM HIGHLIGHTS: MERV 8 FILTER

35 COMBUSTION SYSTEM HIGHLIGHTS: POWER/DIRECT VENTED EQUIPMENT DIRECT VENTED FURNACE POWER VENTED WATER HEATER

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38 COMBUSTION SYSTEM HIGHLIGHTS: POWER/DIRECT VENTED EQUIPMENT

39 COMBUSTION SYSTEM HIGHLIGHTS: CO ALARMS COMBINED CO & SMOKE ALARM CO ALARM

40 BUILDING MATERIALS HIGHLIGHTS: PROTECTION Good Bad

41 BUILDING MATERIALS HIGHLIGHTS: LOW-EMITTING MATERIALS MDF & Particleboard Certified Green Carpeting Plywood

42 HOME COMMISSIONING HIGHLIGHTS: FINAL PREPARATION REFRIGERANT CHARGE TEST

43 HOME COMMISSIONING HIGHLIGHTS: OWNER S MANUAL AND CHECKLIST OWNER s MANUAL Quality Builders Homeowner s Manual

44 ENERGY STAR INDOOR AIR PACKAGE QUALIFIED HOME + Pest Management + Moisture Control + Materials + Radon Control + Combustion Systems + HVAC Systems

45 WHAT IS THE VALUE PROPOSITION: HOME BUYERS Added Protection: wet basements mold and mildew problems radon exposure pests and termites harmful chemicals dust and pollen combustion gases Plus Fresh Filtered Air replaced ~8 times per day All this for <$1 a Day! Plus More Quality Assurance third party verified government backed-label

46 WHAT IS THE VALUE PROPOSITION: BUILDERS Reduced Risk Mold Litigation Comfort Complaints Fixing Trades Mistakes Catching up to Competition Improved Reputation Quality Builder Innovation Leader What s s this worth to your bottom-line?

47 OUTLINE What s s so important about IAQ? What is the Indoor Air Package? How does it work? Sales Tools

48 HOW DOES THE IAP WORK? Sign up as an IAP Partner (similar to ENERGY STAR, but with Commitment Form) Design & Build with Added Features (just like ENERGY STAR) Third-Party Verification & Label (just like ENERGY STAR) Market & Sell Qualified Homes (just like ENERGY STAR)

49 VERIFICATION PROCESS Process designed to be seamlessly added to ENERGY STAR: Integrated with two ENERGY STAR Inspections Rater uses IAP verification checklist Qualified homes get the Label

50 HOW IAP FITS IN WITH LEED-H LEED IEQ Credit 1 = IAP PLUS Over 20 durability features not required in LEED

51 ENERGY STAR, IAP & GREEN HOMES Green Home Staircase Energy Efficiency Envelope Distribution Equipment Lighting Appliances ENERGY STAR for Homes IAQ and Durability Moisture/Mold Soil-gas Control Pest Mgt. HVAC Combust. Safety Materials Commissioning ENERGY STAR IAP Resource Efficiency Site Planning Water Materials Waste Mgt. Renewables Green Homes

52 OUTLINE What s s so important about IAQ? What is the Indoor Air Package? How does it work? Sales Tools

53 IAP MARKETING TOOL CONCEPTS: MAKING IAP VISIBLE IAP Label Brochures Sales Toolkit: *IAQ House Map *Benefits Labels *Tag Line Labels *Sales Checklists *Fact Sheets *Owner s s Manual Internet: *EPA s s Partner locator IAQ info Comparison Checklist Over 20 EPA recommended features to minimize Mold & water problems Less Carbon Monoxide risk Radon Resistant features (EPA Moisture approved) Control Moisture Over 20 Advanced Heating & AC features to maximize comfort & minimize problems Control Moisture Control Moisture Control Moisture Control Moisture Quality Builders Control Whole-house Air Filtration for Building Homes With Your cleaner air Family s Health in Mind ASK ABOUT Whole-house Fresh Air Ventilation system Low-Formaldehyde building materials Indoor Air Quality 3rd Party Verification of Indoor Air Quality features Us A

54 MAKING IAP VISIBLE: IAQ HOUSE MAP Quality Builders Building Homes With Your Family s s Health in Mind Back Page Description of IAQ Risks and IAP Features addressing them Quality Builders Building Homes With Your Family s s Health in Mind Indoor Air Package: You should feel safe and secure in your home. So it s important to understand how to guard against the health risks of poor Indoor Air Quality. That s why <Ken s Homes> builds houses designed to earn the Indoor Air Package label, a special label awarded by the U.S. EPA for ENERGY STAR qualified homes that include a comprehensive set of additional specifications designed to reduce IAQ risks. Most of us spend about two-thirds of our time in homes, so bad air inside homes can impact our health. Major risks include: 6 Radon: An invisible gas found in 1 out of every 15 houses, radon is the leading cause of lung cancer among non-smokers causing over 20,000 deaths per year. ENERGY STAR with Indoor Air Package homes built in areas with the highest risks include radon-resistant features Moisture Control 2. Radon & Soil Gas Control 3. Pest Management with less need for Pesticides 4 4. Improved Comfort Systems 5. Combustion Safety 6. Less Harmful Chemicals in building materials Asthma: Over 20 million people in the U.S. including over 6 million kids have asthma. Symptoms can be triggered by both indoor and outdoor pollution. Controlling indoor asthma triggers requires occupants to keep homes clean, dry and smoke free. But how your home is designed and built makes a difference too. ENERGY STAR with Indoor Air Package homes reduce asthma triggers through more effective ventilation systems, moisture control and other features. Mold and Moisture: Living in damp buildings can damage your health. Mold and excessive moisture can cause health problems ranging from coughing and irritation to allergies and asthma. ENERGY STAR with Indoor Air Package homes include many moisture control features to keep your house dry and healthy. Carbon Monoxide: This colorless, odorless gas kills over 400 Americans a year. Carbon monoxide and other dangerous gases can enter your home through heaters, stoves, fireplaces and other combustion appliances if they are not properly designed and vented. ENERGY STAR with Indoor Air Package homes include combustion safety features and carbon monoxide alarms to guard against this threat. Other Pollutants: This colorless, odorless gas kills over 400 Americans a year. Carbon monoxide and other dangerous gases can enter your home through heaters, stoves, fireplaces and other combustion appliances if they are not properly designed and vented. ENERGY STAR with Indoor Air Package homes include combustion safety features and carbon monoxide alarms to guard against this threat.

55 MAKAING IAP VISIBLE BENEFITS LABELS One Benefit Label for each item on the House Map Two formats for each Moisture Control Moisture Control Moisture Control Moisture Control Moisture Control Moisture Control Tabletop Tents Wall Mounted Moisture Control 1 Mold and Moisture: Living in damp buildings can damage your health. Mold and excessive moisture can cause health problems ranging from coughing and irritation to allergies and asthma. ENERGY STAR with Indoor Air Package homes include many moisture control features to keep your house dry and healthy. 1 Moisture Control OR Mold and Moisture Control Features: 1. Roof Water Management Moisture Control Mold and Moisture: Living in damp buildings can damage your health. Mold and excessive moisture can cause health problems ranging from coughing and irritation to allergies and asthma. ENERGY STAR with Indoor Air Package homes include many moisture control features to keep your house dry and healthy. 2. Wall Water Management 3. Foundation Water Management 4. Relative Humidity Control

56 MAKING IAP VISIBLE: TAGLINE LABELS General IAP Labels for use in labeling model homes: Tabletop Tents Framed & Signs ASK ABOUT Indoor Air Quality Homes Built With Your Health in Mind! + Indoor Air Quality =

57 MAKING IAP VISIBLE: FEATURES CHECKLIST Compare Value Our Homes Other Builders Over 20 EPA recommended features to minimize Mold & water problems Less Carbon Monoxide risk Radon Resistant features (EPA approved) Over 20 Advanced Heating & AC features to maximize comfort & minimize problems Whole-house Air Filtration for cleaner air Whole-house Fresh Air Ventilation system Low-Formaldehyde building materials

58 MAKING IAP VISIBLE: FACT SHEETS One detailed Fact Sheet for each IAP Benefit on the House Map: Quality Builders Building Homes With Your Family s Health in Mind Quality Builders Building Homes With Your Family s Health in Mind Moisture Control Quality Builders Building Homes With Your Family s Health in Mind Quality Builders Moisture Control Moisture Control Helps Reduce Asthma Triggers Building Homes With Your Family s Health in Mind You should feel safe and secure in your home. So it s important to understand how to guard against the health risks of poor Indoor Air Quality. That s why <Ken s Homes> Quality Builders builds houses designed to earn the Indoor Air Package label, a special label awarded by the Moisture U.S. EPA for ENERGY Moisture STAR Control qualified Helps homes Reduce that include Asthma a comprehensive Triggers set Building of additional Homes Control With Your Family s Health in Mind specifications designed to reduce IAQ risks. 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ENERGY moisture STAR can cause with Indoor Air Mold and health Moisture problems Package ranging Control homes from reduce coughing Features: asthma and irritation triggers through to allergies more and effective asthma. ventilation ENERGY systems, moisture 2. Wall Water Management STAR with Indoor control Air and Package other homes features. include many moisture control features to keep your 4. Relative Humidity Control house dry and healthy. 1. Roof Water Management Mold and Moisture: 3. Foundation Water Management Living in damp buildings can damage your health. Mold and excessive moisture can cause Mold and health Moisture problems ranging Control from coughing Features: and irritation to allergies and asthma. ENERGY 2. Wall Water Management STAR with Indoor Air Package homes include many moisture control features to keep your 4. Relative Humidity Control house dry and healthy. 1. Roof Water Management 3. Foundation Water Management Mold and Moisture Control Features: 2. Wall Water Management 4. Relative Humidity Control 1. Roof Water Management 3. Foundation Water Management 2. Wall Water Management 4. Relative Humidity Control 3. Foundation Water Management 4. Relative Humidity Control Moisture Control 1 Moisture Control Helps Reduce Asthma Triggers You should feel safe and secure in your home. So it s important to understand how to guard against the health risks of poor Indoor Air Quality. That s why <Ken s Homes> builds houses designed to earn the Indoor Air Package label, a special label awarded by the U.S. EPA for ENERGY STAR qualified homes that include a comprehensive set of additional specifications designed to reduce IAQ risks. Most of us spend about two-thirds of our time in homes, so bad air inside homes can impact our health. Major risks include: Asthma and Triggers: Over 20 million people in the U.S. including over 6 million kids have asthma. Symptoms can be triggered by both indoor and outdoor pollution. Controlling indoor asthma triggers requires occupants to keep homes clean, dry and smoke free. But how your home is designed and built makes a difference too. ENERGY STAR with Indoor Air Package homes reduce asthma triggers through more effective ventilation systems, moisture control and other features. Mold and Moisture: Living in damp buildings can damage your health. Mold and excessive moisture can cause health problems ranging from coughing and irritation to allergies and asthma. ENERGY STAR with Indoor Air Package homes include many moisture control features to keep your house dry and healthy. Mold and Moisture Control Features: 1. Roof Water Management 2. Wall Water Management 3. Foundation Water Management 4. Relative Humidity Control

59 MAKING IAP VISIBLE: OWNER s MANUAL & VERIF. CHECKLIST OWNER s MANUAL Quality Builders Homeowner s Manual

60 MAKING IAP VISIBLE: PARTNER LOCATOR IAQ Denotes home builders or developers who have built homes that qualify for the ENERGY STAR Indoor Air package (IAP) IAQ

61 MAKING IAP VISIBLE: WEB-BASED IAP TUTORIAL QUALIFIED HOME + Pest Management + Moisture Control + Materials Links to Details + Radon Control + Combustion Systems + HVAC Systems

62 WE RE LOOKING FOR A FEW LOTS OF GOOD BUILDERS

63 FOR MORE INFORMATION then follow the links for Indoor Air Package