Induction Cooktops Product Sales Training 2008

Transcription

1 Induction Cooktops Product Sales Training 2008 July 18, 2008

2 Contents Training Objective Product Line Overview Induction Basics Key Selling Points Benefits Competitive Analysis

3 Training Objective: Communicate Key selling points Consumer benefits of: Safety Performance and Cooking Speed Energy Efficient

4 Induction Cooktops Product Line Up 30 Hybrid CIT302DS $ All-Induction CIT151DS $ All-Induction CIT304ES $ Hybrid CIT362DS $ All-Induction CIT365DS $2999

5 Metal Look Induction Cooktop 36 All-Induction CIT365EM $3299 Also available in 30 - CIT304EM $2749

6 Induction Basics Induction

7 BSH Induction cooktops are in more countries around the world than any other manufacture France: Elco-Brandt 50% Market Share Northern Europe: BSH 40% Market Share Spain: BSH 50% Market Share Germany: BSH 55% Market Share Japan: Matsushita 70% Market Share Source: PH/PE3

8 Style Induction Basics 1. An alternating current in an induction coil produces an alternating magnetic field. 2. This magnetic field is instantly transferred and reacts with the cooking vessel This concentrated magnetic energy in the cooking vessel causes it to heat up and start cooking When the vessel is removed from the heat source, the induction unit automatically shuts off.

9 Requirements / Preconditions A kitchen must be wired for 220 volts Pots and pans must be made of steel, cast iron or other combinations of metals that will react with the magnetic field If a magnet sticks to the bottom of the pan it will work with an induction cooktop Enamel Cast Iron Stainless Steel Steel

10 Key Selling Points Induction

11 Safety Performance & Control Induction creates a safer work environment due to no open flame, or radiant heat since the heat is only directed to the pan and not the surrounding surface. The widest range of power levels, 17 in total offers extreme versatility for boiling quickly or simmering delicately. Instant responsiveness offers maximum control. Speed Induction heating is extremely fast, even faster than gas. Achieve full power immediately. Energy Efficient More energy efficient than cooking with electric or gas. Induction cooking uses 90% of the energy produced.

12 Safety Induction

13 Safety Safer Operation Induction cooking is flameless and cools almost instantly, reducing the chance of burns and creating a safer work environment for you and your children. No open flame, red-hot coil or other radiant heat source to ignite fumes or flammable materials *Temperature (F ) of the cooktop after heating water to boil. 230 Induction Electric Gas 2100 W 2100 W 12,000 BTU

14 Safety Safer Operation Induction creates a safer work environment For the whole family No open flame or red hot coils Only the cooking vessel gets hot Surrounding surface stays cooler No excess heat in the kitchen Spill over won t burn onto the surface Clean-up is simple and easy

15 Performance and Control Induction

16 Performance and Control Power of Induction As energy is directly converted to heat within the pan metal, induction heating is extremely fast - even faster than gas. Full power is provided immediately and constantly until you take away the pan or select a different setting. 7:28 *Time to bring 1.0l water from 64 to boil on a 7 zone 3:16 4:50 Induction Gas Electric 2100 W 12,000 BTU 2100 W

17 Cooking time (min.): 0.5 gallons from 60F to 210F INDIV 3,3 kw INDIII 3 kw Halogen heater 2,5 kw Cearmic heater 2.2 kw Gas burner

18 Surface Temperature Comparison Gas Coil Element Halogen Induction Surface Temperature (with boiling water) Heat Development Open flame Heat Transmission Direct heat thru flame Advantages Fast, Favorable price, Direct heating Spiral-wound filament, open Radiant heat, contact heat Versatile, fast, smooth surface, easy to clean Halogen ring + open Spiralwound Filament, Radiant heat, contact heat Versatile, fast, smooth surface, easy to clean Heat development thru eddy current Heating of the pan bottom thru magnet field Very fast, energy efficient, direct heating, smooth surface, very easy to clean

19 Performance and Control Power of Induction Instantaneous responsive as a gas cooktop 17 power levels versatility 9 levels below 25% power level Precise control for accurate simmering Instantaneous temperature changes Boil water twice as fast as gas Boil to simmer in just seconds

20 Performance and Control PowerBoost PowerBoost feature allows the maximum power rating of an element to be exceeded, bringing foods to the highest temperature desired in the shortest period of time. Achieve additional 50% more power with PowerBoost

21 Performance and Control 17 Power Levels More accurate simmering The ultimate heating precision of induction coupled with our proprietary 10-step power micro-adjustments between zero and 25% provides superior performance over the widest range of simmering needs. Power levels correspond to serial settings and power percentage through the following chart. The induction zone(s) will shut off automatically up to 10 hours if there is no interaction between the user and the cooktop.

22 Performance and Control More Accurate Simmering Power levels Nominal Power 0 0 0% 1 1 3% % 2 3 6% % % % % % % % % % % % % % % B %

23 Efficiency Induction

24 Energy Efficient Heating Efficiency Induction cooking uses 90% of the energy produced - gas burners and traditional electric elements just cannot compare. Other heating methods cause excess heat: Lost energy goes into the working environment. Overall operating costs are substantially reduced. 241 Wh * Electricity Consumption to bring 1.0 l water from 64 to boil on a 7 zone 134 Wh 178 Wh Induction Electric Gas 2100 W 2100 W 12,000 BTU

25 Energy Efficient Heating Efficiency Uses less energy than a gas or electric cooktop Induction uses 90% of the energy produced Energy is directly applied to the pan itself No wasted energy Overall operating costs are substantially less

26 Summary Key Selling Points Safety A safer cooking environment in the kitchen Performance and Control 17 power levels and Powerboost Speed Save Time Cooks extremely fast, faster than gas or electric Energy Efficient Save Money More energy efficient than cooking with gas or electric

27 Competitive Analysis Induction

28 36 Induction Cooktop Competitive Information Brand Thermador Kenmore Electrolux Wolf Viking Diva De Provence Price $2, $1, $2, $1, $3, $3, Model # CIT365DS #42900 E36IC75FSS CT15IS VICU1656BSB DDP5 Knob Location Front Touch Controls Front Touch Controls Front Touch Controls Side Touch Controls Side Knobs Front Controls No. of Elements 5 with 2 dual with 1 dual 6 5 with 1 dual Wattage / Size 1 x ", 1 x " 2 x ", 1 x " 2 x ", 1 x " 2 x 1800 / 2200 w/boost 1 x ", 2 x " 1 x ", 2 x " 2X2500-7", 1X1800-6" 1x2300-7", 1x1200-6" 1x2300-7", 1x1500-6" 1 x 8.5", 1 x 6" 2x1800-7", 1x1200-7" 2 x " Keep Warm All Elements All Elements All Elements All Elements None None Amp Load Power Levels 17 / 9 below 25% ? 12 Timers ? Height 3 5/8" 4 1/2" 4 1/2" 2 1/2" 6 3/4" 3 5/8" Manufacture BSH Electrolux Electrolux? American Industries Elco-Brandt Warranty 1 yr p/labor, 5 yrs part 1 yr parts / labor 1 yr p/labor, 5 yrs parts 2 yrs p/labor, 5 yrs parts 1 yr p/labor, 5 yrs parts 1yr p/labor, 2 yrs parts Promo 7 Piece Pan Set 1-10" Skillet None None Rebate with other purchase None

29 Thank You for your participation!