How to Sell Breconcherry. GEA Mechanical Equipment

Transcription

1 How to Sell Breconcherry

2 Get your elevator pitch You ve got 2 minutes Increase productivity decrease tank downtime 100% effective cleaning every time Reduce water and chemicals up to 80% Get out of your tanks safer cleaning Stop wasting time and money servicing complicated, non hygienic machines Remember you offer the most efficient and reliable tank cleaning line. Reducing time, water and energy, with the simplest, most hygienic designs.

3 Know the common pains of the industry Brewing and Wine **Low Hanging** Pains: Water, Down-Time, Often manual cleaning or impingement cleaners Many use higher pressure orbital cleaners and hate the high cost of repair $1700-$2200 per machine sending back to the factory. Use Sanimidgets/Sanimagnums ball bearings lots of flow. Reduce pressure and pump maintenance. Food and Beverage, Chemical **Low Hanging** Pains: Ineffective Cleaning Validation, Downtime High Cost, Water Usage and Sustainability Goals, Confined Space Entry Lots of outdated CIP systems and spray balls look for hard applications to start kettles, dryers, large tanks, diff. residue etc. Sprayballs clog and they have no idea. Pharmaceutical **Difficult but Successful** Pains: Ineffective Cleaning Validation, Downtime and Chemicals High Cost Lots of spray balls, manual and fill and drain. Very long validation process. Difficult to get someone to commit to this process of change. Personal Care - **Lowest Hanging Fruit*** Pains: Ineffective Cleaning Validation, Downtime and Chemicals High Cost Lots of Toftejorg here. Not very sanitary. High cost to repair. Saving minutes on tank downtime still has a high ROI. Ethanol **Low Hanging** Pains: Effective clean (yields), Downtime high cost, Service know and use impingement cleaners Many use orbital cleaners and hate the high cost of repair $1700-$2200 per machine sending back to the factory. Reduce pressure and pump maintenance. Pulp and Paper b**low Hanging** Pains: Manual Cleaning, Dangerous Many manually clean or use Gamajets. Order for shut downs. Often just reorder per shut down.

4 Know the competition Ignorance is the number one offender Sprayballs Ineffective Outdated High Use of Water Lots of Time Not Validatable Rotary Cleaners - Self vs. Controlled Ball Bearings Atomization Ineffective Lots of Water and Time

5 Know the competition Orbital Cleaners Against Impact - Balanced attack cycle time and impact more impact means more flow less flow, quicker. By far the most hygenic Alfa Laval - Ball bearings, exposed threads, worm gears, hard edges Gamajet designed for industrial food grade grease, stacks of gears, hard edges By far the easiest to service and maintain Advanced engineering to provide a simple design Least amount of wear parts Easy to assemble and disassemble Affordable spare kits Remember its all relative, impact, wear time. Impact testing relative static single nozzle pointed at weight scale (arc during turning, turning time) Wear time relative (how was it tested? Room temp water, no chemicals, straight till failure

6 Hygienic Design Principles Orbital Impingement Cleaners No Hard Edges Self-Cleaning Self Cleaning Holes - No Sumps Additional Self Cleaning Nozzles Materials All FDA Approved 316L Hygienic Polish Sanitary High Performing Seals C-PTFE, PTFE, C-PEEK No Exposed Threads Minimal Parts No Ball Bearings or Grease Easy to Service and Take Apart Matching Components between Models 6

7 Benefits of a Simple Design Orbital Impingement Cleaners Eliminates Chance of Contamination Less Downtime GEA Breconcherry Self Cleaning Nozzle Less Clogging No Ball Bearings Minimal Parts Less Maintenance No worm gears, ball bearings, or grease Minimal wear parts of the highest quality Lower pressure Less wear Easy and Quick Service GEA Breconcherry Hydrodynamic Bearing Other Manufacturers Ball Bearing & Hard Edges 7 Insert text with "Insert Header and Footer"

8 Benefits to Simple Design Orbital Impingement Cleaners Lower Service and Maintenance Costs Spare parts kit typically under $600 (Right with or without gears) Same spare part kits for Typhoon, Tempest and Tornado Easy and Quick Service Minimal parts (complete disassembly below) 8 Insert text with "Insert Header and Footer"

9 Build an ROI - Self Rotating Example Direct Replacement for Sprayballs Approx. Same Cost $250-$650 Less Flow % More Effective Coverage No Clogging 360-Degree Pattern Quicker Clean 10-40% Sprayball Rotary GPM Time GPM Time GPM Open Rinse Closed Loop Wash Open Rinse Open Sanitization Totals Example: Sprayball vs. Self Rotating Nozzle: Pre-Rinse, Re-Circ. Alkaline Wash, Final Rinse, Sanitizer 35% Savings of Time 72% Savings in Effluent ROI Washes just on water savings - At $ per gallon (Brewers Association Water and Wastewater: Treatment/Volume Reduction Manual) 9

10 Build an ROI - Orbital Cleaner example The most efficient and effective cleaning option Rotary vs. Impingement Cleaner $250-$4200 Simplified Example of Pre-Rinse, Re-Circulated Alkaline Wash, Final Rinse, Sanitizer 67% Savings of Time 77% Savings in Effluent ROI - 79 Washes just on water savings - At $ per gallon (Brewers Association Water and Wastewater: Treatment/Volume Reduction Manual) Sprayball Rotary GPM Time GPM Time GPM Open Rinse Closed Loop Wash Open Rinse Open Sanitization Totals

11 Identifying opportunities New builds Production oriented facilities Each have a dollar amount per hour per tank Food and Beverage Personal Care Pharmaceutical Ethanol Lean Manufacturers Water and Energy savings goals Difficult Residues Personal Care (Long lasting) Food and Beverage (Especially cooked or dried on)

12 What we NEED in order to quote 12

13 What we NEED in order to quote (Continued) Send to Jackie and Brecon 13

14 Use your Resources Presentations The GEA Breconcherry Difference when selling against other Orbital Cleaners The GEA Breconcherry Tank Cleaning 101 for General How to Sell GEA Breconcherry Literature: Single Page Sales Sheet (Also for Print Please Request) Cleaner Questionnaire Cleaner Brochure (Also for Print Please Request) GEA Breconcherry Difference 2014 International Reference List, 2014 US Reference List Hard Copy Catalog (Also on Web and for Print Please Request) Cleaning-Technology pdf Videos (Also In Tank Cleaning 101 Presentation and on the Website)