CUT COSTS, WIN CUSTOMERS WITH ENERGY- EFFICIENT APPLIANCES

Size: px
Start display at page:

Download "CUT COSTS, WIN CUSTOMERS WITH ENERGY- EFFICIENT APPLIANCES"

Transcription

1 CUT COSTS, WIN CUSTOMERS WITH ENERGY- EFFICIENT APPLIANCES

2 CUT COSTS, WIN CUSTOMERS WITH ENERGY-EFFICIENT APPLIANCES INTRODUCTION Energy-efficient appliances have the joint benefit of a reduced environmental footprint and low operating costs two top priorities for new homebuyers and renters. Because household appliances generally account for 90 percent of residential electricity consumption, energyefficient appliances are among the first things both Millennials and Baby Boomers want in a new home, according to the latest McGraw-Hill Construction report [1]. With Baby Boomers seeking retirement housing and Millennials entering the housing market, there is a new emphasis on energy-efficient appliances in homes. To accommodate this demand, builders and property managers have an opportunity to appeal to customers and to benefit stakeholders by choosing the most efficient appliances and equipment for their properties. Learning to promote and market these features, though, will be the differentiator. Energy efficiency is top of mind for builders in every part of the country, says Kevin Morrow, Director of Energy and Green Building for the National Association of Home Builders (NAHB) in Washington, D.C. But they aren t necessarily good at talking about this trend and the value it brings to a home. SEARS COMMERCIAL HAS A LONG HISTORY OF WORKING WITH ENERGY STAR AND WITH OUR MANUFACTURERS TO MAKE SURE WE MEET OR EXCEED ALL OF THEIR SPECIFICATIONS. TOM PUCHALA, SEARS HOME SERVICES Organizations such as Sears Commercial are working with industry groups, including NAHB and the U.S. Environmental Protection Agency (EPA), with its Energy Star certification rating program, to develop appliances and other products that demonstrate energy savings without sacrificing features or functionality. They are also partnering with utility companies and other manufacturers to ensure commercial customers have access to the latest energy-efficient appliances. In addition, Sears Commercial provides consumers with the environmental and financial benefits these appliances can bring to a household, making it easy for builders to pass along this information to their target markets. ENERGY EFFICIENCY IS A TOP PRIORITY Unlike stainless steel appliances or marble countertops, energy efficiency is much more than just a design trend. It has become a primary and permanent criteria for buyers and renters looking to lower their energy costs and reduce their impact on the environment. This concern is growing steadily in the face of rising energy costs across all income brackets. Households earning less than $50,000 per year, for example, spend an average of 20 percent of their after-tax income on energy up from just 12 percent in 2001, according to the American Coalition for Clean Coal Electricity [2]. That s comparable to the amount spent on food, housing and health care. As a result, consumers expect any new home they consider to have energy-efficient features that will help drive operating costs down, says Michael Gestwick, a Denver-based senior engineer at the National Renewable Energy Laboratory and a technical manager with Building America, a U.S. Department of Energy (DOE) research and development program for the residential building industry. The anticipated long-term savings even caused demand for energy-efficient features to remain strong through the recession. When the market suffered in 2008, and homebuilders faced tough competition, energy efficiency helped many builders differentiate themselves, Gestwick notes. One of the most successful ways we ve seen this play out is

3 ENERGY-EFFICIENCY MARKETING TIPS Research shows that homebuyers and renters Millennials and Boomers in particular demand energy-efficient appliances. Builders and property managers who don t properly communicate with these target markets are potentially missing out on sales. Here s how to best market the cost-saving and environmentally friendly benefits of energy efficiency. 1. Don t oversell it. How much money homeowners will save thanks to energy-efficient appliances depends on many factors, including behavior, local energy costs and how often they use the appliance. There are a lot of variables, so you want to be careful about making specific claims, says Kevin Morrow, Director of Energy and Green Building for the National Association of Home Builders (NAHB). Instead of citing a specific dollar amount, he encourages builders and property managers to reference a baseline, using data from independent sources to give customers a sense of potential savings. An easy tool to establish such a baseline is the Energy Star savings calculator, which is offered on the Sears website. The simple tool figures out the financial and environmental savings that can be generated from a specific appliance over its lifetime, based on location, appliance type and anticipated use. 2. Point out the energy-efficient features whenever and wherever you can. Use every customer touch point, including home brochures, marketing materials, signage and conversations, to showcase the energy-efficient options you offer in your homes. Energy efficiency is important to consumers, which means these features are very marketable, says Tom Puchala, Director of Product Management at Sears Home Services. It should be among the first things you highlight. 3. Show them how it works. The best builders have innovative demonstration homes that showcase the energy efficiency of their products, says Michael Gestwick senior engineer at the National Renewable Energy Laboratory. In a walk-through of a demonstration home or rental unit, consumers can see the Energy Star label and talk to the property manager or builder about the anticipated savings they can expect in such a home. This is a great opportunity to engage consumers and explain how energy efficiency and whole house performance will benefit them personally, Gestwick says. Great sales platforms connect emotionally with homebuyers. 4. Take a Certified Green Professional course. These two-day NAHB classes, which are open to anyone in the homebuilding industry, including suppliers, provide participants with a background in green building methods, as well as the tools to talk to consumers about green building benefits, Morrow says. It is a great place to learn how to educate your own customers about energy efficiency. with a core focus on efficient, comfortable homes with low maintenance costs, he says. In fact, 9 out of 10 buyers would choose a highly energy-efficient home with lower utility bills over one costing 2 to 3 percent less without those features, according to NAHB s 2013 report, What Home Buyers Really Want [3]. The research also shows that 94 percent of homebuyers rate Energy Starcertified appliances for the kitchen, bath and laundry as essential or desirable in their new home. This is particularly true among Millennials, who are interested in both the cost savings and the environmental impact. The technology Millennials most seek in a new home is an energy-efficient washer and dryer, according to a Better Homes and Gardens Real Estate report [4]. Baby Boomers also factor energy efficiency into home decisions as they transition into retirement. In the McGraw-Hill report on green construction, Texas homebuilder Don Ferrier reported that his older clientele are deeply motivated by their anticipated energy costs. They ll pay more up front to have something that uses a third or a fourth of the energy than a conventional house because of their fear about energy prices, Ferrier said [5]. Builders are seeing regional trends as well, particularly in areas that experience extreme temperatures. In the Northeast, for example, nearly 40 percent of buyers said heating and cooling costs were their single greatest concern, according to a 2013 study by the National Association of Realtors (NAR) [6]. And more than 75 percent of builders and remodelers in the West North Central region see wide temperature rages, driving greater interest in energy efficiency, according to the McGraw-Hill Constructions report [7]. I don t know anyone who isn t a fan of saving money, Morrow notes. ENERGY STAR: A TRUSTED CERTIFICATION The Energy Star label is at the core of this trend, says Paul Campbell, Director of Sustainability and Green Leadership for Sears Holdings Corp. in Hoffman Estates, Illinois. The logo is very well recognized, and customers clearly understand the difference between an Energy Star-certified product and one that is not. Energy Star certifications have been around for more than 20 years, and the logo has become a symbol that consumers actively seek out to verify the efficiency of the appliances they choose. Awareness of the Energy Star

4 label has grown dramatically over the years, according to the EPA. In 2002, roughly 30 percent of consumers were familiar with the label, compared to 87 percent today. Whether or not a home has recognizable energy-efficient features, including Energy Star appliances, is the number-two influencer of purchase decisions, NAHB research shows [8]. The only other factor more important to buyers is having enough living space to meet their needs. And while buyers are interested in other energy-efficient features, such as insulated wall panels and double-pane windows, appliances with prominent logos are the most noticeable examples of energy efficiency in any home. These appliances dominate the kitchen and laundry room, allowing homebuyers and renters to immediately identify energy-efficient features when they visit a property. Appliances are visible, Gestwick says. It s easy for a sales rep to point to the Energy Star label on the washing machine and it s a no-brainer cost-wise. That s likely why adding Energy Star appliances is a top consideration for most builders as they embrace the energy-efficiency building trend, Morrow says. Appliances are one of the first things they think about. high-end elite models. This means that builders and property managers can accommodate tight budgets, while still outfitting their spaces with the energy-efficient appliances consumers demand. That s a real benefit for builders, says Kevin Horkey, Vice President of Key Land Homes, a residential builder in Minneapolis. Sears Commercial has created such a good price range, that even our basic Kenmore package now includes stainless steel appliances and side-by-side refrigerator/freezers, and everything is energy-efficient, Horkey says. Sears Commercial can locate all applicable state and utility rebates, and leverage this information to inform customers about local incentives that can reduce their investment by 30 percent or more, Puchala says. We work with our customers to identify these sources of funds when they choose products to make sure they are getting the greatest efficiency at the best price, he explains. Once appliances are purchased, customers can have the confidence that it will be delivered on time, any time, because Sears Commercial has distribution centers HELPING BUILDERS WIN CUSTOMERS Unlike many retailers who have only recently caught on to the trend, Sears Commercial has been an active participant in making energy-efficient appliances widely available for more than two decades. Sears Commercial partnered with the EPA in 1992, the year Energy Star was launched, says Tom Puchala, Director of Product Management at Sears Home Services in Hoffman Estates, Illinois. Working with the EPA team, they improved the energy design features in appliances, and made sure to promote the environmental and fiscal benefits of Energy Star certification to commercial and retail buyers alike. We are already working closely with our partners to have cost-effective products in every price category, Puchala says. This longtime relationship with the EPA means Sears Commercial can offer builders and property managers added value. Sears Commercial ensures all of its partners understand new and impending specifications for Energy Star appliances to ensure products meet or exceed those requirements. Over the past several years, the company has introduced Energy Star appliances that range from entry-level products to ENERGY COSTS ARE RISING. 12% % 2013 The amount of money households earning less than $50,000 per year are spending on energy has jumped substantially in the last 12 years. Appliances account for 90 percent of residential electricity consumption. Sources: American Coalition for Clean Coal Electricity and McGraw-Hill Construction HOMEBUYERS ARE WILLING TO PAY MORE UP FRONT FOR ENERGY EFFICIENCY. 9 out of 10 The portion of buyers who would choose a highly energy-efficient home with lower utility bills over one that cost 2 to 3 percent less without those features AN ENERGY-EFFICIENT WASHER AND DRYER The technology Millennials most seek in a new home Sources: National Association of Home Builders and Better Homes and Gardens Real Estate

5 WHAT CUSTOMERS WANT Through its 20-year partnership with Energy Star, the U.S. Environmental Protection Agency s certification program, Sears Commercial s designers and manufacturing partners understand how to build the most efficient and reliable features into its product lines. The Sears Commercial team also works closely with customers to make sure the features they invest in provide the most value, says Tom Puchala, Director of Product Management at Sears Home Services. For example, while many dishwasher manufacturers focus on making their models quiet, Sears Commerical s customer research shows that speed to clean, and water and energy efficiency are more important, he says. Those kinds of insights drive us to make better products that are more appealing to consumers. This is why Sears Kenmore brand is regularly ranked number one by independent product research companies, including J.D. Power & Associates. BUYERS ARE SEEKING OUT ENERGY STAR APPLIANCES, INCLUDING BRANDS SUCH AS KENMORE. 94% The percentage of homebuyers who rate Energy Star-certified appliances for the kitchen, bath and laundry as essential or desirable in their new home TOP INFLUENCERS OF HOME BUYING DECISIONS: 30+ percent 1. Having enough living space to meet my needs 2. Whether or not a home has recognizable energy-efficient features, including Energy Star appliances Sources: American Coalition for Clean Coal Electricity and McGraw-Hill Construction SAVVY BUYERS KNOW HOW TO SAVE MONEY. The amount of savings from rebates and incentives the Sears Commercial staff can easily locate for builders and property managers across the country, he adds. Sears Commercial is able to leverage that logistics infrastructure to ensure customers get their appliances delivered and installed the day they need them even if the property is in a remote location, Puchala says. Our competitors don t have that kind of reach. CONCLUSION Energy prices will continue to rise, and consumers will continue to demand that any new home whether it s an apartment, a starter home or a lavish mansion features energy-saving appliances. Builders and property managers can gain a competitive advantage and differentiate themselves by not only featuring these appliances prominently in their properties but also targeting Millennials and Boomers, Morrow says. It s a mistake not to market your investment in energy-efficient features, he says, because if you don t communicate the value and the payback, you won t have as much success. ENDNOTES [1]: New and Remodeled Green Homes: Transforming the Residential Marketplace, McGraw-Hill Construction SmartMarket Report, Based on a survey of 416 National Association of Home Builders (NAHB) members in November and December aspx?newsid=15269 [2]: Energy Cost Impacts on American Families, , American Coalition for Clean Coal Electricity, files/trisko% pdf [3]: What Home Buyers Really Want, NAHB Economics and Housing Policy Group, May Based on a survey of 3,682 recent and prospective homebuyers in [4]: Better Homes and Gardens Real Estate Survey, Better Homes and Gardens Real Estate, Based on a survey of 1,000 U.S. adults between the ages of 18 and 35 conducted by Wakefield Research in December [5]: New and Remodeled Green Homes, McGraw-Hill Construction SmartMarket Report. [6]: 2013 Profile of Home Buyers and Sellers, National Association of Realtors (NAR). Based on a survey of 8,767 recent homebuyers and sellers in July [7]: New and Remodeled Green Homes, McGraw-Hill Construction SmartMarket Report. [8]: What Home Buyers Really Want, NAHB Economics and Housing Policy Group.

CUT COSTS, WIN CUSTOMERS WITH ENERGY- EFFICIENT APPLIANCES

CUT COSTS, WIN CUSTOMERS WITH ENERGY- EFFICIENT APPLIANCES CUT COSTS, WIN CUSTOMERS WITH ENERGY- EFFICIENT APPLIANCES CUT COSTS, WIN CUSTOMERS WITH ENERGY-EFFICIENT APPLIANCES INTRODUCTION Energy-efficient appliances have the joint benefit of a reduced environmental

More information

Green goes mainstream! Does the evidence support it?

Green goes mainstream! Does the evidence support it? Green goes mainstream! Does the evidence support it? Sarah Stellberg Institute for Market Transformation Washington, DC May 15, 2013 Chicago, IL ACEEE Finance Forum 1 of 22 2 of 22 Overview Market Indicators:

More information

SoCalGas Cold Water Default Clothes Washer Process Evaluation

SoCalGas Cold Water Default Clothes Washer Process Evaluation SoCalGas Cold Water Default Clothes Washer Process Evaluation Final Report Prepared for: Southern California Gas Company July 20, 2016 Work Order: 2109 CALMAC Study ID: SCG0217.01 Contact Name: Amanda

More information

NEW BUSINESS PITCH. Let s Build Something Together

NEW BUSINESS PITCH. Let s Build Something Together NEW BUSINESS PITCH Let s Build Something Together The Data You Need to Win This Pitch NAME BRAND PITCH TYPE MARKET DATE Lowe s has launched its first media agency review in more than a decade. Media North

More information

URBAN LIVING. Design with Vinyl Siding

URBAN LIVING. Design with Vinyl Siding URBAN LIVING Design with Vinyl Siding URBAN LIVING IS ON THE RISE From major metropolitan areas to the suburbs, there s a renewed desire to eliminate sprawl and create walkable communities where people

More information

Ways to Find the Money Hiding in Your Kitchen CLIQ INFO SERIES

Ways to Find the Money Hiding in Your Kitchen CLIQ INFO SERIES 6 Ways to Find the Money Hiding in Your Kitchen CLIQ INFO SERIES 6 Ways to Find the Money Hiding in Your Kitchen Last year US homeowners spent nearly $300 billion on home maintenance and improvements,

More information

EMERGING TRENDS IN THE REMODELING MARKET JOINT CENTER FOR HOUSING STUDIES OF HARVARD UNIVERSITY 22

EMERGING TRENDS IN THE REMODELING MARKET JOINT CENTER FOR HOUSING STUDIES OF HARVARD UNIVERSITY 22 5OPPORTUNITIES FOR GROWTH With the home improvement market nearing full recovery, spending growth is likely to moderate. Indeed, given the demographic and economic obstacles facing the industry, generating

More information

By Renee Changnon, Getting a. Handle. On Builders Hardware. Home Design Trends to Sell. December 2015 Hardware Retailing 65

By Renee Changnon, Getting a. Handle. On Builders Hardware. Home Design Trends to Sell. December 2015 Hardware Retailing 65 By Renee Changnon, rchangnon@nrha.org Getting a Handle On Builders Hardware Home Design Trends to Sell December 2015 Hardware Retailing 65 For any homeowner, remodeling or revamping the kitchen is a major

More information

Customer Engagement, National Platforms, and

Customer Engagement, National Platforms, and ACEE Market Transformation Symposium 2017 Energy Efficiency as a Distributed Energy Resource: Implications for Program Design, Customer Engagement, National Platforms, and EM&V Taylor Jantz-Sell ENERGY

More information

Building a Better Way Of Life

Building a Better Way Of Life Building a Better Way Of Life building a better way of life is what we do at Warren Johnson Custom Homes. If your dream is to own a brand new home, I will be at your side to assist you as we work together

More information

We ll give it to you FREE if you find all these features at the same or lower price!

We ll give it to you FREE if you find all these features at the same or lower price! We ll give it to you FREE if you find all these features at the same or lower price! Buy this range 95053 and if you find another brand of range with all of these features at the same or lower price, we

More information

TecHome Builder Market Pulse Survey Spring 2018

TecHome Builder Market Pulse Survey Spring 2018 TecHome Builder Market Pulse Survey Spring 2018 About the 2018 TecHome Builder Market Pulse Survey 18 question online survey Invitation to 45,000+ on TecHome Builder e-newsletter list Incentive: executive

More information

New Jersey Board of Public Utilities and its Clean Energy Program. Residential Energy Efficiency Programs. NJCleanEnergy.com

New Jersey Board of Public Utilities and its Clean Energy Program. Residential Energy Efficiency Programs. NJCleanEnergy.com New Jersey Board of Public Utilities and its Clean Energy Program Residential Energy Efficiency Programs New Jersey Board of Public Utilities State agency and regulatory authority created to ensure safe,

More information

Homeowner Survey on Comfort, Humidification and Water/Energy Savings

Homeowner Survey on Comfort, Humidification and Water/Energy Savings Homeowner Survey on Comfort, Humidification and Water/Energy Savings A Report From Honeywell FALL 2008 $24.95 VALUE > your HOMEOWNER CUSTOMERS >>> As part of a continuing series of homeowner research

More information

Renovation in America

Renovation in America Renovation in America Findings from the 2013 Houzz & Home Survey With more than 100,000 respondents, the 2013 Houzz & Home survey is the largest survey of renovation and decorating activity ever conducted,

More information

U.S. EPA ENERGY STAR Residential Program Kathy Diehl, ENERGY STAR Program Manager January 15, 2009

U.S. EPA ENERGY STAR Residential Program Kathy Diehl, ENERGY STAR Program Manager January 15, 2009 U.S. EPA ENERGY STAR Residential Program Kathy Diehl, ENERGY STAR Program Manager January 15, 2009 ENERGY STAR Program! EPA & ENERGY STAR Background & History! Energy Use/Cost for Homes! ENERGY STAR New

More information

National Radon Results: 1985 to 1999 Brian Gregory 1 Philip P. Jalbert, U.S. EPA

National Radon Results: 1985 to 1999 Brian Gregory 1 Philip P. Jalbert, U.S. EPA Brian Gregory 1 Philip P. Jalbert, U.S. EPA Since the mid-1980s the United States has made significant progress in reducing the risk from exposure to radon. This progress is the result of a long-term effort

More information

Reputation Management: A Guidebook

Reputation Management: A Guidebook Reputation Management: A Guidebook 10 best practices for industry professionals You have two key goals when it comes to managing your company s reputation: First and foremost, building the credibility

More information

Generation gap: How baby boomers and millennials stack up in their perceived and actual electricity use. Report. March 2019 BCH19-217

Generation gap: How baby boomers and millennials stack up in their perceived and actual electricity use. Report. March 2019 BCH19-217 Generation gap: How baby boomers and millennials stack up in their perceived and actual electricity use Report March 2019 BCH19-217 Entitled, delicate, and coddled these are some of the accusations directed

More information

HARVESTING RAINWATER IS SPECIALIZED, LUCRATIVE

HARVESTING RAINWATER IS SPECIALIZED, LUCRATIVE HARVESTING RAINWATER IS SPECIALIZED, LUCRATIVE Arricca Elin SanSone 24 November 2015 An attractive stone aqueduct from the adjacent building roof brings water to a cistern. Photo: Courtesy of Jeffrey L.

More information

2006/2007 Washer Rebate. Yukon Government s Energy Solutions Centre and Natural Resources Canada

2006/2007 Washer Rebate. Yukon Government s Energy Solutions Centre and Natural Resources Canada 2006/2007 Washer Rebate Yukon Government s and Natural Resources Canada Final Report April 19, 2007 PROGRAM OVERVIEW One of the fundamental objectives of the (ESC) is to serve Yukon s energy efficiency

More information

HOME RENOVATION INCENTIVE SCHEME EXTENDED TO Guide for Hardware Retailers and Builders Merchants

HOME RENOVATION INCENTIVE SCHEME EXTENDED TO Guide for Hardware Retailers and Builders Merchants HOME RENOVATION INCENTIVE SCHEME EXTENDED TO 2018 Guide for Hardware Retailers and Builders Merchants Background Over 1.25 billion in home renovation and repair works have been put through the Home Renovation

More information

Spotlight on Upholstery

Spotlight on Upholstery SPECIAL SUPPLEMENT TO FURNITURE TODAY APRIL 8, 2013 CONSUMER VIEWS Spotlight on Upholstery PRESENTATION SPONSORED BY 2 FURNITURE TODAY APRIL 8, 2013 Stain-resistant fabric is top priority for buyers Americans

More information

REPORT Prepared by BRAD HUNTER. HomeAdvisor's Chief Economist

REPORT Prepared by BRAD HUNTER. HomeAdvisor's Chief Economist REPORT 2018 Prepared by BRAD HUNTER HomeAdvisor's Chief Economist Greetings, The results of HomeAdvisor s 2018 True Cost Survey are in, and it s clear that we re looking at another healthy year for home

More information

ENERGY STAR Program Overview

ENERGY STAR Program Overview ENERGY STAR Program Overview Craig D. Zamuda, Ph. D. Office of Policy and International Affairs US Department of Energy IEA Experts Group on Priority Setting and Evaluation -- April 27-28, 2010 1 Overview

More information

Franchise Expo South Press Kit

Franchise Expo South Press Kit Franchise Expo South Press Kit Table of Contents 1. About Big Frog Custom T-Shirts & More 2. Fact Sheet 3. Press Releases 4. Media Highlights About Big Frog Custom T-Shirts & More Launched in 2008, Big

More information

Transforming the Canadian Home

Transforming the Canadian Home Transforming the Canadian Home Findings from the 2014 Houzz & Home Survey With nearly 200,000 respondents globally, this year s Houzz & Home survey is the largest survey of residential remodeling and decorating

More information

Energy Efficient Homes: Easy Steps to Improving Your Home's Energy Efficiency 1

Energy Efficient Homes: Easy Steps to Improving Your Home's Energy Efficiency 1 FCS3267 Energy Efficient Homes: Easy Steps to Improving Your Home's Energy Efficiency 1 Nicholas W. Taylor, M. Jennison Kipp, and Kathleen C. Ruppert 2 Quick Facts 40% or more of a typical Florida home's

More information

STANLEY MULTIFAMILY Stand Out with STANLEY

STANLEY MULTIFAMILY Stand Out with STANLEY STANLEY MULTIFAMILY Stand Out with STANLEY Multifamily Market: Poised for Growth Attitudes toward home ownership are changing in America. The current state of the U.S. economy and a renewed shift toward

More information

The Consumer s Guide to. Home Additions. The Consumer s Guide to Home Additions Total Renovations

The Consumer s Guide to. Home Additions. The Consumer s Guide to Home Additions Total Renovations The Consumer s Guide to Home Additions The softening of the property market has caused a large number of homeowners, with aspirations of moving, to instead add to their existing home. Homeowners who love

More information

2017 Remodeling Impact Report

2017 Remodeling Impact Report National Association of REALTORS Research Department Hello white space Introduction Homeowners and renters remodel, redesign, and restructure their home for a variety of reasons. This report takes a deep

More information

PRIMARY MESSAGING Cost and energy savings. SECONDARY MESSAGING Comfort and control

PRIMARY MESSAGING Cost and energy savings. SECONDARY MESSAGING Comfort and control Messaging Matrix MESSAGING MATRIX As Northwest consumers are largely familiar with ductless heating and cooling systems, this messaging will help us move beyond general awareness and motivate utility customers

More information

Issues Shaping the Outlook for the Remodeling Industry

Issues Shaping the Outlook for the Remodeling Industry Issues Shaping the Outlook for the Remodeling Industry Kermit Baker Remodeling Futures Program Joint Center for Housing Studies NARI Fall 2017 Leadership Summit September 8, 2017 Home Remodeling Spending

More information

Our Rock Solid Foundation. Our Custom ers and Products. Prepared by:

Our Rock Solid Foundation. Our Custom ers and Products. Prepared by: Our Rock Solid Foundation Our Custom ers and Products Prepared by: Our Custom ers Anyone Seeking Affordable Luxury TREND Transformations has worked hard to cultivate a reputation for outstanding customer

More information

Save energy Save money

Save energy Save money WiSE Wiltshire is Saving Energy Save energy Save money A simple guide to getting started www.wiltshire.gov.uk/energymonitor Congratulations! You are now on the road to saving energy and money from your

More information

WHERE THE WATER IS FLOWING

WHERE THE WATER IS FLOWING WHERE THE WATER IS FLOWING New Trends in Plumbing Technology By Renee Changnon, rchangnon@nrha.org When you think about all of the categories within a home improvement store where technology has had an

More information

HOW WE LL LIVE IN 2020 AMERICAN HOME SHRINKING, FAMILIES RETHINKING LIFESTYLES NEW IFDA CRYSTAL BALL SURVEY UPDATES 2000 FINDINGS

HOW WE LL LIVE IN 2020 AMERICAN HOME SHRINKING, FAMILIES RETHINKING LIFESTYLES NEW IFDA CRYSTAL BALL SURVEY UPDATES 2000 FINDINGS 1 FOR IMMEDIATE RELEASE MEDIA CONTACTS Cathy Guterman: cathy@gutermanpr.com Chris Abbate: chris@novitapr.com HOW WE LL LIVE IN 2020 AMERICAN HOME SHRINKING, FAMILIES RETHINKING LIFESTYLES NEW IFDA CRYSTAL

More information

Baby boomers currently make

Baby boomers currently make Home for the Ages Popular Trends and Projects for Aging-in-Place Remodeling 104 Read this Q&A with Robert Criner, Certified Aging-in-Place Specialist. 108 @ Discover how retailers are addressing the topic

More information

Decorative Architectural Products. Jeff Filley / President Masco Coatings Group

Decorative Architectural Products. Jeff Filley / President Masco Coatings Group Decorative Architectural Products Jeff Filley / President Masco Coatings Group Safe Harbor Statement This presentation contains statements that reflect our views about our future performance and constitute

More information

DeCO2ded: Understanding ROI on CO2 Refrigeration Systems

DeCO2ded: Understanding ROI on CO2 Refrigeration Systems DeCO2ded: Understanding ROI on CO2 Refrigeration Systems Here s the question many grocers ask when they re considering retrofitting or replacing commercial refrigeration systems: How much will it cost

More information

It pays to save energy. Guide to Xcel Energy rebates, incentives and programs for residential customers in Minnesota

It pays to save energy. Guide to Xcel Energy rebates, incentives and programs for residential customers in Minnesota It pays to save energy Guide to Xcel Energy rebates, incentives and programs for residential customers in Minnesota Subhead Table of Contents Body copy. Types of energy you use...2 Types of programs you

More information

ENERGY STAR Update. Steve Ryan, U.S. EPA Program Manager, ENERGY STAR Labeled Roof Products. September 22, 2011

ENERGY STAR Update. Steve Ryan, U.S. EPA Program Manager, ENERGY STAR Labeled Roof Products. September 22, 2011 ENERGY STAR Update Steve Ryan, U.S. EPA Program Manager, ENERGY STAR Labeled Roof Products September 22, 2011 ENERGY STAR Started in 1992;voluntary program GOAL: Reduce greenhouse gas (GHG) emissions through

More information

Energy-saving tips. For apartments and condos. pse.com/multifamilyretrofit. Bellevue, WA Puget Sound Energy. P.O. Box /17

Energy-saving tips. For apartments and condos. pse.com/multifamilyretrofit. Bellevue, WA Puget Sound Energy. P.O. Box /17 1232 01/17 Puget Sound Energy P.O. Box 97034 Bellevue, WA 98009-9734 pse.com/multifamilyretrofit Energy-saving tips For apartments and condos In this guide 5 Heating 6 Water heating 7 Insulation 8 Air

More information

SHOW REPORT 45, % of visitors will spend over $100,000 on their next renovation or home building project. 95% 86% quality visitors attended in

SHOW REPORT 45, % of visitors will spend over $100,000 on their next renovation or home building project. 95% 86% quality visitors attended in New Zealand s No.1 Renovation & Building Expo 2017 SHOW REPORT 45,869 quality visitors attended in 2017 30% of visitors will spend over $100,000 on their next renovation or home building project. 95% of

More information

Show Report. 32% of visitors 80% 96% quality visitors 48,397 attended in will spend over of exhibitors were

Show Report. 32% of visitors 80% 96% quality visitors 48,397 attended in will spend over of exhibitors were New Zealand s No.1 Renovation & Building Expo Show Report quality visitors 48,397 attended in 2016 32% of visitors 96% will spend over of exhibitors were $100,000 very satisfied to on their satisfied with

More information

The Remodeling Market

The Remodeling Market The Remodeling Market Kermit Baker Remodeling Futures Program International Builders Show January 21, 2010 www.jchs.harvard.edu Remodeling Market Issues 1. Where do we stand in the remodeling cycle at

More information

Jump Starting HPWH Installer Markets

Jump Starting HPWH Installer Markets 2/28/17 Jump Starting HPWH Installer Markets Jill Reynolds NEEA Overview Winning Approaches! Why HPWHs? Emergency Replacement Winning Approaches Questions 2 NEEA Overview Northwest Energy Efficiency Alliance

More information

Buying Products for Home Building & Remodeling: Who and Where. By Paul Emrath, Ph.D. Economics and Housing Policy

Buying Products for Home Building & Remodeling: Who and Where. By Paul Emrath, Ph.D. Economics and Housing Policy Buying Products for Home Building & Remodeling: Who and Where Special Studies,, 2012 By Paul Emrath, Ph.D. Economics and Housing Policy In the course of their business, home builders and remodelers buy

More information

Consortium for Energy Efficiency Super Efficient Home Appliances Initiative

Consortium for Energy Efficiency Super Efficient Home Appliances Initiative Consortium for Energy Efficiency Super Efficient Home Appliances Initiative Revised in January 2007 (Dishwasher section updated in January 2012 and clothes washer section updated in January 2011) For more

More information

EXCLUSIVE BUILDER PROGRAM. Build Your Reputation on Trane

EXCLUSIVE BUILDER PROGRAM. Build Your Reputation on Trane Build Your Reputation on Trane OUR RELIABILITY. YOUR REPUTATION. Prospective homeowners count on you to build their new home with appliances and equipment that will last for years to come. Trane can help

More information

Joe Ziler. Discover Our Standards. Giving Back to the Community. ...Or Upgrade And Customize To Capture Your Desires and Lifestyle

Joe Ziler. Discover Our Standards. Giving Back to the Community. ...Or Upgrade And Customize To Capture Your Desires and Lifestyle For more than 35 years, Kevco Builders has been making dreams a reality for Central Florida home and business owners. While our homes have been honored and our company recognized numerous times, as president,

More information

STRESS-FREE RENOVATIONS By Nick Brownlee, Managing Director Procuro Building and Renovation

STRESS-FREE RENOVATIONS By Nick Brownlee, Managing Director Procuro Building and Renovation STRESS-FREE RENOVATIONS By Nick Brownlee, Managing Director Procuro Building and Renovation BUILDING & RENOVATION RENOVATING YOUR HOUSE INTO YOUR DREAM HOME IS A PRIVILEGE WE ENJOY EVERY DAY. Procuro Building

More information

MEMORANDUM. DATE: June 14, TO: Sponsors of the Massachusetts ENERGY STAR Appliances Program

MEMORANDUM. DATE: June 14, TO: Sponsors of the Massachusetts ENERGY STAR Appliances Program MEMORANDUM DATE: June 14, 2007 TO: Sponsors of the Massachusetts ENERGY STAR Appliances Program FROM: Lynn Hoefgen and Tim Pettit, Nexus Market Research RE: Results of the Appliance Model Availability

More information

1INTRODUCTION AND OVERVIEW

1INTRODUCTION AND OVERVIEW 1INTRODUCTION AND OVERVIEW The housing market finally appears to be pulling out of its prolonged downturn. House prices have steadily trended up in most metropolitan markets across the country, replenishing

More information

Consortium for Energy Efficiency Super Efficient Home Appliances Initiative

Consortium for Energy Efficiency Super Efficient Home Appliances Initiative Consortium for Energy Efficiency Super Efficient Home Appliances Initiative Revised in January 2007 (Refrigerator section updated in September 2014, dishwasher section updated in January 2012, and clothes

More information

Biodiversity: My Hotel in Action

Biodiversity: My Hotel in Action Biodiversity: My Hotel in Action Hotel Manager s Checklist This checklist is designed to guide you in evaluating how many of the practices recommended in this guide have been implemented in your hotel.

More information

Cool Savings Program Report

Cool Savings Program Report Cool Savings Program Report Prepared by: Michael Fung Jennifer Wang San Francisco Department of the Environment 1455 Market St. Suite 1200 San Francisco, CA 94103 Technical Contributors: Denis Livchak

More information

AQUA RESOLUTION: MAKING THE MOVE FROM ANOTHER WATER COMPANY TO HIS OWN RAINSOFT DEALERSHIP.

AQUA RESOLUTION: MAKING THE MOVE FROM ANOTHER WATER COMPANY TO HIS OWN RAINSOFT DEALERSHIP. DEALER PROFILE: AQUA RESOLUTION: MAKING THE MOVE FROM ANOTHER WATER COMPANY TO HIS OWN RAINSOFT DEALERSHIP. After selling water treatment systems for two other companies, Tom Norton (left) decided to strike

More information

BUSINESS. Earning. the

BUSINESS. Earning. the By Bill Sendelback Flying under the radar has been a successful strategy for Sherwood Industries. Since its start in 1989 as a small wood stove manufacturer, Sherwood has grown into one of North America

More information

Your guide to a more

Your guide to a more Your guide to a more A warm welcome It s good to feel comfy and cosy at home. And we d like to help you keep your home warm for less simply by becoming more energy efficient. What is energy efficient?

More information

EnerSmart Programs CONSERVE SAVE PROFIT. Hot Water System. Profit from. hot water. system efficiencies. ... with. help from Union Gas

EnerSmart Programs CONSERVE SAVE PROFIT. Hot Water System. Profit from. hot water. system efficiencies. ... with. help from Union Gas EnerSmart Programs TM... with hot water Profit from hot water system efficiencies help from Union Gas TM Reducing hot water use has a double payback reducing saving on water charges and on the cost of

More information

THE ROLE OF VOLUNTARY INITIATIVES IN DRIVING THE ENERGY EFFICIENCY OF APPLIANCES

THE ROLE OF VOLUNTARY INITIATIVES IN DRIVING THE ENERGY EFFICIENCY OF APPLIANCES THE ROLE OF VOLUNTARY INITIATIVES IN DRIVING THE ENERGY EFFICIENCY OF APPLIANCES David Calabrese Vice President Association of Home Appliance Manufacturers What is AHAM? Represents the home appliance industry

More information

Questions for Carlsbad City Council Members and Candidates (July 1, 2016)

Questions for Carlsbad City Council Members and Candidates (July 1, 2016) Ponto is Carlsbad s Southern Coastal Gateway Questions for Carlsbad City Council Members and Candidates (July 1, 2016) 1. Are you aware of the 3 proposed developments in Ponto? What are your most important

More information

Saying Mahalo to Solar Savings: A Billing Analysis of Solar Water Heaters in Hawaii

Saying Mahalo to Solar Savings: A Billing Analysis of Solar Water Heaters in Hawaii Saying Mahalo to Solar Savings: A Billing Analysis of Solar Water Heaters in Hawaii Jenny Yaillen, Evergreen Economics Chris Ann Dickerson, CAD Consulting Wendy Takanish and John Cole, Hawaii Public Utilities

More information

Growth Markets for Remodeling

Growth Markets for Remodeling Growth Markets for Remodeling While the timing and magnitude of a remodeling turnaround are difficult to predict, it is clear that the home improvement industry can no longer rely as heavily on upper-end

More information

HARDWARE PRODUCT CATEGORY REPORT. Category Overview

HARDWARE PRODUCT CATEGORY REPORT. Category Overview PRODUCT CATEGORY REPORT HARDWARE Category Overview With the housing market recovering from the recession, the hardware industry has seen a resurgence in recent years. And not surprisingly, a lot of this

More information

Beyond Measure jdpower.com Laundry and Kitchen Appliance Satisfaction Studies

Beyond Measure jdpower.com Laundry and Kitchen Appliance Satisfaction Studies Beyond Measure jdpower.com 2017 Laundry and Kitchen Appliance Satisfaction Studies 2017 Laundry and Kitchen Satisfaction Studies Publish Date: July 26, 2017 The increasingly competitive home appliance

More information

ACHIEVABLE MILLION DOLLAR DETAILS

ACHIEVABLE MILLION DOLLAR DETAILS ACHIEVABLE MILLION DOLLAR DETAILS International Builders Show Las Vegas Nevada January 22, 2009 Thursday 8:00 AM January 23, 2009 Friday 10:15 AM Speakers Tony Crasi Lita dirks Anne Olson Dominick Tringali

More information

Tubular Skylights aka Solar tubes aka Tubular Daylighting Devices (TDDs) ENERGY STAR windowto-door. After

Tubular Skylights aka Solar tubes aka Tubular Daylighting Devices (TDDs) ENERGY STAR windowto-door. After Tubular Skylights aka Solar tubes aka Tubular Daylighting Devices (TDDs) ENERGY STAR windowto-door retrofit: Before After ENERGY STAR Clothes Washers Save 40% in energy and water compared to standard

More information

TESTIMONY OF MARK CONNELLY

TESTIMONY OF MARK CONNELLY TESTIMONY OF MARK CONNELLY SENIOR DIRECTOR, APPLIANCE & HOME IMPROVEMENT CONSUMERS UNION Before the U.S. SENATE COMMITTEE ON ENERGY AND NATURAL RESOURCES Regarding The Appliance Standards Improvement Act

More information

Making ENERGY STAR Water Heaters a National Early Replacement Priority. February 23, 2016

Making ENERGY STAR Water Heaters a National Early Replacement Priority. February 23, 2016 Making ENERGY STAR Water Heaters a National Early Replacement Priority February 23, 2016 Overview Water Heater market overview 2015 ENERGY STAR national promotion recap 2016 ENERGY STAR national program

More information

Retail space for lease? Take a closer look at the coin laundry business.

Retail space for lease? Take a closer look at the coin laundry business. Retail space for lease? Take a closer look at the coin laundry business. Introducing a collaborative program to fill vacancies with a Wascomat Commercial Laundry Center, a world-class, reliable and innovative

More information

BSI Kitemark the business case

BSI Kitemark the business case Vehicle Damage BSI Kitemark the business case The benefits of the BSI Kitemark for Vehicle Damage for car makers and insurers Introduction The BSI Kitemark promise The BSI Kitemark for Vehicle Damage,

More information

Read Before You Renovate

Read Before You Renovate Read Before You Renovate A SOLID FOUNDATION FOR YOUR RENOVATION OR ADDITION Canadians love their homes. So much so that homeowners spent more than $70 billion in 2015 on residential renovation, according

More information

The energy-efficient alternative

The energy-efficient alternative By Nadia Askar askarn@bnpmedia.com The 411 on ductless, mini-split air-conditioning systems. Photo credit: Fujitsu On the second story roof of a large home renovation project, Hanover, Pa.-based Czapp

More information

Attitudes Toward Recycling: A survey of residents of Sheridan, WY December 2012

Attitudes Toward Recycling: A survey of residents of Sheridan, WY December 2012 Attitudes Toward Recycling: A survey of residents of Sheridan, WY December 2012 #122250 Lori Weigel Partner Public Opinion Strategies conducted a survey of 250 residents of the city of Sheridan, Wyoming.

More information

CONSUMER BRANDS GROUP

CONSUMER BRANDS GROUP CONSUMER BRANDS GROUP AARON M. ERTER PRESIDENT CONSUMER BRANDS GROUP Forward Looking Statement The presentations today will contain certain forward looking statements," as defined under U.S. federal securities

More information

Chapter 1: Introduction 8. Chapter 2: About Outdoor Living Industry Sales & Growth 13

Chapter 1: Introduction 8. Chapter 2: About Outdoor Living Industry Sales & Growth 13 Chapter 1: Introduction 8 Research Objectives 8 Consumer Insights on Outdoor Living Lifestyles and Purchases 8 Also Included Is Garden Retailers' Perspective on this Marketplace 9 Consumer Insights Focus

More information

Take a closer look at the coin laundry business

Take a closer look at the coin laundry business Retail space for lease? Take a closer look at the coin laundry business Introducing a collaborative program to fill vacancies with an Electrolux Laundry Center, a globally recognized brand name anchor.

More information

2019 Remodeling Impact Report: D.I.Y. National Association of REALTORS Research Group

2019 Remodeling Impact Report: D.I.Y. National Association of REALTORS Research Group National Association of REALTORS Research Group Hello white space Table of Contents Executive Summary Page 3 Part 1: Home Projects Page 4 Part II: Pet Projects Page 15 Methodology Page 25 2019 National

More information

Principal Brands UK and Northern Ireland

Principal Brands UK and Northern Ireland Profile UK and Ireland based Building Materials Group Principal activities Builders and Plumbers Merchanting DIY Retailing in Ireland Dry Mortar Manufacturing Annualised turnover over 2.8 billion Market

More information

Consumer Features & Benefits of Energy Efficient Products

Consumer Features & Benefits of Energy Efficient Products Consumer Features & Benefits of Energy Efficient Products Summary of the ENERGY STAR Features Campaign City Green Solutions 1 Our Role z In-Depth Product Research z Consumer Centric Language z Visually

More information

Powerful Money Saving Ideas BROUGHT TO YOU BY TVA AND YOUR LOCAL POWER COMPANY

Powerful Money Saving Ideas BROUGHT TO YOU BY TVA AND YOUR LOCAL POWER COMPANY Powerful Money Saving Ideas BROUGHT TO YOU BY TVA AND YOUR LOCAL POWER COMPANY How saving energy saves you money. Your local power company and TVA have come up with a way to help you save both energy and

More information

Is a Road Show for me?

Is a Road Show for me? Road Show Is a Road Show for me? The HIS Road Show Tour and Dealer Service Certification program (DSCP) serve a number of purposes. First and foremost, this is a Sales opportunity. Any time one of our

More information

International Franchise Expo Press Kit

International Franchise Expo Press Kit International Franchise Expo Press Kit Table of Contents 1. About N-Hance 2. Fact Sheet 3. Press Release 4. Media Highlights ABOUT N-HANCE WOOD REFINISHING Founded in 2001, N-Hance Wood Refinishing is

More information

OUR GOAL IS TO SERVICE your product needs knowledgeably, accurately and on time DISTRIBUTION NETWORK

OUR GOAL IS TO SERVICE your product needs knowledgeably, accurately and on time DISTRIBUTION NETWORK At Wolseley, our success lies in the trusting relationships that our people have developed with customers throughout Canada. We ve made it a priority to recruit the best people, and we invest in ongoing

More information

Your floor to ceiling guide

Your floor to ceiling guide Your floor to ceiling guide Saving energy really doesn t require a lot of your energy. There are some easy things you can do to make a difference in your monthly energy usage and still be comfortable.

More information

These guys are good really good.

These guys are good really good. Independent, dependable, courteous, prompt, honest, highly-skilled and respectful of you and your home. That s why all the time homeowners say, These guys are good really good. Why does Goodman have such

More information

EFUF 2014 : Lausanne. Alan Simson Professor of Landscape Architecture + Urban Forestry Leeds Metropolitan University Green Streets Task Group

EFUF 2014 : Lausanne. Alan Simson Professor of Landscape Architecture + Urban Forestry Leeds Metropolitan University Green Streets Task Group EFUF 2014 : Lausanne Green Streets an innovative partnership project designed to enhance and extend the urban forestry associated with the public transport routes in the Leeds City Region Research into

More information

SPOTLIGHT ON WATER CONSERVATION

SPOTLIGHT ON WATER CONSERVATION SPOTLIGHT ON WATER CONSERVATION Water Conservation in the Home The average water use for an American family exceeds 300 gallons per day, with about 70% of that for indoor use. Outdoor use averages about

More information

MODULATING GAS FURNACE HIGH-EFFICIENCY, VARIABLE-SPEED ECM

MODULATING GAS FURNACE HIGH-EFFICIENCY, VARIABLE-SPEED ECM GMVM97 MODULATING GAS FURNACE HIGH-EFFICIENCY, VARIABLE-SPEED ECM UP TO 98% AFUE PERFORMANCE Upflow/Horizontal At Goodman, we believe in American dependability. Units are designed, engineered and assembled

More information

These guys are good really good.

These guys are good really good. Independent, dependable, courteous, prompt, honest, highly-skilled and respectful of you and your home. That s why all the time homeowners say, These guys are good really good. Why does Goodman have such

More information

Encouraging Dry Cleaners to switch from PERC to Professional Wet Cleaning

Encouraging Dry Cleaners to switch from PERC to Professional Wet Cleaning Encouraging Dry Cleaners to switch from PERC to Professional Wet Cleaning Kate Winnebeck Sr. Environmental Health & Safety Specialist Professional Wet Cleaning Program Manager kate.winnebeck@rit.edu Phone:

More information

Can Short Term ARRA Stimulus Funding Achieve Long Term Market Transformation? 1

Can Short Term ARRA Stimulus Funding Achieve Long Term Market Transformation? 1 Can Short Term ARRA Stimulus Funding Achieve Long Term Market Transformation? 1 Jane Colby, Cadmus Group, Boulder, CO Scott Davis, Cadmus Group, Boulder, CO ABSTRACT The New York Energy $mart SM Products

More information

LG Ranks Highest in Customer Satisfaction in Multiple Kitchen and Laundry Segments, J.D. Power Finds

LG Ranks Highest in Customer Satisfaction in Multiple Kitchen and Laundry Segments, J.D. Power Finds Ranks Highest in Customer Satisfaction in Multiple Kitchen and Laundry Segments, J.D. Power Finds High-Ranking Brands Differentiate with Updated Features and Competitive Pricing to Drive Satisfaction COSTA

More information

Leaseholder Energy Efficiency November 2011

Leaseholder Energy Efficiency November 2011 Leaseholder Energy Efficiency November 2011 Contents: Energy Saving Tips Insulation White Goods Heating Grant Funding Fuel Switching Chris Moorhouse KNH 1 ENERGY SAVING TIPS Turn your thermostat down.

More information

Evaluation Summary. Years Gardening 20% 19.3% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 2016 (n=55) (n=254)

Evaluation Summary. Years Gardening 20% 19.3% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 2016 (n=55) (n=254) 2016 Grow Well Missouri Gardening Program Evaluation Summary MFH Project: Collaborating with Missouri Food Pantries for Better Health University of Missouri Interdisciplinary Center for Food Security December

More information

A Comprehensive Review of Market Research on Solar Water Heaters

A Comprehensive Review of Market Research on Solar Water Heaters October 1999 NREL/SR-550-27123 A Comprehensive Review of Market Research on Solar Water Heaters P. Ghent and C. Keller Focus Marketing Services Westlake Village, California National Renewable Energy Laboratory

More information

Essentials of a Consumer Electronics Incentive Program for the Program Implementer

Essentials of a Consumer Electronics Incentive Program for the Program Implementer Essentials of a Consumer Electronics Incentive Program for the Program Implementer A A View from the Mean Streets Presented by Doug Baston Principal, North Atlantic Energy Advisors Director of Business

More information

Code of Practice. Efficient Use of Electricity

Code of Practice. Efficient Use of Electricity Code of Practice on Efficient Use of Electricity CODE OF PRACTICE ON EFFICIENT USE OF ELECTRICITY Everyone wants to save money on the energy they use. By taking a number of simple energy efficiency steps,

More information