Who is P. Allen Smith?

Transcription

1 Media Kit

2 Who is P. Allen Smith? P. Allen Smith is an award-winning designer, gardening and lifestyle expert. He is the host of two public television programs, P. Allen Smith s Garden Home, P. Allen Smith s Garden to Table and the syndicated 30-minute show P. Allen Smith Garden Style. Smith is one of America s most recognized and respected garden and design experts, providing ideas and inspiration through multiple media venues. He is the author of the bestselling Garden Home series of books published by Clarkson Potter/Random House, and the recently published cookbook, Seasonal Recipes from the Garden. His design and lifestyle advice is frequently featured in national magazines. Allen is a sought after speaker and presenter. He frequently appears on a national stage as a keynote speaker at tradeshows, conventions, forums, shows, etc. speaking to hundreds and thousands of audiences about various topics such as garden industry trends, consumer intelligence, marketing to today s consumers, design, green building, heritage poultry, garden to table movement, etc.

3 Allen is a trusted authority who inspires consumers with ideas, and empowers them with easy and affordable lifestyle solutions. His desire to teach simple how-to projects that enhance the lives of others is the basis of his Garden Home philosophy. The Brand Umbrella: Gardening & Outdoor Living Food & Cooking Pets & Animals Farming & Agriculture Increased Exposure for your Brand: With the addition of the P. Allen Smith Show to your marketing plan impacts your product reach with a variety of multimedia opportunities all backed by the national brand name of P. Allen Smith. The Power and Reach of the P. Allen Smith Brand: Adults 25+. Center of target is adults 35-46, homemakers with children & pets in the home. HH income of $75,000+. House-proud parents who strive to bring beauty into homes. Listeners with an affinity for outdoor living, decorating, entertaining, cooking. Consumers seeking solutions & ideas for homes and families.

4 3 National TV Shows P. Allen Smith: Perfect for your Multi-Media Brand Messaging: P. Allen Smith s Garden Home 95% Total of US TV Markets (DMA S) P. Allen Smith s Garden to Table 90% Total of US TV Markets (DMA S) P. Allen Smith s Garden Style: Grow. Cook. Design. 72% Total of US TV Markets (DMA S) Shows air on over 590 stations; 8 airings per week Total of 317 markets nationwide; 24 of Top 25 Markets; 48 of Top 50; 93 of Top 100 These stations reach 107 million TV households Total of Stations: 103 The Show airs weekly, 52 weeks Total Annual Household Impressions: 57, 020, 910 Total Annual Household Impressions: 47 million

5 Digital Reach YouTube Unique Channels ehow Home Launched 02/12 Subscribers: 66,000+ Views: 14,000,000+ ehow Farm-Raised Launched 04/12 Subscribers: 23,000+ Views: 3,600,000+ ehow Garden Launched 02/12 Subscribers: 39,000+ Views: 24,000,000+ Website Stats ( New design launched in January 2016 with a projected increase of 25% in page views and pages per session Jan 2015 Dec 31, 2015 Sessions: 2,275,000 Unique Users: 1,717,000 Page Views: 4,041,000 ROS Advertising Share of Voice: 10% Average CTR:.40% Average Impressions: 223,000 enewsletter 100,000+ Subscribers 23% Open Rate 6% Click Through Rate Social Media Stats 300, Facebook pages 15,000+ Twitter Followers 30,000+ Pinterest Followers 20,000+ Instagram Followers 6,500,000+ YouTube views 34,000+ Google Plus Followers P. Allen Smith Show on Streaming Media Launched October, 2015 Over 400 videos uploaded 118,000 views as of December, 2015 emagazine (2015) Spring 2015: 15,000 Reads Summer 2015: 15,000 Reads Fall 2015: 9,000 Reads Holiday 2015: 9,000 Reads

6 P. Allen Smith Audience is Your Customer The top hobby in the U.S. is gardening with an estimated 81 million households taking part in one or more do-it-yourself projects annually and spending an average of $444 each year. Gardening Demographics and Audience Profile Gardening Demographics: Women (54%) Men (46%) 45 years of age and older (68%) 18 to 34: 21% 35 to 44: 11% 45 to 54: 24% 55+: 44% College Graduates Residents of the South (29%) Midwest (26%) West (23%) and Northeast (22%) Households with annual incomes of $50,000+ (38%) in married households (64%) in households with no children at home (67%) and two-person households (40%) Food Gardening Audience Profile: 33 million households (91% of gardening households) have a food garden at home Spend an average of 5 hours per week in the garden Vegetables, the most popular type of food gardening product, were grown by 23% of all households, fruit trees by 10 %, berries by 6%, and herbs by 12 % Most popular vegetables include tomatoes (86%) cucumbers (47%) sweet peppers (46%) beans (39%) carrots (34%) summer squash (32%) onions (32%) hot peppers (31%) lettuce (28%) and peas (24%)

7 Retail Sales Penetration Several of our partners have created PAS branded collections, and have had strong success in selling Allen s branded products to multiple retail channels.

8 The 21 Proven Winners varieties that Allen promoted increased This Partnership Delivers 31% vs. a 4% increase for their other varieties. Annual sales of P. Allen Smith s Platinum Collection is 30 million units.

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