WELLS HOUSE & GARDENS
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2 WELLS HOUSE & GARDENS Located 18km from Gorey, Co Wexford Inherited the property in early 2011 Opened to the public July 2012
3 The start of the project Feasibility study carried out by Tony Ennis from Ennis & Co Business Consultants Funding sourced from Wexford Local Development with matched funding Project approved and we received 150k (maximum funding) Brand and Concept designed
4 Feasibility study listed 6 projects to start with Restoration of the Terrace Gardens Development of the House Tour Playground Visitors Centre Woodland walk Source third party activities
5 Development of the House Tour Worked with the Doyne family who lived in the house for 260 years Original Drawings from Daniel Robertson feature on the tour Sourced a local historian to document and research the history of the house Recruited and trained staff to ensure customer experience was one of the best in Ireland Susan Croft organised by Failte Ireland to assist in delivery of house tour Preparation of the house for the tour
6 Restoration of the Terrace Gardens
7 Examples of Architect Daniel Robertson s Drawings for Wells House Circa 1840 and tour guide in Victorian Costume to add to the House Tour experience
8 Playground
9 Woodland Walk
10 Brand & Image Invested in the design and creation of our brand with a focus on our logo, website, signage and identity
11 Official Launch Date July 2012 Our Victorian Garden Party
12 July 2012 our focus was on opening and organising the day to day running of Wells House as a tourist attraction
13 September 2012 Now What??? We had opened in July - peak season tourism With a Buzz! We had completed our operational focus for opening We needed visitors and a strategy!
14 The reality of managing a tourism venue business! Planning & strategy Staff Expenditure Marketing
15 The realisation that we needed a focus on marketing Recruited in house Marketing Manager Focus on events Group offerings Increase brand awareness We re here!!! And open daily turn key costs remain the same weekly PR focus on social media and all opportunities Focus on spend vs results Income vs expenditure for all events
16 Staff Mission & Vision Statement To continue the restoration of Wells House and Gardens organically by being innovative and true to its historic value Dedicated to providing first class customer service, a quality product and value for money Provide an excellent day out for families and visitors of all ages to enjoy Grow and maintain our status as the No.1 tourist attraction Core Values Reliability Accountability Respect Commitment Ambition Determination Innovation Honesty
17 Staff at Wells House & Gardens Multi functional tour guide/birthday party organiser/admin/customer care Focus on team work & support all areas of Wells House & Gardens Open forum to suggest new ideas and concepts to grow Wells House & Gardens as a venue Tasks are allocated to staff and each member has the responsibility for their own area to develop with the support of the team Financial targets are set based on actual/estimates both realistic and achievable Priority is customer experience above any other task.
18 Continuous development of the site to develop reputation and enhance visitor experience
19 The Oak Tree At Wells House & Gardens Initial launch of catering facility was outsourced Came back in house in October 2012 owing to customer feedback and Wells House reviewing it s commitment to customer experience Head Chef recruited with a focus on quality. Farm to fork ethos being introduced 2015 saw the Food to Go Catering Service launch
20 New Offerings at Wells House & Gardens Craft Courtyard Archery Falconry Clay Pigeon Shooting
21 Our 3 years to date Each year we have achieved a net profit which is reinvested back into the house, grounds and facilities.
22 We have become a recognised brand in Ireland
23 Strong Social Media Presence
24 We have built a reputation based on quality, affordability and on-going development 118% uplift from 2013 to 2014 in number of Annual Pass Cards issued Referrals from previous visitors account for 15 20% of our business each month 96% increase in sales from sales in The Oak Tree Restaurant from
25 Award Winning Wells House and Gardens Winner North Wexford Tourism Award 2014 & 2015 Finalist in Irish Tourism Industry Awards 2015: 'Best Leisure Innovation' category Voted #4 Family Day Out of 'Top Ten Family Days Out in Ireland' by Aldi customers in January 2015 Winner WLD Rural Tourism Award 2014 Runner up in 'Attractions & Activities' category at the Wexford Business Awards 2014 & 2015 Voted Best Family Day Out by TodayFM listeners October 2015 Winner Agri Innovation Award - Women and Agriculture Awards October 2015
26 Economic Benefit of Wells House and Gardens 73 jobs
27 Financial Contribution from Wells House and Gardens Reinvestment into the grounds with work on the second woodland walk and parterre garden resulted in a spend of 100,000 with work sourced from local contractors in 2014 alone. All supplies to service our 98,500 visitors have been sourced locally from wholesalers, web management and printing material. All food is sourced from local artisan suppliers Benefit to local accommodation providers we have given Wexford and the south east another Reason to Visit! Collaboration with local hotels re vouchers and incentives.
28 That s the Wells House and Gardens story.. To date!
29 Questions?
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