For everyone who loves beautiful gardens

Transcription

1 MEDIA PACK 2018

2 For everyone who loves beautiful gardens The English Garden delivers to its readers exceptional gardens and inspirational planting advice throughout the year. In 2017, the magazine celebrated its 20th anniversary two decades of sumptuous monthly issues that are a visual feast for everyone who loves beautiful gardens. At the core of The English Garden is high-quality coverage and exclusive photography of the finest gardens, in both town and country. They may be classic or contemporary but are always quintessentially English a noted point of difference from our competitors. Our readers have a common goal: an impressive garden that speaks of elegance and style. To this end they invest in their gardens for the long term, favouring quality brands and products. They seek advice on gardens and plants, confident that what we tell them is relevant. Meeting readers at the flower shows we attend Chelsea and Hampton Court helps us to understand their interests and spending power. We continue to innovate, introducing new content and columnists to engage our readers. They have responded by lifting sales and helping us achieve exponential growth across our digital platforms traffic to our website has doubled in the past twelve months while our new annual, A Year in The English Garden, exceeded expectations to become a regular fixture in The English Garden s year. Clare Foggett, Editor

3 Fact file Frequency: 13 UK editions & 6 North American editions a year Oversize A4 with high-quality production values, imagery and editorial Total circulation: 50,449 (ABC Jan Dec 2017) Subscription copies: 31,823 The English Garden has the highest ABC of all actively purchased, high-end gardening magazines. In 2017, page views of theenglishgarden.co.uk topped one million, while unique users and sessions have increased by 60% Our readers 80% female Affluence: AB1 Median age: UK consumers spend around 5 billion a year on products and plants for their gardens. Our discerning and affluent readers are avid gardeners with experience and knowledge. They invest in their garden for the long-term. Many are parents of older children or are retired professionals who now have time to create their dream garden. The English Garden abroad Our North American readers are Anglophiles keen to transfer the English style of gardening to their own gardens. They are predominantly based on the East Coast of the USA and Canada and the Pacific Northwest and have a high disposable income as well as an eye for design and craftsmanship. Distribution Leading news stands including Waitrose, M&S, WHSmith, Sainsbury's and Tesco Selected independent newsagents with a strong gardening presence Distributed to influential members of: The RHS, National Garden Scheme and Society of Garden Designers The English Gardening School, Capel Manor College, KLC and Inchbald School of Design Major events including Chelsea, Hampton Court and Chatsworth flower shows Selected estate agents, specialist retailers and 5-star hotels

4 Advertising ratecard Display Double Page Spread 7,900 Outside Back Cover 4,750 Inside Front Cover 4,515 Inside Back Cover 4,300 Double Page Spread Advertorial Feature 9,850 Full Page Advertorial Feature 5,170 Full Page 4,140 Half Page 2,550 Quarter Page 1,510 Classified Single Column Centimetre (min 3 cms) 44 Gardens to Visit Panel (1/5 page) 388 Product Advertorial Panel (1/6 page) 388 Nurseries to Visit Advertorial Panel 388 (1/8 page) Inserts Loose Inserts 66 per thousand Up to 10g and with mechanical specification. Bound or heavier inserts on request. *Discretionary discounts apply for series bookings Deadlines UK Issues On Sale Copy Deadline January 6 December 22 November February 3 January 20 December March 31 January 17 January April 28 February 14 February Spring 28 March 14 March May 25 April 11 April June 23 May 9 May July 20 June 6 June August 18 July 4 July September 15 August 1 August October 12 September 29 August November 10 October 26 September December 7 November 24 October US March 12 January 24 November May 9 March 19 January July 11 May 23 March September 13 July 25 May November 14 September 27 July Digital advertising The English Garden is a multi-platform brand providing many routes to connect with a highly engaged audience. Takeover wrapper 1,500 Online advertorial 750 Competition prize Leaderboard 400 MPU 350 marketing Newsletter advertorial 400 Newsletter sidebar 400 Newsletter leaderboard 400 Newsletter button 300 Solus 50 per thousand App promotion 12-month listing 500 Digital audience Website 107,000 page views per month (avg) 56,400 unique users per month (avg) 78,300 visits per month (avg) Newsletter consumer database 28,050 subscribers UK 17,850 US 10,200 Apps The English Garden app 55,000 downloads Social media Facebook: 47,200 Twitter: 37,600 Pinterest: 2,000 Instagram: 2,500

5 Advertising contacts Head of Market Freddy Halliday Advertisement Manager Mark Wass Senior Sales Executive Sachin Patel Sales Executive Astrid Elsen Digital & Creative Solutions Ben Leek THE CHELSEA MAGAZINE COMPANY LTD Jubilee House, 2 Jubilee Place, London SW3 3TQ