Domestic Garden Landscaping Materials Market Report - UK Analysis

Transcription

1 Domestic Garden Landscaping Materials Market Report - UK Analysis Published: 15/05/2017 / Number of Pages: 112 / Price: Introduction and Overview The 9th edition of the 'Domestic Garden Landscaping Materials Market Report - UK Analysis' addresses the market for landscaping materials used in the domestic sector, which is a mature and highly fragmented market in terms of product ranges, subject to changing socio-demographic and consumer retail spending trends. The report includes up to date information on recent trends and issues that are likely to impact on the market going forward over the next 5 years. Key issues covered in the report: Detailed assessment of the market - analysis of the market structure and recent developments. Forecasts of market developments up to Analysis by product group - market sizes, product mixes and sector trends; Hard landscaping - paving, walling, fencing, trellis, garden structures, decking, aggregates. Garden decoration - including pots, planters, water features, decorative product and external lighting. Soft landscaping - including bedding plants, nursery stock, bulbs and seeds. Areas of particular interest include: Market performance review and forecasts to Factors affecting the market and analysis of key market characteristics - e.g. weather, consumer spending, housebuilding, house moving etc. Product group analysis - sector market sizes, product mix, influences, trends and forecasts. Review of key players - product mix and market share estimates. Review of distribution structure - key channel including garden centres, home improvement multiples, builders' merchants, internet, grocery & high street multiples etc. Detailed market data and insight on the domestic garden landscaping materials market by AMA Research, a leading UK provider of construction market intelligence.

2 Some of the companies included: AVS Fencing Supplies, Arbor Forest Products, Blue Diamond UK, Bradstone, Brett Landscaping & Building Products, British Garden Centres, Burlington Stone, BSW Timber Group, Cadix UK, Cemex UK, Cherry Lane, Dobbies Garden Centres, Forest Garden, Grange Fencing, Greenyard Flowers UK, Haddonstone, Hillier Nurseries, Hillview Garden Centres, J Parker Dutch Bulbs (Wholesale), Jacksons Fencing, Lakeland Concrete Products, Long Rake Spar, Marshalls plc, Natural Paving, Minster Paving, Rowlinson Garden Products, Richard Burbidge, Metsa Wood, Notcutts, OA Taylor & Sons Bulbs, Tigerturf (UK), Plasmor, Portaway Minerals (Elton), Smart Garden Products, Squire's Garden Centres, Suttons Seeds, The Butters Group, The Klondyke Group, The Stewart Company, The Stoneballs Company, Westland Horticulture, Wyevale Garden Centres. The Market Domestic garden landscaping materials market - market definition in terms of product categories included - share mix between hard, soft landscaping and decorative products. Market size - analysis by value from , key characteristics of the market. Market trends and major factors influencing the market - including consumer confidence & spending, performance of housebuilding/house moving sector, continued interest in 'grow-your-own', attitudes towards gardens, longer term demographics. Market forecasts - market size, prospects and influencing factors on market to Products Hard landscaping - including paving, walling, fencing, trellis, garden structures, decking and aggregates, etc. Garden decoration - including pots, planters, water features, decorative products and external lighting. Soft landscaping - bedding plants, nursery stock, bulbs and seeds. Estimated shares in 2016 of main product groups within each sector. Product groups - definition, market size and product mix within each sector. Review of products including trends and factors affecting sector. Supply/Distribution Structure of Landscaping Materials Products Overview of supply structure - evolving market influenced by consumer shopping behavior - complex structure with various product segments within each major sector having a variety of distribution channels. Key suppliers by product group - major players, product profiles, turnovers etc. Review of distribution channels - estimated shares of channels including Garden Centres, DIY multiples, Builders Merchants, Internet/mail order, Independents, Grocery Multiples etc - growth of Internet. Review of key suppliers in each distribution channel - turnovers company structure, key areas of specialisation etc. Market Prospects Market prospects for the domestic landscaping materials market to 2021, with market size estimation. Factors affecting supply chain and distribution market - positive and negative influences, trends in key sectors and channels. Report Summary

3 The UK domestic landscaping materials market increased by around 2% in Key product sectors in the market are horticulture, hard landscaping and garden decoration. The weather is a key influence on annual growth rates in the marketplace, and the economy also has a significant impact on the performance of the market with higher value projects likely to be put on hold during times of economic uncertainty when disposable incomes are stretched. The market has experienced steady underlying growth over the last 2-3 years as consumers continue to invest in their gardens by updating or upgrading outdoor areas with more modern décor schemes. There is also a trend towards stylish design, with the décor viewed as a reflection of the home decoration and an opportunity to reflect individual personality. At the same time, low maintenance is also a dominant trend, exemplified by the recent growth for artificial turf. Besides the weather and the economy, consumer lifestyle choices can also impact significantly upon the size of the market with recent trends including 'grow-your-own', the continuing trend for al-fresco dining and entertaining as well as the recent focus on the garden as an outdoor living space. The domestic landscaping market is heavily reliant on imported products, particularly decorative items and a significant proportion of horticultural products. Fluctuations in Sterling exchange rates during 2016 have had some impact on the market as the price of imports increased. Distribution of landscaping materials is fragmented, and online sales continue to increase, with the emergence of dedicated garden specialists, as well as generalists. Many of the traditional 'bricks and mortar' channels now have a strong online presence and have adopted an 'omni-channel' approach. Into the medium-term, the domestic garden landscaping materials market will show steady, if modest, underlying growth until The market has been positive in Q with good spring weather encouraging gardeners and home owners to venture into their gardens and update and renew planting and landscaping schemes. The outlook for 2018 and beyond is for steady growth, underpinned by sustained demand for key repeat purchase products - e.g. bedding plants - but with an element of price inflation from imported products such as planters, pots and decorative items. A key factor in the future health of the UK domestic garden landscaping materials market remains the British weather, which can have significant impact on the strength of the market within a given year. List of Report Contents Contents Listing 1. INTRODUCTION BACKGROUND SOURCES OF INFORMATION 6 2. SUMMARY AND FUTURE PROSPECTS SUMMARY MARKET PROSPECTS 9 3. ECONOMIC ENVIRONMENT GDP INFLATION & INTEREST RATES UNEMPLOYMENT HOUSEHOLD CONSUMPTION 15

4 3.5 HOUSING & CONSTRUCTION STERLING POPULATION PROFILE CONCLUSIONS DOMESTIC GARDEN LANDSCAPING MARKET DEFINITION OVERALL LANDSCAPING MARKET MARKET SIZE SECTOR MIX PRODUCT MIX KEY MARKET INFLUENCES Consumer Characteristics The Housing Market Mix of Housebuilding Completions Housing Transactions Other Influences HARD LANDSCAPING PRODUCTS DEFINITION MARKET SIZE MIX OF PRODUCTS IN DOMESTIC HARD LANDSCAPING MATERIALS MARKET PAVING AND WALLING Market Size Key Suppliers of Paving and Walling Products FENCING, TRELLIS AND GARDEN STRUCTURES Market Size Product Mix of Fencing, Trellis and Garden Structures 43

5 5.5.3 Key Suppliers of Fencing, Trellis and Garden Structures DOMESTIC DECKING Market Size Supply and Distribution of Decking OTHERS Market Size Key Suppliers 53 6 GARDEN DECORATION PRODUCTS MARKET DEFINITION MARKET SIZE PRODUCT MIX POTS AND PLANTERS Market Size Key Suppliers of Pots and Planters WATER FEATURES AND DECORATIVE PRODUCTS Market Size Key Suppliers of Garden Decoration Products GARDEN LIGHTING Market Size Key Suppliers of Garden Lighting HORTICULTURAL PRODUCTS MARKET DEFINITION MARKET SIZE PRODUCT MIX Nursery Stock and Bedding Plants Bulbs and Seeds 76

6 7.4 KEY SUPPLIERS OF HORTICULTURAL PRODUCTS INTERNATIONAL TRADE DISTRIBUTION DISTRIBUTION STRUCTURE ROLE OF THE WHOLESALERS/DISTRIBUTORS DISTRIBUTION MIX Garden Centres Home Improvement Multiples Internet, Mail Order and Catalogue Stores High Street and Grocery Multiples Builders' Merchants Other Channels 95 Tables & Charts CHART 1: UK MARKET FOR DOMESTIC LANDSCAPING MATERIALS, BY VALUE ( M AT MSP) 8 TABLE 2: GDP DATA KEY CONSTITUENT ELEMENTS 12 CHART 3: INTEREST RATES AND INFLATION (CPI) FROM CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES TABLE 5: EXCHANGE RATE FLUCTUATIONS STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17 CHART 6: DOMESTIC/NON-DOMESTIC MIX OF UK LANDSCAPING MATERIALS MARKET, % BY VALUE 20 TABLE 7: UK DOMESTIC LANDSCAPING MATERIALS MARKET BY VALUE ( M MSP) 21 CHART 8: UK DOMESTIC LANDSCAPING MATERIALS MARKET PRODUCT MIX (HORTICULTURAL, GARDEN DECORATION AND HARD LANDSCAPING) % BY VALUE 24 CHART 9: UK DOMESTIC LANDSCAPING MATERIALS MARKET PRODUCT MIX 2016 (DECKING, PAVING & WALLING, FENCING, PLANTS, WATER FEATURES, ETC) - % BY VALUE 25 CHART 10: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID 2015 ('000'S) 26

7 TABLE 11: HOUSEBUILDING COMPLETIONS GREAT BRITAIN BY VOLUME ('000 DWELLINGS) 28 CHART 12: HOUSEBUILDING COMPLETIONS IN ENGLAND MIX BY TYPE OF DWELLING (HOUSES/FLATS) % BY VOLUME 29 TABLE 13: NUMBER OF UK RESIDENTIAL PROPERTY TRANSACTIONS BY VOLUME ('000S) 30 TABLE 14: UK DOMESTIC HARD LANDSCAPING MARKET SIZE AND FORECASTS BY VALUE ( M MSP) 33 CHART 15: UK DOMESTIC HARD LANDSCAPING MARKET PRODUCT MIX (DECKING, PAVING & WALLING, AGGREGATES, FENCING/TRELLIS ETC) % BY VALUE 35 TABLE 16: UK DOMESTIC PAVING & WALLING MARKET BY VALUE ( M MSP) 36 TABLE 17: UK DOMESTIC FENCING, TRELLIS & GARDEN STRUCTURES MARKET BY VALUE ( M MSP) 41 CHART 18: PRODUCT MIX OF FENCING, TRELLIS AND GARDEN STRUCTURES % BY VALUE 44 TABLE 19: UK DOMESTIC DECKING MARKET BY VALUE ( M MSP) 46 TABLE 20: UK DOMESTIC AGGREGATES & ARTIFICIAL GRASS MARKET BY VALUE ( M MSP) 52 CHART 21: UK MARKET SIZE AND FORECASTS FOR DOMESTIC GARDEN DECORATION PRODUCTS BY VALUE ( M AT MSP) 56 CHART 22: UK MARKET FOR GARDEN DECORATION PRODUCT MIX (POTS/PLANTERS, WATER FEATURES, LIGHTING) % BY VALUE 58 TABLE 23: UK DOMESTIC POTS AND PLANTERS MARKET BY VALUE ( M MSP) 59 CHART 24: UK MARKET FOR DOMESTIC WATER FEATURES & DECORATIVE PRODUCTS BY VALUE ( M AT MSP) 63 CHART 25: UK MARKET FOR DOMESTIC GARDEN LIGHTING BY VALUE ( M AT MSP) 67 TABLE 26: UK DOMESTIC HORTICULTURAL PRODUCTS MARKET SIZE AND FORECASTS: BY VALUE ( M MSP) 71 CHART 27: UK HORTICULTURAL MARKET PRODUCT MIX (NURSERY STOCKS & BEDDING PLANTS, BULBS & SEEDS) % BY VALUE 74 TABLE 28: UK DOMESTIC NURSERY STOCK & BEDDING PLANTS MARKET BY VALUE ( M MSP) 75 TABLE 29: UK DOMESTIC BULBS & SEEDS MARKET BY VALUE ( M MSP) 76 TABLE 30: IMPORTS OF BULBS, PLANTS, CUTTINGS ETC (EXCLUDING SEEDS) BY VALUE ( M) 79 CHART 31: DISTRIBUTION STRUCTURE FOR THE UK DOMESTIC LANDSCAPING MATERIALS MARKET 81

8 CHART 32: UK DISTRIBUTION MIX DOMESTIC LANDSCAPING MATERIALS 2016 (GARDEN CENTRES, HOME IMPROVEMENT MULTIPLES, INTERNET, ETC) - % BY VALUE 83 The 'Domestic Garden Landscaping Materials Market Report - UK Analysis' costs 845+VAT (if applicable) for a PDF version. Other formats are available - click here for a information about available report formats. All AMA reports are sold with a single user licence as standard. For more information about AMA licences click here. About AMA Research Established in 1989, AMA Research is widely recognised as the leading specialist provider of market research to the UK building and construction industries. AMA s research and analysis goes beyond the more commonly available range of statistical and company information to provide expert, informed commentary and in-depth market analysis, making the reports a valuable and relevant resource for understanding the UK s construction and associated markets. We offer the following: Consultancy and bespoke research projects Published research reports high quality, detailed research reviews covering a wide range of environmental, building and construction products. Our extensive experience and in-house research database enables us to offer specialised and flexible bespoke research services, as well as giving excellent value for money. Our experienced in-house team of researchers are experts in their fields and adept in conducting original and relevant research for reports or bespoke projects, and key decision makers across the building and construction industries, both in the UK and abroad, frequently use our high-quality reports as their primary source of market data. To find out more about AMA Research, visit: or call us on