2013 Guangzhou Electrical Building Technology Show Report
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- Candice Gilmore
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1 2013 Guangzhou Electrical Building Technology Show Report 20,000 sqm exhibition area (up 33%) 287 renowned exhibitors (up 10%), prestigious exhibitors applauded the success of the exhibition 116,983* professional visitors (19% overseas) highly praised the array of technological products and solutions provided Over 60 hot industry topics shared by professionals, providing insight and an excellent networking platform *Figure is combined with visitors to Guangzhou International Lighting Exhibition
2 The 2013 Guangzhou Electrical Building Technology fair has set new records for exhibitor and visitor attendance. Running concurrently with the Guangzhou International Lighting Exhibition and Building Solar China Guangzhou from 9 12 June 2013 at the China Import and Export Fair Complex in Guangzhou, Guangzhou Electrical Building Technology celebrated its 10 th Anniversary in 2013, and reconfirmed its status as Asia s leading exhibition for the electrical engineering, building and home automation markets. It celebrated a phenomenal milestone this year with its 10 th edition. Over the decade, the show has received continued support from many prominent brands they have been the loyal exhibitors for many years and witnessed the growth of the fair.
3 Exhibitors Profile No. of Exhibitions: 287 from worldwide, including China, Taiwan, Hong Kong, The USA, France, Germany, Australia, The Netherlands, Belgium, Singapore, Italy, Spain, etc Business Fields & Major Products Light control systems Sockets and switches 15.06% 13.86% Electrical accessories and materials 10.54% System integration Control equiment, meter and monitoring and dimmer switches Power supply, instrument, gauges and tools Safety and access control systems Electrical energy-efficiency modification equipment Air conditioning and cooling systems Electricity supply / distribution equipment and electrical product Generic cabling systesm Audio and video systems 8.43% 8.43% 6.93% 6.02% 6.02% 4.82% 4.82% 4.52% 3.92% Intelligent sun shading systems Lightning protection systems and equipment 2.11% 3.92% Trade association 8.7% Others 0.8% Others 0.60% Agent, wholesaler & distributor 18.1% Manufacturer 72.4 % Business Nature
4 Exhibitors Profile No. of Exhibitions: 287 from worldwide, including China, Taiwan, Hong Kong, The USA, France, Germany, Australia, The Netherlands, Belgium, Singapore, Italy, Spain, etc Achievement of Exhibiting Objectives Strengthen existing business contacts Industrial connection building and developing Promote new products / technologies / services Look for agents / distributors / partners Maintain and increase industrial influence and position Increase sales volume 88% 90% 92% 93% 94% 95% Meet potential oversea buyers 97% Meet potential buyers from China 98% Promote company and brand image 98% Investigate current market situation 100% Exhibitors Comment on GEBT % were satisfied or very satisfied with the overall show quality 81% were satisfied or very satisfied with the business results achieved and/or business leads gained 95% showed high satisfaction with the visitors quality 97% intended and planned to participate in GEBT 2014
5 More (not listed in preferential order)
6 Exhibitors Quote During the fair, we met a lot of potential clients who were really interested in our products and technology. They were not just from China, many of them where from Dubai, Russia, India and many other regions. GEBT is definitely a very good and effective platform for building our company s brand and promotion. I m sure we will be here next year too. Mr Michael Peng, Marketing Manager Beckhoff Automation (Shanghai) Co Ltd We are a first time exhibitor to the show. Visitors showed great interest in our products and we were very satisfied with the results. We kept busy all the time and just in the very first two days, we received over 300 leads from target clients who are system integrators and architects. We think GEBT is the best fair in the region, in terms of service and infrastructure. We will definitely come again next year and ask for a bigger booth to help increase our brand awareness in the region and world. Mr Cliff Wang, Area Sales Manager (South), DEHN Surge Protection (Shanghai) Co Ltd, This year, we decided to have a separate booth in the building automation area of this fair, for promoting our building automation products. During the fair, there were many professional visitors who visited our booth to learn more about our products. We had some great interactions with them. Ms Ye Min Li, Product Manager, Siemens China
7 Exhibitors Quote Our company focuses more on hotel automation systems in recently years. By exhibiting in this fair, we were able to get in touch with professional buyers such as system integrators and distributors. I also noticed that in the fair, both international brands and local brands have bigger booths each year. I think this proves that Guangzhou Electrical Building Technology fair is an effective platform for business expansion. Ms Sherry Cao, Marketing Center Intelligent Control Senior Manager, Dalitek-Bridges Electronic Technology PTY Ltd (Shanghai) We ve been in the fair for many years. We ve noticed the fair scale is getting bigger every year. What impressed me most is the fair sets up thematic halls for different industries and helps us target professional buyers more efficiently. We have successfully promoted our multi-media devices and attracted many professional visitors to our booth. It s been a successful fair for us. Mr Huang Dahua, Marketing Manager HDL (HEDONG Group) This is our third time exhibiting at the show. We found professional buyers had great interest in our switches and other related products. That s why we set up a bigger booth this year, aiming to create better brand awareness. We received hundreds of potential customers requests for us to follow up on. It s a very effective platform and we plan to come to the show next year. Mr Sun Zoujun, General Manager, Shanghai Bocho Science and Technology Co Ltd
8 Visitors Profile Welcomed 116,983 professional visitors (19% of overseas) together with concurrent exhibition GILE 2013 Job Natures Specialist and managerial buyer 22% Distributor, agent, sales and marketing System integrator, planner, engineer Manufacturer 17% 18% 19% Architect, designer 15% Energy supplier 6% Others 3% Visiting Objectives Gain latest information fo industrial development & 19.3% Source new products & technology 18.7% Visit for planning of exhibiting in % Consolidate existing contacts 10.5% Initiate new business contacts 10.2% Place orders Explore distribution opportunity 9.9% 8.6% None 14.6% Others 1.6% Have influential 37.4% Attend seminar events 6.7% Final decision makers Others 3.8% 17.0% Gather last market news 1.9% Procurement executive 29.4% Purchasing Authority
9 Visitors Profile Welcomed 116,983 professional visitors (19% of overseas) together with concurrent exhibition GILE 2013 Achievement of Visiting Objectives Place orders Source new products and technologies evaluate future show participation 67% 68% 70% Explore distribution opportunities Gain latest industrial development and trend information Attend seminar events 78% 80% 84% Make new business contacts 85% Maintain exiting contacts 87% Visitors Comment on the GEBT % were satisfied or very satisfied with the overall exhibition 98% showed high satisfaction with the exhibitor quality 97% replied that they were satisfied and very with the product groups of exhibits
10 Visitors Quote The GEBT fair is very well renowned in the industry and I visit almost every year. I am very satisfied of what I have seen during my visit. By attending this fair, I can know more about market trends and understand the needs of our customers. Thus, we can seize various opportunities and provide products accordingly. This is my third time being here. My goal for this year was to source brands in China to be our business partners. And I already contacted one potential company for further cooperation. I think the show is successful and the visitor flow is clearly better than last year. Mr Stoyan Palchev, Director of China (South) office, REV Ritter (China) GmbH Mr Geoffrey Tam, Sales Director, Talent Chips Technology Co Ltd The products and solutions displayed at the show are much fancier, probably because the market contains high demand and is under strong competition. I am able to have inspiration by attending the fair and the concurrent forums. All these experiences will help me provide more ideas and better solutions to my clients. The brands and products here are diversified. I can find products with good quality and reasonable prices. I am very satisfied with the brands and technology displayed here and the two concurrent events for lighting and building solar technology. I will definitely come next year. Mr Axel Anderson, Mr Haitao Yu, Senior Researcher, The Landmark Group of Builders
11 Concurrent Seminar Events 2013 Intelligent Green Building Operations Management Trend Forum China Smart Home Industry Alliance Forum Southern China 2013 Intelligent Building in Real Estate Development Forum Abuilding.cn Electrical Building Technology Forum Smart City Development Plan Guangzhou Electrical Building Technology Symposium - Building Automation & Smart City KNX Technical Seminar China High-end Hotel Green Lighting and Building Automation Development Forum Product Presentation AGORA
12 Media Coverage:
13 Strong Support from Leading Associations Asian Institute of Intelligent Buildings Building Electricity Magazine Agency China Building Decoration Association Electricity Association China Hotel Purchasing & Supplying Association Continental Automated Buildings Association CABA Electrical Branch of Architectural Society of China Enocean Ocean Alliance Guangdong Real Estate Association Institute of Chinese Architects, ASC Intelligent Building Branch of China Construction Industry Association KNX Association LonMark International Macau Construction Association The Electrical and Electronics Association of Malaysia The Federation of Asian and Pacific Electrical Contractors Associations The Guangdong Association of Automation The Hong Kong Federation of Electrical & Mechanical Contractors Ltd The Hong Kong Institution of Engineers - Building Services Division The Macau Institute of Engineers
14 Product Group Electrical engineering - Electrical accessories and materials - Electricity supply / distribution equipment and electrical products - Power supply, instruments, gauges and tools - Electrical energy-efficiency modification equipment - Control equipment, meter and monitoring and dimmer switches - Sockets and switches - Lightning protection systems and equipment Building and home automation - Light control systems - Safety and access control systems - Audio and video systems - Air conditioning and cooling systems - System integration - Generic cabling systems - Intelligent sun shading systems Power supply and distribution systems, energy management systems Video surveillance, access control and home security systems Visitor Profile Industry related - Architect - Designer - Planner / Engineer - Property developer / Building owners - Building authority / Municipal engineering management - Building contractor - System integrators - Energy supplier - Institutions for standard development Trade related - Importer - Exporter - Wholesaler / Distributor - Retailer - Chain store - Department store - Buying office - e-tailer - Industry end user (e.g. Hotel, Performing arts venue, Shopping mall, Restaurant, etc.) - Association / Media - Manufacturer Authorities - Construction / Planning - Procurement Concurrent Exhibitions
15 *** Please click here to view GEBT 2013 video clip: *** For more information, please contact Mr. Daniel Wan Messe Frankfurt (Shanghai) Ltd. Beijing Office Tel: ext837 Fax: Website:
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