The Vector Solutions Brand
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1 The Vector Solutions Brand
2 1.1 Brand Story Vector Solutions helps companies and organizations continuously improve outcomes through an innovative portfolio of award-winning elearning and performance applications. Each of our business units education, public and commercial grow and evolve with our clients, earning their trust as their continuing education, training, technology and performance management solutions partner for more than 18 years. But we re more than education. We believe that how we serve our clients enables and empowers them to in turn serve others, making us greater than the sum of our parts. Our clients are the everyday heroes of the world; They give selflessly and sacrificially through the everyday act of going to work each and every day. That seemingly small act of showing up serves others in a big way teaching, nurturing and protecting those entrusted to their care. In all they do every day and in all ways their service makes the world a better place. And for those clients who trust in us the organizations and professionals in charge of the health, safety and welfare of the public we strive to continually improve the quality and variety of the products, services and solutions we offer to provide an unparalleled learning experience to serve them.
3 1.2 Brand Voice The following describes how Vector Solutions should come across in all branded communications: Personal Warm, Welcoming, Conversational Direct Direct, Honest & Straightforward Inspiring Empowering & Uplifting Innovative Creative, Forward-looking, Problem Solvers Authoritative Credible, Confident & Expert
4 Logos
5 2.1 Primary Logo The primary logo should always be placed on a solid white background.
6 2.2 Primary Logo (Reversed) In instances where the logo is placed on a solid-color background, use the reversed version.
7 2.3 Primary Logo (Single Color) The single-color version of the logo is only to be used when production methods do not allow using the full-color version.
8 2.4 Brand Mark The V and Bullseye may be used independently from the logo when appropriate.
9 2.5 Logo Clear Space The logo should always be surrounded by generous white space. This diagram demonstrates the minimum amount of clear space required, which is based on the height of the S in Solutions.
10 2.6 Incorrect Usage These are examples if incorrect logo usage. Other effects or alterations to the logo should be avoided. Do not stretch or distort the dimensions of the logo Do not rotate the logo or alter the brand colors Do not alter the logo mark or word mark in any way
11 Color
12 3.1 Color Palette This color palette is used in all brand communications. PMS: PANTONE 293 U PMS: PANTONE Cool Gray 10 U PMS: PANTONE 428 U CMYK: 100,57,0,0 RGB: 0,103,177 CMYK: 0,0,0,60 RGB: 131,131,134 CMYK: 2,0,0,18 RGB: 207,212,216 HEX: #0067B1 HEX: # HEX: #CFD4D8
13 Typography
14 4.1 Typography Typography plays a crucial role in establishing brand identity. All brand communications should follow these guidelines for type usage. LATO Lato is used as the primary typeface for digital text and body copy. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&( ) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&( ) MONTSERRAT Montserrat is used as the primary typeface for print text and body copy, and for headlines and CTAs in digital media. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&( ) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&( ) FAFERS TECHNICAL FONT This typeface is used only in the logo and for decorative elements in brand communications. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&( )
15 Our Brands
16 5.1 Business Units - Commercial The following describes usage guidelines for the Vector Solutions Commercial Business Unit.
17 5.2 Business Units - Education The following describes usage guidelines for the Vector Solutions Education Business Unit.
18 5.3 Business Units - Public Sector The following describes usage guidelines for the Vector Solutions Public Sector Business Unit.
19 5.4 RedVector The following logo lockups should be used in all RedVector brand communications.
20 5.5 Target Solutions The following logo lockups should be used in all Target Solutions brand communications.
21 5.6 SafeColleges The following logo lockups should be used in all SafeColleges brand communications.
22 5.7 SafeColleges (Stacked Logos) The following logo lockups should be used in all SafeColleges brand communications where a stacked (vertical) version is required.
23 5.8 SafeSchools The following logo lockups should be used in all SafeSchools brand communications.
24 5.9 SafeSchools (Stacked Logos) The following logo lockups should be used in all SafeSchools brand communications where a stacked (vertical) version is required.
25 5.10 TeachPoint The following logo lockups should be used in all TeachPoint brand communications.
26 5.11 Exceptional Child The following logo lockups should be used in all Exceptional Child brand communications.
27 5.12 Minimum Sizes In order to maintain legibility, the Power Brand logo lockups must follow these minimum size guidelines. Print Minimum 1.25 wide Digital Minimum 200px wide In instances where the logo must be smaller than the minimum required size, use the stand-alone logo next to the full Vector Solutions logo.
28 Business Cards
29 6.1 Business Cards - Vector Solutions The following business card may be used by all Vector Solutions employees. Jane Doe Account Coordinator jane.doe@vector-solutions.com Direct Mobile vector-solutions.com W. Kennedy Blvd., Suite 300, Tampa, FL 33609
30 6.2 Business Cards - RedVector This business card may be used by all Vector Solutions employees in the Commercial Business Unit. Jane Doe Account Coordinator jane.doe@vector-solutions.com Direct Mobile redvector.com W. Kennedy Blvd., Suite 300, Tampa, FL 33609
31 6.3 Business Cards - Vector Solutions Education This business card may be used by all Vector Solutions employees in the Education Business Unit. Jane Doe Account Coordinator jane.doe@vector-solutions.com Education Direct Mobile vector-solutions.com W. Kennedy Blvd., Suite 300, Tampa, FL 33609
32 6.4 Business Cards - TargetSolutions This business card may be used by all Vector Solutions employees in the Public Sector Business Unit. Jane Doe Account Coordinator jane.doe@vector-solutions.com Direct Mobile targetsolutions.com Rancho Bernardo Road, Suite 200, San Diego, CA 92127
33 Signatures
34 7.1 Signature - Vector Solutions The following signature may be used by all Vector Solutions employees. Jane Doe Account Coordinator jane.doe@vectorsolutions.com Direct Mobile
35 7.2 Signatures - Vector Solutions Commercial This signature may be used by all Vector Solutions employees in the Commercial Business Unit. Jane Doe Account Coordinator jane.doe@vectorsolutions.com Direct Mobile
36 7.3 Signatures - Vector Solutions Education (All Brands) This signature may be used by all Vector Solutions employees in the Education Business Unit. Jane Doe Account Coordinator jane.doe@vectorsolutions.com Direct Mobile
37 7.4 Signatures - Vector Solutions Education (Higher Education) This signature may be used by all Vector Solutions employees in the Education Business Unit. Jane Doe Account Coordinator jane.doe@vectorsolutions.com Direct Mobile
38 7.5 Signatures - Vector Solutions Education (K-12) This signature may be used by all Vector Solutions employees in the Education Business Unit. Jane Doe Account Coordinator jane.doe@vectorsolutions.com Direct Mobile
39 7.6 Signatures - Vector Solutions Education (TeachPoint) This signature may be used by all Vector Solutions employees in the Education Business Unit. Jane Doe Account Coordinator jane.doe@vectorsolutions.com Direct Mobile
40 7.7 Signatures - Vector Solutions Public Sector This signature may be used by all Vector Solutions employees in the Public Sector Business Unit. Jane Doe Account Coordinator jane.doe@vectorsolutions.com Direct Mobile
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