Delaware s Green Industry $21,774,000. Delaware s Green Industry. What/Who is the Green Industry? 10/26/2017

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Agricultural Statistics Service 2014 Census of Horticultural Specialties What/Who is the

1 Delaware s Green Industry October 18, 2017 Tracy Wootten & Valann Budischak PLSC 167 Delaware s Green Industry 2014 Horticultural Product Sales $21,774,000 USDA National Agricultural Statistics Service 2014 Census of Horticultural Specialties What/Who is the Green Industry? Producers Retailers Landscapers Land Managers Golf Courses Suppliers Equipment & Other 1

2 Nursery Production Includes: Containerized 62.4% B & B 28.7% Bare root 13.3% Field grow bag 4.4% Balled and potted 4.9% In-ground containers 5.4% Other 14.0% 2

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4 What are they producing? Description of Crop Groups Floriculture crops bedding/garden plants, cut cultivated greens, cut flower, potted flowering plants, foliage plants, and propagative floriculture material. Nursery crops broadleaf evergreens, coniferous evergreens, deciduous shade trees, deciduous flowering trees, deciduous shrubs and other ornamentals, fruit and nut plants for home use, cut and to-be-cut Christmas tees, and propagation material or lining-out stock 4

5 Delaware Florists Cut flowers grown in greenhouse for sale to local florist 5

Floriculture and Nursery Crops Description of Crop Groups Floriculture crops bedding/garden plants, cut cultivated greens, cut flower, potted flowering plants, foliage plants, and propagative

6 Floriculture and Nursery Crops Description of Crop Groups Floriculture crops bedding/garden plants, cut cultivated greens, cut flower, potted flowering plants, foliage plants, and propagative floriculture material. Nursery crops broadleaf evergreens, coniferous evergreens, deciduous shade trees, deciduous flowering trees, deciduous shrubs and other ornamentals, fruit and nut plants for home use, cut and to-be-cut Christmas tees, and propagation material or lining-out stock 6

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8 Delaware Christmas Tree Growers Association 8

9 Sod or Turf Production Grower Sales Nursery Crops Floriculture Crops $ 8.0 billion $ 4.8 billion Total $13.8 billion USDA National Agricultural Statistics Service 2014 Census of Horticultural Specialties Grower Cash Receipts Nursery Stock Bedding/Garden Plants Sod Harvested Potted Flowering Plants Mushrooms Total other Total $6.1 billion $3.3 billion $1.2 billion $1.3 billion $798 million $840 million $13.8 billion USDA National Agricultural Statistics Service 2014 Census of Horticultural Specialties 9

Delaware Cash Receipts of Greenhouse/Nursery 2008 = $16,615,000 2010 = $18,200,000

10 Delaware Cash Receipts of Greenhouse/Nursery 2008 = $16,615, = $18,200, = $19,480, = $21,774,000 What/Who is the Green Industry? Retailers 10

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Percent of Households Buying Lawn & Garden Products Vendor % Garden center 51% Mass merchandiser 36% Home center 22% Supermarket 17% U.S. Retail Expenditures Item Billion $ Per Capita Cut flowers and greens 6.

15 Percent of Households Buying Lawn & Garden Products Vendor % Garden center 51% Mass merchandiser 36% Home center 22% Supermarket 17% U.S. Retail Expenditures Item Billion $ Per Capita Cut flowers and greens 6.5 $26.80 Flowering potted plants 3.4 $12.80 Foliage Plants 2.9 $10.90 Bedding Plants 2.6 $9.90 Environmental Horticulture 21.2 $79.90 Total 37.2 $140 Source: Floriculture & Environmental Horticulture, Oct

Stormwater Management (bioswales, ponds,

16 Landscapers What do they do? Landscape, Design, Build, & Maintain Mowing Invasive Control Fertilization Hardscaping (outdoor living spaces, patios, kitchen) Stormwater Management (bioswales, ponds, rain gardens) Lighting Irrigation Water Features Tree Health 16

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19 Tree Removal, Pruning and Health Land Managers 19

STATE PARKS & FOREST http://commons.wikimedia.

jpg The bald cypress is a wetland tree adapted to areas

Trap Pond is the northernmost extensive natural stand of

20 STATE PARKS & FOREST The bald cypress is a wetland tree adapted to areas of calm, shallow standing water. Trap Pond is the northernmost extensive natural stand of bald cypress on the Eastern seaboard of the United States. DelDOT = Largest Landholder in the State Doing something 20

21 Doing minimal invasive management Doing nothing Invasive Weeds Japanese Knotweed 21

22 Maintenance along railroad tracks Rain Gardens and Bioswales Improve water quality by filtering runoff Sports Fields Schools, Cities, Little League, Sport Complexes more? Cool Season vs Warm Season Grasses Synthetic Turf 22

23 Green Industry and Agriculture in Schools Windbreaks and Privacy Screens for Poultry Houses Plants to use, spacing, installation and maintenance City and Towns Parks & Recreation 23

24 Golf Courses Baywood Greens 24

25 What/Who is the Green Industry? Suppliers 25

26 Greenhouses Greenhouse Supplies Pots, plants, fans, irrigation, plastic to cover greenhouse, shade cloth, benches, thermostats, hoses, fertilizer, heaters, weed, insect & disease control, employees, advertising, labels, delivery trucks, insurance, sticky cards for monitoring insect pest, more? 26

27 Irrigation - Installation & Maintenance Top Soil, Compost, Mulch, etc. Recap 27

28 Licensed DE Nursery Industry Businesses Licensed Nursery Businesses 375 # of Licensed Outlets 704 Broker/Distribution Center 6 Chain Store 243 Florist 33 Container/Field Grower 87 Fundraiser Sales 7 Garden Center 112 Greenhouse 82 Holiday Temporary 51 Landscaper 24 Mail Order 2 Retail Christmas Trees 9 Roadside Market 48 The Nursery and Nursery Stock Law requires that any place where nursery stock is produced or any person who acquires plant material to resell or distribute, must hold a valid Nursery Industry License for each sales location prior to initiating business operations. The DNLA is a non-profit trade organization serving Delaware's horticultural related businesses and the companies that supply them. The DNLA's missions is to advance the common interest of its members and to promote the use, and enhance the quality, of the products and skills of the green industry. Other Jobs Related to Horticultural Businesses Accounting Transportation GPS tracking, vehicle maintenance Payroll Communications with customers and vendors Advertising traditional, social media Employees hiring, firing, part-time, full-time Inventory - current and future projections Estimating Sub-contractors Legal Risk Management 28

29 Small State Working Together Small size is an advantage - many educational and regulatory agencies work well together to enhance the Delaware Landscape Healthy Lawns, Healthy Waters Certifies homeowners & lawn care companies that follow environmentallyfriendly best practices in fertilizer application while educating homeowners on these best practices. 29

30 Not a regulatory program Healthy Lawns, Healthy Waters VOLUNTARY CERTIFICATION PROGRAM Livable Lawns goal: Protect our environment by educating others: Right product Right quantity Right time 30

Livable Lawns Healthy Lawn Statement Test my soil once every three years to determine the specific needs of the lawn. More Info Apply nitrogen based on the guidelines given in the table, if needed.

If phosphorus is recommended by a soil test, I will apply no more than 1 lb/1000 sq ft per application per year. Do not apply fertilizer between June 16 August 14 or December 7 and February 15.

31 Livable Lawns Healthy Lawn Statement Test my soil once every three years to determine the specific needs of the lawn. More Info Apply nitrogen based on the guidelines given in the table, if needed. Fertilizer Chart If soil test results show phosphorus levels above optimum, I will not apply phosphorus. If phosphorus is recommended by a soil test, I will apply no more than 1 lb/1000 sq ft per application per year. Do not apply fertilizer between June 16 August 14 or December 7 and February 15. Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. Do not apply fertilizer within 15 feet of waterways. Record the pounds of nutrients applied to my lawn and dates applied. Watch Livable Lawns video The ABC s of Purchasing Fertilizer and How to Apply it Questions? 31

Delaware s Green Industry

Delaware s Green Industry October 17, 2018 Tracy Wootten & Valann Budischak PLSC 167 Delaware s Green Industry 2014 Horticultural Product Sales $21,774,000 USDA National Agricultural Statistics Service