Building and Home Improvement Products Distribution Market Report - UK Analysis
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1 Building and Home Improvement Products Distribution Market Report - UK Analysis Published: 27/01/2017 / Number of Pages: 104 / Price: Introduction and Overview The 8th edition of the 'Building and Home Improvement Products Distribution Market Report - UK Analysis' reviews the changing nature of distribution of building products in the UK, driven by the growth of the 'omni-channel', the shift to internet purchasing and specification and the shift away from the 'one-stop-shop' phenomenon, it also considers the drivers behind these changes and likely future direction. Key issues covered in the report include: Assessment of building & home improvements market - analysis of market structure, recent developments and changes. Changing channels - shift to Omni channel, growth of Screwfix / Toolstation, increasing influence of the Internet, fading DIY, impact on national builders merchants, home improvement multiples, electrical wholesalers, etc. Analysis by product group - market size, product mix and distribution. Forecasts of market developments to Areas of Particular interest include: Review of key channels - distribution channel shares, growth of internet etc. Identification of key players in the market and challenges facing these companies. Key product groups - product sector sizes, review of major sectors, distribution channel shares by product group, recent and future changes etc. Forecast of market performance in 2016 through to 2021 and analysis of the key factors affecting future performance. Detailed market data and insight on the building and home improvement products market by AMA Research, a leading UK provider of construction market intelligence. Key areas covered in the Report The Building And Home Improvement Product Distribution Market
2 Building and home improvement product distribution market - analysis by value from , with forecasts to 2021, key characteristics of this market. Impact of the economy and construction on the structure of the market - market trends and major factors influencing market development. Market structure - suppliers, distributors, contractors, specifiers and end-users. Review of key distribution channels, market share by key distribution channels by major product group, strengths & weaknesses, comparisons of performance , including direct, builders and plumbers merchants, home improvement multiples, omni channels, electrical wholesalers, garden centres etc. Product mix of channels in overall market. Builders & plumbers merchants - leading merchant shares, company structure, turnover, branch numbers. Home improvement multiples - shares, company structure, turnover & branch numbers of key players. Electrical wholesalers and garden centres - sector characteristics, company profiles. Other channels - including direct supply, internet, other trade and retail routes. Key Trends and Influences Trends and changing channels - shift to Omni channel, growth of Screwfix / Toolstation, increasing influence of the Internet, fading DIY, impact on national builders merchants, home improvement multiples, electrical wholesalers, etc. Socio economic and demographic drivers behind some of these changes, how they might develop in the next few years. Impact on national distribution operations, shift to cherry picking and away from one-stop-shopping. Products and Suppliers Product groups reviewed - decorating materials; bathrooms; kitchens; garden products; hardware; electrical products; roofing & insulation; bricks, blocks, building envelope & concrete; cement & plaster materials; timber & glazing; HVAC & plumbing products and other products. Overall sector sizes for each product group, mix between channels. Estimated shares in 2016 of the main product groups by the key channels. Analysis by product group - market size and product mix within each sector, recent trends, future prospects etc. Distribution channel mix for each product group. Future Prospects Forecast of market development - short & medium term prospects up to Positive and negative factors affecting the market - performance of UK economy, housebuilding, non-domestic construction, consumer confidence & spending etc. Report Summary The building and home improvement products distribution market is a large, mature market and as such tends to experience modest year on year change. Market growth has been positive , in particular, saw value increase significantly,
3 with new housebuilding up 31% in terms of completions and some product sectors showing high levels of growth, such as solar energy technology which was boosted by an announcement Feed In Tariffs were declining significantly, prompting sales/commitments before this occurred showed average growth rates across the market. Whilst house building showed very modest improvement, public sector funding cuts continued to impact large scale construction projects and the Brexit vote undermined any significant new investment in construction programmes. The market is evenly split between heavyside and lightside products. Leading product sectors include timber & glazing, bricks, blocks, building envelope & concrete (BBBEC) and heating & plumbing. Distributors in all channels of the market continue to focus on the expansion of traditional customer bases to widen sales opportunities, along with improvements to service and product offerings to attract more upmarket customers. The market is complex, with a small number of large organisations competing with many regional and local organisations. The leading group of players now consists of 4 builders and plumbers merchants and 3 home improvement multiples. Other suppliers who have become important suppliers within the market include Screwfix and Tool Station. The Internet distribution has grown in recent years, especially in those channels where the products are more disposed to consumer preference and choice, are more physically compact and can more easily be delivered, such as plumbing and certain garden products. Nevertheless pure Internet distributors retain a relatively modest share in most sectors. The changing socio-demographic structures are stimulating a shift away from DIY, with the younger generation unable to leave home or renting until they are in their thirties, resulting in less motivation to undertake DIY, and at the other end of the scale, the older generation use tradesmen to do their DIY. In addition, the growth of flats and apartments as well as smaller houses, will stimulate a shift away from DIY as there is simply less room to make improvements and changes. The future prospects of the building and home improvement products distribution market are extremely difficult to forecast as the future development of the market is highly dependent on the levels of business investment and confidence in the wake of the EU referendum vote and indeed on the nature of negotiations with the EU over the next two years. Over the next two years the construction industry is expected to show very modest growth of 1-2% overall reflecting a mix of performances across the sectors, with the infrastructure sector and the health sector expected to perform reasonably well, while offices and retail perform less well. While housebuilding levels have improved, it seems likely that this growth will not continue over the next two to three years as the market adjusts to the EU vote and exit process, and is therefore likely to remain more stable. Market growth will be impacted by the weakening of the pound following the EU referendum, making imports more expensive, a particular issue in areas such as electrical accessories and baths and sanitaryware, where imports take a significant share of the market. List of Report Contents Contents Listing 1. INTRODUCTION INTRODUCTION SOURCES OF INFORMATION 7 2. SUMMARY & FUTURE PROSPECTS SUMMARY FUTURE PROSPECTS ECONOMIC ENVIRONMENT GDP 13
4 3.2 INFLATION & INTEREST RATES UNEMPLOYMENT HOUSEHOLD CONSUMPTION HOUSING & CONSTRUCTION STERLING POPULATION PROFILE CONCLUSIONS BUILDING AND HOME IMPROVEMENT PRODUCTS DISTRIBUTION MARKET DEFINITION BUILDING AND HOME IMPROVEMENT PRODUCTS DISTRIBUTION MARKET Background Market Prospects to BUILDING & HOME IMPROVEMENT PRODUCTS SHARE OF CONSTRUCTION OUTPUT MARKET INFLUENCES Overall Construction Market The Housing Market Additional Factors Influencing the Market PRODUCTS AND MATERIALS DISTRIBUTION SUPPLY CHAIN DISTRIBUTION STRUCTURE Supply Chain Distribution Market Shares Key Changes In The Market In Recent Years BUILDERS AND PLUMBERS MERCHANTS Definition Market Size 43
5 5.2.3 Products Market Structure Merchant Companies HOME IMPROVEMENT MULTIPLES Definition Market Size Products Market Structure Home Improvement Companies ELECTRICAL WHOLESALERS MULTI-CHANNEL / TRADE DISTRIBUTORS GARDEN CENTRES OTHER CHANNELS Direct Other Trade Other Retail Internet PRODUCT REVIEW OVERVIEW MIX OF HEAVYSIDE AND LIGHTSIDE PRODUCTS DECORATING PRODUCTS MARKET BATHROOM PRODUCTS MARKET GARDEN PRODUCTS MARKET HARDWARE, TOOLS AND FIXINGS MARKET ELECTRICAL AND LIGHTING PRODUCTS MARKET DOMESTIC KITCHEN MARKET 88
6 6.9 ROOFING AND INSULATION BRICKS, BLOCKS, BUILDING ENVELOPE AND CONCRETE CEMENT & PLASTER TIMBER AND GLAZING HVAC & PLUMBING OTHER PRODUCTS 102 Tables & Charts TABLE 1: UK MARKET FOR BUILDING AND HOME IMPROVEMENT PRODUCT DISTRIBUTION 2012 TO BY VALUE ( M DSP) 9 TABLE 2: GDP DATA KEY CONSTITUENT ELEMENTS 14 CHART 3: INTEREST RATES AND INFLATION (CPI) FROM CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES TABLE 5: EXCHANGE RATE FLUCTUATIONS STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 18 TABLE 6: CHANGE IN PRODUCT CATEGORY DEFINITIONS 22 CHART 7: UK BUILDING & HOME IMPROVEMENT PRODUCTS DISTRIBUTION MARKET BY VALUE ( BN AT DSP) 23 TABLE 8: PRODUCT & MATERIAL SHARE OF UK CONSTRUCTION OUTPUT ( BILLION CURRENT PRICES) 28 CHART 9: CONSTRUCTION OUTPUT (GREAT BRITAIN) NEW WORK & RMI - CURRENT PRICES ( BN) CHART 10: CONSTRUCTION NEW WORK BY END-USE SECTOR BY VALUE TABLE 11: HOUSE BUILDING STARTS AND COMPLETIONS (UK) 2012 TO BY VOLUME ('000 DWELLINGS) 32 TABLE 12: HOUSE BUILDING SHARE OF COMPLETIONS (UK) 2012 TO BY VOLUME 33 CHART 13: HOUSEBUILDING COMPLETIONS IN ENGLAND - % MIX BY TYPE OF DWELLING (FLATS VERSUS HOUSES) CHART 14: BUILDING AND HOME IMPROVEMENT PRODUCT MIX (HEAVYSIDE, DECORATING, BATHROOMS, GARDEN, HEATING, KITCHENS, ELECTRICAL, HARDWARE ETC.) - % MIX CHART 15: OVERVIEW OF DISTRIBUTION STRUCTURE FOR BUILDING PRODUCTS - 39 CHART 16: DISTRIBUTION OF BUILDING & HOME IMPROVEMENT PRODUCTS AND MATERIALS BY CHANNEL (MERCHANTS,
7 HOME IMPROVEMENT MULTIPLES, INDEPENDENT HARDWARE/DIY, OTHERS) - % SHARE TABLE 17: UK BUILDING & PLUMBING MERCHANTS' MARKET 2012 TO BY VALUE ( M AT MERCHANT SELLING PRICES) 43 CHART 18: BUILDERS AND PLUMBERS MERCHANTS MARKET - % PRODUCT MIX 2016 (TIMBER, HEATING/VENT, PLUMBING/DRAIN, ROOFING, DECORATING ETC) 46 CHART 19: MERCHANTS % SHARE BY PRODUCT MARKET SECTOR TABLE 20: BUILDERS MERCHANTS MARKET SHARE TABLE 21: LARGER REGIONAL MERCHANT COMPANIES 52 TABLE 22: MEDIUM & SMALL SIZE REGIONAL MERCHANT COMPANIES 52 TABLE 23: UK HOME IMPROVEMENT MULTIPLES MARKET BY VALUE (RSP) 54 CHART 24: HOME IMPROVEMENT MULTIPLES SALES BY PRODUCT SECTOR - % SHARE 2016 (DECORATING, BATHROOMS, HARDWARE, LIGHTING/ELEC, GARDEN ETC 56 CHART 25: HOME IMPROVEMENT MULTIPLES % SHARE BY PRODUCT GROUP OF TOTAL MARKET SECTOR TABLE 26: HOME IMPROVEMENT MULTIPLES - MARKET SHARES CHART 27: HOME IMPROVEMENT MULTIPLES MARKET POSITIONING 59 CHART 28: BUILDING AND HOME IMPROVEMENT MARKET - ANALYSIS BY PRODUCT GROUP (BATHROOMS, DECORATING, HEATING, GARDEN, KITCHEN ETC) ( M DSP) 72 TABLE 29: PRODUCT MIX BY DISTRIBUTION CHANNEL DSP (% SHARE BY PRODUCT SECTOR) 73 CHART 30: MARKET MIX - HEAVYSIDE VS LIGHTSIDE CHART 31: DISTRIBUTION PROFILE OF HEAVYSIDE AND LIGHTSIDE PRODUCTS 75 TABLE 32: DECORATING MATERIALS MARKET ( M DSP) 75 CHART 33: DISTRIBUTION OF DECORATING PRODUCTS - % SHARE BY CHANNEL TABLE 34: BATHROOM PRODUCTS MARKET ( M DSP) 79 CHART 35: DISTRIBUTION OF BATHROOM PRODUCTS - % SHARE BY CHANNEL TABLE 36: GARDEN PRODUCTS MARKET ( M DSP) 82 CHART 37: DISTRIBUTION OF GARDEN PRODUCTS - % SHARE BY CHANNEL TABLE 38: HARDWARE, TOOLS AND FIXINGS MARKET ( M DSP) 84
8 TABLE 39: ELECTRICAL AND LIGHTING MARKET ( M DSP) 86 CHART 40: DISTRIBUTION OF ELECTRICAL AND LIGHTING PRODUCTS - % SHARE TABLE 41: UK DOMESTIC KITCHEN MARKET ( M DSP) 89 CHART 42: DISTRIBUTION OF DOMESTIC KITCHENS - % SHARE BY CHANNEL TABLE 43: ROOFING & INSULATION PRODUCTS MARKET ( M DSP) 93 TABLE 44: UK BRICKS, BLOCKS AND CONCRETE GOODS MARKET ( M DSP) 95 TABLE 45: UK CEMENT AND PLASTER MATERIALS MARKET ( M DSP) 97 TABLE 46: UK TIMBER AND GLAZING PRODUCTS MARKET ( M DSP) 98 TABLE 47: UK HVAC, PLUMBING & DRAINAGE MARKET ( M DSP) 100 TABLE 48: MARKET VALUE FOR 'OTHER' PRODUCTS ( M DSP) 102 The 'Building and Home Improvement Products Distribution Market Report - UK Analysis' costs 845+VAT (if applicable) for a PDF version. Other formats are available - click here for a information about available report formats. All AMA reports are sold with a single user licence as standard. For more information about AMA licences click here. About AMA Research Established in 1989, AMA Research is widely recognised as the leading specialist provider of market research to the UK building and construction industries. AMA s research and analysis goes beyond the more commonly available range of statistical and company information to provide expert, informed commentary and in-depth market analysis, making the reports a valuable and relevant resource for understanding the UK s construction and associated markets. We offer the following: Consultancy and bespoke research projects Published research reports high quality, detailed research reviews covering a wide range of environmental, building and construction products. Our extensive experience and in-house research database enables us to offer specialised and flexible bespoke research services, as well as giving excellent value for money. Our experienced in-house team of researchers are experts in their fields and adept in conducting original and relevant research for reports or bespoke projects, and key decision makers across the building and construction industries, both in the UK and abroad, frequently use our high-quality reports as their primary source of market data.
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