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1 67,300+ READERS PRINT 17,811+ DIGITAL RECIPIENTS 2018 MEDIA KIT Reaching MORE RENOVATION CONTRACTORS than any other business publication in Canada MAKING LIFE BETTER FOR RENVATORS AND CUSTOM HOME BUILDERS ONLINE + PRINT
2 Rob Koci Publisher Rob was the founding editor of Canadian Contractor, an idea he thought of during his many years as a renovation contractor, framer and carpenter. Since moving to the business side of the magazine in 2012, Rob has also found time to lecture in construction project management at George Brown College and has also appeared on TV as one of the judges and cohosts of the Discovery Channel Canada reality show Blood, Sweat and Tools. Steve Payne Editor spayne@canadiancontractor Steve was the founding publisher of Canadian Contractor when the magazine launched in A Ryerson civil engineering graduate, he worked in residential renovations before moving into heavy construction and, subsequently, beginning his publishing career as a college and university textbook editor. He has edited trade magazines in the home improvement industry since Steve Maxwell Contributing Editor steve@stevemaxwell Steve is known to the public as Canada s Handiest Man, thanks to his many syndicated newspaper, magazine, online and broadcast appearances on the topic of home improvements. He joined Canadian Contractor in 2000 as our tools editor, and is now the editor of our popular Stuff We Like section as well as editing our sister publication, Pro Painter. Steve writes and builds every day on and around his family homestead on Manitoulin Island, Ontario. John Bleasby Contributing Editor john@canadiancontractor John joined Canadian Contractor in 2014 when he began blogging his experiences building a new home as his own contractor. A former commercial pilot, John brings to both our print and on-line editions a wide variety of experiences as a business owner, financial expert and freelance journalist. MEET YOUR TEAM % of readers rank our overall quality from Good to Excellent
3 JANUARY/ FEBRUARY 2018 Feature 1: Drywalling Feature 2: Work Trucks & Vans Pull-Out Bulletin: Interior Finishes Space Close: Jan. 12 Material Due: Jan. 17 Mail Date: Feb. 9 MARCH/APRIL 2018 Feature 1: Power Tools Feature 2: Lead Generation for Renovators Pull-Out Bulletin: Exterior Structures Space Close: Mar. 2 Material Due: Mar. 7 Mail Date: Mar. 30 MAY/JUNE 2018 Feature 1: Contractor Compensation Survey Feature 2: Net Zero Energy Building Pull-Out Bulletin: Power Tools & Accessories Space Close: Apr. 25 Material Due: May 4 Mail Date: May 19 ALL ISSUES INCLUDE: JULY/AUGUST 2018 Feature 1: Safety Equipment Feature 2:: Exterior Paint & Stain Pull-Out Bulletin: Building Envelope Technology Space Close: June 27 Material Due: July 6 Mail Date: July 20 SEPTEMBER/ OCTOBER 2018 Feature 1: Financial Management for Contractors Feature 2: Major Code Changes Pull-Out Bulletin: Modular Building: ICFs, SIPs and Steel Frame Structures Space Close: Aug. 29 Material Due: Sept. 7 Mail Date: Sept. 21 NOVEMBER/ DECEMBER 2018 Feature 1: The Better Contract Feature 2: Contractor Management Systems Pull-Out Bulletin: Kitchen & Bath Space Close: Oct. 31 Material Due: Nov. 9 Mail Date: Nov. 23 Stuff We Like (Steve Maxwell) The Best of Design Build (Creative Eye) Contractor Business Case Study (The Dilemma) EDITORIAL SCHEDULE 3 We have the largest circulation (print and online combined) in our industry
4 Publications Mail Agreement # JANUARY/FEBRUARY 2017 Publications Mail Agreement # JULY/AUGUST 2017 Publications Mail Agreement # MARCH/APRIL 2017 Publications Mail Agreement # SEPTEMBER/OCTOBER 2017 Publications Mail Agreement # MAY/JUNE % print subscriber request rate! No one else comes close 69,300+ print readership An average of 2.3 individuals read each issue of 30,011 audited circulation 17,811+ e-news recipients And every single one of those contractors is a CASL-compliant request subscriber 88% of our readers buy your products! 17 out of 20 of our surveyed contractor readers say they have direct purchasing influence within their companies Average Print Circulation*... 30,011 Region Qualified Copies % Ontario 13, The Prairies 5, British Columbia 4, Quebec 3, Atlantic Provinces 1,973 7 Territories/International TOTAL 30, Drywall Tariff in the West Skyrocketing Prices May Fall page 12 * Alliance for Audited Media Circulation Statement, June 30, 2017 Canada-Proof Plumbing A New Heated Pipe System page 42 Retirement? Who Needs It? Saskatoon Plumber Still Works at 93! page 14 Mission Statements Of Canada s Top Contractors page 32 Laneway Housing Arrives In Saskatoon page 24 Box Newel Staircases The Steve Maxwell Way page 41 Mid Century Modern in West Vancouver page 22 Do You Know Your Numbers? Take Our GM Aptitude Test page 30 Maxwell On Masonry Chosing The Right Bricks page 32 CIRCULATION Special Report FARM GROWN How Martin Mack went from raising cattle to building dream homes Page 24 Steve Maxwell s Cottage Industry page 26 Dream Building On a Ravine Lot page 17 CANADIEN CONTRACTOR Montreal pro Neil Damackine Hockey on Quebec's Fights unique business On The Jobsite page environment 30 Page 18 LOOKING AHEAD How Edmonton contractor Les Yochim is plotting his course through Alberta's volatile economy Job Costing Made Easy A Simple Method For Contractors page 32 Homebuilding Excellence A Unique Project in Montreal page 26 ROSE'S WAY Pro Methods For Wood Stain Steve Maxwell's Masterclass page 39 SALES 101 Oakville, Ontario contractor Mike Cochren shares some salesmanship advice from 35 years in the business How Rose Barroso built her homebuilding firm by thinking different Page % of readers use Canadian Contractor to help make purchasing decisions
5 Canadiancontractor The most active website in Canada for renovation contractors generates 38,978 page views per month. Reach our engaged, active and qualified community of renovation contractors and custom home builders. Website activity* Average page views per month... 38,978 Total website sessions, last 12 months ,599 Newsletter subscription list... 17,811 Average time on site... 2m:38s *Source: Google Analytics September 2017 wwwnadiancontractor LEADERBOARD BUILDWIRE Post your own company news here! BIG BOX BIG BOX ONLINE RATES Leaderboard Big Box BuildWire Five-rotation ROS leaderboard 728 x 90, max file size 30k, GIF/JPG/SWF $1,000 per month Two, five-rotation ROS big box ads 300 x 250, max file size 30k, GIF/JPG/SWF $800 per month Post as many blogs as desired Two blogs per month pushed to our 17,811 E-news readers 300 to 600 words Up to three images 1 video $1,200 per month (minimum 6-month program) 5 One-half of our print readers spend significant time at Canadiancontractor
6 Canadian Contractor Magazine Four Colour Rates (Canadian Dollars, Net) Full page $4,740 $5,925 $7,900 1/2 page $2,884 $3,555 $4,740 1/3 page $2,370 $2,963 $3,950 1/4 page $1,896 $2,370 $3,160 Ad sizes Full Page Bleed 9.25 x 11 Full Page Trim 9 x Full Page Safe Area 7.75 x 10 Double Page Spreads must be supplied as two separate pages Half Page Horizontal Safe Area 7.75 x 5 6 Times 3 Times 1 Time Half Page Vertical 4 x 10 One Third Vertical x 10 PRINT RATES Half Page Island 5.25 x 7.5 Quarter Page 3.5 x 4.5 Print Ad Requirements Please provide us with a PDF/X-1a:2001 file. All fonts and images must be embedded and file flattened. All colours used must be CMYK or Grayscale. Need Assistance? For all print production inquiries, please contact Tracey Hanson (416) l: thanson@annexbizmedia.com AD FILE SUBMISSION All hi-res pdf files can be sent to us via our FTP site: annexnorth.loadingdock 1. Enter your address 2. Write a brief description of the file. Be sure to include the publication name Canadian Contractor and the month in which the ad is to run. 3. Select the number of files you are uploading and attach file(s) 4. Questions? Please contact Tracey Hanson: thanson@ annexbizmedia.com For more information contact: Rob Koci, Publisher, rkoci@canadiancontractor 6 66% of readers that read other publications read Canadian Contractor more
7 Weekly E-News (every Wednesday) Top Big Box Bottom Big Box Stuff We Like enewsletter Each box ad includes space for one 160 x 160 image, headline, 75 words of text and a live URL link: $995 Or you can buy an entire enewsletter for your company s products exclusively with a live URL link for each of up to 12 products. $7,950 - sent out once a month. Distributed to over 17,811 request subscribers - 100% CASL compliant Monthly Rates Leader Board $1,000 Top Big Box $1,000 Sponsor Spotlight $1,000 Bottom Big Box $800 Big Box There are two big box positions 300 x 250, maximum file size 30k, GIF/ JPG Leader Board 728 x 90, maximum file size 30k, GIF/ JPG NEWSLETTERS 7 86% of Canadian Contractor readers have purchasing influence
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