Site Map. Meadowlark Dr & Robinhood Rd, Winston Salem, NC, October 31, Esri

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1 Site Map Robinhood Village Meadowlark Dr & Robinhood Rd, Winston Salem, NC, Ring: 1, 3, 5 Miles Latitude: Longitude: October 31, Esri

2 Executive Summary Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius 2010 Population Total Population 2,020 33,726 94,428 Male Population 48.8% 47.6% 47.8% Female Population 51.2% 52.4% 52.2% Median Age Income Median HH Income $71,760 $77,362 $63,500 Per Capita Income $32,979 $41,885 $36,051 Average HH Income $84,583 $102,327 $85, Households Total Households ,836 39,820 Average Household Size Housing Owner Occupied Housing Units 79.4% 75.9% 62.0% Renter Occupied Housing Units 11.5% 16.4% 29.3% Vacant Housing Units 9.1% 7.7% 8.7% Population 1990 Population 1,381 23,800 69, Population 1,704 29,958 83, Population 2,020 33,726 94, Population 2,234 35, , Annual Rate 2.12% 2.33% 1.88% Annual Rate 1.67% 1.16% 1.25% Annual Rate 2.03% 1.23% 1.23% In the identified market area, the current year population is 94,428. In 2000, the Census count in the market area was 83,143. The rate of change since 2000 was 1.25 percent annually. The five-year projection for the population in the market area is 100,364, representing a change of 1.23 percent annually from 2010 to Currently, the population is 47.8 percent male and 52.2 percent female. Households 1990 Households 516 9,593 28, Households ,281 35, Households ,836 39, Households ,705 42, Annual Rate 2.62% 2.5% 1.94% Annual Rate 1.89% 1.17% 1.27% Annual Rate 2.11% 1.23% 1.25% The household count in this market area has changed from 35,005 in 2000 to 39,820 in the current year, a change of 1.27 percent annually. The five-year projection of households is 42,371, a change of 1.25 percent annually from the current year total. Average household size is currently 2.32, compared to 2.32 in the year The number of families in the current year is 25,258 in the market area. Housing Currently, 62.0 percent of the 43,603 housing units in the market area are owner occupied; 29.3 percent, renter occupied; and 8.7 percent are vacant. In 2000, there were 37,505 housing units percent owner occupied, 28.9 percent renter occupied and 6.8 percent vacant. The rate of change in housing units since 2000 is 1.48 percent. Median home value in the market area is $172,035, compared to a median home value of $157,913 for the U.S. In five years, median home value is projected to change by 2.39 percent annually to $193,607. From 2000 to the current year, median home value changed by 2.17 percent annually. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and Esri converted 1990 Census data into 2000 geography Esri 10/31/2011 Page 1 of 2

3 Executive Summary Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius Median Household Income 1990 Median HH Income $45,089 $45,292 $38, Median HH Income $60,133 $63,655 $51, Median HH Income $71,760 $77,362 $63, Median HH Income $79,129 $85,025 $72, Annual Rate 2.92% 3.46% 3.01% Annual Rate 1.74% 1.92% 2.05% Annual Rate 1.97% 1.91% 2.59% Per Capita Income 1990 Per Capita Income $17,936 $23,330 $21, Per Capita Income $27,909 $35,369 $30, Per Capita Income $32,979 $41,885 $36, Per Capita Income $36,592 $46,057 $39, Annual Rate 4.52% 4.25% 3.38% Annual Rate 1.64% 1.66% 1.64% Annual Rate 2.1% 1.92% 2.03% Average Household Income 1990 Average Household Income $48,382 $58,182 $52, Average Household Income $72,687 $86,749 $72, Average HH Income $84,583 $102,327 $85, Average HH Income $93,676 $112,549 $93, Annual Rate 4.15% 4.08% 3.27% Annual Rate 1.49% 1.62% 1.6% Annual Rate 2.06% 1.92% 2.01% Households by Income Current median household income is $63,500 in the market area, compared to $54,442 for all U.S. households. Median household income is projected to be $72,173 in five years. In 2000, median household income was $51,572, compared to $38,334 in Current average household income is $85,001 in this market area, compared to $70,173 for all U.S. households. Average household income is projected to be $93,911 in five years. In 2000, average household income was $72,229, compared to $52,350 in Current per capita income is $36,051 in the market area, compared to the U.S. per capita income of $26,739. The per capita income is projected to be $39,864 in five years. In 2000, the per capita income was $30,524, compared to $21,892 in Population by Employment Total Businesses ,268 Total Employees 278 4,089 34,568 Currently, 90.9 percent of the civilian labor force in the identified market area is employed and 9.1 percent are unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are unemployed. In five years the rate of employment in the market area will be 92.7 percent of the civilian labor force, and unemployment will be 7.3 percent. The percentage of the U.S. civilian labor force that will be employed in five years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 67.3 percent of the population aged 16 years or older in the market area participated in the labor force, and 0.0 percent were in the Armed Forces. In the current year, the occupational distribution of the employed population is: 74.8 percent in white collar jobs (compared to 61.6 percent of U.S. employment) 11.9 percent in service jobs (compared to 17.3 percent of U.S. employment) 13.3 percent in blue collar jobs (compared to 21.1 percent of U.S. employment) In 2000, 84.7 percent of the market area population drove alone to work, and 3.5 percent worked at home. The average travel time to work in 2000 was 19.9 minutes in the market area, compared to the U.S. average of 25.5 minutes. Population by Education In 2010, the educational attainment of the population aged 25 years or older in the market area was distributed as follows: 7.1 percent had not earned a high school diploma (14.8 percent in the U.S.) 20.0 percent were high school graduates only (29.6 percent in the U.S.) 7.6 percent had completed an Associate degree (7.7 percent in the U.S.) 29.4 percent had a Bachelor's degree (17.7 percent in the U.S.) 16.6 percent had earned a Master's/Professional/Doctorate Degree (10.4 percent in the U.S.) Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and Esri converted 1990 Census data into 2000 geography Esri 10/31/2011 Page 2 of 2

4 Ring: 1 mile radius Summary Demographics 2010 Population 2, Households Median Disposable Income $54, Per Capita Income $32,979 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $25,091,713 $12,424,429 $12,667, Total Retail Trade (NAICS 44-45) $21,161,357 $11,900,435 $9,260, Total Food & Drink (NAICS 722) $3,930,356 $523,994 $3,406, Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $5,297,217 $628,121 $4,669, Automobile Dealers (NAICS 4411) $4,571,851 $0 $4,571, Other Motor Vehicle Dealers (NAICS 4412) $424,832 $126,440 $298, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $300,534 $501,681 $-201, Furniture & Home Furnishings Stores (NAICS 442) $919,556 $280,327 $639, Furniture Stores (NAICS 4421) $527,308 $0 $527, Home Furnishings Stores (NAICS 4422) $392,248 $280,327 $111, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $683,824 $83,770 $600, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $995,217 $233,228 $761, Building Material and Supplies Dealers (NAICS 4441) $906,479 $13,446 $893, Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $88,738 $219,782 $-131, Food & Beverage Stores (NAICS 445) $3,839,833 $2,915,654 $924, Grocery Stores (NAICS 4451) $3,731,324 $2,901,387 $829, Specialty Food Stores (NAICS 4452) $45,458 $14,267 $31, Beer, Wine, and Liquor Stores (NAICS 4453) $63,051 $0 $63, Health & Personal Care Stores (NAICS 446/NAICS 4461) $1,212,737 $665,659 $547, Gasoline Stations (NAICS 447/4471) $3,619,310 $3,427,007 $192, Clothing and Clothing Accessories Stores (NAICS 448) $1,156,158 $85,920 $1,070, Clothing Stores (NAICS 4481) $899,767 $85,920 $813, Shoe Stores (NAICS 4482) $115,529 $0 $115, Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $140,862 $0 $140, Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $318,533 $29,609 $288, Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $132,553 $22,110 $110, Book, Periodical, and Music Stores (NAICS 4512) $185,980 $7,499 $178, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector Esri 10/31/2011 Page 1 of 3

5 Ring: 1 mile radius Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $2,118,314 $0 $2,118, Department Stores Excluding Leased Depts.(NAICS 4521) $1,347,750 $0 $1,347, Other General Merchandise Stores (NAICS 4529) $770,564 $0 $770, Miscellaneous Store Retailers (NAICS 453) $550,878 $0 $550, Florists (NAICS 4531) $57,766 $0 $57, Office Supplies, Stationery, and Gift Stores (NAICS 4532) $221,243 $0 $221, Used Merchandise Stores (NAICS 4533) $26,400 $0 $26, Other Miscellaneous Store Retailers (NAICS 4539) $245,469 $0 $245, Nonstore Retailers (NAICS 454) $449,780 $3,551,140 $-3,101, Electronic Shopping and Mail-Order Houses (NAICS 4541) $75,544 $3,284,438 $-3,208, Vending Machine Operators (NAICS 4542) $143,029 $0 $143, Direct Selling Establishments (NAICS 4543) $231,207 $266,702 $-35, Food Services & Drinking Places (NAICS 722) $3,930,356 $523,994 $3,406, Full-Service Restaurants (NAICS 7221) $1,080,290 $113,421 $966, Limited-Service Eating Places (NAICS 7222) $2,320,897 $118,728 $2,202, Special Food Services (NAICS 7223) $249,447 $291,845 $-42, Drinking Places - Alcoholic Beverages (NAICS 7224) $279,722 $0 $279, Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > 2011 Esri 10/31/2011 Page 2 of 3

6 Ring: 1 mile radius Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Leakage/Surplus Factor by Industry Group NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > 2011 Esri 10/31/2011 Page 3 of 3

7 Ring: 3 miles radius Summary Demographics 2010 Population 33, Households 13, Median Disposable Income $58, Per Capita Income $41,885 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $536,184,167 $139,503,907 $396,680, Total Retail Trade (NAICS 44-45) $452,086,255 $120,306,393 $331,779, Total Food & Drink (NAICS 722) $84,097,912 $19,197,514 $64,900, Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $114,208,662 $2,522,301 $111,686, Automobile Dealers (NAICS 4411) $98,667,209 $322,004 $98,345, Other Motor Vehicle Dealers (NAICS 4412) $9,075,907 $873,582 $8,202, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $6,465,546 $1,326,715 $5,138, Furniture & Home Furnishings Stores (NAICS 442) $20,283,749 $1,843,338 $18,440, Furniture Stores (NAICS 4421) $11,623,682 $374,043 $11,249, Home Furnishings Stores (NAICS 4422) $8,660,067 $1,469,295 $7,190, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $14,729,274 $1,596,316 $13,132, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $21,941,420 $2,816,360 $19,125, Building Material and Supplies Dealers (NAICS 4441) $20,084,154 $1,247,248 $18,836, Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,857,266 $1,569,112 $288, Food & Beverage Stores (NAICS 445) $81,238,334 $50,385,881 $30,852, Grocery Stores (NAICS 4451) $78,910,670 $49,702,221 $29,208, Specialty Food Stores (NAICS 4452) $961,186 $683,660 $277, Beer, Wine, and Liquor Stores (NAICS 4453) $1,366,478 $0 $1,366, Health & Personal Care Stores (NAICS 446/NAICS 4461) $25,622,334 $11,186,260 $14,436, Gasoline Stations (NAICS 447/4471) $75,860,551 $27,348,493 $48,512, Clothing and Clothing Accessories Stores (NAICS 448) $24,956,380 $2,237,027 $22,719, Clothing Stores (NAICS 4481) $19,394,438 $1,755,434 $17,639, Shoe Stores (NAICS 4482) $2,473,599 $148,407 $2,325, Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $3,088,343 $333,186 $2,755, Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $6,831,127 $539,626 $6,291, Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $2,826,333 $389,151 $2,437, Book, Periodical, and Music Stores (NAICS 4512) $4,004,794 $150,475 $3,854, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector Esri 10/31/2011 Page 1 of 3

8 Ring: 3 miles radius Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $45,204,976 $2,824,095 $42,380, Department Stores Excluding Leased Depts.(NAICS 4521) $28,887,884 $358,867 $28,529, Other General Merchandise Stores (NAICS 4529) $16,317,092 $2,465,228 $13,851, Miscellaneous Store Retailers (NAICS 453) $11,651,542 $7,011,940 $4,639, Florists (NAICS 4531) $1,207,866 $187,722 $1,020, Office Supplies, Stationery, and Gift Stores (NAICS 4532) $4,770,824 $6,526,157 $-1,755, Used Merchandise Stores (NAICS 4533) $578,435 $170,614 $407, Other Miscellaneous Store Retailers (NAICS 4539) $5,094,417 $127,447 $4,966, Nonstore Retailers (NAICS 454) $9,557,906 $9,994,756 $-436, Electronic Shopping and Mail-Order Houses (NAICS 4541) $1,619,808 $7,868,605 $-6,248, Vending Machine Operators (NAICS 4542) $3,022,662 $0 $3,022, Direct Selling Establishments (NAICS 4543) $4,915,436 $2,126,151 $2,789, Food Services & Drinking Places (NAICS 722) $84,097,912 $19,197,514 $64,900, Full-Service Restaurants (NAICS 7221) $23,062,137 $9,841,774 $13,220, Limited-Service Eating Places (NAICS 7222) $49,539,804 $7,244,728 $42,295, Special Food Services (NAICS 7223) $5,329,864 $2,111,012 $3,218, Drinking Places - Alcoholic Beverages (NAICS 7224) $6,166,107 $0 $6,166, Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > 2011 Esri 10/31/2011 Page 2 of 3

9 Ring: 3 miles radius Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Leakage/Surplus Factor by Industry Group NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > 2011 Esri 10/31/2011 Page 3 of 3

10 Ring: 5 miles radius Summary Demographics 2010 Population 94, Households 39, Median Disposable Income $50, Per Capita Income $36,051 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $1,291,784,689 $1,076,429,896 $215,354, Total Retail Trade (NAICS 44-45) $1,088,962,770 $925,848,810 $163,113, Total Food & Drink (NAICS 722) $202,821,919 $150,581,086 $52,240, Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $274,825,306 $259,848,354 $14,976, Automobile Dealers (NAICS 4411) $238,180,760 $231,500,795 $6,679, Other Motor Vehicle Dealers (NAICS 4412) $21,093,318 $19,042,592 $2,050, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $15,551,228 $9,304,967 $6,246, Furniture & Home Furnishings Stores (NAICS 442) $47,805,893 $26,832,518 $20,973, Furniture Stores (NAICS 4421) $27,619,418 $14,864,984 $12,754, Home Furnishings Stores (NAICS 4422) $20,186,475 $11,967,534 $8,218, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $35,338,081 $33,704,596 $1,633, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $50,626,696 $41,862,177 $8,764, Building Material and Supplies Dealers (NAICS 4441) $46,362,759 $39,781,993 $6,580, Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $4,263,937 $2,080,184 $2,183, Food & Beverage Stores (NAICS 445) $197,359,612 $194,497,383 $2,862, Grocery Stores (NAICS 4451) $191,724,821 $189,033,239 $2,691, Specialty Food Stores (NAICS 4452) $2,334,514 $2,092,862 $241, Beer, Wine, and Liquor Stores (NAICS 4453) $3,300,277 $3,371,282 $-71, Health & Personal Care Stores (NAICS 446/NAICS 4461) $62,083,355 $57,476,002 $4,607, Gasoline Stations (NAICS 447/4471) $185,184,494 $137,632,778 $47,551, Clothing and Clothing Accessories Stores (NAICS 448) $59,878,357 $31,336,387 $28,541, Clothing Stores (NAICS 4481) $46,578,248 $22,423,831 $24,154, Shoe Stores (NAICS 4482) $6,035,023 $3,934,053 $2,100, Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $7,265,086 $4,978,503 $2,286, Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $16,478,708 $6,542,319 $9,936, Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,732,700 $3,394,350 $3,338, Book, Periodical, and Music Stores (NAICS 4512) $9,746,008 $3,147,969 $6,598, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector Esri 10/31/2011 Page 1 of 3

11 Ring: 5 miles radius Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $108,693,338 $91,597,283 $17,096, Department Stores Excluding Leased Depts.(NAICS 4521) $69,269,863 $69,490,709 $-220, Other General Merchandise Stores (NAICS 4529) $39,423,475 $22,106,574 $17,316, Miscellaneous Store Retailers (NAICS 453) $27,999,372 $23,521,279 $4,478, Florists (NAICS 4531) $2,763,856 $1,735,746 $1,028, Office Supplies, Stationery, and Gift Stores (NAICS 4532) $11,344,767 $14,499,720 $-3,154, Used Merchandise Stores (NAICS 4533) $1,380,620 $1,755,662 $-375, Other Miscellaneous Store Retailers (NAICS 4539) $12,510,129 $5,530,151 $6,979, Nonstore Retailers (NAICS 454) $22,689,558 $20,997,734 $1,691, Electronic Shopping and Mail-Order Houses (NAICS 4541) $3,884,514 $16,720,777 $-12,836, Vending Machine Operators (NAICS 4542) $7,347,575 $1,884,737 $5,462, Direct Selling Establishments (NAICS 4543) $11,457,469 $2,392,220 $9,065, Food Services & Drinking Places (NAICS 722) $202,821,919 $150,581,086 $52,240, Full-Service Restaurants (NAICS 7221) $55,776,021 $74,416,280 $-18,640, Limited-Service Eating Places (NAICS 7222) $119,595,793 $68,087,922 $51,507, Special Food Services (NAICS 7223) $12,852,958 $4,067,465 $8,785, Drinking Places - Alcoholic Beverages (NAICS 7224) $14,597,147 $4,009,419 $10,587, Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > 2011 Esri 10/31/2011 Page 2 of 3

12 Ring: 5 miles radius Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Leakage/Surplus Factor by Industry Group NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > 2011 Esri 10/31/2011 Page 3 of 3

13 Traffic Count Map Robinhood Village Meadowlark Dr & Robinhood Rd, Winston Salem, NC, Ring: 1, 3, 5 Miles Latitude: Longitude: Source: 2011 MPSI (Market Planning Solutions Inc.) Systems Inc. d.b.a. DataMetrix October 31, Esri

14 Traffic Count Map - Close Up Robinhood Village Meadowlark Dr & Robinhood Rd, Winston Salem, NC, Latitude: Ring: 1, 3, 5 Miles Longitude: Source: 2011 MPSI (Market Planning Solutions Inc.) Systems Inc. d.b.a. DataMetrix 2011 Esri October 31, 2011

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