Monthly Report for April 2016

Transcription

1 Monthly Report for April

2 Building the Industry & Building Brands from Knowledge GfK Powerful, accurate, continuous insights MRA Experienced industry experts BMF The voice of the industry 2

3 Introduction John Newcomb, Managing Director BMF This Builders Merchants Building Index (BMBI) report combines data from GfK s ground-breaking Builders Merchants Panel, which analyses data from over 80% of generalist builders merchants sales throughout Great Britain, and the BMF s own Sales Indicators based on monthly returns from merchant members. GfK s Builders Merchants Panel started collecting data in July 2014, and all trend data in the BMBI is indexed on the 6 month period July 2014 to December The monthly series tracks what is happening in the market month by month and includes an in-depth review every Quarter. This trend series gives our industry access to far more accurate and comprehensive data than that available to other construction sectors. Data from GfK s Builders Merchants Panel is setting a new standard to give us a reliable market picture. Unlike data from sources based on estimates, or sales from suppliers into the supply chain, this up-to-date data is based on actual sales out from merchants to builders and other trades. Measuring the level of RMI work in the economy is hugely important to everyone including Government. Yet until now there has not been any decent measure of RMI, or even an approximation of it. The Builders Merchants Panel provides a reliable measure on a national scale. We recognise the importance of sharing this data. In this spirit, MRA Marketing produces the Builders Merchant Building Index to communicate to the wider market as the voice of the industry as well as the voice of individual Expert Brands. We now have eight Expert Brands: Crystal Direct, Keylite Roof Windows, Timbmet, Alumasc Water Management Solutions, Hanson Cement, IKO plc, Keystone Lintels and Knauf Insulation providing valuable commentary on market trends and influences. GfK insights go deeper than the category sectors contained in this document. They can trace product group performance and track features that are relevant to you. GfK can also produce robust like-for-like market comparability tailored to the requirements of an individual business. As more merchants join in to submit their monthly sales-out data the quality of this information can only become more extensive and rigorous. Merchants or Suppliers who are interested in getting involved should contact Ricky Coombes at Ricky.Coombes@gfk.com 3

4 Monthly Index and Categories January 2015 April 2016 (Indexed on monthly average, July 2014 December 2014) VALUE EX VAT Index Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16 Mar 16 Apr 16 Total Builders Merchants Timber, Sheet & Joinery Products Heavy Building Materials Decorating & Renovation Tools Workwear & Safetywear Ironmongery Landscaping Plumbing, Heating & Electrical Renewables & Water Saving Kitchens & Bathrooms Miscellaneous Services Source: GfK s Builders Merchants Total Category Report January 2015 to April

5 Monthly Index and Categories April 2016 The upper scale of this chart is set to 150, rather than the usual 130 Source: GfK s Builders Merchants Total Category Report January 2015 to April

6 Overall and Categories - Monthly April 2016 Source: GfK s Builders Merchants Total Category Report January 2015 to April

7 Overall and Categories - Monthly April 2016 Source: GfK s Builders Merchants Total Category Report January 2015 to April

8 Quarterly Index and Categories Q Q (Indexed on July to December 2014) VALUE EX VAT Index Q1, 2015 Q2, 2015 Q3, 2015 Q4, 2015 Q1, 2016 Total Builders Merchants Timber, Sheet & Joinery Products Heavy Building Materials Decorating & Renovation Tools Workwear & Safetywear Ironmongery Landscaping Plumbing, Heating & Electrical Renewables & Water Saving Kitchens & Bathrooms Miscellaneous Services Source: GfK s Builders Merchants Total Category Report January 2015 to April

9 Quarterly Index and Categories Q Source: GfK s Builders Merchants Total Category Report January 2015 to April

10 Overall and Categories - Quarterly Q Source: GfK s Builders Merchants Total Category Report January 2015 to April

11 Overall and Categories - Quarterly Q Source: GfK s Builders Merchants Total Category Report January 2015 to April

12 Overview John Newcomb, Managing Director BMF April was a positive month for builders merchants, with most categories performing well. Year on year Total Builders Merchants sales in April 2016 were 7.4% higher than in April 2015, helped by one extra trading day this year. All categories except one increased. Renewables & Water Saving, a volatile category dependent on a small number of transactions, was down by -32.7%. Amongst the strongest categories were Plumbing Heating & Electrical (+12.5%) and Kitchens & Bathrooms (+10.1%). Heavy Building Materials and Timber Sheet & Joinery Products, the two largest categories, were up +7.3% and +6.4% respectively. Month on month Sales in April 2016 were ahead of March 2016 by +3.3%. Landscaping (+19%) and Heavy Building Materials (+3.8%) did better than Total Builders Merchants, whereas Tools (+2.7%) and Timber Sheet & Joinery Products (+1.7%) grew but underperformed the total market. Workwear & Safetywear (-8.8%), Renewables & Water Saving (-7.6%), Plumbing Heating & Electrical (-3.8%) Kitchens & Bathrooms (-3.4%) and Ironmongery (-0.2%) sold less in April compared with March. April Index April s overall index of was the highest since July Landscaping (147.4) was particularly strong, reflecting the category s seasonality. Heavy Building Materials (115.2) was the only other category to out-perform the Total Builders Merchants index. All but two of the remaining categories had indices above 100, including Ironmongery (113.7), Plumbing Heating & Electrical (112.7) and Timber Sheet & Joinery Products (109.5). Workwear & Safetywear (94) did less well, as did Renewable & Water Saving (65.8). The report provides insights and reliable facts. Use it to compare your sales with market trends. The following charts enable you to see how each of the 12 contributing categories has performed in more detail. 12

13 The Expert Panel Speaking for their markets The Builders Merchant Building Index (BMBI) includes a growing panel of industry Experts. In each quarterly report they comment on the market, with a particular focus on the story behind the trends. Experts are leading brands, or brands aspiring to become leaders, who are the voice of their markets. To access the Q report, which includes commentary from our experts, go to Steve Halford, Managing Director, Crystal Direct is BMBI s Expert for PVCU Windows and Doors Meet the Builders Merchant Building Index Experts: Steve Durdant-Hollamby, Managing Director, AWMS is BMBI s Expert for Civils, Metal Rainwater & Drainage Derrick McFarland, Managing Director, Keystone Group UK is BMBI s Expert for Lintels John Duffin, Managing Director Keylite Roof Windows is BMBI s Expert for Roof Windows. Keith Ellis, Commercial Director, Hanson Cement is BMBI s Expert for Cement and Aggregates John Sinfield, Managing Director Knauf Insulation is BMBI s Expert for Mineral Wool Insulation Nigel Cox, Managing Director Timbmet is BMBI s Expert for Timber & Panel Products Andy Williamson, Group Managing, Director IKO plc is BMBI s Expert for Roofing Products Additional Experts will be joining the panel throughout

14 Monthly Report Adjusted for Trading Days Source: GfK s Builders Merchants Total Category Report January 2015 to April

15 Monthly Report April 2016 Charts indexed on July December 2014 Source: GfK s Builders Merchants Total Category Report January 2015 to April

16 Monthly Report April 2016 Charts indexed on July December 2014 Source: GfK s Builders Merchants Total Category Report January 2015 to April

17 Monthly Report April 2016 Charts indexed on July December 2014 Source: GfK s Builders Merchants Total Category Report January 2015 to April

18 Monthly Report April 2016 Charts indexed on July December 2014 Source: GfK s Builders Merchants Total Category Report January 2015 to April

19 Monthly Report April 2016 Charts indexed on July December 2014 Source: GfK s Builders Merchants Total Category Report January 2015 to April

20 Monthly Report April 2016 Charts indexed on July December 2014 Source: GfK s Builders Merchants Total Category Report January 2015 to April

21 GfK s Panel Generalists Builders Merchant Panel (GBMs) 21

22 GfK Insights Methodology Z 22

23 GfK s Product Categories Reports cover category headline values & in-depth, brand-level insights Headline values available Timber & Joinery Products Timber Sheet Materials Cladding Flooring & Flooring Accessories Mouldings Stairs & Stairparts Window & Frames Doors/Door Frames Heavy Building Materials Bricks Blocks & Damp Proofing Drainage/Civils/Guttering Lintels Cement/Aggregate/Cement Accs Concrete Mix/Products Plasters Plasterboards And Accessories Roofing Products Insulation Cement Mixers/Mixing Buckets Products Builders Metalwork Other Heavy Building Equipment/Material Decorating Paint/Woodcare Paint Brushes Rollers & Pads Adhesives/Sealants/Fillers Tiles And Tiling Accessories Decoration Preparation & Decorating Sundries Wall Coverings Tools Hand Tools Power Tools Power Tool Accessories Ladders & Access Equipment Workwear And Safetywear Clothing Safety Equipment Ironmongery Fixings And Fastenings Security Other Ironmongery Landscaping Garden Walling/Paving Driveways/Block Paving/Kerbs Decorative Aggregates Fencing And Gates Decking Other Gardening Equipment Plumbing Heating & Electrical Plumbing Equipment Boilers Tanks & Accessories Heating Equipment/Water Heaters/Temperature Control/Air Treatment Radiators And Accessories Electrical Equipment Lighting And Light Bulbs Renewables And Water Management Water Saving Renewables & Ventilation Kitchens & Bathrooms Bathroom (Including Showering) Fitted Kitchens Major Appliances Miscellaneous Cleaning/Domestic/Personal Automotive Glass Other Furniture & Shelving Other Misc Services Toolhire / Hire Services Other Services In-depth product group reporting Monthly sales values, volumes, pricing analysis & distribution facts available by brand and key product features. For insights on your product group please contact Pete Church at GfK (pete.church@gfk.com). Available categories: Heavyside Bricks Insulation Lightside Emulsion Paints (incl. Masonry & Base) Trim Paints Primers/Undercoats Woodcare Adhesives Sealants Fillers/PU Foam Tile Fixing (Adhesives/Grout) 23

24 GfK InsightsZ 24

25 GfK Insights Z 25

26 GfK Insights Z 26

27 GfK Insights Z 27

28 GfK Insights Z 28

29 GfK Insights Z 29

30 Macro factors impacting Merchants 30

31 Macro factors impacting Merchants 31

32 Macro factors impacting Merchants 32

33 Macro factors impacting Merchants 33

34 BMF Sales Indicators April Summary The Builders Merchants Federation's Sales Indicators are compiled every month from sales turnover information from the majority of merchant members outlets. Total membership at 1 April 2016 stands at 520 merchant and supplier companies who together have combined sales approaching 18bn and employ over 95,000 people in the building materials industry. BMF s 300+ merchant members operate in excess of 4,000 branches across the UK. Builders Merchants Sales nationally when adjusted for both price inflation & trading day differences were up 3.3% for the three months February April 2016 when compared with the same three months in 2015 and were up 9.7% when compared with the preceding three month period November 2015 January The 12 month comparison was up by 4.9% over the previous 12 month period and the monthly comparison was up 1.1% over April last year. Builders Merchants Sales nationally when unadjusted were up 6.6% for the three months February April 2016 when compared with the same three months in 2015 and were up 9.7% when compared with the preceding three month period November 2015 January The 12 month comparison was up by 6.2% over the previous 12 month period and the monthly comparison was up 9.0% over April last year. If you are a merchant interested in participating or would like access to the full report, please contact Rikesh Patel, BMF on or rikesh.patel@bmf.org.uk 34

35 Contact Us For further information Ricky Coombes Channel Account Manager +44 (0) Mike Rigby Managing Director +44 (0) Richard Frankcom Senior Account Manager (Trade) +44 (0) Rikesh Patel BMF Industry Analyst +44 (0) Lucia Di Stazio Director +44 (0) Peter Church Business Development Manager tel +44 (0) Tom Rigby Business Development Manager +44 (0)