AXICA. EXPECT THE unexpected A SUBSIDIARY OF DZ BANK

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1 AXICA. EXPECT THE unexpected A SUBSIDIARY OF DZ BANK

2 AXICA. EXPECT THE unexpected. Content» nothing BuT THE BEST EVEnTS OF An EXTRAORDInARY nature 2 Events 8 LocatioN 14 Services 20 CONCEPT Welcome to the AXICA, the exclusive conference and convention centre in the DZ BANK. Here at the Brandenburg Gate in the city s historic centre, we offer the optimal venue for your event. Step inside and be inspired by the unique atmosphere. The Berlin branch of the DZ BANK, which was designed by star architect Frank O. Gehry, combines organic forms, high-quality materials and surprising details, creating the perfect site for extra-ordinary experiences. AXICA events Events guaranteed to exceed your expectations.

3 2 AXICA EVENTS 3 TOP-NOTCH events AN EXTRAORDinarY ATMOSPHere FOR UNFORGettaBLE MOMents With intelligent, spacious room design, first-class services tailored to your every need and state-of-the-art technical equipment, we make your event an unforgettable experience. Our flexibility and reliable planning give your guests the freedom they need to come up with fresh ideas and bold visions. Whether it s a gala dinner, reception, product presentation, convention, conference or meeting, we offer an exclusive range of events to suit all needs.

4 4 EVENTS RECEPTIONS & GALA DINNERS 5 THAT SPECIAL MOMent REQUires SPECIAL IDeas» TO INDULGE YOUR GUests OUR RECEPtions & GALA Dinners YOUR RECEPTION THE SUCCESSFUL OUVERTURE Whether your reception is the prelude to a gala dinner or an event in itself, it needs to show you in a positive light. Our personal consultation ensure that every detail fulfils your wishes. Our dining concepts pamper your guests with delicate finger food, cocktails or a buffet. Here at AXICA, your culinary dreams know no limits. An innovative lounge concept, a flexible division of space, as well as highly unusual furnishings ensure exciting events for up to 500 guests. GLAMOUR DOWN TO THE LAST DETAIL: OUR GALA DINNERS Our gala dinners provide gourmet pleasures for up to 320 guests. We create the sequence of dishes on the menu to reflect your tastes, achieving the highest of standards. Discover our culinary highlights light haute cuisine that blends tradition and modernity, presented by our impeccable service staff. Interiors are designed especially for you. The comfort of your guests must take top priority, regardless of whether you are organizing an extravagant or a traditional affair. We will help you to plan the course of the evening, and we will be happy to design an entertaining floor show based on your ideas. You ll find just the right place for inspiring conversations with your business partners

5 Events 6 7 CONFERENCE, CONVENTION & PRODUCT PRESENTATION YOU CONCentrate ON THE essentials» A FULL-SERVICE PACKAGE FOR SUCCess A UNIQUE ATMOSPHERE FOR CONFERENCES AND CONVENTIONS Our flexible rooms offer the perfect setting to present your ideas. The Plenum, Forum, Auditorium and conference rooms provide combined space for up to 600 participants. Concentrate on what is important for you and leave the details to us. Specially designed conference equipment and signage will emphasise the uniqueness of your event, and a delicious snack from the buffet will ensure your guests well-being. Aside from organisation, our full-service package includes all technical applications. PRODUCT PRESENTATIONS WITH A PROFESSIONAL TOUCH One-stop organisational support for your product launch our seasoned team of technicians, exhibition stand experts and event managers will professionally showcase your product using flexible presentation areas and atmospheric lighting and interior design. The presentation will be rounded off by just the right culinary highlights from our firstclass service team. If desired, our photographers will document your event. We can also place the Gehry Lounge at your disposal for VIP support. Join us on a tour of our centre and allow yourself to be seduced by the unique architecture

6 8 AXICA LOCATION 9 THE BEST THING I VE ever Done! FRANK O. GEHRY A MASTERPIECE THAT BLENDS tradition AND MODernitY The location alone is remarkable: AXICA is housed within the DZ BANK directly on Pariser Platz, a stone s throw from the Brandenburg Gate and the government district. Situated at the historic divide between East and West, in the geographical heart of Europe, the building designed by architect Frank O. Gehry symbolises a vibrant new Berlin. With the DZ BANK building, the renowned architect has created an architectural masterpiece that enhances the status of the location. The stark, classical façade opens onto the entrance area to reveal a spatial sculpture of biomorphic forms, lavish materials and a spectacular, dynamic geometry. A location for every type of event - a unique setting that has to be seen to be believed

7 10 LOCATION ENTRANCE, ATRIUM, FORUM & PLENUM 11 A UNIQUE FEELING OF SPACE» WHERE EXterior Meets interior: DISCover visionary ARCHiteCTURE ENTRANCE & ATRIUM A FASCINATING REALM FOR THE SENSES Breathtaking, dynamic and elegant this is how guests experience the building s entrance. It offers a spectacular view of the arched Atrium, with it s dazzling reflections of sunlight and stunning perspectives. Guests walk through the Atrium to reach the Plenum and Forum. TRANSPARENCY ON A GRAND SCALE: THE FORUM The glass dome spanning the ceiling, which affords a view of the Atrium, floods the Forum with natural light and creates a spacious feel. The open yet sealed design guarantees outstanding acoustics. Because of its size and transparency, the space is ideally suited for events such as gala celebrations, conferences, receptions and product presentations. Equipped with its bold red carpet, the Forum can accommodate up to 500 people. A VISIONARY SPACE: THE PLENUM The Plenum, the heart of the building, will mesmerize you with its curved forms and high-quality materials. A huge walk-in-sculpture, it offers an entirely new experience of space and is ideal for conferences, symposia and conventions. Seating 85, the Plenum is equipped with the latest multimedia, video and conference technology.

8 12 Location FOYER, AUDITORIUM, CONFERENCES, GEHRY LOUNGE 13 CALM AND CONCentration ENCOUNTERS AND RELAXation OUR CONFERENCE ROOMS INSPIRING IDEAS Our four conference rooms offer space for workshops, conferences and meetings. Moveable walls allow rooms to be flexibly partitioned. Selected ergonomic furniture and indirect lighting make for a creative atmosphere that is free of disturbances. GEHRY LOUNGE HARMONY IN ITS PUREST FORM The Gehry Lounge is a piéce de résistance: lined with warm pinewood, it can be used as an exquisite VIP lounge or small meeting space. A special highlight is the Gehrydesigned wooden chairs. They enhance the pleasant harmonious mood of this space.» AXICA. A venue TO SUIT YOUR every need THE FOYER RELAXATION AND INSPIRATION The Foyer connects all the spaces and is perfectly suited to serve as a lounge or cocktail bar for the event of your choice. Taking a moment to relax, your guests can stroll through the simple, encircling arcades and enjoy refreshments, snacks and conversation at the spacious bar. THE AUDITORIUM A PLACE TO CONCENTRATE The Auditorium captivates visitors with its creative spatial concept. Divisible into two separate areas, it offers projection screens for audiovisual presentations. You will discover an oasis of calm and concentration with a functional atmosphere.

9 14 AXICA SERVICES 15 axica. Services OUR GOAL IS SIMPLE WE MAKE DreaMS COME TRUE Our perfectly coordinated services, which also leave scope for your own ideas and last-minute requests, will ensure the success of your event. From gala menus to off-site catering, from technical support to decoration, from organisation to security issues, our experienced team will provide you with comprehensive advice on how to plan and hold your event. AXICA. services the expert service partner for your event.

10 16 SERVICES CUISINE & CATERING 17 THE FINEST INGREDients AND Best QUALITY» OUR SPECIALITY IS PLeasURE CUISINE & CATERING EXQUISITE CULINARY DELIGHTS Our catering service provides pleasures for the palette: whether it s finger food, business lunches, fine dining, teatime spreads or five-course menus, our team creates culinary highlights featuring the finest ingredients. The Chef de Cuisine will advise you on menu planning: you can select regional and international dishes from our broad repertoire, based on personal preferences or the theme of your event. A visual feast: we create the perfect atmosphere. Served on the finest china with elegant table and buffet designs, that quick snack in the break becomes a pleasure for the senses either on the premises of the DZ BANK building or at unusual locations in Berlin. ON- AND OFF-SITE SERVICES EVERYTHING YOUR HEART DESIRES For special occasions we re pleased to offer our full range of services, including catering and technical organisation, at select external locations. And, of course, the red carpet is rolled out as part of the package. No matter what AXICA services you choose, your event must make the right overall impression. Sophisticated event design and state-of-the-art technology add the final touches.

11 18 Services EVENT DESIGN & TECHNOLOGY 19 OUR EVENT DesiGN MAKES YOUR event UNIQUE» AN INTEGRATED PACKAGE TECHNOLOGY YOU CAN RELY ON Our team of technicians ensure your event runs without a hitch so that you can concentrate on your guests without distractions. We will consult with you on the technical options at different locations and offer you all-round support with our own high-tech equipment. EVENT DESIGN A unique personal touch and a coherent design will invest your event with a special energy. We develop individual design concepts for furnishings, decoration and lighting to create a perfect presentation. This includes floral design and signage customised to your corporate design. In addition, our partners will recommend an entertainment programme and engage artists for your show.

12 20 AXICA CONCEPT OUR GOAL IS TO SURPASS YOUR EVERY EXPECtation» AXICA. CONCEPT THE HIGHEST STANDARD OF EVENT MANAGEMENT An expert, motivated team with a passion for design and an eye for perfection will advise and support you from the outset. This is what distinguishes our service and will make your event an unforgettable experience. Interested? We re pleased to answer any questions on our services or venue. We look forward to hearing from you! Event Team: Off-Site Catering Team: Marketing & PR Team: / events@axica.de / catering@axica.de / business@axica.de Design: X NEW MEDIA COMPosition; Photograph: Nicole Fortin; Cover picture: DZ BANK» THE AXICA IS HOUSED WITHIN THE DZ BANK AXICA Kongress- und Tagungszentrum Pariser Platz 3 GmbH Pariser Platz 3 D Berlin Fon Fax info@axica.de A SUBSIDIARY OF DZ BANK

13 AXICA. THE EXPErIENCE EVENT CATErING SErVICES