PRODUCTION NEWS 2012 JONAS WAGELL DESIGN AND ARCHITECTURE

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1 PRODUCTION NEWS 2012 JONAS WAGELL DESIGN AND ARCHITECTURE

Title: Flag Object: Candle stick Client: Normann Copenhagen Size: 10x10x9 cm Material: Die cast zinc Flag is a candlestick designed to be suitable for die casting.

2 Title: Flag Object: Candle stick Client: Normann Copenhagen Size: 10x10x9 cm Material: Die cast zinc Flag is a candlestick designed to be suitable for die casting. This is a rational method which allows the product to be made in one piece and also gives it weight and stability. Die casting is cost-efficient and makes the product price-worthy and available for many people. The material is durable and will only look better with time. The design is inspired by a nautical theme where the handle assimilates a flag and the base a floating buoy. 2 of 13

Title: Studio Object: Floor lamp + table lamp Client: Örsjö Belysning AB Size: 40x40x130 cm/20x20x45 cm Material: Steel Stage lighting

There is something profoundly interesting with all the functional gadgets that are found in a photo studio.

The Studio lamps are an attempt to transform this inspiring aesthetic to a consumer product.

3 Title: Studio Object: Floor lamp + table lamp Client: Örsjö Belysning AB Size: 40x40x130 cm/20x20x45 cm Material: Steel Stage lighting and studio equipment has always excited me. There is something profoundly interesting with all the functional gadgets that are found in a photo studio. Objects of primitive and simplistic form, but with refined details of solid steel or aluminium. The Studio lamps are an attempt to transform this inspiring aesthetic to a consumer product. The lamps combine a heavy-duty look with large shades and a clip-on attachment of the lamp cords with refined details such as adjustment handles of solid steel and shiny reflectors to enhance the light. While the floor lamp has a simplistic but crude approach the desktop version appears subtle and cultivated due to change in scale. 3 of 13

Title: Cumulus Object: Section sofa Client: Mitab Size: 70x78x77 cm/70x123x77 cm Materials: Plywood base, polyether foam, upholstery There is a lack of public seating with soft and inviting shapes.

4 Title: Cumulus Object: Section sofa Client: Mitab Size: 70x78x77 cm/70x123x77 cm Materials: Plywood base, polyether foam, upholstery There is a lack of public seating with soft and inviting shapes. Sofas for public spaces are usually strict and linear to allow for easy cleaning and are up-right, rather than laidback. The Cumulus sofa is intended for public spaces but has the comfy and generous look of home furnishing, but also the functional and technical qualities required in restaurants and hotels. By using various foam qualities the upholstery is maintained flat and easy to clean and the seat firm to give good support for dining in restaurants. The Cumulus range includes four sections which can be combined by choice; narrow, wide, corner and end section with armrest. 4 of 13

Title: Trio Vases Object: Miniature vases Client: Design House Stockholm Size: 8x8x6 cm/8x8x8 cm/8x8x12 cm Material: Coloured glass The Trio Vases are small.

5 Title: Trio Vases Object: Miniature vases Client: Design House Stockholm Size: 8x8x6 cm/8x8x8 cm/8x8x12 cm Material: Coloured glass The Trio Vases are small. Small enough to always have a place on the dinner table. And versatile enough to not only contain flowers, but tea lights, spices, small items or simply stand on their own. The form is simplistic and invites to informal settings. The Trio Vases are a set available in four colours; cobalt blue, bottle green, amber brown and clear glass. They come in a nice gift box to impress and at a price that leaves no excuses. 5 of 13

6 Title: Hello floor lamp Object: Floor lamp Client: Normann Copenhagen Size: 50x50x165 cm Material: Steel, birch, acrylic I strive to design objects that look simple and uncomplicated, and not technical. Objects that have a graphic appearance like symbols or icons. The Hello floor lamp is like that. Its simplistic shape questions why things have to be - or look - so complicated. The lamp combines a large shade with an acrylic diffuser to create a soft and pleasant light with a simple rod of solid birch. The birch stem contrasts the metal parts and adds a level of playfulness. 6 of 13

7 Title: Vault Object: Key cabinet Client: Designtorget Size: 25x20x13 cm Material: Steel, brass I have a lot of keys. Half of them could probably be thrown away, since I don t have a clue where I got them or where they could lead me. I keep them anyway, just in case. I wish there was a good and safe place to store them, where I could sort them out and arrange them once and for all. - Don t you have a lot of keys too? Vault is a key cabinet with inspiration drawn from old-fashioned bank safe deposit boxes. The cabinet is equipped with ten hooks to give plenty of room and ways to arrange you keys. Vault is small enough to fit anywhere and nice enough to show. 7 of 13

Title: Montmartre Object: Stools + espresso tables Client: Mitab Size: 50x50x95/110 cm (tables) 34x34x46 cm/40x40x66 cm/ 44x44x81 cm (stools) Material: Steel, birch Montmartre is a contemporary

8 Title: Montmartre Object: Stools + espresso tables Client: Mitab Size: 50x50x95/110 cm (tables) 34x34x46 cm/40x40x66 cm/ 44x44x81 cm (stools) Material: Steel, birch Montmartre is a contemporary furniture set with a playful touch. With inspiration drawn from the simplistic furniture crowding the sidewalks in Paris, the range aspires to become a modern day icon. Montmartre honours the legacy of traditional furniture making, but is made of steel tubes instead of bentwood, giving it a sturdy and playful expression. The product range was introduced in 2010 with a stacking armchair and a small round table, followed by three low lounge tables in New members of the Montmartre family for 2012 are stools in three heights and two tall espresso tables with large coat hooks. 8 of 13

9 Title: Mini house 2.0 Project: Prefab house concept Client: Sommarnöjen AB Size: sqm Mini house started as a simple but refined 15 sqm shed equipped for living as a weekend resort or guest house. Flat-pack delivery and quick set-up was key features. Now, the concept is growing and Mini house will be available in several sizes up to approx. 70 sqm with various floor plans and configurations. We are also developing customized solutions for bedrooms, bathroom, sauna, kitchen and storage which can be added as options. Mini House has recently merged with Sommarnöjen, the leading Scandinavian brand of ecological holiday houses. Sommarnöjen is well known for its range of designed wooden houses and will manage the development, production and export of Mini House. 9 of 13

Title: Arjan Sauna Project: Sauna house range Client: Sommarnöjen AB Size: Approximately 5-25 sqm /Arja Saijonmaa To be. To be instead of to do. You must always do, do, do... Modern day disease.

10 Title: Arjan Sauna Project: Sauna house range Client: Sommarnöjen AB Size: Approximately 5-25 sqm /Arja Saijonmaa To be. To be instead of to do. You must always do, do, do... Modern day disease. You re not much worth if you re not doing something, all the time. When do you have time to be? I wonder. I m drawn to the country. I m drawn to the sauna. To the sauna porch. Here I am. Here I sit without having to do anything. Except putting more wood in the stove or bringing in the water. It s good to be. Arja Saijonmaa is a Finnish singer, artist, actress, author and sauna enthusiat. She nurtures a poetic passion for the Finnish sauna culture. Commissioned by Sommarnöjen, the leading Scandinavian brand of ecological holiday houses, Jonas Wagell will interpret and visualise a range of sauna houses according to Arja. 10 of 13

11 Title: IKEA Explore Project: Learning Centre Client: Inter IKEA Systems B.V. Co-partner: Expology AB Size: 700 sqm Date: DESK SURFACE WITH MILLIMETER GRID Typically Swedish. This is how the furniture giant IKEA wants their range to be regarded around the world. With more the 300 stores worldwide, this is quite a challenge. The IKEA culture is rooted in the backbone of the company, and is a red thread through an advanced and refined organisation ranging from sourcing of materials to meeting the end customers. IKEA Explore is an experience and learning centre dedicated to cultivate and inspire IKEA staff and is located in Älmhult, Sweden. CASE STUDY: METOD FUNCTION AND TECHNICAL QUALITY DETAIL TOP VIEW DESKTOP DISPLAY CASE STUDY: FLANGE DOWEL CASE STUDY: TABLE FRAME FITTING CASE STUDY: HDF SCREW CASE STUDY: LIGHTWEIGHT DOWEL IKEA Explore is an ongoing project in co-operation with communication agency Expology. Jonas Wagell is commissioned to develop design detailing and spatial experience. 11 of 13

Jonas Wagell Design & Architecture Timmermansgatan 5 118 25 Stockholm, Sweden info@jonaswagell.se www.jonaswagell.se www.helloindustry.se www.minihouse.se yay, new site!

12 Jonas Wagell Design & Architecture Timmermansgatan Stockholm, Sweden info@jonaswagell.se yay, new site! Jonas Wagell is trained in graphic design, marketing, product design and architecture at schools including Konstfack, Beckmans, Berghs and Parsons and has a back record in strategic project management and communication. My design is focused on functional items rather than artistic objects. I appreciate products that can be used every day and become a part of people s lives. I believe affection and emotion is more important than exclusivity and expensive materials. My aim is to create simplistic objects that are easy to understand and use, but try to add something personal and expressive. I like to call this philosophy a generous minimalism. 12 of 13

13 Thanks for looking - see you next time! Download press kits here. 13 of 13

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