THE COMPLETE RESOURCE FOR GROWTH + PROFITABILITY BUILDING YOU A BETTER BUSINESS

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Julius Cunningham
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1 THE COMPLETE RESOURCE FOR GROWTH + PROFITABILITY BUILDING YOU A BETTER BUSINESS

3 GET STARTED TODAY Eye Designs is about building you a better business from the ground up. We are a complete resource of industry experts who focus on delivering you superior service, innovative designs and unparalleled results. We work closely with you on your new location, renovation or relocation plans. We help you define your particular needs while maintaining your budget and personal style. Eye Designs will provide you with the comprehensive solutions you need to maximize your practice s performance.

4 CREATEIMPACT ENHANCESALES 02

5 GROW YOUR BUSINESS WITH EYE DESIGNS SERVICES + SPACE PLANNING + INTERIOR DESIGN + RETAIL MERCHANDISING + 3D RENDERING + MANUFACTURING + LUM RETAIL LIGHTING + ORVOS EXAM ENVIRONMENTS + INSTITUTIONAL CASEWORK + RECEPTION + SEATING + BRANDING + FINANCING + PROFESSIONAL DELIVERY & INSTALLATION 03

6 PHASE I SPACE PLANNING YOUR PROJECT BEGINS WITH FUNCTIONALITY AND FLOW An Eye Designs space plan is designed to streamline traffic flow, improve sight-lines and enhance your optical retail environment. We take into account the uniqueness of your space and any structural elements to ensure maximum patient efficiency as well as the necessary square footage required for your clinical rooms (exam lanes, pretest, visual fields, optical lab). + COMPREHENSIVE SPACE PLAN + DETERMINE TRAFFIC FLOW + PROPER DISPLAY POSITIONING + MAXIMIZE FRAME COUNT + 3D VIEWS OF ENTIRE SPACE 04

7 3D PLAN 3D PLAN SPACE PLAN 05

8 PHASE II PRE CONSTRUCTION DRAWINGS YOUR PROJECT S REQUIREMENTS FOR PROPER INSTALLATION Eye Designs provides a set of plans to ensure your furniture installation happens smoothly and efficiently. Dimensional plans provide critical build out measurements while Electrical and Reflected Ceiling plans call out required fixtures respectively. Whether it is to ensure proper lighting of your retail environment or having an outlet next to an illuminated display, these plans help guide the installation process. + ELECTRICAL PLAN (Eye Designs Displays and Dispensing Tables) + DIMENSIONAL PLANS (Critical Hold Dimension for Contractor) + REFLECTED CEILING PLANS (Basic Lighting Plans to Integrated Ceiling Enhancements) 06

9 DIMENSIONAL PLAN REFLECTED CEILING PLAN ELECTRICAL PLAN 07

10 + LIGHTING + DISPLAY FINISHES + SEATING + FLOORING + PAINT + WALL COVERING PHASE III INTERIOR DESIGN YOUR PROJECT COMES TO LIFE Choosing the proper flooring, wall covering, and surface finishes can greatly enhance the patient experience. Our team of interior designers will work with you to ensure that the combination of finishes is right for your space. + Spend a day on-site with our interior design team + Utilize our vast resources for flooring, wall covering, and fabric solutions + Personally test and choose your seating + Select all your display and surface finishes + See the latest in lighting technology from LUM Retail Lighting Group Eye Designs provides detailed specifications of your selections to share with your architect and contractor. 08

12 3D RENDERING SEE YOUR SPACE BEFORE YOU BUILD Eye Designs offers you the ability to see your project come to life with our 3D Visualization capabilities. Ask your sales rep for more information about this service. + Photo-realistic renderings + Material analysis + Lighting simulation + Walk-through animation 10

14 RETAIL MERCHANDISING TELL A STORY ABOUT THE PRODUCTS YOU SELL Eliminate shoppers confusion by providing them visual clues on where to shop. Eye Designs provides you the tools to present frames by gender, brand and price point. Coined O-Tailing (Optical Retailing), Eye Designs displays provide you with the platform to generate results. You can choose from three extremely effective merchandising solutions. + VERSA DISPLAY SYSTEM + FLOT SHELF SYSTEM + SYNERGY PRO ROD SYSTEM + Fully patented + Incorporates signage panels & shelves + WAVE 360 rotating frame holders + Interchangeable components 12

Multiple frame options can be combined on same rod (straight, rotating, locking and

15 TM + Non-fixed frosted shelves + Interchangeable signage & accessories + FLOT metallic frame holders + ONLY interchangeable rod system on the market today + Multiple frame options can be combined on same rod (straight, rotating, locking and non- locking) + Frames are positioned forward off the rod making the frame the focus, not the rod 13

NO MERCHANDISING = CONFUSION TELL A STORY AT A DISTANCE ALL FRAMES LOOK THE SAME Merchandising is a powerful tool to create separation and differentiation.

16 NO MERCHANDISING = CONFUSION TELL A STORY AT A DISTANCE ALL FRAMES LOOK THE SAME Merchandising is a powerful tool to create separation and differentiation. You can use Eye Designs display units to transform your dispensary into a unique shopping environment. + Transform your displays from frame storage to retail billboards + Generate product messaging + Highlight gender, brands and lifestyles + Shorten the selling time + Generate more mutiple sales + Generate more product upgrades 14

17 MERCHANDISING = MULTIPLE SALES AND UPGRADES +Signage + Brand Messaging + Rotating Frame Holder + Shelving Eye Designs patented merchandising systems inform your patients about the products you sell. 15

18 PRODUCT COLLECTIONS BRINGING INNOVATION AND ENHANCEMENTS TO YOU Eye Designs provides you with expertly engineered products and display innovations that help make your practice perform better. You get to choose from a vast array of display models, dispensing systems, exam lanes and reception desks to create your unique optical environment. + Styles Contemporary, Traditional, Transitional + Large selection of options + Complementary exam & reception desks + Commercial grade materials and components + Displays that fit all budgets CONTEMPORARY Clean lines, European styling and LED lighting provide the foundation of Eye Designs contemporary product lines. 16

TRADITIONAL A combination of warm wood tones, elegant moldings and fashionable details is the main characteristic of Eye Designs traditional display collections.

19 TRADITIONAL A combination of warm wood tones, elegant moldings and fashionable details is the main characteristic of Eye Designs traditional display collections. Choose from a large variety of trim styles and display configurations for a timeless look. TRANSITIONAL A mix of traditional furniture influences, rich wood finishes and metropolitan flare is the perfect way to fill the gap between traditional and contemporary. The blend of eccentric elements like ball and claw foot details and beautiful curved openings creates a sophisticated, uptown boutique feel. 17

20 LUMEN LUMEN is the newest collection from Eye Designs. It features the FLOT and VERSA merchandising systems of interchangeable shelves and sign holders to create a unique retail environment. Your frames and point of purchase (POP) materials have never looked so good sitting in the showcase tower or on FLOT shelves lit with our fresh LED lighting. Back-lit graphics complete the look and highlight your feature brands and accessories. 18

22 20 MILAN Inspired by European design, the MILAN collection brings modern elegance to your optical environment. This contemporary collection offers a full array of display configurations with a distinctive look that separates you from your competition. With illuminated graphics, LED lighting, frosted frame panels and modular dispensing tables, MILAN is modern sophistication at its best.

24 22 EVOQUE EVOQUE elevates your optical into a true retail environment with dedicated merchandising areas to highlight premium brands and signature frame collections. Featuring oversized LED-lit shelving, sleek lines, and modular components, EVOQUE is perfect for creating product vignettes and telling brand stories.

26 24 POLARITY Aluminum pillars are the distinct features of the modular POLARITY display units. These pillars are the foundation for separating products, display graphics, frame boards and shelf systems. You can choose from a variety of components featuring all three of Eye Designs merchandising systems to create a retail shopping experience that your customers will enjoy. The two sided display is ideal for windows or as a freestanding unit.

28 METRO METRO partners function and form to create furniture with a modern personality. The slim lines, soft curves and LED lighting add dramatic detail to the look of your optical. PROFILES PROFILES creates an environment of free-style sophistication. Curved and modular accents, along with LED lighting, bring European simplicity together with urban design. FLEX FLEX offers a sleek, modern silhouette, with curved details, modular showcases and LED lighting to create a metropolitan interior. The FLEX collection continues the contemporary look with elliptical shaped dispensing tables. 26

30 MOSAIC MOSAIC is a collection of low profile, full length displays featuring the FLOT and SYNERGY PRO display systems. The units are designed with multiple visual planes on which to merchandise products. PRISMA Utilizing the SYNERGY PRO rod system, FLOT panels and VERSA panels, PRISMA adds increased style by using framed accent panels to create a truly dynamic wall system. Designed in left, right and accent units, the PRISMA system makes it simple to add decorative frame boards to your walls. Kits include the backer board, composite frame and choice of Lucite panel. Frames and accent panels are available in various colors. 28

32 FORMA Designed with decorative cut-outs and seamless frames, the FORMA modular frame series eloquently creates clean lines and a contemporary look. LATITUDE LATITUDE mounts directly to a wall without leg supports to create a floating cabinet effect. The LATITUDE system is modular so it can accommodate various widths and configurations. Also available with optional glass tray showcases. QUAD Designed with galvanized steel cables, LED lighting, and chrome accents, QUAD cable systems are sleek and fashionable and will entice customers with a fresh and interesting window display. 30

34 MURO These wall displays create a modern and distinct look with the option of LED-illuminated shelves or standard shelves for displaying frames, signage, point of purchase materials, and decorative accents. MURO serves as a focal piece in the optical to highlight luxury frames and top performing brands. Units attach directly to the wall and are available in multiple configurations and sizes. SYNERGY PRO SYNERGY PRO rods provide a retail display system with interchangeable merchandising accessories such as shelves, signage and mirrors to create environments that sell frames by brand, lifestyle and price point. The SYNERGY PRO system combines multiple frame holder options (straight non-locking, straight locking, rotating non-locking and rotating locking) on the same rod. This allows the SYNERGY PRO rod unlimited flexibility for displaying frames and point of purchase materials to increase capture rate. 32

36 34 HAMILTON The HAMILTON collection utilizes beautifully crafted wood veneers and solid wood molding to convey sophistication in the optical. Unique features include interior halogen overhead lights, turned feet and detailed moldings. Other special elements are solid wood-framed locking glass doors, tempered glass shelves, and storage below the display area. Collection offers optional energy efficient LED lighting as an upgrade.

38 CLASSICS The CLASSICS collection is a timeless combination of freestanding displays, showcases and dispensing furniture featuring elegant moldings and stylish details. Select from a variety of embellishments to enhance the rich and warm quality furniture. Collection offers optional energy efficient LED lighting as an upgrade. STYLUS STYLUS is a low profile display system that uses minimal space but gives you a beautiful interior. STYLUS combines timeless elements like architectural columns and fluted molding with a smooth, slim form. This design brings traditional accents and contemporary style together to create a warm and inviting environment. 36

40 MODA MODA is for the customer who wants the look and feel of the contemporary MILAN design collection, but on a budget. MODA can be paired with the full line of MILAN displays or as a stand-alone product. MODA is now available in a QUICKSHIP product line for faster delivery and quick installation. 38

42 VIEWPOINT VIEWPOINT is a collection of functional and versatile display units with a vast selection of quality crafted moldings in both traditional and contemporary styles. VIEWPOINT features the patented VERSA Merchandising system which allows you to integrate marketing point of purchase materials at eye level. Collection offers optional energy efficient LED lighting as an upgrade. SIGNATURE SIGNATURE display units are part of the VIEWPOINT collection with the added benefits of a low profile display system and the versatility of a standard display unit. Available with decorative trims to match the full size displays of VIEWPOINT. 40

44 42 EXPRESSIONS EXPRESSIONS is a stylish mix of traditional influences and metropolitan flair. The collection has rich wood finishes and the perfect styling to fill the gap between traditional and contemporary. The EXPRESSIONS collection blends eccentric elements like ball and claw foot details with beautiful curved door openings to create a unique, sophisticated uptown boutique feel. Collection offers optional energy efficient LED lighting as an upgrade.

45 39

46 VERSA WALL VERSA Walls are unique and innovative displays. They are a simple and stylish way to add a frame board to the contact lens and adjustment areas, or to outfit your entire office. VERSA Walls can be customized with decorative trim for added elegance and style, and can be manufactured utilizing a variety of materials and colors like frosted Lucite, laminates or solid wood. Prepackaged kits that feature accessories for kids, sports and sunwear are also available. LINEA 2.0 LINEA 2.0 is a selection of LED-illuminated shadow boxes designed to highlight sunwear and featured frames in a non-traditional fashion. Great for new arrivals, or to create a stunning entrance wall. 44

48 SOL The SOL Sun Center provides a chic and modern display specifically for sunwear. The unit includes adjustable shelving for displaying sunwear, cases, and point of purchase materials. The three columns of adjustable shelves plus the panels of patented WAVE Frame Holders display a total of 92 frames. The SOL Sun Center is also back-lit with environmentally-friendly LED lighting. MATRIX MATRIX is a modular display system defined by its low profile, sleek lines and flexibility of unlimited configurations. MATRIX provides you with the ability to create specific merchandising sections such as brand, lifestyle, price point and seasonal, through the use of color and various accessories. Additional storage, frame tray and shelving attachments are available. 46

50 FUSION As a single unit, or positioned side-by-side on the wall, the FUSION 15 and FUSION 5 display panels create an effective frame display system that integrates sales building VERSA Merchandising elements. AERO The evolution of the rod system... Unlike other rods, AERO rods are designed to effectively lock frames individually and integrate VERSA merchandising accessories to enhance frame presentation. Frames are positioned forward off the rod. 48

52 50 SLIMLINE The SLIMLINE furniture collection is ideal if you prefer a traditional style but are limited in space or budget. The SLIMLINE displays are available in 56, 70, and 84 frame count. In addition, SLIMLINE can be made with a series of optional base cabinets for additional storage.

54 52 RECEPTION Reception desks from Eye Designs can accommodate any style from traditional to contemporary. They are designed to meet your specific space parameters and functional needs and to match your finish selections. We offer the ability to customize the reception area or use one of our existing designs for your space.

56 EFFICIENT ERGONOMIC VERSATILE

57 THE PATIENT EXPERIENCE... BEYOND THE OPTICAL ORVOS extends the patient s experience into your exam rooms. ORVOS Exam Environments allow you to practice the clinical side of eyecare in an efficient, ergonomic and engaging space. You spend most of your day in the exam room, so you should benefit from the thoughtfully engineered exam lanes from Eye Designs. Choose from a large selection of products to fit various room configurations that help you maximize the flow of your exam lanes. Utilize the extreme versatility of our SMART OFFICE System to organize your space and increase the lane s functionality. 55

58 56 KINETIC KINETIC Intelligent Exam Consoles are engineered and designed to withstand the vigorous demands of high volume teaching schools, hospitals and institutional environments or the independent doctor s practice. KINETIC features solid surface counter tops, built-in wire management, 3MM PVC edges, a hands-free electronic faucet and more.

60 58 ERGO ERGO is an ergonomically engineered exam console that promotes engagement with the patient while working in an extremely efficient manner. ERGO features an angled counter top that allows for easier alignment of instruments and movement from work surface to patient.

62 60 VELA Angles and contemporary lines combine to make the VELA exam series a seamless exam lane system. VELA features wire management, a recessed toe kick and integrated sink options. Add the SMART OFFICE system to increase functionality.

64 PROFILES The PROFILES exam desk is a stylish way to extend the decor of your optical environment into your exam lanes. The softly curved counter top creates a nice design element for added workspace and comfort. PROFILES exam sink base and full exam desk with sink are available. All include a 4 back splash, pencil drawer, and trial lens drawer (trial lens insert not included). SMART OFFICE Make your day easier. The SMART OFFICE system organizes daily use items like eye drops and tissues along with paperwork, to make your lane more efficient. It gives you the opportunity to promote recommendations for various eyewear prescriptions and lifestyle applications along with second pair options. It s an excellent way to increase sales and doctor-recommended services. Various components and configurations are available to help maintain a clutter free desktop. 62

66 64 MATRIX The MATRIX exam and MATRIX QUICKSHIP exam desks are designed to meet the needs and functions you demand in an affordable exam lane solution. The desk features a durable laminate counter top, pencil drawer and file drawer along with the ability to hold a trial lens insert. The MATRIX QUICKSHIP exam desks are available for immediate delivery.

68 GENERAL CABINETRY Eye Designs produces a large array of standard and custom cabinetry that easily outfits any optical lab, business office, break room or storage areas. OPTICAL LAB KITS Add increased functionality to your lab with Eye Designs Optical Lab Kits. These intelligently designed wall mounted panels with tool holders, shelves, hooks and bins allow you to remove counter top clutter and organize your lab in style. The Optical Lab Kits are available in three different configurations. 66

70 ACCESSORIES Elevate the appeal of your products by showcasing them with our vast selection of merchandising accessories, shelving, signage, and frame stands, all available at + LOCKING FRAME HOLDERS + NON-LOCKING FRAME HOLDERS + ROTATING FRAME HOLDERS + FRAME STANDS + MIRRORS + SIGNAGE + SHELVING + BRANDING BLOCKS + CASE HOLDERS + CHAIN HOLDERS + P.O.P. MOUNTING SYSTEMS 68

Proper lighting can influence: Product perception Overall mood Store identity Desired traffic flow Standard Halogen Lighting LUM RETAIL LIGHTING GROUP is

72 TM YOUR SPACE WILL LOOK EVEN BETTER One of the key elements in your optical is lighting. Shopping is an emotional activity and a key factor in a retailer s success. Proper lighting can influence: Product perception Overall mood Store identity Desired traffic flow Standard Halogen Lighting LUM RETAIL LIGHTING GROUP is a lighting design service that focuses on creating environments that enhance the retail experience. LUM offers: LED green technology Lower energy cost Low heat output Longer bulb life - up to 50,000 hours Neutral white light - closely simulates natural daylight 70 LUM LED Lighting

73 LUM Retail Lighting Installation

74 MANUFACTURING BUILT FOR YOU Your displays are meticulously engineered to maximize performance and durability. + Manufactured in our 100,000 sq ft. state-of-the-art facility + Expert craftsmanship of fine furniture + Made in the USA 72

75 PRACTICE BRANDING Formulate a brand image that reflects your new practice and personal style. Eye Designs experienced staff will help you create a logo, develop a web presence and provide you with the foundation for future brand growth. Select from a menu of individual elements or packages available. FUNDING OPHTHALMIC DREAMS & REALITY If you re starting a new ophthalmic office, showroom, lab or optical dispensary, or bringing your existing office into the 21st century, then you have a lot of decisions to make. Let NEWOFFICEFINANCING.COM, the experienced ophthalmic funding connection, help you professionally finance your eye care enterprise with the most seasoned consultants and competitive rates. 73

76 POWERFUL INVESTMENT Eye Designs clients have shown proven results when they complete a project with us. The return on investment by professionally creating a new optical dispensary can be a 20-40% increase in sales, not to mention the increase in performance of an enthusiastic staff. This is one of the biggest investments you ll make during your lifetime. + INCREASED CAPTURE RATE + ADDED VALUE TO YOUR PRACTICE + ENHANCED PATIENT EXPERIENCE + IMPROVED PATIENT FLOW 74

77 UP TO 60% OF YOUR PRACTICE INCOME CAN BE DERIVED FROM THE OPTICAL

78 VISIT ONLINE TODAY / / 220 WEST FIFTH AVENUE COLLEGEVILLE PA ED EYE DESIGNS, LLC Versa Merchandising System, Wave Frame Holder, Wave Locking Frame Holder, Wave 360º Rotating Frame Holder are Patented with additional Patents pending. LUM Retail Lighting Group, FLOT, Synergy Pro, Wave Frame Holder, Versa Clip, Versa Disc, Viewpoint, Versa Wall, Forma, Prisma, Lumen, Lum Retail Lighting Group are all Trademarks of Eye Designs, LLC with additional trademarks pending. The third party trademarks contained herein are the properties of their respective owners. All renderings of products and concepts shown in catalog are property of Eye Designs, LLC and cannot be copied or reproduced without authorization. Specification of products are subject to change without notice. Some options may be unavailable at time of purchase.

METAL, LIGHT & COLOR MANUFACTURING

METAL, LIGHT & COLOR MANUFACTURING METAL, LIGHT & COLOR Finish Line Photography by Troy Thies Photography Stylmark provides solutions for commercial interior environments from retail and hospitality to out-of-home advertising. Stylmark,