Paint, Wallcoverings and Woodcare Market Report - UK
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1 Paint, Wallcoverings and Woodcare Market Report - UK Published: 23/01/2018 / Number of Pages: 86 / Price: Introduction and Overview The 9th edition of the 'Paint, Wallcoverings and Woodcare Market Report - UK ' covers analysis of the key developments and prospects in the paint, wallpaper and woodcare sectors, including market sizes, trends, key product mixes, supplier shares and distribution trends. Key content covered in the report Overview of market - including performance and key influencing factors through to Product sector reviews, covering: Paint - emulsions, solvent/oil based paints etc. Wallcoverings - vinyl, finished wallpapers and whites. Woodcare - interior, exterior and garden products. Review of supply and distribution structures. Areas of particular interest Market value for overall market and key product sectors, as well as medium term forecasts through to Review of key market influences and trends - trend towards 'GSI'; levels of domestic & non-domestic construction output - new work and RMI; design trends etc. Review of key product sectors and sub-sectors - growth / declining sectors. Supply and distribution - leading suppliers, market shares, distribution structure and key channels. Some of the companies included: AkzoNobel Decorative Coatings, Arthouse, Bedec, Colefax Group, Craig & Rose, Crown Paints, Dacrylate, Farrow & Ball, Fine Décor, Graham & Brown, Holden Décor, Jotun Paints, JW Ostendorf, Muraspec, Newmor, Palace Chemicals, PPG Architectural Coatings, Spencer Coatings, Steyport, Tor Coatings, Valspar, Valtti, Walker Greenbank MARKET ANALYSIS
2 Market overview for paint, wallcoverings and woodcare - definition, market background, key trends. Market size - analysis of market by value - trends up to 2017 and prospects up to Key market influences - housing completions, non-domestic sector, property transactions, GSI versus DIY, etc. Market prospects - impact of construction levels and RMI activities, house moves, home extensions, competition with competing products etc. PRODUCT MIX Paint - sector performance from with forecasts , key influencing factors, retail/trade mix, % mix by value between emulsions, solvent/oil based paints and 'others', product mix within emulsions, solvent/oil. Paint - % mix by end use sector including DIY, trade domestic and trade commercial, market characteristics and influencing trends, major suppliers, supply structure and forecasts. Wallcoverings - performance from with forecasts , product mix for vinyls, finished wallpapers and whites, market characteristics; recent trends within the sector, key influencing factors, major suppliers, market prospects. Woodcare - market performance with forecasts , review of key influencing factors, trade/retail product mix, product mix for interior, exterior and garden woodcare, leading suppliers and market prospects. Short term prospects and medium-term forecasts to SUPPLY AND DISTRIBUTION Overview - major suppliers, product ranges, market shares. Analysis of leading suppliers within each product sector - share by product group, products/market positioning. Distribution structure for paint, wallcoverings and woodcare - market shares by major channels - home improvement multiples, trade centres, independents / specialists, builders merchants etc. Review of key channels - major players, channel shares, key trends. Trade and retail review. MARKET PROSPECTS Prospects for overall paint, wallcoverings and woodcare - market size forecasts, factors influencing market development, trends in terms of product mix, innovation and development, supply and distribution, etc. Key influencing factors in market - economic factors, housing / non-domestic sector /RMI sectors, trends in garden, door & window, retail and trade sectors etc. Report Summary The market for paint, wallcoverings and woodcare products has experienced moderate growth since There was a significant upturn in the construction sector in 2014, stimulating demand for all products. The market continued to grow to 2015, underpinned by positive developments in the domestic sector in particular, but has since been relatively flat. Key market drivers of demand are the housing market, consumer confidence, levels of DIY & home improvements, interior design trends, non-residential construction activity, domestic conservatory market and outdoor products requiring painting and/or treating. Paint and effects sector has grown by an estimated 8% from its low point in 2009, although has been relatively flat in recent
3 years. Within this sector there has been a continued shift towards more water based paints, with acrylic eggshell for example representing a growth area. There has been an increase in demand for value added products such as durable, stain resistant and easy-to-clean products, as well as more specialist paints, including light reflecting, textured finishes, anti-bacterial, low odour, fast drying, anti-slip floor paint and insulating paint. In the wallcoverings sector, people appear to be increasingly confident in using bold designs. Large designs, increased use of texture and digital prints are popular. Digital printing has enabled some revolutionary changes, with the availability of unlimited colour palettes and no restrictions on pattern size. The woodcare product sector has experienced growth since 2013, benefiting from a range of factors including the impact of climate conditions & the weather, growth in key sectors such as fences, sheds, furniture & conservatories, increasing popularity of garden paint and the growing housing sector. Market prospects remain positive, although only modest levels of growth are forecast to Levels of residential RMI are forecast to increase, despite the economic uncertainty. Not only are people improving their home instead of moving, but the trend of carrying out improvements prior to placing properties on the market appears to be returning. The trend for 'get someone in' (rather than DIY) is expected to continue benefiting the market. Imports remain a feature of the market, with the EU accounting for the majority share of imports, although the UK is a net exporter of paints. List of Contents Contents Listing 1. INTRODUCTION BACKGROUND SOURCES OF INFORMATION 7 2. SUMMARY AND FUTURE PROSPECTS SUMMARY MARKET PROSPECTS ECONOMIC ENVIRONMENT UPDATED GDP INFLATION & INTEREST RATES UNEMPLOYMENT HOUSEHOLD CONSUMPTION HOUSING & CONSTRUCTION STERLING POPULATION PROFILE CONCLUSIONS OVERALL MARKET 19
4 4.1 DEFINITION MARKET OVERVIEW Market Size Market Prospects PRODUCT MIX KEY MARKET INFLUENCES Housebuilding House Moving & Extensions Number and Type of Households Conservatories, Windows and External Doors Garden Furniture, Fencing, Decking and Sheds Furniture & Flooring Non-Residential Construction INTERNATIONAL TRADE Imports Exports PAINT MARKET DEFINITION MARKET OVERVIEW Market Size Market Prospects END USERS End-use mix Trade Market PRODUCTS New Product Development 44
5 5.4.2 Retail Product Mix Trade Product Mix Emulsion Solvent/Oil Based/Gloss Paints 'Other' Paint COLOUR PAINT EFFECTS SUPPLIERS Market Shares Leading Brands Key Suppliers WALLCOVERINGS MARKET DEFINITION MARKET OVERVIEW Market Size Market Prospects PRODUCT MIX Vinyls Finished Wallpapers Whites END USE SECTORS SUPPLIERS Market Share Key Suppliers WOODCARE MARKET DEFINITION 67
6 7.2 MARKET OVERVIEW Market Size Market Prospects APPLICATION AREAS Garden & Exterior Woodcare Interior PRODUCT MIX SUPPLIERS Market Shares Key Suppliers DISTRIBUTION STRUCTURE Trade/Commercial Sector Retail CHANNEL SHARES KEY CHANNELS Home Improvement Multiples Trade Centres Independents and Specialists Department, Variety and Furnishing Stores Others (Builders Merchants, Internet, Direct, Mail Order, etc) 85 Tables & Charts CHART 1: UK MARKET SIZE AND FORECASTS FOR PAINT, WALLCOVERINGS AND WOODCARE BY VALUE ( M MSP) 9 TABLE 2: GDP DATA KEY CONSTITUENT ELEMENTS 13 CHART 3: INTEREST RATES AND INFLATION (CPI) FROM
7 CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES TABLE 5: EXCHANGE RATE FLUCTUATIONS STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17 TABLE 6: UK MARKET FOR PAINT, WALLCOVERINGS AND WOODCARE BY VALUE ( M AT MSP) 20 CHART 7: PRODUCT MIX (PAINT, WALLCOVERINGS & WOODCARE) % BY VALUE 24 CHART 8: HOUSEBUILDING STARTS & COMPLETIONS AND FORECASTS (GB) 2012 TO BY VOLUME (000'S) 25 TABLE 9: UK RESIDENTIAL PROPERTY TRANSACTIONS VALUED AT 40K OR ABOVE TABLE 10: NUMBER OF HOUSEHOLDER DEVELOPMENTS GRANTED IN GREAT BRITAIN TABLE 11: ENGLAND DWELLING STOCK BY TENURE ('000S) TABLE 12: UK DOMESTIC CONSERVATORY, REPLACEMENT DOORS AND WINDOWS MARKET 2009 AND BY VOLUME & PERCENTAGE 28 TABLE 13: UK MARKETS FOR DOMESTIC DECKING, FENCING*, SHEDS & GARDEN FURNITURE BY VALUE ( M) ** 30 CHART 14: UK MARKET AND FORECASTS FOR WOOD FLOORCOVERINGS BY VALUE ( M AT MSP) 32 TABLE 15: CONSTRUCTION OUTPUT (GREAT BRITAIN) NEW WORK BY SECTOR 2012 TO 2016, WITH ESTIMATES FOR BY VALUE ( BN AT CURRENT PRICES) 33 CHART 16: NON-RESIDENTIAL CONSTRUCTION OUTPUT (GB) NEW WORK BY SECTOR % BY VALUE 34 TABLE 17: INTERNATIONAL TRADE IN PAINT, WALLCOVERINGS AND WOODCARE 2012 TO BY VALUE ( M) 35 CHART 18: MAJOR IMPORT SOURCE COUNTRIES FOR PAINT, WALLCOVERINGS AND WOODCARE % BY VALUE 36 TABLE 19: LEADING EXPORT DESTINATIONS FOR PAINT, WALLCOVERINGS AND WOODCARE % BY VALUE 37 CHART 20: UK PAINT MARKET AND FORECASTS BY VALUE ( M MSP) 39 CHART 21: UK MARKET FOR PAINT MIX BY END USE SECTOR (DIY, TRADE DOMESTIC & TRADE COMMERCIAL) % BY VALUE 42 CHART 22: UK TRADE PAINT MARKET PUBLIC AND PRIVATE SECTOR MIX % BY VALUE 43 CHART 23: UK RETAIL PRODUCT MIX FOR PAINT (EMULSIONS, GLOSS/SOLVENT AND OTHERS) % BY VALUE 45 CHART 24: UK TRADE PRODUCT MIX FOR PAINT (EMULSIONS, GLOSS/SOLVENT AND OTHERS) % BY VALUE 46 CHART 25: UK MARKET FOR EMULSION PAINT (MATT, SILK, MID-SOFT SHEEN, OTHERS) PRODUCT MIX % BY VALUE 47
8 CHART 26: UK MARKET FOR SOLVENT-BASED PAINT (FULL GLOSS, MATT, SATIN, EGGSHELL & OTHERS) PRODUCT MIX % BY VALUE 49 CHART 27: UK MARKET FOR PAINT MIX BY PAINT COLOURS (WHITE, NEARLY WHITE & COLOUR) % BY VALUE 50 TABLE 28: UK MARKET SHARES OF MAJOR PAINT SUPPLIERS BY VALUE 52 TABLE 29: LEADING PAINT SUPPLIERS AND BRANDS TABLE 30: UK MARKET SIZE AND FORECASTS FOR WALLCOVERINGS 2012 TO BY VALUE ( M MSP) 57 CHART 31: UK WALLCOVERINGS PRODUCT MIX (WHITES, VINYL, FINISHED WALLPAPER, ETC) % BY VALUE 60 CHART 32: UK WALLCOVERINGS MARKET MIX BY END USE APPLICATION (DIY, TRADE DOMESTIC, TRADE COMMERCIAL) % BY VALUE 62 TABLE 33: MARKET SHARES OF MAJOR UK WALLCOVERINGS SUPPLIERS BY VALUE CHART 34: UK MARKET SIZE AND FORECASTS FOR WOODCARE BY VALUE ( M AT MSP) 67 CHART 35: UK MARKET FOR WOODCARE END USE APPLICATION MIX 2017 (INTERIOR, EXTERIOR, GARDEN) - % BY VALUE 70 CHART 36: UK RETAIL MARKET FOR WOODCARE PRODUCT MIX (STAINS, VARNISHES, DYES, PRESERVERS/GARDEN ETC) % BY VALUE 72 CHART 37: UK TRADE MARKET FOR WOODCARE PRODUCT MIX (STAINS, VARNISHES, PRESERVERS, ETC) % BY VALUE 73 TABLE 38: LEADING SUPPLIERS TO THE UK WOODCARE MARKET CHART 39: DISTRIBUTION CHANNELS FOR PAINT, WOODCARE AND WALLCOVERINGS - TRADE/COMMERCIAL SECTORS 78 CHART 40: DISTRIBUTION CHANNELS FOR PAINT, WOODCARE AND WALLCOVERINGS - RETAIL SECTOR 80 TABLE 41: UK MARKET FOR PAINT, WALLCOVERINGS AND WOODCARE DISTRIBUTION CHANNEL SHARE % BY VALUE 81 The 'Paint, Wallcoverings and Woodcare Market Report - UK ' costs 845+VAT (if applicable) for a PDF version. Other formats are available - click here for a information about available report formats. All AMA reports are sold with a single user licence as standard. For more information about AMA licences click here. About AMA Research
9 Established in 1989, AMA Research is widely recognised as the leading specialist provider of market research to the UK building and construction industries. AMA s research and analysis goes beyond the more commonly available range of statistical and company information to provide expert, informed commentary and in-depth market analysis, making the reports a valuable and relevant resource for understanding the UK s construction and associated markets. We offer the following: Consultancy and bespoke research projects Published research reports high quality, detailed research reviews covering a wide range of environmental, building and construction products. Our extensive experience and in-house research database enables us to offer specialised and flexible bespoke research services, as well as giving excellent value for money. Our experienced in-house team of researchers are experts in their fields and adept in conducting original and relevant research for reports or bespoke projects, and key decision makers across the building and construction industries, both in the UK and abroad, frequently use our high-quality reports as their primary source of market data. To find out more about AMA Research, visit: or call us on
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