ULRIK JUNGERSEN. Head of Design, CDO The municipality of Kolding. Why cities should think of design as a method for development

Transcription

1 UBC 16. september, Kolding 2013

2 ULRIK JUNGERSEN Head of Design, CDO The municipality of Kolding The Designscretariat: Design- and management consultant Malene Kjær-Jepsen Design- and innovation consultant Anne Scødts Design coordinator Anni Østergaard Moos Why cities should think of design as a method for development

3 KOLDING WE DESIGN FOR LIFE Kolding Municipality Vision 2022: "Together we design options for a better life through entrepreneurship, social development and education ". Education Entrepreneurship A good life Social innovation BUSINESS

4 Vision 2022 : Designproces for user involvement 550 Citizens participated in this workshop

5 Vision 2022 : 900 citizens participated in total

6 Vision 2022 : SMS dialog votes and comments

7 Vision 2022 : The combination between public workshops the directors board and politicians! created the new vision 4 main themes: Entrepreneurship Social innovation Education City Branding

8 Design Creates growth and innovation DESIGN by KOLDING

9 "Companies working strategically with design are 3 times more innovative than those who do not work with design " Quote: Capacent for The Danish Ministry of Business and Growth

10 design THINKING 100 years condensed designhistory A tool and mind set for the future - innovation Design creates meaning based om human insights A move from rigid rationality to human reality

11 design PROCES 3 unique feautures and premesis for design methodology VISUAL lauguage : A tangible grip in to knowledge and human experiences HOLISTIC approach: User orientated and human centered TESTING: A method to fail fast and cheap and to pay respect to the specific situation A move from rigid rationality to human reality

12 The KK designproces New leadership foundation o 2.a:Ideation/experiment o 2.b. Categorization o 2.c. Prioritization 2. ideation 1.Discovery 3.Concept development o 1.a: Data collection o 1.b: Data analysis o 1.b: Visual collection o 3.a: Mockup / Sketch o 3.b: Selling your message o Testing and trials o Evaluation 4. Testing & Evaluation 5.Product development o 5: Final design of the product o Development and launch of implementation plan 6.Implementation

13 case New retirement home Vonsild Have Vonsild Garden 12 culturel probes every day stories human insights Import content in the fase of concept - and contract development OPP: Public and privat partnership Main categories: Residenst staff volunteers the surrounding

14 Vanilla pudding can tempt Theme: Professional guidelines in practice Børge 84 years old Jytte 92 years old

15 This morning the residents and the staf has been singing in honor of Ellen, she became 92 years old. On Ellens request the staff wore nice capes. Ellens best friend the last years Anne, was clearly affected Examples on insights/ key notions: 12. Maintaining the strong coupling between care center and the surrounding communities Life at the nursing home - by coupling between associations and activities for residents Contact between generations

16 Design breaks bounderies DESIGN by KOLDING

17 CITY LIFE STRATEGY AS CULTURAL PLANNING a multidisciplinary approach for a better city life in Kolding

18 MALENE LEERBERG Development Consultant Department of City & Development

19 INDICATORS IS THE CITY CENTRE DYING? Public opinion media, politicians, business and trade organisations Research and analysis image, settlement, loyalty Visible and physical empty commercial spaces, fewer people in the city Quick fix tactics business and trade organisations, politicians

20 A PROACTIVE APPROACH Holistic strategy versus pinprick tactics Negotiating competing interests and stakeholders Initiate projects, based on knowledge versus feelings Creating an action-oriented strategy Defining the role of the municipal organisation and sending a message: Together, we create a better city life!

21 CHALLENGES & POTENTIALS Location Attractions Medieval street grid Railway River Major investments Changing consummer patterns Few live in the city

22 FOUR LEVELS OF CITY DESIGN The physical level: The "hard" framework architecture, infrastructure (roads, parks, open spaces), urban furniture, signage, public transport The functional level: The " soft framework shops, cafes, local businesses (urban enterprises) as well as cultural and leisure attractions and activities The relational level: Human relationships, communities, networks, organizations in short, human interaction in all its diversity The communicative level: Marketing, branding, positive storytelling about Kolding

23 FOUR LEVELS OF CITY DESIGN The physical level: The "hard" framework architecture, infrastructure (roads, parks, open spaces), urban furniture, signage, public transport The functional level: The " soft framework shops, cafes, local businesses (urban enterprises) as well as cultural and leisure attractions and activities The relational level: Human relationships, The relational level: human relationships, communities, networks, communities, networks, organizations in organizations in short, human interaction in all its diversity short, human interaction in all its diversity The communicative level: Marketing, branding, positive storytelling about Kolding

24 THE HUMAN TURN Design thinking shift the focus from systems and procdures to people and processes City development is shifting focus from city walls, floors and furniture to people, relationships and activities The Kolding vision reflects the human turn:

25 RETHINK Shift focus from the physical framwork of our city to the life we live in our city: Together, we create a better city life. VISION Kolding is a vital and welcoming city. We will design a sustainable city centre with room for experience, expression and human interaction. Our city will be a place, where city life lives and is lived. PRINCIPLES 1. People 2. Collaboration OBJECTIVES more people use the city more people stay longer in the city more people live in the city

26 COMMUNITY & COLLABORATION Interdisicplinary project team: internal and external particpants Ongoing dialogue stakeholders: Business Kolding, Design City, shop and restaurant owners, municipal departments Workshops with stakeholders: House of Design, Arkitektopia, Design City, politicians Seminars with stakeholders, practioners and researchers: The Human Scale film panel, SDU Design Culture Seminars Educational outreach: Designcamp for upper secondary schools, DesignCamp for Danish and international design student at Kolding School of Design

27 MAPPING Latin Quarter Castle & Park Raw City Commerce Campus

28 MAPPING Latin Quarter Castle & Park Raw City Commerce Campus

29 MAPPING Latin Quarter Castle & Park Raw City Commerce Campus

30 MAPPING Latin Quarter Castle & Park Raw City Commerce Campus

31 CITY LIFE IS CREATED BY PEOPLE TWO GUIDING PRINCIPLES: People before we initiate project we ask: How does the project contribute to people s opportunity to create participate and/or create city life in Kolding? Collaboration To create better city life, we have to work together we invite citizens and stakeholders Together, we create a better city life!

32 A FRAMEWORK FOR DESIGN CITIZENSHIP Holistic human centered approach 2 guiding principles: People and collabotation Public participation from an early stage Design proces as a driver Taking on a role as facilitator