City of Kingston. Melbourne

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1 The City of Kingston is located within Melbourne s south eastern band of middle suburbs, around 17km from the Central Business District. It is framed by the Port Phillip coastline to the west and major arterial road corridors to the north and east. Kingston s regional neighbours include the cities of Bayside, Glen Eira, Monash, Greater Dandenong and Frankston. Kingston is home to the suburbs of Moorabbin, Highett, Cheltenham, Clarinda, Oakleigh South, Clayton South, Braeside, Mentone, Dingley Village, Heatherton, Parkdale, Mordialloc, Aspendale, Aspendale Gardens, Edithvale, Chelsea, Chelsea Heights, Bonbeach, Carrum and Patterson Lakes. There are a range of major land use issues in Kingston which have significance beyond the municipality s boundaries. These include: Melbourne City of Kingston MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 1 OF 8

2 The Port Phillip coastline enjoys state significance for its ecological and environmental value. The City of Kingston has the largest stretch of coastline in a single municipality in metropolitan Melbourne. Kingston s non urban areas are part of a south eastern regional wedge of non urban land, which extends across the Cities of Greater Dandenong, Frankston, Casey and Kingston. The Moorabbin Airport plays a major role within the State s economic and transport infrastructure. Long term protection of its flight paths is required to optimise its potential for future growth. Several recreational and open space areas in Kingston generate demand across a regional catchment. The proposed Chain of Parks which will extend across the northern parts of the municipality and join with open space networks in the City of Greater Dandenong will also contribute to satisfying regional open space needs. Kingston is located at the receiving end of a regional catchment system and shares responsibility for integrated catchment management with adjoining municipalities and a range of public agencies. Kingston has the highest concentration of manufacturing employment in metropolitan Melbourne, and is therefore a major provider of jobs to the south-east metropolitan region. The Southland Principal Activity Centre continues to have a major retailing presence within the region. Further diversifying its mix of uses through sustained public and private investment will be vital in strengthening its regional status. A number of major north-south and east-west arterial routes traverse the municipality linking the region s industrial and commercial areas to local, interstate and international markets. The Frankston Railway line also links Kingston s residents to the CBD and Frankston. Completion of the proposed Dingley Freeway will further enhance the municipality s role in the regional transport network. Kingston is one of the largest and most physically diverse municipalities in metropolitan Melbourne, comprising an area of approximately 91 square kilometres. It combines substantial residential areas with vibrant activity centres, agricultural and non urban areas, MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 2 OF 8

3 as well as an industrial sector which forms one of the largest and most concentrated manufacturing regions in metropolitan Melbourne. Its diverse natural environments incorporate significant parklands, wetlands, open space and waterways, as well as the largest stretch of coast in a single municipality in metropolitan Melbourne. The City s regional prominence is also heightened by the presence of the Moorabbin Airport, which is recognised as one of the busiest airports in Australia. The City of Kingston is home to around 135,000 people, with approximately 54,000 households scattered throughout the municipality. It is expected that Kingston s population will increase over the next 15 years reaching a figure of approximately 151,000 by Like many other metropolitan areas across Melbourne, Kingston s population is an ageing one Census figures released by the Australian Bureau of Statistics indicate that around 31% of people in Kingston are aged over 50, with 19.3% of the population aged over 60. These proportions are considerably higher than the Melbourne average, which stand at 27% and 16% respectively. The people of Kingston are therefore slightly older than the Melbourne average, with less people in the 0-39 age group and more people aged over 50 years. In the 15 years from 1986 to 2001, the proportion of the Kingston population aged over 70 increased from 7.5% to 11%, which further confirms the municipality s trend towards an ageing population. Males Females Data adapted from DOI, Know Your Area, 2003 MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 3 OF 8

4 At a municipal wide level Kingston s demographic profile is not dissimilar to the Melbourne average. A much higher degree of diversity becomes apparent, however, when the characteristics of smaller neighbourhoods are examined across the municipality. For instance, at a localised level, Kingston is simultaneously faced with ageing populations in its established suburbs and growing numbers of young families in its newer suburbs. Major variations include: Higher proportions of people aged over 60 years concentrated in: Kingston s bayside suburbs (22%). These concentrations may be attributed to a range of factors including historical settlement patterns, characteristics of housing stock, access to transport and services, etc. Higher proportions of children and younger people concentrated in Aspendale Gardens and Patterson Lakes: Aspendale Gardens accommodates a higher proportion of pre-school aged children than the City of Casey, which is one of Melbourne s designated growth areas. Marked variations in income levels across the municipality: Higher proportion of high income households in Patterson Lakes, Dingley Village and Mentone. Higher proportion of low income households in Chelsea, Edithvale and Clarinda. High ethnic diversity in Clayton South, Clarinda and Oakleigh South: 40% of people in Clarinda speak only English at home. 32% of people in Clayton South speak only English at home. This compares with 73% for the whole municipality and 69% for the Melbourne average. Detached housing remains the predominant housing form in Kingston, accommodating around 80% of our population. Although most of Kingston s residential areas are characterised by single detached dwellings on conventional lots, the City does offer a range of housing choices, including medium and high density housing developments. Kingston s residential areas contain a variety of housing styles and types, varying from post war homes in Moorabbin and Clayton South, through to newer and larger dwellings in Patterson Lakes and Aspendale Gardens. The future housing needs of Kingston residents will be influenced by the following demographic indicators: Around 53% of Kingston households are currently only one or two person households. Average size of households in Kingston: Has decreased from 2.9 in 1981 to 2.5 in Is projected to fall to 2.31 by MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 4 OF 8

5 Kingston is one of the largest and most concentrated manufacturing bases in metropolitan Melbourne. The municipality has over 4,000 manufacturing businesses which provide employment for over 25,000 people, representing around 10% of Melbourne s manufacturing jobs. Locations for industry range from older established areas in Moorabbin, Cheltenham and Braeside, which accommodate small to medium sized industries, to newer estates at Redwood Gardens, Parkview and Woodlands, which are generally within a garden setting and provide for medium to large scale firms. Kingston is one of Victoria s most important centres of commerce and industry, with over 66,000 people relying on around 7,000 businesses in Kingston for their employment. Kingston has a significantly higher proportion of its workforce employed in blue collar occupations than the Melbourne average, which may be attributed to the high concentration of manufacturing jobs in Kingston. There are lower proportions of people in Kingston employed in managerial or professional occupations, with only 25% represented in this sector as compared to 29% for Melbourne as a whole. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 5 OF 8

6 30,000 25,000 24,350 20,000 15,000 10,000 8,249 8,024 5,000 4,940 3,743 3,591 2,899 2, ,440 1,359 1, Manufacturing Retail Trade Wholesale Trade Property & Business Servs. Construction Health & Community Servs. Transport & Storage Education Finance Personal Services Accommodation & Cafes Communication Culture and Recreation Government Admin. Utilities Primary Industries Source: ABS, Business Register The pattern of retail and commercial land use in Kingston is characterised by a diverse mix and size of activity centres. The Southland Principal Activity Centre provides the major regional focus for retail and entertainment activity within the municipality, and in the future will play a further diversified role.. A number of restricted retail (bulky goods) precincts exist along the Nepean Highway between Moorabbin and Parkdale as well as an established precinct on Warrigal Road, Heatherton. Other major and neighbourhood activity centres are generally clustered on the main traffic routes through the municipality, and perform a range of different functions in the retail hierarchy. Several commercial office precincts flank the Nepean Highway particularly through Moorabbin and Cheltenham which generally complement the role performed by surrounding retail activity centres. The land which is not required for aviation purposes at the Moorabbin Airport is becoming increasingly utilised for a diversity of retail and commercial activities. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 6 OF 8

7 Kingston s natural open space areas are one of our most highly valued resources. Open space areas in Kingston include major parklands, golf courses, foreshore reserves, wetlands and potential regional open space networks to be provided for through the Chain of Parks project. Kingston s open spaces also cater for the more traditional leisure and recreational demands of the community, through a wide variety of unstructured open space areas and sporting and active recreational facilities, including the Kingston Heath Reserve, Bicentennial Park, Bradshaw Park and the Sir William Fry Reserve. A significant proportion of privately owned open space also contributes to the landscape character and open space qualities of the municipality, provided through a range of private golf courses, agricultural holdings and non urban land. Kingston enjoys a significant reputation for its world class golf courses, with continuing community demand likely to consolidate golf as a prominent recreational activity within Kingston. Kingston s non urban areas extend across the northern and eastern parts of the municipality, including Heatherton/Clayton South and Braeside/Keysborough. These areas form part of a south eastern regional wedge of non urban land which traverses the Cities of Kingston, Greater Dandenong, Frankston and Casey to Westernport Bay. Kingston s non urban land fulfils a range of rural and urban related roles, including agricultural production, sand extraction, land filling, regional open space, protection of Moorabbin Airport s flight paths, nature conservation, and a location for urban related uses including churches, sporting facilities, institutional uses, etc. The non urban areas comprise a largely rural landscape character, and although some areas have developed a semi-urban appearance the re-creation of pre-settlement landscapes remains an important objective in Kingston s non urban areas. The area also plays an important role in providing recreational opportunities for the south east metropolitan area. The future transformation of the non urban area into a carefully managed network of parks will bestow community benefits of the highest order, following years of blight brought about by the negative impacts of sand extraction and land filling. The Moorabbin Airport is located within Kingston s non urban area and plays a significant role within the State s economic and transport infrastructure. It operates as the third busiest airport in Australia. The contribution that Moorabbin Airport makes to the local and regional economies is enhanced by the associated aviation and aviation related industrial/commercial activities located on the airport, which supply a significant number of jobs to the local economy. Based on future growth forecasts the airport is likely to play an increasingly significant role within the region and should therefore be protected from development which may constrain its potential for future growth. Environment and heritage The environmental landscape of the City of Kingston is recognised for its diversity and significance in both a local and regional context. It includes the Port Phillip Bay and foreshore reserve, other natural and man-made waterways, wetland systems, floodplains, heathlands and significant flora and fauna habitats. Other environmentally significant areas within Kingston include Braeside Park, the Grange Reserve, Bradshaw Park, Karkarook Park, the Patterson River, Mordialloc Creek, and the Edithvale/Seaford Wetlands, which are presently under consideration by RAMSAR for inclusion as an internationally significant wetland. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 7 OF 8

8 Kingston will continue to identify sites with historical significance as part of its heritage study. Kingston s wide range of heritage buildings and places demonstrate the city s growth and assist with the interpretation of the city s layers of history. There are a number of significant residential, commercial, industrial, and community buildings and areas in the municipality of local, state and national significance, some protected by Heritage Overlays and others potentially suitable for heritage protection. While some of the old industries and uses have declined and buildings of past architectural styles and development patterns have disappeared, remnants of the city s historical features remain a testament to the area s heritage. Retaining and conserving this history is important for this and future communities. An extensive transport network serves the municipality which provides linkages to the wider metropolitan region. Major future transport corridors within the City include the proposed Mornington Peninsula Freeway extension, Westall Road carriageway duplication, and the proposed Dingley Freeway. Significant pressure exists on the city s limited east-west transport linkages, which connect the established industrial areas in the east to the Nepean Highway and greater Melbourne in the west. The Melbourne-Frankston railway line follows the coastline and includes eight stations in the municipality, whilst the Melbourne-Dandenong railway line traverses through the top north-east corner with Westall Station. Limited bus services also link the City s established residential areas to its key activity centres and rail station. Public transport services are less well provided for in the newer residential areas around Patterson Lakes and Aspendale Gardens. Kingston also has a developing network of bicycle trails, which are being further developed particularly around the Port Phillip Bay and between residential and major open space areas as part of the Kingston Bicycle Strategy. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 8 OF 8

9 21.03 LAND USE CHALLENGES FOR THE NEW MILLENNIUM 15/10/2015 C143 The development of the Kingston Planning Scheme has been strongly guided by Council s understanding of the critical land use issues which are likely to challenge Kingston s future growth and development into the new millennium. A brief summary of the key land use issues which Council has identified is provided below. Future housing need Kingston s population is continuing to age at a faster rate than the metropolitan average. The ageing of the population, coupled with the metropolitan wide trend towards smaller household size, may lead to a significant imbalance in future decades between the type of housing stock available in Kingston and the actual housing needs of the population. The need to provide suitable housing stock which meets the future housing needs of our population and to sustain an appropriate mix of supporting urban infrastructure will continue to provide a focus for Council s residential land use planning. Residential amenity and neighbourhood character Recent pressures for redevelopment, consolidation and medium density housing within the City s residential environments have contributed to a sense of change in the character and amenity of local neighbourhoods. Management of change within our suburbs will require an approach which integrates urban consolidation objectives with an understanding of the specific character issues which are important to each local neighbourhood within Kingston. Retailing changes - activity centre sustainability Over the past decade, despite relatively modest population growth, the City has witnessed substantial changes across its retail sector through investments at Southland, Moorabbin Airport and in the emergence of homemaker centres at Moorabbin, Heatherton and Mentone. Ensuring that future planning decisions prioritise the facilitation of retail reinvestment into Kingston, activity centres will be vital in successfully achieving metropolitan planning objectives. Industrial revitalisation Industry trends indicate that Kingston will continue to play a major role within the manufacturing sector in both a regional and state context. The City s older industrial areas however are in need of significant revitalisation if they are to remain viable locations for modern manufacturing businesses. Significant infrastructure funding will be required if Council is to provide assistance to these industries to overcome the major physical constraints which currently inhibit their efficiency and operation. Foreshore enhancement The Kingston Foreshore will continue to experience pressures for new tourism, recreational and commercial related development, with Mordialloc standing out within the coastal hierarchy as a major focus for the exploration of new development opportunities. Balancing opportunities which enhance the overall foreshore experience with the need to protect the integrity of natural coastal ecosystems will be the major challenge facing Council in its future foreshore management role. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 1 OF 3

10 Protecting and enhancing ecological value The integrity of many of Kingston s pre-settlement natural ecosystems has been degraded over time as a result of the impacts of urbanisation and environmental negligence in key remnant natural areas. Opportunities to enhance the quality and ecological value of Kingston s natural environments exist through improved management of urban stormwater, land use and resource management, and integrated catchment planning. Council s future management of its natural environments will continue to give priority to initiatives which offer the potential for re-establishment of wetland morphologies, indigenous vegetation, and flora and fauna habitats, and seek to improve water quality, flood storage and ecological value. Sustainable management of the Green Wedge Kingston s Green Wedge will continue to experience significant pressure for more intensive urban development as a result of changing metropolitan growth patterns, the availability of physical infrastructure, diminishing extractive resources and a decline in the area s agricultural production. The sustainable management of Kingston s Green Wedge is one of the largest challenges facing the City. Specific issues affecting this area include: Agriculture The long-term role of the agricultural industry within Kingston s Green Wedge is unclear. The future of intensive agriculture particularly in the Heatherton region will be strongly influenced by external factors such as international markets, changes in technology, etc. Extractive industry Extractive industries were a feature of Kingston s Green Wedge and these have predominantly now been filled with waste of varying types and over many years. Whilst many of the landfill operations are now coming to a close, there remain a number of working facilities. At the current rate of tipping, it is expected that landfills will be operational in this area for at least another 5 years. These operations will be phased out, whilst the filling of extraction pits needs to be coordinated under the Metropolitan Waste and Resource Recovery Strategic Plan to ensure that rehabilitation after completion is well planned. The after use of these sites will need to be managed where alternative uses that have the potential to detrimentally impact on the amenity of the locality will be actively discouraged. Sandbelt open space strategy Rehabilitation of landfill sites should be properly co-ordinated to provide for the timely development of regional open space networks through the Sandbelt Open Space Strategy. Moorabbin airport The viability of the aviation activities on the Moorabbin Airport will depend upon the longterm protection of its flight paths from inappropriate development. Non urban interface Land on the urban fringe often exists as a zone of impermanence where the use of land is in a state of transition from non-urban to urban uses. This pattern creates uncertainty and MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 2 OF 3

11 instability for land owners and the community alike, and can frequently result in urban blight along the urban/non urban interface. The creation of a hard edge will be an important planning outcome of future structure planning in Kingston s non urban areas. Such edges must be clear, stable and capable of enduring development pressure. Managing transport Existing capacity deficiencies in the municipality s north-south and east-west arterial routes is causing ongoing conflict between arterial traffic and sensitive abutting land uses. Council will continue to advocate for improvements to the primary arterial network and the construction of missing links in the regional network to assist in reducing the impact of heavy traffic on Kingston s local road network. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 3 OF 3

12 21.04 VISION 02/02/2017 C The City of Kingston corporate plan 19/01/2006 VC37 The City of Kingston Corporate Plan establishes the future corporate direction for the City and provides a framework for improving the social, physical, environmental and economic well being of the community over the next three years. The Kingston MSS has drawn upon the principles enshrined within the Corporate Plan. The Corporate Plan and MSS share a common vision, which is encompassed by the following objectives: Resident and community planning To provide, promote and continuously improve a range of cost effective quality physical and human services to the broader community at an agreed level whilst supporting, on an equitable basis, specific services to community groups and individuals. City strategy and economic development To provide strategic leadership for the City and to facilitate strategic land use, sustainable economic development and job creation within a framework of concern for environmental and social implications. Environment and infrastructure To protect and enhance the quality and unique character of Kingston s natural and built environments and infrastructure assets. Organisational development To build an organisation in which quality, productivity, customer service and team work are key features and in which individual are encouraged and empowered to reach their potential. The strategies and objectives outlined in Section 5.0 of the Kingston MSS are partly derived from objectives and actions identified within the Corporate Plan. The MSS identifies those actions which will be implemented through the Kingston Planning Scheme and those which will be implemented through the Corporate Plan Key land use themes 22/06/2006 C46(Part 2) Kingston s vision for future land use planning and development is expressed around a number of key land use themes. These themes provide a basis for the more detailed objectives, strategies and implementation measures outlined in Section 5.0 of the MSS. The major land use themes in Kingston have been identified as follows: Residential Land Use Retail and Commercial Land Use Industrial Land Use Foreshore Environment Wetlands and Waterways MUNICIPAL STRATEGIC STATEMENT CLAUSE PAGE 1 OF 4

13 Non Urban Land Open Space Transport, Movement and Access Heritage Strategic framework plan 02/02/2017 C147 Council s key strategic directions for future land use planning and development are illustrated on the Strategic Land Use Framework Plan. The purpose of the framework plan is to identify locations where specific land use outcomes will be supported and promoted. It also identifies potential development opportunity areas where significant land use change may be expected, as well as areas where land use constraints may restrict future development. Separate land use framework plans have generally been prepared for each of the major land use themes identified above, which appear in each land use chapter. These plans advance the broad strategic directions shown on the overall framework plan, but allow a higher level of detail to be illustrated. The major strategic directions identified on the overall Framework Plan include: Locations for promotion of medium to higher density housing opportunities: areas designated for increased housing diversity; activity centres. Locations for promotion of single dwellings and some dual occupancy: areas designated for incremental housing change. Locations for promotion of single detached houses designated for minimal housing change: areas affected by the Airport Environs Overlay; areas affected by single dwelling covenants; and areas affected by neighbourhood agreements. Localities for redevelopment of old medium density housing designated for residential renewal. Larger residential opportunity sites where new residential development (including medium density housing) should be pursued. Identification of activity centre hierarchy. Locations for consolidation and revitalisation of older industrial precincts: Moorabbin, Mordialloc, Cheltenham and Braeside. Identification of major foreshore activity node at Mordialloc: promotion of opportunities for foreshore improvements, tourism, boating and water based recreational activities. Foreshore/Residential environs area: consideration of design and development issues relating to building heights, vegetation, setbacks, etc. Promotion of scenic tourist boulevard role of Beach Road. Potential wetland linkages based around re-creation of Mordialloc Creek. Sites of identified environmental significance for future protection and enhancement. MUNICIPAL STRATEGIC STATEMENT CLAUSE PAGE 2 OF 4

14 Location of Non Urban Boundary. Moorabbin Airport Environs Area - long term protection of flight paths. Strategic Open Space links. Existing and proposed major transport links. MUNICIPAL STRATEGIC STATEMENT CLAUSE PAGE 3 OF 4

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16 21.06 RETAIL AND COMMERCIAL LAND USE 12/03/2015 C Overview 15/01/2009 C Key issues 15/01/2009 C75 Over the past decade substantial retail and commercial development has occurred, particularly in the northern and central segments of Kingston. This includes a sizeable expansion of the Southland Principal Activity Centre, substantive expansion of retail and commercial activities at the Moorabbin Airport and the establishment of new homemaker centres in Moorabbin, Heatherton and Mentone. As a result, the key challenge becomes the need to ensure the ongoing sustainability of Kingston s established activity centres which form the cornerstone of achieving key objectives outlined in the Metropolitan Strategy. Much of the recent investment has primarily been in the area of discretionary retailing either through varied new forms of retail provision at an expanded Southland or the growth in restricted retailing (bulky goods) which has emerged through the arrival of new homemaker centres typically outside the established Activity Centres. Upon reviewing key economic indicators, demographic projections and observing further sizeable retail investment on the periphery of Kingston, it has become apparent that the challenge over the next decade becomes one of monitoring established retailing locations and restricted retailing precincts. Additional out of centre development will be discouraged. The implications of any retail activities at the Moorabbin Airport need to be closely monitored. Despite recent changes in the nature of retailing activity strip centres remain an important part of the City s retail scene and there is a need to support such centres by ensuring that decisions on new retail proposals underpin rather than undermine these centres. There is a need for new supermarket investment, particularly in the central and southern sections of the municipality, to provide existing communities with greater choice and encourage higher utilisation of activity centres. Diversification of land use activity to incorporate residential/mixed use activity and the development of specialist niche market strengths remains one of the key challenges to be met by centres across the identified activity centre hierarchy. Reducing the proportion of new housing situated away from activity centres presents opportunities to encourage contemporary mixed use development to act as a catalyst for ongoing renewal across Kingston s Activity Centres. With one principal and five major activity centres within the municipality, activity centre structure planning will continue to play a vital role in identifying new opportunities to facilitate both public and private investment. Notably the education and employment profile of Kingston residents will continue to change, presenting an opportunity to further diversify the already strong employment options it presents. In seeking to respond to an increasingly educated local workforce, the need to further diversify commercial office development across the municipality remains vital. The emergence of office precincts at the Moorabbin Airport and Parkview Estate reinforce a move towards campus style office precincts which differ from the historical suburban in centre model. Diversifying the role of Kingston s Activity Centres by responding to the impacts of structural change in the retail industry (i.e.: changes in retail offer, changes in employment patterns, consumer behaviour, extended trading hours). Ensuring the consolidation of retailing activity within existing commercial centres. Development of local advantages and specialist niche markets by better understanding consumer behaviour and centre positioning. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 1 OF 9

17 The need to strengthen the ability for residents living in the central and southern parts of the municipality to do weekly shopping in local centres. Recognising the significant local and regional supply of restricted retailing (bulky goods) which has emerged over recent years and the need to limit activity within this sector to the consolidation of existing restricted retailing precincts and designated activity centres. Traditional strip centres with sometimes poor physical image, lack of cohesiveness and poor accessibility. In responding to the demographic profile of the municipality, ensure existing and new commercial (office) development provides sufficient differentiation to further diversify Kingston s employment base. Ensure that planning decisions at all levels have regard to the continual growth of non aviation related activities at the Moorabbin Airport Objectives, strategies and implementation 12/03/2015 C121 Objective 1 To protect and strengthen the hierarchy of activity centres within Kingston. Strategies Strategies to achieve this objective include: Consolidate new retail land use within the boundaries of existing activity centres. Promote mixed use precincts around key activity centres which encourage a broader range of cultural, social, commercial and higher density housing opportunities to complement retail functions of activity centres and enhance their economic vitality. Consolidate the activity centre hierarchy and promote the development and expansion of retail and related facilities appropriate to the role and position of centres within the overall hierarchy, as identified below: KINGSTON ACTIVITY CENTE HIERARCHY Hierarchy Centre Primary role Strategic directions Principal Activity Centre Southland Dominant regional focus for: higher order goods specialty retailing discount/department store retailing restricted retailing leisure/entertainment mixed commercial uses community facilities Reinforce the role of the Centre in the activity centre hierarchy through: transport improvements including a possible train station seeking opportunities to further diversify the existing land use mix improving integration between the existing regional shopping centre and the adjacent substantial open space area, the Cheltenham Major Activity Centre and the Bayside employment precinct. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 2 OF 9

18 Hierarchy Centre Primary role Strategic directions Major Centres Activity Moorabbin Community retail supported by significant commercial floor space Consolidate its food related retailing around the existing supermarket by providing for mixed use reinvestment. Encourage a substantial new residential population within the centre. Cheltenham Sizeable employment base through large and strata commercial floor space. Provides for many local convenience needs. Diversify the mix of uses particularly on the centre s periphery. Reinforce restricted retailing role along Nepean Highway. Mentone Provide for weekly shopping needs. Encourage entertainment/ restaurant uses where continuous active frontage is not undermined. Reinforce centre s edges by encouraging residential development on the centre s periphery. Mordialloc Provide for weekly shopping needs and increasingly leisure and entertainment needs. Reinforce the coastal character of Mordialloc by enhancing linkages with the foreshore and the area s tourism potential through the built form and land use. Chelsea Range of retail and commercial facilities and a strong range of community service functions. Provide for a new supermarket within the centre. Optimise synergies between commercial areas and foreshore activities. Neighbourhood Activity Centres Aspendale Aspendale Gardens Carrum Clarinda Dingley Village Edithvale Highett Parkdale Patterson Lakes Thrift Park Westall Primary focus for local and in some centres weekly convenience shopping, with a mix of retail and service facilities New use and development in all neighbourhood activity centres is to be guided by Structure Planning. Promote a wider mix of commercial, retail, residential and community facilities to enhance their attractiveness as local community centres. Encourage built form to be consistent with the neighbourhood character of the centres and the largely local function. Improve accessibility to and within all centres through adequate transport infrastructure and services, pedestrian movement networks and connectivity of residential areas and centres with key public transport nodes by calling on public and private infrastructure investment especially through significant development proposals. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 3 OF 9

19 Support the development of activity centre structure plans for all activity centres which promote prosperity, liveability and accessibility by further diversifying the mix of uses within the centres. Objective 2 To reinforce the existing role of the Southland Principal Activity Centre complemented by the adjacent Cheltenham Major Activity Centre as the predominant regional focus for retail activity and for entertainment, community, professional services and business services. Strategies Strategies to achieve this objective include: Encourage the development of precincts within the activity centres for a range retail, office, commercial, restricted retail community services, medical, entertainment, and medium to higher density residential purposes. Further strengthen the role of the centres to provide community, leisure, recreation and entertainment facilities to provide a focal point for community and social interaction. Explore opportunities to further diversify the transport options available to access the activity centres through both public and private infrastructure investment. Ensure that the visual and physical presentation particularly along the Nepean Highway reinforces the regional significance of the activity centre precinct through contemporary urban design and landscaped themes. Promote opportunities to further integrate at a pedestrian scale, key peripheral areas including the Bayside Industrial Area, Sir William Fry Reserve, former Gas and Fuel site and other key community facilities with the adjacent activity centre. Objective 3 To reinforce the different built form character and function of activity centres consistent with their position in the activity centre hierarchy. Strategies Strategies to achieve this objective include: Ensure activity centre structure plans provide direction in respect of: Reinforcing the role the Nepean Highway and Frankston Train Line perform in linking Kingston s principal and major activity centres. Enhancement of the character and physical image of the centre. Improvements to car parking and vehicular traffic management. Opportunities to strengthen the role of public transport, walking and cycling as a means of accessing centres. Identification of scale and built form parameters for particular locations within the activity centre. Upgrading and beautification of streetscapes (ie tree planting) through urban design works to promote high levels of pedestrian activity. Opportunities to enhance retail mix, land use diversification (including medium density development opportunities) and development of specialist niche markets. Identification of desired mix and location of land use activity. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 4 OF 9

20 Guidelines on the scale and design of all new buildings and advertising signage. Establish clearly definable activity centre boundaries and reflect those boundaries through the form of development, land use and other design tools. Objective 4 To effectively respond to the evolving nature of the commercial (office) market. Strategies Strategies to achieve this objective include: Monitor the supply of additional office floorspace in areas proximate to the City of Kingston including the Bayside Industrial Area and the Frankston and Dandenong Principal Activity Centres. Use the structure planning process to identify those higher order Activity Centres where office activity is to be encouraged and in what form it should be provided. Recognise the continual development of the establishing office precincts at the Parkview Estate and Moorabbin Airport. Respond to the conflict that can be created through the spread of office uses within core retail precincts where active retail mixes at street level are being sought. Objective 5 To provide for the long term sustainability of Kingston s restricted retail (bulky goods) precincts. Strategies Strategies to achieve this objective include: Reinforce the restricted retail precincts identified below and shown in the Retail and Commercial Land Use Framework Plan and prevent other new restricted retail precincts: Moorabbin The area bordering the Nepean Highway, Worthing Road and the Frankston Railway Line Cheltenham The area concentrated along Nepean Highway commencing at the Southland Principal Activity Centre and continuing along the western side of the Highway to Charman Road and on the eastern side of Nepean Highway between Chesterville Road and Centre Dandenong Road. Mentone The area concentrated on both sides of the Nepean Highway between Oak Avenue and Johnston Street. Parkdale The area concentrated on the Nepean Highway between Carrier Avenue and White Street. Heatherton The area concentrated on the east side of Warrigal Road generally between Fairchild Street and Kingston Road. Encourage the consolidation of the role of Kingston s restricted retail precincts by preventing any new restricted retail development outside the existing precincts unless the proposal is located within a designated activity centre nominated in Objective 1. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 5 OF 9

21 Ensure decisions made relating to the provision of new restricted retailing facilities in locations where they are encouraged are made having regard to the regional context in collaboration with neighbouring Council s and the State Government. Require that proposals for redevelopment or new restricted retailing in locations where they are encouraged seek to achieve high standards of landscaping and urban design which positively contribute to the character of the surrounding urban environment. Monitor future planning and development of restricted retail activities at the Moorabbin Airport and take account of those developments in planning for Kingston s restricted retail precincts. Discourage the subdivision of larger restricted retail and trade supplies facilities into smaller modules to maintain common ownership so as to facilitate redevelopment opportunities when retail cycles change. Objective 6 To encourage smaller local centres which are not identified in the Kingston Activity Centre Hierarchy to provide for a limited mix of uses which are complementary to local function of that centre. Strategies Strategies to achieve this objective include: Promote the retention of local centres by providing for a limited mix of uses and limited development where it can be demonstrated that the additional development will not impact on the surrounding residential amenity. Encourage activities (eg café) which provide for community interaction at a local level. Providing opportunities when appropriate to facilitate home office activities to foster greater land use mix and sustain the small local centres. Implementation These strategies will be implemented by: Policy and exercise of discretion Using local policy to identify specific locations within and around the Southland Principal Activity Centre for the promotion of retail, office, community services, peripheral sales, commercial and medium to higher density residential development (Southland Policy, Clause 22.01). Using local policy to ensure appropriate standards of urban and landscape design are achieved (Parkdale Plaza Business Centre Policy, Clause 22.09). Assessing applications to construct a building and to construct or carry out works (including radio masts, television antenna and flagpoles) against the approved Moorabbin Airport Aviation Obstacle Referral Height Plan. Requiring the consent of the federal Department of Transport and Regional Development for buildings and works that exceed the maximum building height in the approved Moorabbin Airport Aviation Obstacle Referral Height Plan. Using local policy to promote retail and commercial uses within the Carrum, Highett, and Mordialloc Activity Centres, consistent with the identified future role of the Centres as outlined in the relevant structure plans (Carrum Activity Centre Policy, Clause 22.12, Mordialloc Activity Centre Policy, Clause and Highett Activity Centre Policy, 22.17). MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 6 OF 9

22 Ensure that decision making within activity centres in relation to issues relating to land use/development and further land subdivision are consistent with adopted structure plans and/or reflects a rigorous planning assessment which addresses the optimal long term outcome. Zones and overlays Applying the Activity Centre Zone Schedule 1 to the Cheltenham Activity Centre to identify specific locations within and around the Activity Centre for the promotion of retail, office, community services, peripheral sales, commercial and medium to higher density residential development and to provide guidance on the manner in which land within and on the periphery of the centre can be developed consistent with the relevant Structure Plan Apply the Commercial 1 Zone to additional land at Chelsea and Patterson Lakes in order to assist in addressing demand for additional supermarket floorspace. Applying the Commercial 2 Zone to specifically reinforce those precincts identified as restricted retail precincts. Applying a Design and Development Overlay to the Parkdale Plaza Business Centre to encourage retailing activity at a range of scales. Applying a Design and Development Overlay to the Highett and Mordialloc Activity Centres to provide guidance on the manner in which land within and on the periphery of the centres can be developed consistent with the relevant Structure Plans. Further strategic work Undertake Activity Centre Structure Plans for each of Kingston s Activity Centres initially giving priority to the Principal and Major Centres. Implement structure plans once completed through the development of local planning policies and rezoning. Preparing overlay controls to provide specific urban design controls/ built form and landscaping guidelines for activity centres. Undertaking a review of the urban design provisions of the Cheltenham Business Centre Local Policy as part of the development of the Southland and Cheltenham activity centre structure plans. Continue to review key macro economic, demographic and retail sales indicators identified in the Retail and Commercial Development Strategy to assist in continually reviewing local approaches to addressing retail and commercial needs. Review the opportunities to further strengthen the role of Thrift Park and Dingley as Neighbourhood Activity Centres. Continue to evaluate the Moorabbin Airport Masterplan to ensure that planning decisions at all levels have regard to the continual growth of non aviation related activities at the Moorabbin Airport. Work with the State Government Department of Environment, Land, Water and Planning and neighbouring Councils to develop approaches which ensure that considerations regarding the expansion or creation of new activity centres or restricted retail developments are done so in a regional context. Review the Incorporated Plan Overlay to the Westfield Southland complex as part of structure planning for that Principal Activity Centre. Work in partnership with VicRoads to prepare a strategy plan to implement the actions of the reference document, Moorabbin Structure Plan, and obtain approval for proposals MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 7 OF 9

23 within the reference document where these proposals directly affect declared arterial roads. Other actions Undertaking physical works improvements to activity centres where required to enhance their function and appearance. Foster local business networks, support local traders initiatives and facilitate new employment opportunities by reinforcing the activity centre hierarchy which exists in Kingston. Undertaking capital works improvements with the Carrum, Highett and Mordialloc Activity Centre, in accordance with the Carrum Urban Design Framework, the Highett Structure Plan 2006 and the Mordialloc Pride of the Bay Structure Plan, Undertaking capital works improvements within the Mordialloc Activity Centre, in accordance with the Mordialloc Pride of the Bay: A Structure Plan for the Future of Mordialloc, Reference documents Kingston Economic Development Strategy 1997 Cheltenham District Centre Urban Design Plan 1997 Moorabbin Airport Aviation Obstacle Referral Height Plan Moorabbin Airport Masterplan 2004 Mordialloc Pride of the Bay Structure Plan 2004 Retail and Commercial Development Strategy 2006 Highett Structure Plan, May 2006 Cheltenham Structure Plan, July 2010 Mentone Activity Centre Structure Plan, July 2011 Moorabbin Activity Centre Structure Plan, 2011 MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 8 OF 9

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25 21.07 INDUSTRIAL LAND USE 18/10/2018 GC Overview 19/01/2006 VC Key issues 19/01/2006 VC37 The importance of the manufacturing industry in Kingston extends well beyond the municipal boundaries - output from Kingston s industries is of both state and national significance. In recent years the manufacturing sector (at both the national and international level) has suffered as a consequence of global economic restructuring. However, industries in Kingston are better placed than other areas to respond to such restructuring due to the area s diverse manufacturing base, high concentrations of industrial activity, central location to markets and a skilled labour force, and good access to transport and infrastructure. Whilst in recent decades there has been a relatively large supply of vacant industrial land in this region, this land supply is now diminishing - particularly the supply of larger allotments. The potential future development of industry at Moorabbin Airport is likely to increase the availability of industrial land in the region. A continued emphasis on the achievement of high amenity, well landscaped settings for new industrial estate development will also enhance the attractiveness of the municipality as a destination for office/industrial headquarters. In contrast, the City s older industrial areas are in need of significant revitalisation in order to remain viable locations for modern manufacturing businesses. The smaller, isolated pockets of industrial land are no longer appropriate or viable locations for industry. However, larger areas such as Moorabbin and Mordialloc/Braeside form the traditional backbone of smaller scale manufacturing in the south-east region of Melbourne. Despite their age and physical constraints, these areas will continue to play an important role in generating jobs and wealth for many years to come. Significant areas of ageing, small industrial premises with restricted potential for growth due to land and building size, ageing infrastructure and poor access, loading and parking facilities. Poor image and presentation of older industrial areas. Pressure for retail and office development in older industrial areas. Sustained demand for new high quality integrated industrial estates. Limited supply of new land and buildings to meet the needs of expanding and new manufacturing operations. Risk of ad-hoc development of remaining vacant industrial land. Small, isolated pockets of older industrial development located within residential areas. Poor interface between many existing larger industrial and residential areas Objectives, strategies and implementation 18/10/2018 GC110 Objective 1 To provide a range of industrial land and buildings to meet the needs a broad range of industries. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 1 OF 5

26 Strategies Strategies to achieve this objective include: Objective 2 Protect industrial land from inappropriate rezoning and encourage retail and office uses to locate in appropriate business zones, except where such uses form part of an integrated development plan for industrial estates. Encourage industrial subdivisions that provide a variety of lot sizes, with an emphasis on larger lots, on all undeveloped industrial land. Ensure that the subdivision and development of large vacant industrial areas is preceded by the preparation and approval of outline development plans. Encourage land in undeveloped areas to be retained in large holdings until it is required for development. To facilitate new investment and redevelopment in Kingston s older industrial areas. Strategies Strategies to achieve this objective include: Objective 3 Undertake physical improvements to upgrade vehicle access, road layout, drainage and other infrastructure. Encourage the redevelopment of older industrial premises and the consolidation of land in Kingston s older industrial areas to better accommodate the needs of modern industry. Work in partnership with landowners and other key agencies to improve access, parking, site layout, landscaping and building design in Kingston s older industrial areas. Promote the development of business incubators in the Moorabbin industrial area and in other locations where appropriate. To improve the image and quality of all industrial areas in Kingston. Strategies Strategies to achieve this objective include: Objective 4 Promote a high standard of subdivision layout, road access and design, carparking, loading provision, landscaping and building design in new industrial areas. Promote incentives for building and site maintenance and encourage the redevelopment of land and buildings in older industrial areas, particularly along main roads. Promote the development of high quality and well landscaped industrial estates on all vacant industrial land. Promote the retention of trees that have been identified as significant in the City of Kingston Register of Significant Trees, 2007 in the development of new industrial estates and the redevelopment of older industrial areas. To ensure that industrial development does not adversely impact on the amenity and safety of adjoining land uses. Strategies Strategies to achieve this objective include: Ensure that suitable land use buffers are taken into account in the approval of new industrial land uses. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 2 OF 5

27 Objective 5 Promote vehicle access and road layout which minimise the likelihood of intrusion of commercial traffic into residential areas. To redevelop smaller pockets of industrial land located within residential areas for innovative residential or mixed use development, taking into account local environmental and amenity issues. Strategies Strategies to achieve this objective include: Implementation Ensure that issues such as site contamination assessment, drainage improvements, upgrading of infrastructure and interface with adjoining residential areas are taken into account in redevelopment. These strategies will be implemented by: Policy and exercise of discretion Using local policy to promote innovation in the layout and design of industrial estates within the Springvale industrial area (Springvale Industrial Park Area Policy, Clause 22.02). Using local policy to promote specific gateway, landscape and urban design objectives for the Parkviews Industrial Estate and industrial land on South Road near the corner of Warrigal Road, Moorabbin (South Road Industrial Gateway Policy, Clause 22.06; Parkview Industrial Estate Policy, Clause 22.08). Encouraging subdivisions in new industrial estates that provide varying lot sizes in order to cater for a range of industrial uses. Discouraging further subdivision of older industrial areas. Assessing applications to construct a building and to construct or carry out works (including radio masts, television antenna and flagpoles) against the approved Moorabbin Airport Aviation Obstacle Referral Height Plan. Requiring the consent of the federal Department of Transport and Regional Development for buildings and works that exceed the maximum building height in the approved Moorabbin Airport Aviation Obstacle Referral Height Plan. Apply Clause Environmentally Sustainable Development in considering applications for industrial development. Zones and overlays Applying the Industrial 1 zone to all industrial areas within Kingston, except as follows: An Industrial 3 zone to industrial land along the Wells Road corridor, the corner of South and Warragul Roads, and the fringes of the Moorabbin, Grange Road and Braeside industrial areas to recognise their proximity to residential areas. A Business 3 zone to the Wells Road corridor, South of Springvale Road, and the Park Views Industrial Estate to promote a mixture of office and industry in these locations. Apply the Business 4 zone to sites with highway frontages which, whilst traditionally used for industry, are well located for retail uses which require high exposure. Apply the mixed use zone and Residential 1 zone to smaller isolated industrial sites which are surrounded by residential development, to promote innovative opportunities for housing and other mixed uses in these locations. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 3 OF 5

28 Applying the Environmental Audit overlay to sites which have been historically used for industry but which will now be within residential and mixed use zones. Applying Design and Development overlays to industrial areas where specific standards of urban and landscape design are sought. Applying the Environmental Significance Overlay to properties which contain or are affected by tree(s) identified in the City of Kingston Register of Significant Trees, May Further strategic work Other actions Preparing further land use policies for all of Kingston s major industrial areas. These will be based on the policies contained within the Draft Kingston Industrial Development Strategy. Preparing policies and planning provisions to better coordinate the future development of large vacant industrial sites within Kingston. Preparing a local policy to guide the integrated development of industrial land on Governor Road, Braeside and to ensure that key site constraints are addressed. Implementing the recommendations of the Kingston Industrial Development Strategy (1997). Reference documents Kingston Economic Development Strategy (1996) Kingston Industrial Development Strategy (1997) Moorabbin Airport Aviation Obstacle Referral Height Plan City of Kingston Register of Significant Trees, May 2007 MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 4 OF 5

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30 An efficient and accessible arterial transport network is a vital requirement for Kingston s industries and businesses, both in terms of facilitating efficient commercial and freight movements to local, interstate and international markets, and in linking residents to their places of employment. A balanced transport network based on public transport, road, pedestrian and cycle systems is also important in providing access for Kingston residents to commercial and activity centres, community facilities, education and recreation areas. Increasing the range of transport choices available to Kingston s residents will be necessary however if the changing transport needs of our ageing population are to be met. The sustainability of Kingston s transport network is also dependent upon future improvements to the primary arterial network. Several roads in Kingston are operating at or near capacity, and significant deficiencies have also been identified in Kingston s northsouth and east-west arterial road connections. The impact of missing links in the primary arterial network has direct implications for inter/intra-regional movement patterns and the efficiency of local and industrial traffic movements throughout the municipality. Poor linkages between industrial precincts and the major arterial road network also cause significant conflict between industrial traffic and abutting land use. Future improvements to the primary arterial network and the construction of missing links in regional networks will assist in reducing the impact of heavy traffic on Kingston s local traffic networks. Council s role in advocating for improvements to the arterial network must therefore be coordinated on a regional basis. Capacity deficiencies for both north-south and east-west traffic leading to conflicts between arterial traffic and abutting land use. High volumes of industrial traffic on roads which are operating at or near capacity. Retail/commercial activity centres located on main arterial roads experiencing high volumes of arterial through traffic which causes conflict with local user movements. Protection of residential areas from industrial through traffic. Need for improvements to key freight routes. Conflict between the traffic and non traffic functions of key scenic roads, particularly Beach Road. Poor linkages in some areas between industrial precincts and major arterial road network. Inadequate road widths and parking facilities within older industrial areas inhibiting accessibility and movement within and around these areas. To create a safe, convenient and efficient road network based on a functional hierarchy of local and regional road linkages, which meets the transport and freight needs of Kingston s residents, businesses, and through traffic. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 1 OF 5

31 Strategies to achieve this objective include: Advocate for major road infrastructure construction in key priority areas including the Dingley Freeway (to Boundary Road, then to Springvale Road), the extension of the Mornington Peninsula Freeway, and the Scoresby Freeway to assist regional movements in a north-south direction. Reinforce the road hierarchy recommended by the Kingston Transport Strategy to ensure that the function of the arterial and local roads, particularly adjacent to residential and shopping areas are maintained. Promote the completion of direct and continuous arterial routes which address existing north-south and east west deficiencies in Kingston s arterial road network and improve regional movements of freight and industrial traffic. Support the development of major road infrastructure projects and other traffic management initiatives which assist in containing freight traffic within Kingston s main arterial corridors. Ensure that the new development adjacent to major arterial roads seeks to minimise the impact on traffic movements on the adjoining road network and provides: Safe and efficient access. Adequate and well located car parking areas. A detailed traffic assessment where the development is likely to significantly increase traffic volumes/movement on the adjoining road network. Details of required intersection treatments where appropriate. Investigate the reconstruction of roadway and parking facilities within the road reservation in the older industrial areas, particularly in Moorabbin and Mordialloc, to improve road widths and parking facilities. Encourage improvements to traffic circulation, car parking, site layout and truck access to sites within Kingston s older industrial areas. To integrate public transport, road, pedestrian and cycle systems with activity centres, schools and other community and social infrastructure, as a means of providing equitable and safe vehicular, pedestrian and cyclist movement and access for the community. Strategies to achieve this objective include: Advocate for improvements to the capacity and frequency of the existing public transport network and the development of integrated public transport interchanges at existing activity centres of Southland, Moorabbin, Cheltenham, Mentone, Mordialloc and Chelsea. Promote the development of bicycle and pedestrian linkages between residential, commercial, industrial and open space areas recognising the important role east/west alignments play by intersecting the key arterial roads and the rail corridor. Encourage opportunities for non car based travel by maximising access to public transport, pedestrian and cycling routes. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 2 OF 5

32 To protect and enhance the amenity of Kingston s residential areas and other sensitive land uses through appropriate management of transport networks. Strategies to achieve this objective include: Improve connections between industrial precincts and primary arterial routes to reduce congestion on the local network and to minimise conflict with abutting land uses. Protect the amenity of residential areas by minimising interaction between industrial traffic and residential areas. Promote and enhance the tourism and scenic functions of the Beach Road route. Ensure that traffic management of Beach Road and other key scenic routes seeks to balance the traffic and non traffic functions of the road. Ensure that suitable land use buffers and noise protection measures are taken into account in the siting and design of new development adjacent to freeway reserves. These strategies will be implemented by: Discouraging land use and development proposals which are not compatible with the identified hierarchy function of the surrounding road network and generate significant adverse impacts on the amenity of surrounding land use. Encouraging the diversion of freight/heavy traffic from Beach Road onto Nepean Highway and continue to support existing truck restrictions which apply to Beach Road. Discouraging any further works on Beach Road to increase its traffic capacity. Applying the Road Zone - Category 1 to all declared main roads to reflect their status under the Transport Act. Applying the Road Zone - Category 2 to all secondary roads in Kingston. Applying the Public Acquisition Overlay to the proposed Mornington Peninsula Freeway reservation and to all proposed road widenings. Working in partnership with adjoining bayside municipalities (through the Eastern Bayside Traffic Committee) to prepare an integrated strategy plan for the protection and improvement of the Beach Road boulevard. Working in partnership with Vic Roads and the land owners to prepare a strategy plan for the connection of the former Gas and Fuel land and adjoining industrial land to its south with Nepean Hwy to address additional traffic across and circulation measures without disruption to Nepean Hwy flows. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 3 OF 5

33 Working with adjoining Bayside municipalities to advocate for pedestrian and cycling path connections between the Lyle Anderson Reserve, and the Sir William Fry Reserve. Preparing land use policies for Kingston s major industrial areas which address traffic circulation and access, car parking, site layout, etc. Developing Local Area Traffic Management Plans. Developing a long term road management program in conjunction with neighbouring municipalities and government agencies to determine priorities for the arterial network. Implementing the recommendations of the Kingston Transport and Accessibility Strategy. MUNICIPAL STRATEGIC STATEMENT - CLAUSE PAGE 4 OF 5

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35 22.15 OUTDOOR ADVERTISING SIGNAGE POLICY 15/03/2006 C47 This policy applies to all land where a planning permit is required to construct or display a sign under the provisions of the Kingston Planning Scheme Policy basis 15/03/2006 C47 The Municipal Strategic Statement recognises the importance of commercial activity within the municipality. The display of outdoor advertising signage is an integral part of business communication. As such, whilst advertising plays a significant and necessary role, there must be a degree of control over its location, design, size and layout. Too many signs, or signs which are too large or inappropriate, can dominate the urban environment, particularly in areas of special character, or where signage is not an established part of the visual landscape. It is therefore important to ensure that excessive or inappropriate signage is avoided, particularly in sensitive locations. Signage should be effective in advertising a product or promoting a business, and complement its local setting and other nearby signs. Due to the diversity of environments in Kingston, there is a need to promote different signage objectives and outcomes for various locations and environments. This policy provides guidelines for the location, design, size and layout of advertising signs to ensure that advertising is compatible with the character of the area and its local streetscape. It contains an overarching general set of objectives for all areas. Additionally, it contains specific objectives for shopping and commercial areas, office and industrial areas, residential and non commercial areas, main road areas, stand-alone and restricted retail areas, heritage areas, publicly owned land, major promotion signs and creative signs. A series of performance standards provide additional guidance and test applications as to how they respond to the objectives of this policy Objectives 15/03/2006 C47 To ensure excellence in the design and presentation of all outdoor advertising displays. To ensure that commercial businesses are able to display sufficient signage to adequately identify their premises and promote their business and the goods and services they offer. To ensure that signs achieve maximum effectiveness without being excessive in their size, height, number or appearance. To protect visual amenity by avoiding visual disorder and clutter throughout the municipality. To encourage the development of innovative signage that is appropriate to its setting. To encourage, where appropriate, signs that contribute to the lively and attractive character of an area. To ensure that signage does not obscure or detract from the architectural and historical qualities and features of the host, adjacent and or nearby buildings. To ensure that the scale and form of signage is compatible with the size and style of the building, adjacent built form and land use, and the streetscape in which it is set. To ensure that signage is located and designed with regard to safety and the operation of the road network. To provide for the orderly display of signs. LOCAL PLANNING POLICIES - CLAUSE PAGE 1 OF 11

36 To encourage the use of sign themes in commercial areas and to ensure that advertising signs are comparable with any advertising theme or pattern that has been developed for the area. To ensure that advertising signs are well designed and well maintained to contribute to the appearance of buildings and streetscapes Policy 15/03/2006 C47 It is policy to: General Discourage the display of animated signs, sky signs, panel signs, major promotion signs, pole signs, bunting signs, inflatable and blimp signs, high wall signs, and V-board signs to reduce visual clutter. Discourage signage that detracts from the architectural quality of buildings or obscure architectural features. Discourage any external lighting, electrical cables, conduits, supporting structures and other equipment associated with the signage, which detracts from the appearance of a building. Where possible such materials should be concealed from view, or unobtrusively located, and where appropriate painted to match the colour of the surface on which it is mounted. Discourage signage that dominates the building to which it is fixed or the property on which it is sited. Discourage the display of V-board signs in all areas, particularly when sited above verandahs, and, where appropriate to encourage their removal. Discourage signs from being permanently or continually displayed on parked vehicles, trailers, caravans and the like in road reservations. Encourage street numbers to be displayed to reduce the need for additional signage. Encourage signage that respects the amenity of surrounding areas and uses. Encourage signage which fits within architectural forms, is integrated with the architecture or is placed on blank wall surfaces. Encourage wall or fascia signs to be directly applied to the building, and where projection occurs it should be minimal and vertically orientated (i.e. the height of the sign being greater than the width). Encourage signs to be orientated either vertically or horizontally unless it can be demonstrated that an alternative orientation is appropriate due to the design of the sign or the area to which it is to be displayed. Encourage a sign or associated supporting structure that is sited within the overall building facia, rather than siting above the building line, protruding from the building into the skyline or extending beyond any edge of its host building. Encourage signs to be located on the land to which they relate. Consider, when new signage is proposed, all existing signs on site and to encourage the consolidation of sign displays. Consider the type and number of signs in an area to ensure they are generally proportional to the intensity of commercial activity and the complexity of the built form of the area. LOCAL PLANNING POLICIES - CLAUSE PAGE 2 OF 11

37 Limit the impact of signs on surrounding sensitive uses such as residential areas and public land. Limit the display of above verandah and upper level façade signage. Over time, remove and replace inappropriate signs or inappropriately located signs that do not comply with this policy, or when new or replacement signs are installed, with more appropriate signs. Reduce advertising clutter through the display of fewer, more effective signs. Where appropriate, signage should be legible for people with a vision, physical, intellectual or other disability. Shopping and commercial areas Kingston s commercial areas are an important part of the local economy, providing products and services to both the local and wider community. When considering signage in different centres the overall role of the centre needs to be understood. The level and type of signage within commercial areas should reflect and support the role of the retail centre, whilst providing for adequate business identification. Discourage the display of animated signs, above verandah signs, sky signs, panel signs, major promotion signs, pole signs, bunting signs, high wall signs, reflective signs, and V-board signs to reduce visual clutter. Discourage signs that prevent views to ground level display windows. Discourage the proliferation of above verandah signs and upper level façade signs, particularly in areas with no or minimal above verandah signage. Discourage upper façade or above verandah signs particularly where the building is used for residential purposes such as shop-top housing and on larger mixed retail and residential developments. Discourage the display of pole signs unless the use is setback from the street, the pole sign is located within the setback area, is contained within the site and the number of pole signs is limited to one per frontage. Encourage a coordinated and consistent approach to be taken towards the design and location of signs in shopping centres. Consider in a balanced manner the appropriateness of the display of illuminated signs, recognising the need to be respectful of their surroundings and nearby sensitive land uses. Consider the number and type of signs in an area so that signs are responsive to the intensity of commercial activity, the complexity of the built form of the area and established approved signage patterns. In areas where there is an approved established pattern of above verandah signage, limit the size and scale of above verandah and upper level facade signage, and limit signage to advertising the business name. Limit under verandah (suspended) signs to one (1) per premises or frontage where appropriate. LOCAL PLANNING POLICIES - CLAUSE PAGE 3 OF 11

38 Figure 1: Inappropriate signage forms in shopping areas (animated, bunting and pole signs, and signs that block or restrict vision. Figure 2: Inappropriate above verandah signage (sky, V-board and projecting signs). Figure 3: Appropriately located and sized window display, fascia and suspended below verandah signs. Above verandah signage is applied directly to the host building. Industrial and office areas Kingston is host to a number of large industrial estates which play an important role for the municipality. Lower limitation controls for advertising signage are applied to these areas provided the design of the signage offers an appropriate response to its context. Discourage the display of animated signs, sky signs, major promotion signs, bunting signs, V-board signs and reflective signs to reduce visual clutter. Discourage signs on perimeter fences promoting goods and services supplied on site. Encourage the type and number of signs to be compatible with the appearance of the street and the identity of the area. Encourage signs for individual businesses in joint occupancy buildings to be of a uniform size, shape and presentation. Encourage business directory signs in industrial estates and shared occupancy areas. Encourage a coordinated approach to advertising within large industrial areas and buildings with multiple occupancies. Encourage advertising signs, which enhance the appearance of industrial buildings through their design, scale and location. Encourage the use of architecturally innovative signs that demonstrate a regard to the form and role of the area. Consider the type and number of signs in an area to ensure the levels of signage are reflective of the level and nature of activity in the area. Consider where appropriate, existing signs on adjacent buildings and encourage a coordinated approach to sign locations, style and colours on adjoining buildings, which will contribute to an area design theme. Allow the display of pole signs when the use and pole sign are significantly setback from the street. Pole signs should be in scale with the built form of the area, limited to one per frontage, and should not contribute to the proliferation of an advertising strip. If a proposed sign is in an area adjacent or near to a main road area, additional issues require consideration. LOCAL PLANNING POLICIES - CLAUSE PAGE 4 OF 11

39 Figure 4: An appropriately scaled, sited and landscaped pole sign identifying a business in an industrial area. Figure 5: One appropriately sited business directory sign identifies numerous businesses. Figure 6: Business directory signs are encouraged in industrial estates, office park and shared tenancy situations. Figure 7: Panel signs can be appropriate when in scale with the built form and character of the area and where they do not detract from nearby sensitive uses. Residential areas Within residential areas a high level of amenity is expected, with minimal intrusion from uses that are not part of the character of these areas. Discourage the display of animated signs, sky signs, panel signs, promotion signs, major promotion signs, pole signs, bunting signs, high wall signs, illuminated signs, reflective signs, V-board signs, above verandah signs and large business identification signs to reduce visual clutter. Discourage signage that dominates the building, street, or views from adjoining residences. Generally limit signage to what is necessary to simply identify the premises (i.e. small business identification and home occupation signs) and to where possible discourage signage from facing directly adjoining residences. Limit the number of signs on site to one (1) per premises or frontage where applicable. Minimise the impact of signs for non residential uses (such as a medical centre) so that they are low profile, present an orderly display and are of a scale that is respectful to its surroundings. Figure 9: Signage should not be displayed where it will impact on the amenity of residential or sensitive areas. Figure 8: Large panel signs are appropriate when in scale with the built form and character of the area and do not detract from nearby sensitive uses. LOCAL PLANNING POLICIES - CLAUSE PAGE 5 OF 11

40 Main road areas Signs along declared main roads offer opportunities for long distance visibility. A principal concern is the impact of signs on the amenity of the surrounding areas, the character of the streetscape, and road and pedestrian safety. Discourage the display of animated signs, sky signs, panel signs, major promotion signs, pole signs, bunting signs, high wall signs, reflective signs and V-board signs to reduce visual clutter. Discourage clutter of major promotional signs, pole signs, panel signs, freestanding and mobile signs, high wall signs and sky signs. Discourage signage which obscures major view lines. Discourage the use of intermittent flashing signs or other potentially distracting elements on signs. Encourage a high level of visual amenity in areas adjacent to main roads to be maintained. Recognise that there are limited opportunities for major signage. Consider the scale and size of promotional signage with regard to the size, scale and bulk of buildings in the surrounding area and any adjacent residential or sensitive land use areas. Limit the scale and size of promotional signage so as to not dominate host buildings. Signs should not be greater in size than, or extend beyond any edge of host buildings. Only permit the display of sky signs or major promotional signs where they do not dominate the skyline or landscape, and where signage and support structures are designed so that they do not contribute to or create visual clutter. Restricted retail areas Restricted retail uses are generally located adjacent to major roads. Advertising is important to these uses but excessive forms of advertising signage reduce its impact. Signage should be limited to business identification to avoid visual clutter and the proliferation of an advertising strip. Discourage the display of animated signs, sky signs, major promotion signs, bunting signs, high wall signs, reflective signs and V-board signs to reduce visual clutter. Encourage a minimum number of signs only to be used to identify premises. Encourage signs where possible to be located on the main building or canopy. Encourage signs to be sited so that they are confined to a non residential street frontage and their appearance is softened by landscaping. Encourage, where appropriate, business directory signs in shared occupancy restricted retail areas to reduce visual clutter and excessive signage. Allow the display of pole signs when the use and pole sign are significantly setback from the street. Pole signs should be in scale with the built form of the area, limited to one per frontage, and should not contribute to the proliferation of an advertising strip. Consider the need for traffic and pedestrian control signs to assist with ease of pedestrian and vehicle movements. Signage in heritage places LOCAL PLANNING POLICIES - CLAUSE PAGE 6 OF 11

41 Kingston s Heritage Study has identified a range of significant heritage sites and precinct areas across the municipality. Signage at these places, and where appropriate neighbouring land, should be discreet and complement the cultural significance of the place. Discourage the display of animated signs, sky signs, panel signs, major promotion signs, bunting signs, pole signs, high wall signs, illuminated signs, reflective signs and V-board signs to reduce visual clutter. Discourage the siting of above verandah signs on heritage buildings. Discourage the siting of illuminated signs on heritage buildings or in heritage precincts. Discourage new signs painted on unpainted masonry walls of heritage places. Discourage corporate image requirements and standard corporate signage on heritage buildings and in heritage precinct areas. Encourage the retention of surviving early signs of high historic value, including permanent lettering cut into stone or in raised cement render, painted signs and the like. Encourage advertising to be designed and located in a manner that conserves heritage places, protecting and enhancing what is valued about the building or place. Consider the design and location of signs to ensure the significance, character and appearance of the heritage place is respected. Consider whether, where appropriate, signs should be located where signs were traditionally located on heritage buildings. Figure 10: Examples of inappropriately located signage and illuminated signs on heritage sites. Figure 11: Examples of appropriately located signage that is sensitive to heritage buildings. Non urban areas A variety of non urban uses in Heatherton, Clayton and Dingley occupy these areas including landfills, market gardens, churches and nurseries. In order to protect and enhance the rural and environmental character of these areas, signage should have a minimal impact and where possible offer improvements to the non urban landscape. Signs should generally relate to the use of the land and the scale of surrounding development. Discourage the display of animated signs, pole signs, sky signs, panel signs, major promotion signs, bunting signs, high wall signs, reflective signs, and V-board signs to reduce visual clutter. Discourage signs on vacant or public land where they intrude on the amenity and appearance of the surrounding area. Encourage landscaping around signs to soften their impact and appearance. LOCAL PLANNING POLICIES - CLAUSE PAGE 7 OF 11

42 Consider whether signs are sympathetic to the landscape character of the area Public land Kingston is host to a number of land parcels reserved for public purposes. This land includes foreshore reserves, open space areas, railway land, schools and so on. These areas are afforded maximum signage limitation. Discourage the display of animated signs, above verandah signs, sky signs, panel signs, major promotion signs, bunting signs, high wall signs, illuminated signs, reflective signs and V-board signs to reduce visual clutter. Discourage the proliferation of signs given that visual clutter and the dominance of signs would reduce the landscape value and amenity of the area. Encourage, where signs can be demonstrated to be appropriate or necessary particularly to local sports clubs, the appropriate location, siting, size and design of preferably non permanent signs, so as to have minimal impact on surroundings. Limit signs on sporting grounds and grandstands which would be visible from surrounding parkland. Major promotion signs Major promotion signs can be visually dominant features in a landscape and therefore their siting and frequency need to be carefully controlled. Kingston has a significant number of sites where major promotional signage is displayed and will therefore discourage additional major promotional signage. Discourage major promotion signs and limit their display to sites within the municipality where major promotion signs are already located. Discourage the siting of major promotion signs in locations overlooking open space areas, parkland or residential areas. Limit the scale and size of major promotion signs so as to not dominate or project above host buildings or supporting structures. Generally, only permit the display of major promotion and promotional signs at focal points such as major or regional commercial centres on main roads, industrial estates or on major transport routes, where they are in scale with the built form of the immediate locality. Consider that any major promotion signs or sky signs should be spaced at a sufficient distance to ensure they do not dominate the overall setting, and their advertising impact is not reduced. LOCAL PLANNING POLICIES - CLAUSE PAGE 8 OF 11

43 Figure 12: Major promotional signage dominates the host building and area generally. Figure 13: Major promotional signage is inappropriately located above the host building s roofline, and lighting and supporting structures add to visual clutter. Creative signs Signage that does not generally comply with the requirements of this policy may be permitted if, in the opinion of the responsible authority, it is considered to have particular creative or artistic merit and will make a significant positive contribution to the streetscape and character of the locality. Creative signs may include signage which: Is related to historical, cultural or architectural themes found in the locality. Is designed by local artists, has artistic or sculptural merit and has high visual quality. Recreates or reinterprets a known earlier historic sign. Helps to reinforce or establish a theme or character of a particular neighbourhood or locality Performance standards 15/03/2006 C47 Signs are considered to be appropriate when it can be demonstrated that they meet the criteria below. The following performance standards are deemed to satisfy some aspects of the policy objectives outlined above. Proposals that do not meet these criteria may still meet the objectives of this policy. It is policy that proposals are assessed against the following criteria: General New applications for signage result in an overall improved presentation of advertising signage for the premises. Where appropriate signs are positioned and designed to fit within spaces created by architectural elements on the host building. Large supporting frameworks for signs are avoided. Wall signs do not cover the architectural features or detailing of a building and are sized in proportion with parapets, panels, windows and wall areas. Signs are not duplicated. Sign space is shared between multiple occupancies. Fewer signs convey multiple messages. LOCAL PLANNING POLICIES - CLAUSE PAGE 9 OF 11