Coatesville Station Area Planning Work in Progress Meeting, August 19, 2010 STATION AREA PLANNING WORK IN PROGRESS PRESENTATION

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1 COATESVILLE STATION AREA PLANNING WORK IN PROGRESS PRESENTATION

2 Summarize Project Approach and Schedule Discuss What We ve Heard So Far Present Strategies Get Your Feedback On Design Options Tonight s Workshop

3 The Team Pete Sechler Blake Drury Jonathan Mugmon Bob Gibbs Leah Chambers Susie Cartalano

4 The Project Middletown FY Ridership Coatesville , ,389 Plan the Keystone is a study to identify infrastructure investments for the Keystone stations and their surrounding areas with the goal of enhancing the transit service and strengthening the communities served by the Keystone Line. This effort is being done in close collaboration with municipalities along the Keystone Line , , ,705

5 Weekday Service at Coatesville From Philadelphia (40 44 min) 6:04A 7:09A 10:39A 2:17P 5:29P 6:18P 7:25P 8:59P 11:42P Middletown Coatesville 5:59A 7:20A 5:29P 6:34P To Philadelphia l (54 60 min)

6 Study Area Amtrak 82 Bus 30

7 Sticky Note Exercise Rail and Transit Access Public Transportation Connection Provide Transportation Options Proximity to other major tourist attractions Central in Chester County Accessibility to shopping centers, food stores, etc. Midpoint shopping and transportation to the east and west Community Sense of place you know you are in Coatesville Small-town Environment A sense of community Proximity to family Nice people Diversity My home Strong spirit of the people Friendly Will to overcome adversity Mutual respect Potential Faith History Historic Buildings Historic Neighborhoods Historical Significance Architecture and Homes Significant historic buildings Location Central Location Schools, Parks and Open Space Parks and open space Scott School Brandywine Creek Community Supports veteran Community Service Scenic views and hills and valleys Walkable Fairly Wide streets that are pedestrian friendly Safety Pedestrian and senior citizen safety Secure parking Affordability Reasonably priced real estate Cleaner side stores Possibility of Tourism Development Improve downtown shopping Steel Mill Local Stores, Services, Restaurants Close to Work People Get town people to buy in to the improvement and the city Tammy Cansler Tony Buck and Paul Johnson Carolyn Johnson

8 Public Transportation will become critical with the energy crisis Property becomes more valuable within 5 miles of station Improve the number of riders in Coatesville Enhance two corridors 3 rd Avenue and E. Chestnut Focus on the character of development The Station isn t convenient Other stations have development Why doesn t Coatesville? Lighting, Lighting, and More Lighting Good access to parking Look at the Olivet Church parking lot as a shared use Pedestrian Bridge Expand the SEPTA system to the west Coatesville becomes center of expanded SEPTA service Need to link all of the community assets Themes We Heard

9 Current Dedicated Funding Station Building - $1.6 million Station Parking Lots - $800,000 Third Avenue Streetscape - $1 million

if the area was better positioned Current platform is on a

Traffic circulation around station (Fleetwood is oneway)

creating a perception of unsafe environment around station Area

County for ridership growth Station is difficult to find and

have better connection with metro area Need better access from

the underpasses Need to improve perception of safety and

Level of AMTRAK service need more trains, more frequency

10 What Have We Heard? Make the Station Functional AMTRAK can increase service to City if the area was better positioned Current platform is on a slight curve, and might need to shift new platform to the east Traffic circulation around station (Fleetwood is oneway) especially if more trips are coming Lots of people hanging out creating a perception of unsafe environment around station Area is messy, loud, and generally unpleasant Need the outlying County for ridership growth Station is difficult to find and inconvenient to access Need to get SEPTA service restored to have better connection with metro area Need better access from Route 82 to station Need to get more parking Need to improve the underpasses Need to improve perception of safety and security Westbound side of station needs to feel connected Level of AMTRAK service need more trains, more frequency Branding and iconic signs to lead the way Stations east of Coatesville perceived to be at capacity can capture ridership with proper facilities

is a problem Lots of people hanging out creating a

address the quality of life issues (trash, abandoned

plan for cohesive neighborhoods near the station, not

organization and doesn t have any matching grants

of town Need to look beyond Coatesville for economic

crime and drug activity Code violations are

resources available from the train station Opportunity

11 What Have We Heard? Improve the Image and Character of Downtown City image is a problem Lots of people hanging out creating a perception of unsafe environment around station Need to address the quality of life issues (trash, abandoned cars, high grass, other code violations, etc) Need to plan for cohesive neighborhoods near the station, not just parking lots City doesn t have Main Street organization and doesn t have any matching grants Opportunity to connect with Riverwalk project in center of town Need to look beyond Coatesville for economic growth City Administration needs to knuckle down on the crime and drug activity Code violations are mind-boggling Need to leverage the local historical resources available from the train station Opportunity to re-establish Main Street organization Need redevelopment presence at 82/30 and at 82 interchange Need other activity drivers in the area

need get something done to create momentum for other

improve Opportunity to connect with Riverwalk project in

County for ridership growth and economic growth AMTRAK line is

stops Need to get SEPTA service restored to have better

historical resources available from the train station Need to

Main Street organization and have DITA be the Board for Main

an economic development organization Need redevelopment

12 What Have We Heard? Develop the Strategic Market Position of Downtown Momentum need get something done to create momentum for other improvements Outside perception of Coatesville needs to improve Opportunity to connect with Riverwalk project in center of town Need to look beyond Coatesville to the outlying County for ridership growth and economic growth AMTRAK line is the throat of regional transit, need better service, more stops Need to get SEPTA service restored to have better connection with metro area Need to leverage the local historical resources available from the train station Need to address the quality of life issues Opportunity to re-establish Main Street organization and have DITA be the Board for Main Street City of Coatesville Authority could be reconstituted as an economic development organization Need redevelopment presence at 82/30 and at 82 interchange Need to get people moving through Downtown Need other activity drivers in the area Coatesville needs a grocery store

plans failed due to lack of a clear champion, lost

organization Need to plan for cohesive neighborhoods near

needs to knuckle down on the crime and drug activity Code

to address the quality of life issues (trash, abandoned

to re-establish Main Street organization and have DITA be

could be reconstituted as an economic development

13 What Have We Heard? Work with Community Partners to Insure the Vision Previous plans failed due to lack of a clear champion, lost interia, and poor leadership City doesn t have Main Street organization Need to plan for cohesive neighborhoods near the station, not just parking lots City Administration needs to knuckle down on the crime and drug activity Code violations are mind-boggling City image is a problem Need to address the quality of life issues (trash, abandoned cars, high grass, other code violations, etc) Opportunity to re-establish Main Street organization and have DITA be the Board for Main Street City of Coatesville Authority could be reconstituted as an economic development organization Outside perception of Coatesville needs to improve. Churches are the primary asset that has held the City together New development must have real effort to engage community folks and include housing opportunities for everyone

14 Make the Station Functional

15 Station Area Amtrak Vacant Commercial Church Parking Comfort Care Comfort Care Vacant Residential Shuttered Amtrak Station Vacant Commercial City-owned Land (partially leased to Comfort Care) Attached residential (partially vacant, some to be razed) Church Parking Lot No Off-Street Parking Spaces Fleetwood St 1-way Underpass needs improvement Low-level Platforms No ADA Access

16 Station Option A Commercial Commercial Parking (28) Up/Over Comfort Care Amtrak Parking (30) Comfort Care Parking (86) Retain Comfort Care in place Convert garage to commercial and community use Renovate Amtrak Station for Civic and Commercial Use Parking on fire site Shared lot with Church 144 parking spaces 2-way Fleetwood St New waiting area and elevated pedestrian walkway to cross tracks Rehab 3 rd Avenue walkway underpass

17 Station Option A Up/Over Commercial Parking (30) Amtrak Comfort Care Commercial Parking (86) Parking (28) Comfort Care

18 Station Option B Commercial Commercial Up/Over Residential Redevelopment Amtrak Parking (39) Parking (83) Relocate Comfort Care Convert garage to commercial and community use Renovate Amtrak Station for Civic and Commercial Use Parking on fire site 122 Parking Spaces 2-way Fleetwood St Residential Redevelopment at Fleetwood/3 rd Ave New waiting area and elevated pedestrian walkway to cross tracks Rehab 3 rd Avenue walkway underpass

19 Station Option B Up/Over Residential Redevelopment Amtrak Parking (39) Commercial Commercial Parking (83) Residential Redevelopment

20 Station Option C Commercial Commercial (3 KSF) Commercial Parking (36) Up/Over Amtrak Parking (63) Residential Redevelopment (18 Units) Relocate Comfort Care Convert garage to commercial and community use Renovate Amtrak station for civic and commercial use 99 parking spaces Commercial pad on 3 rd Avenue 2-way Fleetwood St Residential redevelopment on Fleetwood New waiting area and elevated pedestrian walkway to cross tracks Rehab 3 rd Avenue walkway underpass

21 Station Option C Up/Over Amtrak Parking (63) Commercial Commercial Residential Redevelopment (18 Units) Parking (36)

22 Station Option D Commercial Commercial (7 KSF) Up/Over (From Garage) Bus/K+R Parking Garage (210) CC Expansion Comfort Care Residential Redevelopment (18 Units) Expand Comfort Care to the west Garage with retail liner on 3 rd Avenue Renovated Amtrak station includes civic and commercial uses 210 parking spaces 2-way portion of Fleetwood St Residential redevelopment on Fleetwood Elevated pedestrian walkway to cross tracks connects to garage Rehab 3 rd Avenue walkway underpass

23 Station Option E Up/Over (From Garage) Bus/K+R CC Expansion Comfort Care Commercial Commercial (7 KSF) Parking Garage (210) Residential Redevelopment (18 Units)

24 Station Option E Amtrak Commercial Up/Over Parking (13) Parking (68) CC Expansion Comfort Care Residential Redevelopment (18 Units) Expand Comfort Care to the west Convert garage to commercial and community use Renovate Amtrak Station to include civic and commercial use 81 parking spaces 2-way Fleetwood St Residential redevelopment on Fleetwood New elevated pedestrian walkway to cross tracks Rehab 3 rd Avenue walkway underpass

25 Station Option D Up/Over Amtrak Commercial Parking (13) CC Expansion Comfort Care Residential Redevelopment (18 Units) Parking (68)

26 View from Existing Platform

27 View from Existing Platform

28 Existing Fleetwood Street View

29 View from Fleetwood Street

30 Improve the Image and Character of Downtown

31 Fleetwood Street West of 3rd

32 Fleetwood Street West of 3rd

33 3 rd Avenue (South) Walk Travel Travel Walk shy 50 right of way

34 Design Option: 3 rd Avenue (South) Walk Pkg Travel Travel Pkg Walk Trees in bulb outs 50 right of way Trees in Bulb Outs w Potential add l easement w new development

35 3 rd Avenue at Lincoln Highway

36 3 rd Avenue at Lincoln Highway

37 3 rd Avenue (North) 8 Walk 7 Pkg 13 Travel 13 Travel 7 Pkg 8 Walk 56 right of way (40 Cartway)

38 Design Option: 3 rd Avenue (North) 10 Walk 7 Pkg Trees in Bulb outs or in Walk 11 Travel 11 Travel 7 Pkg Trees in Bulb Outs or Walk 10 Walk 56 right of way (narrow Travel Lanes, increase sidewalks, maintain On Street Parking)

39 Fleetwood(West) 7 Walk 7 Pkg 16 Travel One Way 7 Pkg 7 Walk (at Station) 45 right of way (30 Cartway)

40 Design Option A:Fleetwood(West) 7 Walk 6 Pkg 9 Travel 9 Travel 6 Pkg 7 Walk 45 right of way (30 Cartway, Yield Street ) (at Station)

41 Fleetwood(East) 2 Shy 11 Travel 7 Pkg 4 Walk 24 clear

42 Design Option: Fleetwood(East) 10 Travel 10 Travel 4 Walk 30 right of way

43 Chestnut Street 8 Walk 7 Parking 10 Travel 10 Travel 7 Parking 8 Walk 50 right of way

44 Design Option: Chestnut Street 8 Walk 7 Parking 10 Travel 10 Travel 7 Parking 8 Walk 50 right of way Convert to Two Way Condition to Facilitate Business and Transit Access on this Key Address Street

45 Wayfinding

46 Wayfinding

47 Wayfinding

48 Develop the Strategic Market Position of Downtown

49 Retail Market Study Findings

50 Retail Market Study Findings

51 Retail Market Study Findings

52 Retail Market Study Findings

53 Retail Market Study Findings

54 Retail Market Study Findings

55 Retail Market Study Findings

56 Retail Market Study Findings Supportable New Retail & Restaurant Sales $17.6 million $47.6 million

57 Retail Market Study Findings Supportable New Retail & Restaurant Sales $17.6 million $47.6 million 68,000 sq/ft 156,000 sq/ft Stores Stores

58 Retail Market Study Findings Supportable New Retail & Restaurant Sales $17.6 million $47.6 million

59 Retail Market Study Findings

60 Retail Market Study Findings

61 Retail Market Study Findings Supportable Retail Growth: ,000 sf Total Generating up to $47.6 million in sales by 2015 Coatesville, Retail Market Study Coatesville Station Area Planning AECOM /Gibbs Planning Group Work in Progress Meeting, August 19, 2010

62 Implementation Requirements Experienced Leasing Team

63 Retail Market Study Findings

64 Retail Market Study Findings

65 Retail Market Study Findings

66 Retail Market Study Findings Suitable Properties Experienced dleasing Team Market Demand Vibrant Shopping District Vib Effective Government

67 Implementation Requirements Experienced Leasing Team Market Demand

68 Implementation Requirements Experienced Leasing Team Suitable Locations

69 Implementation Requirements Experienced Leasing Team

70 Implementation Requirements Experienced Leasing Team Effective Government

71 Implementation Requirements Experienced Leasing Team Effective Government

72 Retail Market Study Findings Supportable Retail Growth: ,000 sf Total Generating up to $47.6 million in sales by 2015 Coatesville, Retail Market Study Coatesville Station Area Planning AECOM /Gibbs Planning Group Work in Progress Meeting, August 19, 2010

73 Retail Market Study Findings

74 Work with Community Partners to Insure the Vision

75 Projects Phase 1 Phase 2 Phase 3 Phase 4 Station Parking (+/- 100 spaces) 2-way Fleetwood (West of 3 rd Avenue) 2-way Chestnut (Keep On-street Parking) High-Level Platforms Pedestrian Bridge To Platform Station Parking Expansion (Comfort Care Relocates) Lincoln/3rd Redevelopment (RDA) Rehab 3rd Avenue Bridge 3 rd Avenue Infill Hwy. 30/82 Intersection West Fleetwood Redevelopment Lincoln/3rd Redevelopment Station Building Rehab 3 rd Avenue Streetscape

76 QUESTIONS???

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