MS4 Public Education Activities APWA WI Fall Conference Thurs., Nov. 3, 2017

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1 MS4 Public Education Activities APWA WI Fall Conference Thurs., Nov. 3, 2017 Christal Campbell, MAMSWaP Stormwater Education Coordinator Ripple Effects Program Randy Eide Menomonie s Director of Public Works Rain to Rivers Program Tom Turchi Marshfield s City Engineer North Central Wisconsin Stormwater Coalition Chad VandenLangenberg NEWSC Coordinator Northeast Wisconsin Stormwater Coalition Andy Dahl UW Whitewater Rock River Stormwater Group

2 APWA Conference- Wausau, WI November 2 nd, 2017 Christal Campbell Madison Area Municipal Stormwater Partnership (MAMSWaP) and Dane County Land and Water Resources Dept.

3 Madison Area Municipal Stormwater Partnership (MAMSWaP) 21 municipalities working together to reduce stormwater impacts to Dane County lakes, rivers, and streams

4 Madison Area Municipal Stormwater Partnership (MAMSWaP) Education Efforts Ripple Effects Plant Dane! Native Plant Program Leaf-free Streets WI Salt Wise Partner Training Storm Drain Mural Contest

5 Ripple Effects Goal: Create a simple overarching brand to promote and tie together existing and future campaigns/education efforts. Products: Logo Design guidelines (fonts, colors, etc.) Web site Facebook page

Plant Dane Goal: Encourage residents and

surfaces and turf with native gardens and

6 Plant Dane Goal: Encourage residents and organizations to replace impervious surfaces and turf with native gardens and rain gardens to reduce stormwater runoff. Options: Order native plants (55+ species, $2/each) Donate funds towards native plants for community projects. Grow native plants for community projects. Learn how to build a rain garden- Rain Garden Workshops. Capture rain water- discounted rain barrels.

Key Messages: Leaves left in the street every fall are a major source of phosphorus to urban stormwater.

7 Leaf-free Streets for Clean Waters Goal: Encourage residents to actively remove street leaves before the rain. Target Audience: Residents and businesses located in densely populated urban areas with a high concentration of large terrace trees. Key Messages: Leaves left in the street every fall are a major source of phosphorus to urban stormwater. When it rains water runs through street leaves forming a "leaf-tea" rich in dissolved phosphorus that drains to our lakes, rivers and streams. Safely removing street leaves before the rain can significantly reduce the amount of phosphorus in urban stormwater- Join us in keeping streets leaffree this fall! Tools: Leaf-free Streets web site Template Article Flyers and Door Hangers Leaf-free Streets Rain Alerts Facebook posts Radio and print ads

Target Audiences: Applicators Homeowners Salt Retailers Businesses WI Salt Wise Mission: A coalition of organizations working together to reduce salt pollution

Use mechanical removal first. Use the right product for conditions. Apply the correct amount, a little goes a long ways.

8 Target Audiences: Applicators Homeowners Salt Retailers Businesses WI Salt Wise Mission: A coalition of organizations working together to reduce salt pollution in our lakes, streams, and drinking water. Key Messages: Once you put salt down, it doesn t go away Excessive salt use harms our waters and infrastructure. Use mechanical removal first. Use the right product for conditions. Apply the correct amount, a little goes a long ways. Outreach Methods/Tools: Effective Winter Maintenance Workshops for Applicators Toolkits with presentations, articles, videos and materials for partners. Road salt rebates (Madison Metro. Sewerage District)

9 Partner Trainings Permeable Pavement Bus Tour Illicit Discharge Training Effective Winter Maintenance Workshops

Storm Drain Art Contest- NEW in 2018 Goal: Raise awareness that

Categories: Local Artists- submit designs School Groups- partner with

10 Storm Drain Art Contest- NEW in 2018 Goal: Raise awareness that stormwater drains to local waters. Categories: Local Artists- submit designs School Groups- partner with local artist Location: Up to 30 storm drains across the county in high profile areas with lots of foot traffic (near libraries, public facilities, etc.) Prizes for top artist designs: - Cash - Bus wrap Outreach: -develop a story map with mural locations -media coverage

11 Contact Information Christal Campbell Stormwater Ed. Coordinator MAMSWaP/Dane Co. Land and Water Resources Dept. (608)

12 RAIN TO RIVERS OF WESTERN WISCONSIN A STORMWATER EDUCATION & OUTREACH INITIATIVE

13 RAIN TO RIVERS - MEMBERS with support from:

14 RAIN TO RIVERS - MISSION 1. Public education and outreach Create educational materials On-line presence (Web, Facebook, YouTube) 2. Public involvement and participation Put on workshops Presence at community events Mini-Grant program 3. Peer networking and idea sharing

15 RAIN TO RIVERS - BENEFITS Educate citizens about storm water runoff Pool personnel and funding resources Meet requirements of MS4 permit Share knowledge between communities

16 RAIN TO RIVERS SHARED RESOURCES

17 RAIN TO RIVERS SHARED RESOURCES

18 RAIN TO RIVERS SHARED RESOURCES BOOTH DISPLAY & PUBLIC SERVICE ANNOUNCEMENTS Fish Bowl

19 RAIN TO RIVERS SHARED RESOURCES MINI-GRANT PROGRAM, WORKSHOPS & TRAININGS

21 Fox-Wolf Watershed Alliance & Northeast Wisconsin Stormwater Consortium (NEWSC) MUNICIPAL SEPARATE STORM SEWER SYSTEMS (MS4) OUTREACH AND EDUCATION IN NORTHEASTERN WISCONSIN

22 Overview & History The Northeast Wisconsin Stormwater Consortium (NEWSC) was formed as a subsidiary of FWWA in 2004 with help from UW-Extension and a Community Foundation Grant. Governed by an elected Leadership Council 11 Members Staff Part time Coordinator Full time Educator

23 NEWSC PAID MEMBERSHIPS CITY OF APPLETON CITY OF DE PERE CITY OF FOND DU LAC CITY OF GREEN BAY CITY OF KAUKAUNA CITY OF MANITOWOC CITY OF MARINETTE CITY OF MENASHA CITY OF NEENAH CITY OF OSHKOSH VILLAGE OF ALLOUEZ VILLAGE OF ASHWAUBENON VILLAGE OF BELLEVUE VILLAGE OF COMBINED LOCKS VILLAGE OF EDEN VILLAGE OF FOX CROSSING VILLAGE OF HARRISON VILLAGE OF HOBART VILLAGE OF KIMBERLY VILLAGE OF LITTLE CHUTE VILLAGE OF N. FOND DU LAC VILLAGE OF SHERWOOD VILLAGE OF SUAMICO BROWN COUNTY CALUMET COUNTY FOND DU LAC COUNTY OUTAGAMIE COUNTY WINNEBAGO COUNTY UNIVERSITY OF WI - OSHKOSH TOWN OF BLACK WOLF TOWN OF BUCHANAN TOWN OF FOND DU LAC TOWN OF FRIENDSHIP TOWN OF GRAND CHUTE TOWN OF GREENVILLE TOWN OF LAWRENCE TOWN OF LEDGEVIEW TOWN OF NEENAH TOWN OF SCOTT TOWN OF TAYCHEEDAH AECOM AYRES ASSOCIATES BROWN & CALDWELL CEDAR CORPORATION CONTECH CONSTRUCTION PRODUCTS DAVEL ENGINEERING MACK IV SURVEYING & ENGINEERING MARTENSON & EISELE, INC. MAU AND ASSOCIATES, LLP MCMAHON ASSOCIATES, INC. MEAD AND HUNT MSA PROFESSIONAL SERVICES OMNNI ASSOCIATES, INC. RA SMITH ROBERT E LEE & ASSOCIATES SEH, INC. 58 TOTAL MEMBERS

24 Workshops & Trainings NEWSC COORDINATES SEVERAL TRAINING WORKSHOPS FOR MS4 PERMITTED COMMUNITY BUSINESSES & MUNICIPAL EMPLOYEES Stormwater Quality Management Erosion Control Training Winter Parking Lot Maintenance Winter Road Maintenance Certified Training such as: NASECA (North American Stormwater & Erosion Control Association) CISEC (Certified Inspector of Sediment & Erosion Control)..and MANY MORE

25 Renew Our Waters Campaign

26 School Education

27 Community Paper Watershed Pledge Digital Watershed Pledge

28 Social Media

29 WATERSHED CLEANUP

30 SUCCESSES CHALLENGES WATERSHED PLEDGE WATERSHED CLEANUP SOCIAL MEDIA GRANT FUNDING MUNICIPAL ENGAGEMENT MEMBERSHIP INVOLVEMENT LARGE GEOGRAPHIC AREA BEHAVIORAL CHANGE

31 Rock River Stormwater Group

32 Rock River Stormwater Group started working with marketing students from UW-Whitewater in July 2016 Key Elements Created a new brand identity/campaign Increased focus on community outreach & engagement

33 Branding

34 2016 & Before: Rock River Stormwater Group

35 Brand needs to clearly & quickly convey organization s mission Key Considerations Interconnectedness What happens at point A impacts point B Impact goes beyond each municipality & beyond Rock River Basin waterways Need a strong call to action Proactive approach to achieve cleaner stormwater & healthier waterways

36 Our Justification: Protect: Strong call to action to be proactive Wisconsin: Need to come together, every coalition is working toward the same goal, this also highlights the interconnected aspect that what happens in one community impacts others Waterways: Rivers, Streams, Creeks, Lakes more than just the Rock River

37 Marketing Strategy

Targets Although not the primary focus, our

38 Primary Targets 1. K-12 Grade Teachers (& Students) 2. Outdoor Enthusiasts 3. Property Owners Target Markets Secondary Targets Although not the primary focus, our marketing efforts will also hit: 1. Senior Citizens 2. Municipality Workers 3. Landscapers/Lawn Care Companies

39 Outreach Model

40 Increased presence at community events UW-Whitewater students represent the brand Educate community members at events using Enviroscape & Promotional Items Sign-up for Runoff Rundown e-newsletter Take the Wisconsin Waterways Protector Pledge Community Outreach

41 Hosted three Clean Sweeps in Beloit, Janesville, and Waupun in September and worked with bait & tackle shop on separate clean-up event in Janesville in October Focus on cleaning waterways & engaging the public Community Outreach

UW-Whitewater students visit local schools and

learning activities New interactive video that

students can also share with parents when they

42 UW-Whitewater students visit local schools and present the Enviroscape Model + other hands-on learning activities New interactive video that helps teachers understand what to expect, students can also share with parents when they get home and show them what they learned K-12 Outreach

43 Monthly Themes Content developed to educate public Featured Waterway & Rock River Stormwater Group Member Monthly E- Newsletter The Runoff Rundown

44 Example Content

45 Social Media Every Friday we have #StormwaterFactFriday

46 Stormwater 101 Video Series

47 @ProtectWIWater Website: Questions:

48 Questions? Christal Campbell, MAMSWaP Stormwater Education Coordinator Ripple Effects Program Randy Eide Menomonie s Director of Public Works Rain to Rivers Program Tom Turchi Marshfield s City Engineer North Central Wisconsin Stormwater Coalition Chad VandenLangenberg NEWSC Coordinator Northeast Wisconsin Stormwater Coalition Andy Dahl UW Whitewater Rock River Stormwater Group

South Carolina NPDES Permit # SCR Small Municipal Separate Storm Sewer System (SMS4) Annual Report Template

South Carolina NPDES Permit # SCR030000 Small Municipal Separate Storm Sewer System (SMS4) Annual Report Template III. Minimum Control Measures (MCM) B. Minimum Control Measure 1: Public Education and