Introduction...UD-1. Plan...UD-3

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1 URBAN DESIGN ELEMENT TABLE OF CONTENTS Section Page Introduction...UD-1 Purpose of the Urban Design Element...UD-1 Scope and Content of the Urban Design Element...UD-1 Related Plans and Programs...UD-1 Relationship to Other General Plan Elements...UD-2 Plan...UD-3 Image and Identity...UD-3 Neighborhood Preservation... UD-12 Streetscapes and Viewsheds... UD-12 Civic Art and Design... UD-13 Goals, Policies and Implementation Plans...UD-14 Image and Identity... UD-14 Neighborhood Preservation... UD-15 Streetscapes and Viewsheds... UD-17 Civic Art and Design... UD-18 Seaside General Plan UD-i August 2004

2 LIST OF FIGURES Figure Page UD-1 Urban Design Plan...UD-5 UD-2 North Gateway...UD-3 UD-3 North Gateway Design Concept...UD-3 UD-4 Gigling Road...UD-4 UD-5 Gigling Road Design Concept...UD-4 UD-6 Auto Mall...UD-7 UD-7 Broadway Corridor...UD-8 UD-8 Broadway Corridor Design Concept...UD-8 UD-9 Fremont Corridor...UD-9 UD-10 Fremont Corridor Design Concept...UD-9 UD-11 South Gateway... UD-10 UD-12 South Gateway Design Concept... UD-10 UD-13 Fremont/Canyon Del Rey... UD-11 UD-14 Fremont/Canyon Del Rey Design Concept... UD-11 Seaside General Plan UD-ii August 2004

3 INTRODUCTION The Urban Design Element provides an action plan for improving the visual quality and character of Seaside. Goals, policies, and programs within the Urban Design Element will help enhance Seaside s many attributes by: 1) creating and maintaining a positive identity for the community; 2) preserving and rejuvenating distinct neighborhoods and business districts; 3) protecting and improving viewsheds; and 4) providing meaningful civic art. PURPOSE OF THE URBAN DESIGN ELEMENT Although not a State mandated General Plan element, several urban design issues in the community need to be addressed in order for the City to achieve its vision and goals for the future. The purpose of this Element is to provide direction for achieving and maintaining a community that is attractive to residents, businesses, and visitors. SCOPE AND CONTENT OF THE URBAN DESIGN ELEMENT The goals, policies, and implementation plans of this Element provide the overall framework for improving Seaside s image and identity. The illustrations within this Element provide direction for development and redevelopment of the City s Specific Plan areas. RELATED PLANS AND PROGRAMS A number of existing plans and programs relate directly to the goals of the Urban Design Element. These plans and programs are described below. Seaside Zoning Ordinance The Zoning Ordinance contains development standards for all zoning districts within the City. The Ordinance addresses design related issues such as site plan review requirements and landscaping and sign standards for certain projects and districts within the community. The Zoning Ordinance also includes the Highway Special Overlay Design District, the intent of which is to provide enhanced design standards and development limitations to protect the viewshed of Highway 1. Seaside Redevelopment Implementation Plan A majority of the City of Seaside is within the Merged Project Area of the Seaside Redevelopment Implementation Plan. The Plan serves as a multi-year planning vehicle for projects in the Merged Project Area. The Plan provides policies, programs, and funding for the alleviation of blight and the provision of affordable housing. Recent accomplishments under the plan include the rehabilitation of residential units, the dedication of open space, and the completion of infrastructure improvements, street tree planting, land assemblage, and street lighting. Specific Redevelopment Agency projects that may improve the appearance of Seaside s neighborhoods and business districts include: Infrastructure Improvements Program Street Lighting Improvements Project Commercial Façade Program Auto Center Improvements Seaside General Plan UD-1 August 2004

4 Broadway Improvement Plan In 2002, the City undertook a comprehensive effort to revitalize the Broadway Corridor. The Broadway Improvement Plan includes recommended infrastructure and design standards needed to revitalize the Broadway Corridor and provide a cohesive connection between East and West Broadway. Housing Element Rehabilitation and Neighborhood Improvement Programs The Housing Element includes several programs that will improve the image of the City s residential neighborhoods. These programs include: Neighborhood Identity, Code Enforcement, Neighborhood Cleanup, Homeowner Rehabilitation, House Paint, and Multi- Family Rehabilitation programs. Please refer to the Housing Element for a more detailed description of these Programs. RELATIONSHIP TO OTHER GENERAL PLAN ELEMENTS While the Urban Design Element is an optional element and is not required by State law, it must be consistent with the other General Plan elements. All of the elements are interdependent, as well as being interrelated. Certain goals and policies of each element may also address issues that are primary subjects of other elements. This integration of issues throughout the General Plan creates a strong basis for the implementation of plans and programs and achievement of community goals. The Land Use Element also contains specific policies and recommendations for revitalization of neighborhoods and business districts in Seaside. The Urban Design Element also supports many of the policies and programs of the Economic Development Element, particularly those policies and programs related to business attraction and retention. Recommendations within the Urban Design Element may also coincide with the proposed roadway and pedestrian circulation system and standards contained within the Circulation Element. The Urban Design Element and Housing Element are also interrelated in that design criteria contained in the Urban Design Element impose standards in residential areas to maintain and enhance the visual character of neighborhoods. Additionally, rehabilitation and property maintenance programs implemented through the Housing Element contribute to the beautification of residential neighborhoods throughout the community, thus enhancing the City s image. The Urban Design Element is most closely related to the Land Use Element, which determines the amount and type of development that will occur in the community, and includes recommendations for specific uses in certain new development and redevelopment areas. Seaside General Plan UD-2 August 2004

5 PLAN In concert with the other six Elements of the General Plan, the Urban Design Plan provides a comprehensive guide for developing and redeveloping Seaside. The primary issues addressed in the Urban Design Plan include improving the City s image and identity; improving the residential neighborhoods and business districts, enhancing viewsheds and streetscapes, and encouraging the provision and maintenance of civic art projects. By addressing these issues, the Urban Design Plan, illustrated in Figure UD-1, will help Seaside improve its overall quality of life. Figure UD-1 also includes a key to the symbols used on the following figures. IMAGE AND IDENTITY With its abundance of natural resources and locational advantages, Seaside has the opportunity to enhance its image and identity on the Peninsula. Seaside has identified Specific Plan areas for properties that have locational or other advantages that may help the community establish and maintain its identity as the Gateway to the Monterey Peninsula. Adoption and implementation of Specific Plans in the following areas will encourage development that meets both the urban design and economic development goals of the City. This Urban Design Plan provides conceptual designs for these areas, and a Specific Plan will be used to refine these concepts. North Gateway. Located in North Seaside along Lightfighter Drive between Highway 1 and approximately 2 nd Avenue, this 59-acre site is the north gateway to the City (Figure UD-2). The primary issues to consider in this mostly undeveloped area include: opportunities related to the area s location as the north gateway to the community; circulation improvements needed to adequately serve development in the area; and compatibility with existing and future uses in the area. GATEWAY ENTRY MARKER Figure UD-2 North Gateway REGIONAL COMMERCIAL Specific Plan Areas Figure UD-3 North Gateway Design Concept Seaside General Plan UD-3 August 2004

6 Based on Seaside s goals to improve the jobs/housing ratio in the community, expand tax generating uses, and create an entrance to the community establishing Seaside as the Gateway to the Monterey Peninsula, the North Gateway is designated Regional Commercial with a Specific Plan overlay. Uses considered to be appropriate for this area include regional serving commercial uses such as an outlet mall and destination retail and entertainment activities that will complement the Bayonet/Black Horse Golf Course development. Figure UD-3 provides a conceptual design for this area. Gigling Road/Surplus II. Also located in North Seaside, the 118-acre Gigling Road site is situated just south of the existing CSUMB campus between General Jim Moore Boulevard, Gigling Road, and the City s eastern boundary (Figure UD-4). A variety of activities exist in this area that primarily serve the military population of the former Ft. Ord. The primary issue to consider for this area is encouraging land uses that are compatible and complementary to the CSUMB campus and operations. Figure UD-4 Gigling Road/Surplus II RETAIL AND SERVICE COMMERCIAL PEDESTRIAN ZONE ADJACENT HIGH DENSITY HOUSING To provide opportunities for additional affordable housing, retail, and services for the CSUMB campus population, and other existing and planned land uses in North Seaside, the Gigling Road area is designated Mixed Use with a Specific Plan overlay. Figure UD-5 provides a conceptual design for this area. LANDMARK FEATURE Figure UD-5 Gigling Road/Surplus II Design Concept Seaside General Plan UD-4 August 2004

7 To Castroville Pacific Ocean City of Marina Monterey Bay Monterey County Veteran's Cemetary Bayonet Black Horse Golf Course Sand City Monterey County Roberts Lake To Carmel Laguna Grande City of Monterey City of Del Rey Oaks Monterey Peninsula Airport To Salinas

8 Auto Mall. The 41-acre Seaside Auto Mall is developed with a variety of new auto dealerships and their associated service departments (Figure UD-6). This area is designated Regional Commercial with the intent for it to be developed and redeveloped according to the Seaside Auto Mall Master Plan. The land uses, circulation system, and development standards of the Master Plan refines the more general designation of Regional Commercial contained within the General Plan Land Use Element. Any developments in this area will be reviewed to ensure they are consistent with the standards contained within this Element and the Seaside Auto Mall Master Plan. Figure UD-6 Auto Mall Broadway Corridor. Broadway includes 47 acres of land along both sides of Broadway, north to approximately Olympia and south to Palm, between Del Monte Boulevard and Noche Buena (Figure UD-7). Fremont Boulevard bisects the area. The Broadway Corridor is the central core of the community and is characterized by a mix of residential and commercial uses. Vacant lots are scattered tered throughout the area on both sides of Fremont and Broadway. Broadway, a fourlane roadway, experiences heavy traffic in each direction. Primary issues to consider in this area include possible roadway and other infrastructure improvements needed to improve the corridor and attract persons and businesses to the area, the need for revitalization and rehabilitation of the commercial and residential uses, opportunities for economic development, and compatibility between existing and proposed land uses. In concert with the Broadway Avenue Improvement Plan, a variety of pedestrianoriented mixed residential, and visitor serving and community commercial uses are recommended for this area. Specifically, highturnover sit-down restaurants with outdoor seating, high density residential uses above commercial and office, public parking, museums, galleries, a visitor center, coffee shops, bookstores, a family health center, and a library would be appropriate for this area. Pedestrian improvements should tie the hotels on Del Monte to this planned central business district. Figure UD-8 provides a conceptual design for this area. Inappropriate uses in this area include uses that are over-represented in the community, such as liquor stores, convenience stores, bars, thrift/discount merchandise stores, beauty and nail salons, fast food restaurants, gas stations, used car sales, car washes, mattress stores, mini-markets, and automotive repair shops. To attract mixed residential and community commercial development to this area, infrastructure improvements, lot consolidation, an improved pedestrian-friendly circulation system, and other revitalization activities will have to occur. The Broadway Avenue Implementation Plan describes these needed improvements in more detail. Seaside General Plan UD-7 August 2004

9 Figure UD-7 Broadway Corridor MIXED USE DEVELOPMENT REGIONAL ARCHITECTURE PEDESTRIAN-SCALED STREET ENVIRONMENT SPATIALLY DEFINED STREET Figure UD-8 Broadway Corridor Design Concept Seaside General Plan UD-8 August 2004

10 Fremont Corridor. The Fremont Corridor consists of 19 acres of land located on the east side of Fremont between La Salle and Olympia (Figure UD-9). Currently, a mix of commercial development is located along Fremont, including University Plaza between Echo and Phoenix. A variety of residential units are located behind (i.e., east of) these businesses. The primary issues to consider with this area are its proximity to the Auto Center and compatibility of proposed uses with adjacent residential uses. This area is designated for a mix of Community Commercial and Mixed Use development. Uses considered appropriate for this area include community-serving retail sales and service activities and professional offices. Higher density residential uses could occur above or adjacent to the localserving commercial and offices in this area. The provision of Mixed Use in this area will encourage additional pedestrian traffic within the vicinity of the commercial and office uses. Figure UD-10 provides a conceptual design for this area. Figure UD-9 Fremont Corridor PEDESTRIAN-SCALED STREETSCAPE ELEMENTS (LIGHTING, SIGNS, STREET TREES) MIXED USE DEVELOPMENT OVERHEAD COVER (AWNINGS) Figure UD-10 Fremont Corridor Design Concept Seaside General Plan UD-9 August 2004

11 South Gateway. The South Gateway consists of 16 acres of land, including the existing Kmart, residential and heavy commercial areas behind the Kmart, several primarily commercial parcels located between the Union Pacific Railroad and Del Monte Boulevard, and several commercial and residential properties located along Del Monte and Canyon Del Rey to Allston (Figure UD-11). Primary issues to consider for this area include the area s location as a primary gateway to the community, the need for uses that are compatible with and that complement the Embassy Suites hotel, the area's proximity to Laguna Grande Park and Roberts Lake, and the potential for reestablishment of rail operations on the Union Pacific Rail line. This area is designated Regional Commercial with a Specific Plan overlay. Uses considered appropriate for this area include a nice sitdown restaurant that could be visited by both residents and visitors. Other visitor-serving uses considered appropriate for this area will be considered during the Specific Plan process. Development in this area should capitalize on the natural beauty of the surrounding Laguna Grande Park and Roberts Lake by enhancing these areas and visually and physically tying development to these resources. Landscaping, site and building design, lighting, and signing must be of highest quality in this area. Figure UD-12 provides a conceptual design for this area. Figure UD-11 South Gateway REGIONAL SERVICE COMMERCIAL VIEWSHED UTILIZATION Figure UD-12 South Gateway Design Concept OUTDOOR DINING Seaside General Plan UD-10 August 2004

12 Fremont/Canyon Del Rey. This 10-acre area located at the intersection of Canyon Del Rey and Fremont Boulevards is situated at one of the primary entrances to the community (Figure UD-13). Existing land uses in the area include a mix of community commercial and single-family homes. A large portion of the businesses in this area are construction and home improvement related stores, such as flooring, kitchen remodeling, and tiles. The intent is to redevelop this area to provide a visually cohesive area in which primarily home improvement and appropriate construction-related businesses would locate. Figure UD-14 provides a conceptual design for this area. Figure UD-13 Fremont/Canyon Del Rey PEDESTRIAN ARCADE ARTICULATED BUILDING FACADES HIGHLY VISIBLE PUBLIC ENTRANCE RETAIL COMMERCIAL AND HOME IMPROVEMENT/ CONSTRUCTION-RELATED BUSINESSES Figure UD-14 Fremont/Canyon Del Rey Design Concept Seaside General Plan UD-11 August 2004

13 NEIGHBORHOOD PRESERVATION As also described in the Land Use and Housing Elements, several neighborhoods and business districts within the community require revitalization. In order to ensure uses and development patterns that will help achieve the City s neighborhood preservation and revitalization goals for the community s residential neighborhoods and business districts, the Community Development Department will review development and redevelopment proposals to ensure they meet the following design criteria: 1) Project design is compatible with and enhances surrounding existing and proposed land uses; 2) Projects are pedestrian-oriented by providing mixed residential and commercial uses and/or providing other pedestrian-oriented site design and circulation amenities, where appropriate; 3) Projects are consistent with the goals, policies and design standards contained in the City s Design Guidelines, Neighborhood Identity Program, this Urban Design Element, Seaside Zoning Ordinance, and any other applicable design standards. 4) Projects beautify the residential neighborhood or business district through landscaping, right-of-way, architectural improvements, and undergrounding of utilities; and 5) Where appropriate, projects create obvious and attractive gateways to the community that help establish Seaside s identity as the Gateway to the Monterey Peninsula. STREETSCAPES AND VIEWSHEDS Seaside s location and natural setting provide opportunities for spectacular views of the Pacific Ocean, Monterey Bay, Roberts Lake, and the rolling hills of northern and eastern Seaside. People traveling on regional roadways such as Highway 1 and Canyon Del Rey also have direct views into the City. The rapid development that occurred in the City between 1950 and 1970 did not always respect or enhance these views. In order to improve the image of the community for residents, visitors, and businesses, Seaside needs to improve and maintain its viewsheds. The City cooperates with private developers and volunteers to implement the Streetscape Plan. The intent of this Plan is to improve the aesthetic appeal of the City s roadways and neighborhoods. As public and private development and redevelopment projects move forward, they will be reviewed for consistency with the goals and recommendations of the Streetscape Plan. Specific landscaping, median improvements, tree planting, and other right-of-way improvements will be required of projects per the Streetscape Plan. Projects located within the Broadway Corridor will also be reviewed for consistency with the streetscape design recommendations of the Broadway Avenue Improvement Plan. In order to preserve public views of significant natural resources, all new public and private Seaside General Plan UD-12 August 2004

14 redevelopment projects will be reviewed to ensure that they will not obstruct public views of scenic resources, such as the Pacific Ocean and Monterey Bay. During the review of projects, the Community Development Department may require site redesign or place height limits on projects that would have the potential to block views. New projects will also be reviewed to ensure that the proposed landscaping and tree planting will not obstruct views of significant natural resources. Views of Seaside from public vantage points such as Highway 1 and Canyon Del Rey Boulevard will be improved by implementing the Streetscape Plan and reviewing projects for consistency with the goals and policies of this Urban Design Element. Projects located adjacent to Highway 1 will also be required to meet the standards in the Highway 1 Special Overlay Design District and obtain all necessary encroachment permits from the City and Caltrans. By implementing these programs to improve views into the City, Seaside will enhance its image to residents, businesses and visitors on the Monterey Peninsula. component of project design. In other instances, the City may provide incentives to a developer if they include appropriate civic art into the project design. Each Specific Plan area will have specific civic art and design recommendations. As projects are proposed in these Specific Plan areas, the civic art and design components of the projects will be subject to the review and approval of the City. The City will also strive to include civic art into all of its public projects and open space and recreation areas. CIVIC ART AND DESIGN Civic art, such as these fountains can help create a sense of place and a unique identity for neighborhoods and the community as a whole. The City encourages the provision of civic art, such as murals, mosaics, fountains, and sculpture into public and private projects. In some instances, such as projects that are located at the primary gateways to the community, civic art will be a required Seaside General Plan UD-13 August 2004

15 GOALS, POLICIES, AND IMPLEMENTATION PLANS This section of the Urban Design Element contains goals, policies, and implementation plans to address the following issues: 1) creating and maintaining a positive image and identity; 2) creating and rejuvenating distinct neighborhoods and business districts; 3) protecting and improving viewsheds; and 4) providing meaningful civic art. IMAGE AND IDENTITY Seaside is located in a beautiful setting in Monterey County. The community s image needs to be enhanced to create a clear identity as a tourist destination and the gateway to the Monterey Peninsula. Of particular importance is the creation of identifiable and visually enhanced gateways to the community. In order to achieve visual harmony at the gateways and Citywide, design guidelines are needed to ensure excellence in new development and redevelopment projects. GOAL UD-1 Create and maintain a positive image that also provides a clear identity for the community within the region. Policy UD-1.1: Enhance the City s image and identity within the region s natural setting. IMPLEMENTATION PLANS Implementation Plan UD "Gateway to the Monterey Peninsula". Through the Specific Plan process and the implementation of Design Guidelines, create entrances to the City that announce arrival and help establish the City as the Gateway to the Monterey Peninsula. Ensure project include landscaping, design themes, landmark features, and signing to provide visual harmony and united development at the major gateways identified on Figure UD-1. Development, Funding: General fund, developer funds, Redevelopment funds Implementation Plan UD Architectural Design Standards. Adopt architectural design standards for new construction, building additions and redevelopment activities to ensure quality development. The design guidelines will address site planning, architecture, landscaping, signing, and access to light that will encourage a well designed, visually appealing and cohesive community. (See also Land Use Implementation Plan 2.4.1) Development, Funding: General fund, developer funds, Redevelopment funds Time Frame: Adopt and implement architectural design standards by the end of 2005; ongoing implementation Implementation Plan UD Sign Ordinance. Create and adopt a new Sign Ordinance that addresses quality design for all signs and that addresses the appropriate size, scale, and color of the signs. Adopt an amortization program to assist businesses to remove and replace all non-conforming signs. (See also Land Use Implementation Plan 2.5.1) Development Funding: General fund Seaside General Plan UD-14 August 2004

16 Time Frame: Adopt and implement a Sign Ordinance by the end of 2006 Policy UD-1.2: Support a variety of neighborhood revitalization and improvement programs to address commercial and residential areas in need of enhancement. Implementation Plan UD Landscaping Plans and Design Features. Include landscaping plans and design features in accordance with the new design standards in all public improvement plans for the City. Development, Public Works, Redevelopment Funding: General fund, Redevelopment funds, State and federal funds Implementation Plan UD Private and Volunteer Visual Enhancement Programs. Support and encourage private and volunteer activities (e.g., Plant a Tree programs, the Green Team, rehabilitation, façade improvements) that enhance the visual character of the community. Development, Public Works, Redevelopment, private and volunteer organizations Funding: General fund, Redevelopment funds, State and federal funds, private funds NEIGHBORHOOD PRESERVATION Certain residential neighborhoods in the community need revitalization to improve their visual quality, and enhance neighborhood identity and quality of life. Several commercial areas also need visual improvement in order to enhance their image and attract more business and visitors to the area. Additionally, as growth continues to occur, the City needs to ensure that new development and redevelopment are compatible with existing neighborhoods. GOAL UD-2 Create and preserve distinct neighborhoods and business districts. Policy UD-2.1: Protect the character of single-family neighborhoods by restricting out-ofscale buildings, incompatible uses and designs, blocked views and/or access to sunlight, and excessive through traffic. Implementation Plan UD Design Standards in Zoning Ordinance. Adopt design standards in the Seaside Zoning Ordinance to establish the scale of buildings, guidelines for quality design in new construction, building additions, and redevelopment, procedures to protect existing private views and access to sunlight as much as possible while at the same time allowing others the opportunity to enjoy the magnificent views from Seaside. (See also Land Use Implementation Plans LU and 2.3.2) Development Funding: General fund, State funds Time Frame: Adopt updated Zoning Ordinance by the end of 2005 Implementation Plan UD Traffic Advisory Committee. Work through the Traffic Advisory Committee to identify and install appropriate traffic calming devices that encourage pedestrian and vehicular safety. Development, Public Works, Traffic Advisory Committee Funding: General fund, State funds Seaside General Plan UD-15 August 2004

17 Policy UD-2.2: Minimize potential light and sound impacts of new development and redevelopment on surrounding areas. Implementation Plan UD Restrict Light and Noise Impacts. Continue to impose and enforce mitigation measures and operation requirements on new development to restrict construction and operation lighting and noise levels to regular work hours during the week and to acceptable times during the weekends. Development, Public Works, Code Enforcement Funding: General fund, developer fees Implementation Plan UD Access to Light. Include standards in the design guidelines requiring new development to preserve as much access to natural light as possible for existing developments. Development, Public Works, Code Enforcement Funding: General fund, developer fees Time Frame: Adopt standards by the end of 2005; ongoing Policy UD-2.3: Ensure projects use design and site planning facilities that reduce potential criminal activities. Implementation Plan UD Crime Prevention through Design. Include standards in the design guidelines of the Seaside Zoning Ordinance that minimize potential criminal activities. (See also Land Use Implementation Plans LU and 2.3.2) Development Funding: General fund, State funds Time Frame: Adopt updated Zoning Ordinance by the end of 2005 Implementation Plan UD Police Department Review of Development Proposals. The Seaside Police Department shall continue to be on the development review team for new development proposals. (See also Land Use Implementation Plan LU ) Development, Police Department Funding: General fund with the review of development proposals Policy UD-2.4: Create a Central Business District within the West Broadway Corridor. (See also Land Use Implementation Plans 1.1.4, 1.4.1, and 2.6.1) Implementation Plan UD Broadway Avenue Improvement Plan. Implement the Broadway Avenue Improvement Plan for infrastructure improvements that will enhance this major Seaside artery. Development, Redevelopment, Public Works Funding: Redevelopment funds, State and federal funds, private funds, development fees Implementation Plan UD West Broadway Corridor Design Guidelines. Create and adopt specific design guidelines for the West Broadway Corridor to encourage pedestrian orientation, to create a village atmosphere, to provide public meeting places for social interaction and to establish the appropriate scale of development. (See also Land Use Implementation Plans LU-1.1.4, 1.4.1, 2.1.1, 2.3.2and 2.6.1) Seaside General Plan UD-16 August 2004

18 Development Funding: Redevelopment funds, State and federal funds, private funds, development fees Time Frame: Adopt and implement by the end of 2005 Implementation Plan UD West Broadway Corridor Zoning. Identify and adopt in the Seaside Zoning Ordinance the land uses that are appropriate and desirable for a central business district within the West Broadway Corridor. Development Funding: Redevelopment funds, State and federal funds, private funds, development fees Time Frame: Adopt and implement by the end of 2005 Policy UD-2.5: Improve business districts and neighborhood character by expanding rehabilitation and revitalization activities. Implementation Plan UD Code Enforcement Action Plan. Adopt and implement an annual Code Enforcement Action Plan that targets key areas and problem issues within the City. As part of the expanded program, revoke conditionally approved uses that experience repeated disturbances, crime related calls for service, and other services as identified by Police. Responsible Agency/Department: Code Enforcement Funding: General fund, enforcement and violation fees Time Frame: Adopt Action Plan by the end of 2005; ongoing implementation Implementation Plan UD House Paint Program. Enhance the City s program to provide house paint in identified neighborhoods through active publicity using the City s web page, brochures, workshops and other means. Development Funding: General fund, Redevelopment funds Time Frame: Provide information about the program by the end of 2004 Implementation Plan UD Fence Program. Establish and implement a program to replace and repair dilapidated fences in identified neighborhoods. Development Funding: General fund, Redevelopment funds Time Frame: Establish program by the end of 2005 Implementation Plan UD Chain Link Fencing Study. Conduct a study as to whether (and where) chain link fences are appropriate and allowed in Seaside. Identify locations where chain link fencing should be removed and not allowed in the future. Development, Public Works Funding: General fund, Redevelopment funds Time Frame: Complete study by the end of 2005 Implementation Plan UD Chain Link Fencing on General Jim Moore Boulevard. Remove all chain link fencing on the western side of General Jim Moore Boulevard as soon as feasible. Remove the chain link fencing on the eastern side of General Jim Moore Boulevard only when all hazards associated with past military use of the area have been removed. Seaside General Plan UD-17 August 2004

19 Development, Public Works Funding: General fund, Redevelopment funds Implementation Plan UD Neighborhood Improvement Program (NIP). Support the Neighborhood Improvement Program (NIP) Committee in its efforts to recognize homeowners an businesses who have improved the appearance of their properties and, thereby, enhancing the neighborhoods and business districts.. Development, NIP Committee Funding: General fund, Redevelopment funds, CDBG Implementation Plan UD Utility Undergrounding. Cooperate with utility providers to expedite the undergrounding of utility wires throughout the community. Development, utility provider Funding: user fees, General fund STREETSCAPES AND VIEWSHEDS The City has a number of gateways and major roadways that could be substantially enhanced by additional landscaping, street rightof-way improvements, signing and attention to design. Additional landscaping and signing in public areas could be used to identify entry into specific neighborhoods or areas and could substantially improve the visual quality of the community. GOAL UD-3: Provide and maintain a streetscape system that protects views and enhances visual quality and continuity within the community. Policy UD-3.1: Protect private views of significant natural features, such as the Monterey Bay, Roberts Lake, the Pacific Ocean, the surrounding mountains, and other important viewsheds. Implementation Plan UD View Protection and the BAR. Continue to require all additions that increase building heights and new developments to stake and flag development at least ten days prior to consideration by the Board of Architectural Review (BAR) for design approval. When feasible, require project site redesign, modified landscaping, or reduced building heights to avoid obstruction of private views. Development, BAR Funding: developer fees, General fund Policy UD-3.2: Preserve the unique public views visible from the Highway 1 Corridor between Fremont Boulevard and the northern boundary of the City as identified in the Fort Ord Reuse Authority (FORA) Plan. Implementation Plan UD Viewshed Protection Standards. Establish and enforce design guidelines and standards to preserve and protect public and private viewsheds while still allowing development to occur. Development Funding: General fund, developer fees Time Frame: Adopt updated Zoning Ordinance by the end of 2005 Seaside General Plan UD-18 August 2004

20 CIVIC ART AND DESIGN Civic art and design projects help instill pride and create a sense of place. The visual character and identity of the community could be improved through the provision and maintenance of civic art and other well-designed community projects. GOAL UD-4: Provide civic art and community design that instills pride and creates a sense of place. Policy UD-4.1: Encourage the provision of civic art into public and private development and redevelopment projects. Implementation Plan UD Art Work at City Hall. Continue to display the talents of local artists in monthly displays of art work in the City Hall corridors and other events. Development, City Manager Funding: General fund Implementation Plan UD Seaside Art Commission and Seaside Historic Commission. Continue to support the Seaside Art Commission and the Seaside Historic Commission in their work to create public works of art to commemorate the City s history. Development, Redevelopment Agency Funding: General fund Policy UD-4.2: Enhance the downtown business areas with civic art and design projects. Implementation Plan UD Public Art Design Incentive in Zoning Ordinance. Encourage new development to include public art in their development plans as a design consideration incentive in the Design Guidelines in the Seaside Zoning Ordinance. Development Funding: General fund, developer fees Time Frame: Adopt updated Zoning Ordinance by the end of 2005; ongoing implementation Policy UD-4.3: Provide attractive community gathering places that meet the social, civic, cultural, and recreational needs of the community. Implementation Plan UD Public Plazas and Gathering Places. Include public plazas and other appropriate gathering places in design considerations for the West Broadway Central Business Corridor and the Broadway Civic Center. Development, Redevelopment Funding: General fund, developer fees in response to development proposals Implementation Plan UD Enhance Public Gathering Places. Maintain and enhance the City s public community centers and parks. Development, Recreation and Community Funding: General fund, State funds Seaside General Plan UD-19 August 2004