2016 MID-ATLANTIC HORTICULTURE SHORT COURSE: SPONSORSHIP INVITATION

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1 a 501(c)(3) nonprofit organization P.O. Box 64446, Virginia Beach, VA MID-ATLANTIC HORTICULTURE SHORT COURSE: SPONSORSHIP INVITATION The Virginia Horticultural Foundation is happy to announce that the 2016 Mid-Atlantic Horticulture Short Course will be Back at the Beach at the Founders Inn & Spa in Virginia Beach next winter. We invite you, as a Green Industry business, to join us as a sponsor for the Mid-Atlantic Horticulture Short Course, January 18 21, We are planning an exceptional program and invite you to be a part of our success. Your sponsorship experience will be enhanced with changes to program format and upgrades to the display, vendor & exhibit areas. Sponsorship shows your commitment to professional education while providing maximum exposure to your audience- professionals actively working in, managing & leading Green Industry businesses. MAHSC focuses on innovation & learning. We only invite dynamic educators who are changing the way our industry does business and can lead us into the future with practical & profitable practices SELECTION OF INVITED SPEAKERS & WORKSHOP LEADERS Pam Beck, Garden Writer, Lecturer, Photographer Linda Chalker-Scott, Urban Horticulture, Univ. Washington Bernie Erven, Emeritus, Ohio State University Billy Goodnick, Landscape Architect, Author John Kartesz, Director, the Biota of North America Program Danielle Pieranunzi, SITES, Ladybird Johnson Wildflower Cntr. David McCall, Turfgrass Specialist, Virginia Tech University Thomas Rainer, Associate Principal, Rhodeside & Harwell Vincent Simeone, Horticulturist, Planting Fields Arboretum Douglas Tallamy, Entomologist, Professor, Univ. of Delaware Claudia West, Consultant, North Creek Nursery Eric Wiseman, Professor, Urban Forestry, Virginia Tech MAHSC gives the biggest bang for everyone s buck. Attendees come to our event for all their CEUs, to attend review sessions or to test for certifications on-site, the old-fashioned paper & pencil way. CONTINUING EDUCATION UNITS (CEUS) ARE PROVIDED FROM: American Society Landscape Architects (LA CES TM ) Association of Professional Landscape Designers (APLD) Certified Nurseryman (or state equivalent) Crew Manager and Advanced Crew Manager (a Virginia Horticultural Foundation program) Golf Course Superintendents Assoc. of America (GCSAA) International Society of Arboriculture (ISA) Interlocking Concrete Pavement Institute (ICPI) Irrigation Association (IA) National Assoc. Landscape Professionals (formerly PLANET) National Concrete Masonry Association (NCMA) North Carolina Board of Landscape Architects (NC BoLA) Pesticide Recertification (Mid-Atlantic states + DC) Professional Grounds Management Society (PGMS) Virginia Certified & Adv. Horticulturist (VCH & VACH) Virginia Dept. Professional Occupational Regulation (registered Virginia Landscape Architects) Virginia Dept. of Conservation & Recreation s Certified Nutrient Manager Program Virginia Society of Landscape Designers (VSLD) For the best promotion & exhibit space location, submit your form, artwork and payment (or deposit) by October 1st Thanks for supporting the educational mission of the Virginia Horticultural Foundation. Sincerely, Bruce Leuthold, President, Virginia Horticultural Foundation Chairman, Mid-Atlantic Horticulture Short Course T (757) Fax (757) info@vahort.org Web

2 Mid-Atlantic Horticulture Short Course 2016 Sponsorship Opportunities Add a PRODUCT SHOWCASE to your sponsorship level + $500 (only 3 daily): - Take the stage for a 30 minute demo or presentation. Please adhere to our educational mission & explain why your products are innovative or cost-saving choice for green industry professionals. - Showcase your items at a prime display for TOP exposure & MAX audience access MAGNOLIA $3,000 This top spot includes a PRODUCT SHOWCASE (see below) as our premier sponsorship level Promotional item: (e.g., lanyard, tote bag, coffee mug, USB device): Sponsor to provide promotional item for all attendees (VHF must pre-approve item and design) Top-billing as a major sponsor in MAHSC promotions Digital Ad shown on all classrooms screens: before, after & in between classes Full-page full-color ad in the MAHSC digital program booklet (see next page for ad specs) One promotional insert (sponsor-produced) included in registration packets (received in our office by January 12 th ) One 10 x 10 display area (includes skirted table + chair.) Two (2) pieces of equipment (No fuel inside building) or plant/product displays inside PLUS 1 plant display or 2 pieces of equipment outside facility. Two (2) one-day registrations to attend classes at the Mid-Atlantic Horticulture Short Course Logo on MAHSC banner at registration. Logo in Room Assignment Guide. Logo link on MAHSC.org. OAK $2,000 Digital Ad shown on all classrooms screens: before, after & in between classes Half-page full-color ad in the MAHSC digital program booklet (see next page for ad specs) One promotional insert (sponsor-produced) included in registration packets (received in our office by January 12 th ) One 10 x 10 display area (includes skirted table + chair.) Two (2) pieces of equipment (No fuel inside building) or plant/product displays inside PLUS 1 plant display or 2 pieces of equipment outside facility. One (1) one-day registration to attend classes at the Mid-Atlantic Horticulture Short Course Listing on MAHSC banner at registration, listing in Room Assignment Guide, Logo link on MAHSC.org. HOLLY $1,500 Quarter-page full-color ad in the MAHSC digital program booklet (see next page for ad specs) One promotional insert (sponsor-produced) included in registration packets (received in our office by January 12 th ) One exhibit table space- includes skirting + chair. One equipment (No fuel inside building) or plant/product displays inside PLUS a second display outside facility. Listing on MAHSC banner at registration, listing in Room Assignment Guide, Logo link on MAHSC.org. CRAPEMYRTLE $1,000 Business Card size full-color ad in the MAHSC digital program booklet (see next page for ad specs) One exhibit table space- includes skirting + chair. One equipment (No fuel inside building) or plant/product displays inside OR a similar display outside facility. Listing on MAHSC banner, room assignment guide and listing link on mahsc.org PINE $500 One exhibit table space- includes skirting + chair. Two (2) Exhibitor badge for access to the exhibit area for every day of the MAHSC** Listing on MAHSC banner & Room Assignment Guide and listing link on mahsc.org ** Exhibitor Badge entitles the wearer access ONLY to the exhibit area; no participation in classes or workshops is permitted To attend a class, seek MAHSC permission or register individually.

3 SNAPSHOT of Last Year s Short Course Held January 20-23, 2015 at the Marriott at City Center, Newport News, VA Promotions, Program and Attendance Data Promotions Calendar Announcements & Social Networking Industry-specific Classes & Workshops Paid Attendance Attendees are from Professional Certifications Campaigns: 16,506 (21 messages sent, average 47.4% open rate; 8.2% forward/ click rate) Industry Newsletters: APLD, ASLA LA CES, GCSAA, MAC-ISA, PGMS, PLANET, Tree Care Worker, VA Nursery & Landscape Association, VA Sports Turf Management Assoc., VA Society of Landscape Designers, PLANET Facebook = 384 likes Facebook = 81 likes 87 Classes and Workshops offered over 4 days and 3 evenings [some classes qualify in more than 1 track] Advanced Crew Manager Certification (full day certification course) Arboriculture (16 classes, Workshops: ABCs of Small Tree Pruning; Trees, Roots & the Soils They Love) Business & Management (13 classes plus 3 Lunch & Learn topics) Crew Manager (2 days training + certification testing) Hardscapes & Pavers (5 classes & Product Showcase) Horticulture Skills (12 classes, Workshops: Get Growing; ABCs of Small Tree Pruning ) Horticulture Skills in Spanish Dia de Habilidad en Horticultura en Espaňol (6 hours instruction) Landscape Architecture & Design (18 classes) Landscape Management (31 classes, including the Turf Tuesday series) Pesticide Safety Education (2 days of certification training plus 1 day Recertification (approved for 10 states + DC) Plants & Production (19 classes workshops: Get Growing, ABCs Small Tree Pruning) Lunch & Learns Survival at the Speed of Life Industry Insider: Ian Baldwin One-On-One Online Assistance) Workshop Topics Get Growing! Seed Starting Workshop Marketing Boot Camp Kusamono Bonsai Make & Take Bonsai Make & Take ABCs of Small & Young Tree Pruning Plant Grafting: Procedure & Practice Creating the Ultimate Customer Service Experience Public Speaking for Garden Pros Selling is Merely a Structured Conversation Sustainable Landscape Design Studio Professionals 549 Home Gardeners 156 On-site Staff Speakers & Educators 54 Volunteers & Board Members 71 93% from VA (distribution within VA: 50% Southeast, 18% Northern, 28% Central, 4% Western) 7% DC, MD, NC, PA, WV 131 Certification opportunities offered with a 83% pass rate on certification exams: Advanced Crew Manager Certification Crew Managers Certification VA Horticultural Fdtn. programs) International Society of Arboriculture Pesticide Certifications in Virginia VA Certified Horticulturists & Advanced Horticulturists 2015 MAHSC Attendance: Attendees Primary Work Area 48% 6% 36% Biz Govt Other 41% 6% 59% Mgmt Staff Other Landscape Mgmt TURF 36% Landscape Mgmt ORNS 30% LA / Design 10% Attendance Type Graph Tree Care / Forestry 9% Student / Volunteer 1% Nursery / Greenhouse 4% Researcher / Education 1% Turf/Golf 2% Garden Cntr / Retail 4% Aquatics / Irrigation 1% Hardscape 3%

4 2016 Mid-Atlantic Horticulture Short Course Sponsorship Reservation Form COMPLETED FORM + $100 DEPOSIT MUST BE RECEIVED BY SEPTEMBER 30 TH COMPANY NAME: BILLING ADDRESS: CITY, STATE, ZIP: BALANCE DUE NOVEMBER 1 ST OFFICE PHONE: FAX: WEBSITE CONTACT PERSON: CELL PHONE: SPONSORSHIP LEVEL: get 2015 pricing if committed by September 1 st and FIRST pick of Exhibit Space & Showcase time slot MAGNOLIA $ Top Billing Sponsor PLUS includes PRODUCT SHOWCASE benefit Balance due 1 st November Promotional Item (if supplying): OAK $ HOLLY $ CRAPEMYRTLE $ PINE $ PRODUCT SHOWCASE included for our company + $500 LATE FEE + $ for applications after 1 st November (only 3 slots available daily) PAYMENT: Check # (made payable to VHF) Deposit enclosed, please INVOICE ME for balance on 1 st November Charge DEPOSIT immediately. Charge balance on 1 st November: MasterCard VISA AMEX Charge FULL AMOUNT immediately. MasterCard VISA AMEX Amount to be Charged: $ Card # Exp. Date (mm/yy) Card Verification Code Name on Card Cardholder Signature (Required) RETURN WITH DEPOSIT BY SEPTEMBER 30 TH 2015: THE VA HORTICULTURAL FOUNDATION, BOX 64446, VA BEACH, VA CONTACT: SPONSORSHIP@MAHSC.ORG OFFICE: FAX

5 Mid-Atlantic Horticulture Short Course Program Ad Specifications FULL PAGE 8.5 wide x 11 tall (with.125 bleed) HALF PAGE 7.5 wide x 5 tall QUARTER PAGE 3.5 wide x 5 tall Business Card 3.5 wide x 2 tall Files should be 300 DPI. The following file formats are accepted: JPG, PDF, TIF, or EPS. If the file is an.eps or.pdf, please convert all text to outlines.

6 2016 Mid-Atlantic Horticulture Short Course January 18-21, 2016 at the Founders Inn & Spa in Virginia Beach, VA SPONSOR & VENDOR EXHIBIT TABLE INFORMATION NEW for 2016! Sponsors, Vendor & Exhibitors located beside lecture halls, registration desk & refreshment area! Exhibitors can promote & sell from your space. Set-up for MAHSC only: from 6:00 pm Monday, Jan 18 th completed by 6:00 am Tuesday, Jan 19 th pre-conf. workshops (Home Gardener Day, Spanish Day, evening workshops) + MAHSC: from 4:00 pm Sunday, Jan 17 th completed by 6:00 am Monday Jan 18 th Tables will be assigned by VHF staff. Exhibit areas are easily accessible (with no stairs) from the parking lot or loading dock entrance. Table size is 6 including cloth + chair. Electricity is available, please indicate if you need electricity. Banners must by hung by conference center staff. Banner size cannot exceed 6 in length for tables and 10 length for display spaces. Ship, drop off or arrange delivery to VHF by Friday, Jan 15 th to meet the deadline for hanging a banner. Staffing is not required for exhibits, but great networking during MAHSC lunch breaks: daily from 11 am 2:30 pm. Exhibitor Badge (2) per agency. Badge entitles access to exhibit area ONLY; no participation in classes is permitted unless VHF permission granted or exhibiting individual is registered. Literature, handouts & promotional items are encouraged. Plan for 1500 in attendance. Any items for distribution should be stocked on site for replenishment daily; VHF staff can help keep your display replenished, just ask. Donation to VHF Scholarship Fund via our Home Gardener Day and MAHSC Silent Auctions. We appreciate any donations that your agency may be able to bring which can fatten the funds in our Scholarship awards accounts. Tear-down from 5:00 9:00 pm Thursday, Jan 21 st COMPANY NAME: SPONSORSHIP LEVEL: (PAID PREVIOUSLY, JUST A REMINDER) BILLING ADDRESS: PHONE: CONTACT NAME: MAGNOLIA ($3000) OAK ($2000) HOLLY ($1500) CREPE MYRTLE ($1000) PINE ($500) EXHIBIT TABLE AT: MAHSC PRE-CONF + MAHSC BANNER TO HANG? YES NO NEED ELECTRICITY? YES NO SHIPPING EXHIBIT MATERIALS? YES NO DETAILS PLEASE: DONATION TO SILENT AUCTIONS FOR SCHOLARSHIP FUND? YES NO WHAT CAN WE EXPECT? WILL YOU BE SELLING FROM YOUR EXHIBIT SPACE? YES NO DO YOU NEED A PHONE LINE FOR CREDIT CARD PROCESSING? YES NO ADDITIONAL $75 CHARGE COMMENTS: RETURN BY NOVEMBER 1 ST 2015: VIRGINIA HORTICULTURAL FOUNDATION, BOX 64446, VA BEACH, VA CONTACT DAWN ALLEMAN: PROGRAM@MAHSC.ORG OFFICE: DIRECT: FAX

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