MODULAR DISPLAY SOLUTIONS FOR SPORTS + FITNESS LOOK BOOK VOLUME 9.5
Display solutions specific to your retail needs. Changing consumer expectations continue to redefine the retail experience, challenging retailers to differentiate themselves from the competition. Creating an engaging instore experience supported by elevated merchandise presentation is more important than ever. This is why we provide personalized service and fixtures for your unique brand. We listen to your story, your ideas, your history, turning it into a retail environment with display solutions that embrace and support your story. Be excited. Be unpredictable. Bring shoppers through your doors. Make the sale. Make the connection. Leave them with an experience worth sharing. SKECHERS USA, INC. ONTARIO MILLS, A SIMON MALL ONTARIO, CALIFORNIA ZACK BENSON PHOTOGRAPHY www.optosystem.com 1
FORM + FUNCTION FOR FULL FLEXIBILITY. When your brand evolves, so should your merchandise display and visual presentation. With the ever-changing retail market in mind, we design and engineer modern, flexible fixture solutions for every product category. Make merchandise presentation a top priority. Create visual impact, showcase new products, and highlight promotional initiatives and featured items. Select from a variety of sizes and heights, mix and match styles to tell a vivid merchandising story. Visit optosystem.com/product/feature-fixtures to learn more. Choose from six distinct fixture collections with a range of aesthetic appeal and unique functionality. Each collection includes a variety of freestanding and feature fixtures, tables, wall systems and coordinating counters. From single fixtures to full store rollouts, we have you covered. Whether you choose to create a high-capacity presentation, minimalistic boutique feel or feature story, our range of Wall-Mounted Perimeter Wall System components provides flexibility to do it all. Divide space, create a shop-in-shop, or visual separation between departments with our Freestanding Wall Systems. Use against walls without the commitment of permanent installation. Both Wall-Mounted and Freestanding Wall Systems coordinate seamlessly in form and function with freestanding and feature fixtures. 3A 3B Visit optosystem.com/product/wall-systems to learn more. 2B 2C Retail operations may be complex, but creating a service destination is easier than you think. Predesigned counter modules are easily arranged to meet the specific requirements of your space. Its durable design and construction withstand the demands of retail while offering merchandising capacity and opportunities for impulse sales. Visit optosystem.com/product/counters to learn more. 3C No matter the size of the retail space, we offer an array of freestanding fixture frameworks in a variety of sizes and styles to accommodate any merchandise category. 2A Visit optosystem.com/product/freestanding to learn more. 2 (800) 248 OPTO www.optosystem.com 3
Curated and customized without complexity. No need to overthink it or start from first principles. Our proven, pre-designed modular fixtures and accessories offer manageable solutions that can be tailored to a wide range of merchandise types and environment sizes. Designed and engineered for quality and durability, create clean visuals with a modern feel by mixing silhouettes, scale and styles. Whether simple or complex store layouts, OPTO displays provide structure and flexibility in even the most eclectic spaces. FLEET FEET SPORTS FOLSOM, CALIFORNIA 4 (800) 248 OPTO SATTERLEE www.optosystem.com PHOTO DESIGN 5
7B 7D-E 7A 7C HIGHLIGHTS + BENEFITS 7A Reveal 2-Module Low 3-Way on Extended Base RV57E-56-xF 6'11"L x 2'2"W x 4'10"H Shown with (1) RVP-56-Dx, and (1) RVP-56-x1 Merchandising Panel 7B Reveal 4-Module Outrigger Post Wall System (5) RVP-102-14XW 15'11"L x 1'8"W x 8'8"H Shown with Reveal Center-Mount Accessories 7C 90"W Counter Module with Privacy Surrounds (1) ECC-90-ASF (1) ECLP-30 7'3"W x 2'0"D x 2'10"H; 3'10"H with Surround Shown with (2) 90-102100 26"W x 20"D x 12"H Privacy Surrounds to conceal point-of-sale hardware and create separation between shopper and associate. 7D 90"W Narrow Counter Module (1) ECN-90-ASF 7'3"W x 1'6"D x 2'10"D 7E Reveal 3-Module Wall Upright System with Metal Tiles (1) RMR-072-W3 (4) RWP-048-x (1) RWTR-048-Lx, (1) RWTR-048-Rx (12) 90-106945, 24"W x 12"H Overall Size: 6'0"L x 4'0"H FIXTURES FOR SPORTS APPAREL, FOOTWEAR AND EQUIPMENT MODULAR ACCESSORIES FOR HARDLINE AND SOFTLINE MERCHANDISE DURABLE, QUALITY DESIGNS BUILT FOR STRENGTH AND LONGEVITY MULTIPLE SIGNAGE OPTIONS FOR CATEGORY CALLOUT AND TICKETING LED SHELF LIGHTING FOR ELEVATED MERCHANDISE PRESENTATION 6 (800) 248 OPTO www.optosystem.com 7
HANNAH GILMORE VISUAL MERCHANDISING MANAGER GAIAM Macy s Easton invited us to showcase the Gaiam brand in their newly renovated Store of the Future. We outfitted our 566 square foot space with an assortment of hard goods and our Macy s-exclusive apparel line. As a lifestyle brand with a mission to make yoga, fitness and well-being accessible to all, OPTO s modular systems became a platform to attain this goal. GAIAM AT MACY'S EASTON TOWN CENTER COLUMBUS, OHIO MARK STEELE PHOTOGRAPHY, INC.
From flagship to franchise, scalable solutions and support for success. 11D MONKEYSPORTS ALLEN, TEXAS ZACK BENSON PHOTOGRAPHY 11E 11C 11A 11B We know that the right display solution can build a connection between your customers and your brand, encouraging purchases and increasing sales. From single fixtures to multi-store rollouts, domestic installs and international shipments, our products and our team of experts offer the flexibility to meet all these needs. Even when you re not entirely sure what you want or need, our team will talk you through the options. We take all the details into consideration from budget to timelines, personal tastes and merchandise volume, our team will put together a combination that is right for you. 11A Classic 2-Module Low Gondola with Open Curved Ends C52-55-Cxx 4'4"L x 2'2"W x 4'7"H 11B Classic Laminated Nesting Table Set with Edge Mobile Cubby (1) CTB-56-30x, 4'8"L x 2'6"W x 3'0"H (1) CTB-47-24x, 3'0"L x 2'0"W x 2'6"H (1) EMLC-46-30x, 3'10"L x 1'2"W x 2'6"H 11C Classic Single Post on Oval Base CSP-53-XXB 1'8"L x 1'3"W x 4'5"H 11D 5-Module Shadowbox with Classic Posts (1) SBX5-120-xxx (6) SBxP-104, 104"H Overall Size: 11'11"L x 1'6"D x 10'0"H Shadowbox includes LED Puck Lights above each module access panels are easily removed and replaced to conceal electrical or secure unit to the floor. 11E Classic 3-Module High Gondola with Open Curved Ends C78-85-Cxx 6'6"L x 2'2"W x 7'1"H Learn more at optosystem.com/company/capabilities 10 (800) 248 OPTO www.optosystem.com 11
12B-C 12A 12D 12A Classic 2-Module Low Gondola C52-55-xxx 4'4"L x 2'2"W x 4'7"H 12B Single Classic Post Wall System (1) CSP-102-xxx 0'3"W x 8'8"H Two single posts, each shown with (6) 13-00CP80 18"W x 9"D Half Moon Shelf for Post and (1) 20-102248 12"W x 12"H Sign Frame for Post. 12C B asics 3-Module Wall Upright System (4) 40-B10096 6'3"L x 1'3"W x 8'6"H 12D E dge 4-Way Spinner with Perforated Shields ES-2055-4Px 2'0"L x 2'0"W x 5'0"H ENDURANCE HOUSE INDIANAPOLIS, INDIANA 12 (800) 248 OPTO CHARLIE MAYER PHOTOGRAPHY www.optosystem.com 13
LOOKS DO MATTER. FINISHES + MATERIALS. No brand story is the same and your fixtures shouldn t be either. This is why we designed a modular display system that could be adapted to the needs of every retailer. Using finishes and materials you can set the tone and create a unique look all your own. Choose from our carefully curated, trend-forward finishes and materials to transform your fixture selection and express the values of your brand. WHAT S YOUR TIMELINE? Retail moves fast, which is why we offer modular display solutions in as little as 2, 4 and 8 weeks. The combination of displays, accessories and finishes determines the lead time for your fixture project. Connect with our team to create the right combination based on your timeline. Call (800) 248 6786 or visit optosystem.com to learn more. HIGH PRESSURE LAMINATES BY PANOLAM, PIONITE AND NEVAMAR Specify for panels, shelves and table/counter tops. Compatible with all fixture collections. POWDERCOAT FINISHES BY TIGER DRYLAC, POLYCHEM, AND MORE Specify powdercoat color for fixture framework and accessories. KINDRED SPIRIT NEVAMAR WU0030-WE OUTER LIMITS NEVAMAR WU0010-WE S MORES PIONITE WP500-SD COOKIES+ CREAM PIONITE AG1301-SM SUGAR PIE PIONITE AG081-SM LEXINGTON GOLD POLYCHEM PRSM90711PB GOLD TRANSPARENT TIGER DRYLAC 49/20170 DARK BRASS POLYCHEM RML91027PB BRASS TRANSPARENT TIGER DRYLAC 49/20180 FIELDHOUSE BLACK ALPHA COATINGS H3 9007 ALSO AVAILABLE: ICE WHITE PIONITE SW813-SD BLACK PIONITE SE101-SD PEACH COBBLER PIONITE WT850-SD BABBLING BROOK NEVAMAR WW7800-SD PALAZZO NEVAMAR WK0024-SD TRYTOO SAVATRE PIONITE WC105-SD NEGOTIATING IN GENEVA SILVER, NEVAMAR PFA60 P7 IRON GLIMMER TIGER DRYLAC 49/80190 GOYA PEWTER POLYCHEM PRFL90580PB CHAMPAGNE POLYCHEM PRMF92290PB STARDUST SILVER TIGER DRYLAC FOR OPTO 349/90054 0711PB 3D LAMINATES BY OMNOVA Specify for panels, shelves and Evolve Trim Kits. SOLID SURFACES BY AVONITE SURFACES Specify for counter tops. Proudly manufactured in the United States. WHITEWASHED OAK OMNOVA 532473 GRAY AGED OAK ONMOVA 531533 AGED OAK OMNOVA 530162 BROWN AGED OAK OMNOVA 531535 SMOKEHOUSE OAK OMNOVA 531474 KONKOURA AVONITE F1-9117 SIGNAL AVONITE F1-7826 STAR SHINE AVONITE F1-7820 14 (800) 248 OPTO www.optosystem.com 15
We know retail. Let us help you be you. OUR VALUES AUTHENTICITY DOMESTIC INTEGRITY EXPERIENCE DURABILITY FLEXIBILITY INNOVATION OUR TEAM EXPERT RETAIL CONSULTANTS STORE PLANNERS + DESIGNERS MECHANICAL + INDUSTRIAL ENGINEERS PROJECT MANAGERS QUALITY CRAFTSMEN LOGISTICS SPECIALISTS We re more than a fixture manufacturer. With more than 35 years of industry-leading innovation and expertise, we live and breathe retail. As a team of designers and engineers, we provide service and modern display solutions personalized and customized to you. We understand how to strike the balance of form and function in the store environment, adding to the creation of immersive retail experiences. For the love of your brand. Let us help you be you. OUR CLIENTS INDEPENDENT RETAILERS CONSUMER BRANDS CORPORATE RETAILERS DESIGN FIRMS ARCHITECTURAL FIRMS WHAT WE DO CUSTOMIZED FIXTURE SOLUTIONS SINGLE OR MULTI-STORE ROLLOUT PERSONALIZED DESIGN SERVICE IN-ENVIRONMENT RENDERINGS CONTINUED ACCOUNT MANAGEMENT LIGHTING CONSULTATION PRODUCT DEVELOPMENT MATERIAL SOURCING + SPECIFICATION PROGRAM COST ANALYSIS RAPID PROTOTYPING SMALL-BATCH MANUFACTURING PROJECT + PROGRAM MANAGEMENT GLOBAL FULFILLMENT INSTALLATION SUPERVISION 16 (800) 248 OPTO www.optosystem.com 17
OPTO INTERNATIONAL, INC. MODULAR DISPLAYS 1325 N. Mittel Boulevard, Wood Dale, IL 60191 (800) 248 6786 www.optosystem.com PRESORT STANDARD U.S. POSTAGE PAID OPTO INTERNATIONAL, INC BECAUSE AUTHENTIC DESIGN + DOMESTIC INTEGRITY MATTER. Made here, in our backyard, in the United States. Crafted from quality, locally sourced materials. Assembled, packed and shipped by a team of people who are genuinely dedicated to the success of your business. We know OPTO is unique and so is your business. Discover how we can help you be you. Call (800) 248-6786 to speak to one of our designers for a complimentary consultation, or email us at sales@optosystem.com. COPYRIGHT 2018 OPTO INTERNATIONAL, INC. (12.5K-02/18) ALL RIGHTS RESERVED