G4 / Randstad Prof Greg Clark

G4 / Randstad Prof Greg Clark

4 Cities / 1 Regional Market Common Factors Complementary Assets Combined Scale

Combined scale of the G4 GDP (in bns) Population (Metro Area, in millions) Area of metro region, km² Nature of Economic Assets Key Infrastructure Amsterdam 109 2.74 4,100 Rotterdam 77 2.12 2,670 Utrecht 52 1.25 1,450 The Hague 50 1.46 769 G4 288 7.57 8,989 Services (e.g. finance), creative industries Trade, transport. Logistics Services, Trade, Transport, Media Services, publicsector, justice Services, trade, human capital Schiphol airport, universities Port of Rotterdam Port of Utrecht, Utrecht University Universities in metro area Container ports, international airports, multiple universities, Institutions, and talent.

Complementary Assets Amsterdam: Cosmopolitan cultural Capital of the Netherlands, with its entrepreneurial spirit that has unique Global reach and Entrepreneurial Spirit. Rotterdam is a gateway to Europe thanks to its smart port and logistic roles. A sustainable circular economy, with a leading role for the Food, Medical and Clean Tech Delta, connects the innovative makers city to the port. Utrecht: medieval centre of knowledge, innovation and creative industries; a Health hub (cure and care) and the city with the highest average in high education The Hague: political heart of the Netherlands, global centre of Peace and Justice; a decision making centre for national, regional, global institutions. Their combined scale means the G4 cities have the traits of a world-class global region

Common Factors Can do Dutch Spirit Business & Investment Climate Connectivity Quality of Life Stability Open-ness

A demographic and economic hub GDP for the G4, its cities, and leading European hubs* Metropolitan Areas Greater Amsterdam Rotterdam The Hague Utrecht G4 Current Population Population Growth Rate 2014 Population Growth rate 2004-14 Population in 2024 assuming 2004-14 growth levels 2.74 1% 6% 2.9 2.12 0.7% 2.4% 2.17 1.46 1% 6% 1.55 1.25 0.8% 7% 1.34 7.57 - - 7.96 Combined, G4 is one of the 3 largest urban systems in Europe More visible + attractive to policy makers Alone, the cities are small to medium-sized *Data from Eurostat 2011, NUTS 2 and 3 level, except London which is drawn from Brookings Global Metro Monitor 2012 Combined, G4 GDP is No. 6 in Europe Raises investment profile

G4 is a single, integrated, global urban regional investment market Effectively the same metro region Infrastructure and connectivity performance in the G4 The Hague G4 50 mins 24 mins 37 mins 24 mins 38 mins Rotterdam Amsterdam Utrecht Mori Global Power City Index Accessibility fdi European Cities of the Future Infrastructure Safe Cities Index Infrastructure Safety No of Cities 40 25 50 Amsterdam 3 rd 1 st 4 th Rotterdam - 3 rd - Utrecht - 2 nd - The Hague - - - G4 1 st 1 st 1-2 nd Most global metropolitan regions are bigger and less well connected the G4. G4 infrastructure systems complementary (e.g. Port of Rotterdam, Schiphol airport ) This G4 would be the top city in the world for infrastructure and connectivity without rival.

From Globalised Functions to Global City Region Levels of global corporate services links according to GaWC (2013) The 4 cities are all among the top 200 most globalised cities in the world, but only Amsterdam is among top 100. Rank Tier Amsterdam 21 3 rd Rotterdam 116 6 th Utrecht 168 8 th Together the G4 enter top 12 most globalised city economies in the world The Hague 198 9 th G4 9-12 2 nd London 1 1 st Level with Greater Sydney and Metro Chicago Paris 4 2 nd Munich 42 4 th Stockholm 43 4 th

One city-region, one labour market Total Employment, and Science and Technology-based employment* Alone, the cities have moderately sized labour markets Amsterdam 19 th in Europe Rotterdam 18th + The Hague Utrecht 45-50 th Combined, employment levels are No.6 in Europe, rivalling Paris and London *Data from Eurostat 2014, NUTS 2 level, London data represents Greater London, not London metropolitan region, for which figures are not available. No.39 in the world

From university cities to a world-class knowledge region Number of top 200 universities per city, 2014* Global Rank # QS Times Higher Education Shanghai Jao Tong 1 London 5 7 4 10 G4** 6 5 5 12 th Paris 3 5 5 45-50 Amsterdam 2 1 2 75-80 Utrecht 1 1 1 90-100 Rotterdam 1 1 1 *Sorted by frequency and rank of entries. London is dominant because its universities are higher ranked. ** Includes Leiden and Delft, as part of the metropolitan area of the G4 Globally, for both quality and density of universities the 4 cities are only ranked: Amsterdam 45-50 th Utrecht 75-80 th Rotterdam 90-100 th Combined, the university cluster surpasses Paris and compete with London, San Francisco, and Boston in the top tier of the World s knowledge economy.

Research and innovation: economies of scale Current and potential performance of G4 cities on human capital and innovation benchmarks Pooling G4 resources raises profile of the fdi European Cities of the Future Human Capital and lifestyle * IESE Cities in Motion Human Capital 2thinknow Innovation Cities Index No of Cities 25 135 400+ Amsterdam 2 nd 71 st 8 th Rotterdam 6 th - 71 st Utrecht 18 th - 151 st The Hague - - 51 st G4 1 st /2 nd 17-20 th 4-5 th *Rankings for Rotterdam and Utrecht in their respective size categories (i.e. Large / Small cities) region on innovation and research assessments. Combining R&D spending, museums, cultural venues, think tanks, innovation parks, universities Potentially Europe s premier innovation hub.

A Destination Region Number of ICCA registered events in the G4, its cities, and the leading conference destinations, 2013. Source: ICCA. As individual conference destinations: Amsterdam 12 th Rotterdam =68 th The Hague =68 th Utrecht 159 th As a conference destination, the G4 is 2 nd globally to Paris- Better than Vienna, Singapore, London G4

Quality of life: mixing the best of the four cities Mori Global Power City Index Liveability Safe Cities Index Personal Safety IESE Cities in Motion Social cohesion Arcadis Sustainable Cities Index People No of Cities 40 50 135 50 Amsterdam 8 th 9 th 26 th 7 th Rotterdam - - - 1 st Utrecht - - - The Hague - - - G4 5-7 th 5-7 th 18-22 nd 3-4 th Improved cost of living and housing Prices lower outside Amsterdam Better regional work life balance Working conditions better outside Amsterdam for some sectors Combining cultural and leisure facilities Lower crime E.g. Utrecht, The Hague = low crime zones More liveable than Zurich, Barcelona (Mori), Copenhagen, Sydney (Arcadis)

A smarter and more sustainable city-region Arcadis Sustainable Cities Index Siemens Green City Index Grosvenor Resilient Cities No of Cities 50 30 50 Amsterdam 6 th 5 th 23 rd Rotterdam 5 th - - Utrecht - - - The Hague - - - G4 3-5 th 3-5 th n/c Both Amsterdam and Rotterdam already among most sustainable cities in Europe. Performance of G4 is worldclass among large metropolitan areas Low combined emissions per capita More sustainable than Berlin (Arcadis), Vienna, Oslo (Siemens)

An investment magnet JLL City Momentum Index (Europe) JLL City Momentum Index (Global) JLL Global 300 Commercial Attraction Index ULI Emerging Trends in Real Estate (Europe) Cushman and Wakefield Growth in Winning Cities Crossborder investment volumes FDI Global Cities of the Future La Salle European Regional Growth Index KPMG Global Cities investment Monitor Amsterdam - - 42/300 8/28-9/100+ 36/100 15/20 Rotterdam - - 98/300 - - 14/100+ 47/100 - Utrecht - - 127/300 - - 18/100+ 40/100 - The Hague - - 115/300 - - - 47/100 G4 9/12 Out of top 20 - - 9/50 Individually the cities perform well for FDI potential Uses Amsterdam region 6/100+ of European city-regions - - But the G4 is even more attractive as a region : stands out for infrastructure, FDI Strategy, human capital, business friendliness

This region has unique advantages i. Rich and distinctive history, character and global orientations of the 4 cities. ii. Complementary specialisations in the 4 cities, and assets that fit together in perfect combinations. iii. Human diversity that fosters competitive advantage and creativity. iv. World beating infrastructure that creates single inter-dependent region. v. Distributed and polycentric character that is more liveable and more flexible for growth. vi. World class institutions that, when combined, can rival top 10 cities. vii. Can do Dutch spirit of mutual reliance, creativity, and co-operation.

Summary The special character of this 4 city metro means (unfortunately) that data is not presented and stories are not told about this integrated place in the way they should be. The combined scores of the 4 city metro place G4 correctly as world beating competitive metro and highly distinctive, liveable, sustainable and innovative region with the scale needed to attract major investments and ability to grow in a balanced an distributed way. A major opportunity to invest in a market with quality, scale, and sustainability.