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Decision Management: Concepts, Methodologies, Tools, and Applications Information Resources Management Association USA Volume II DISSEMINATOR OF KNOWLEDGE www.igi-global.com

Volume II Chapter 27 Data Visualization: Creating Mind's Eye 576 Ravishankar Palaniappan, Independent Consultant, India Chapter 28 Quantification of Corporate Performance Using Fuzzy Analytic Network Process: The Case of E-Commerce 606 Ba ar Öztay i, Istanbul Technical University, Turkey Cengiz Kahraman, Istanbul Technical University, Turkey

Chapter 29 Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing 638 David Bowie, Oxford Brookes University, UK Alexandros Paraskevas, LHST, University of West London, UK Anastasia Mariussen, Oslo School of Management, Norway Chapter 30 The Role of Sustainable Performance Measurement System in Global Supply Chain 658 Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand Chapter 31 Performance Measurement: Measuring Retail Supply Chain Performance 677 Neha Grover, University of Petroleum and Energy Studies, India Chapter 32 Static Text-Based Data Visualizations: An Overview and a Sampler 708 Shalin Hai-Jew, Kansas State University, USA Chapter 33 Information Quality Assessment for Asset Management Systems 785 Sang Hyun Lee, University of South Australia, Australia Abrar Haider, University of South Australia, Australia Chapter 34 Systems Thinking to Improve E-Government Evaluation 806 Jose-Rodrigo Cördoba-Pachön, University of London, UK Chapter 35 Leverage Healthcare Data Assets with Predictive Analytics The Example of an Australian Private Hospital 823 Nilmini Wickramasinghe, RMIT University, Australia Hoda Moghimi, Epworth HealthCare, Australia & RMIT University, Australia Jonathan L. Schaffer, Cleveland Clinic, USA Chapter 36 An Empirical Study of the Balanced Scorecard Model: Evidence from Bangladesh 838 Nabila Nisha, North South University, Bangladesh Chapter 37 3rd Order Analytics Demand Flanning: A Collaboration of BI and Predictive Analytics Tools 856 Keith McCormick, QueBIT Consulting, USA Richard Creeth, QueBIT Consulting, USA Scott Mutchler, QueBIT Consulting, USA

Chapter 38 Transformation Mechanisms in the Business Model/Business Process Interface 878 Tobias Weiblen, SAP Research, Switzerland Markus Schief, SAP Research, Germany Amir Bonakdar, SAP Research, Switzerland Chapter 39 Applying Balanced Scorecard in Non-Government Organization 902 Marek (Jwiklicki, Cracow University of Economics, Poland Chapter 40 From "Don't Ask, Just Trust" to "Trust Those Who are Accountable": Performance Measurement and Its Transformation to Quality 924 Vahe A. Kazandjian, ARALEZ HEALTH, USA & Bloomberg School of Public Health, Johns Hopkins University, USA Chapter 41 Four Eras of CRM Selling: Why Big Data and Predictive Analytics Will Unlock the Science of Selling 939 Cindy Marie Gordon, SalesChoice Inc., Canada Chapter 42 Improving Supply Chain Delivery Performance Using Lean Six Sigma 958 Alfred L. Guiffrida, Kent State University, USA Kelly O. Weeks, University of Texas -Galveston, USA Lihua Chen, West Liberty University, USA Chapter 43 A Decision Model on Corporate Social Responsibility and Business Strategies 981 Jesus Mari, Politechnical University of Valencia, Spain Alicia Coduras, Global Entrepreneurship Research Association GERA, Spain Chapter 44 Development of Key Performance Measures for Sustainable Manufacturing in Global SMEs 1000 Sujit Singh, University of Malaya, Malaysia Ezutah Udoncy Olugu, University of Malaya, Malaysia Siti Nurmaya Musa, University of Malaya, Malaysia Chapter 45 A Conceptual Model for Measuring Reverse Logistics Performance in Automobile Industry 1009 Kaveh Khalili-Damghani, South-Tehran Branch, Islamic Azad University, Iran Maryam Najmodin, Industrial Management Institute, Iran Chapter 46 Business Excellence Strategies for SME Sustainability in India 1020 Neeta Baporikar, Namibia University of Science and Technology, Namibia & University of Pune, India

Chapter 47 3D Modeling for Environmental Informatics Parametric Manifold of an Object under Different Viewing Directions 1038 Xiaozheng Zhang, Ladbrokes, Australia Yongsheng Gao, Griffith University, Australia Chapter 48 Infusing Yourself into the Backstory: A Multidimensional Case Study Perspective 1058 Renee L. Cambiano, Northeastern State University, USA Pamela Carter Speaks, Northeastern State University, USA Ronald M. Cambiano, Northeastern State University, USA Chapter 49 An Information System Framework and Prototype for Collaboration and Standardization in Chinese Liquor Production 1085 Z.X. Guo, Sichuan University, China Jing Yang, Sichuan University, China Longchao Chen, Sichuan University, China Ruiqiang Guo, Hebei Normal University, China Chapter 50 Performance Measurement Systems and Firms' Characteristics: Empirical Evidences from Nigerian Banks 1109 Oyewo Babajide Michael, Covenant University, Nigeria Chapter 51 Fuzzy Adaptive Controller for Uncertain Multivariable Nonlinear Systems with Both Sector Nonlinearities and Dead-Zones 1127 Abdesselem Boulkroune, University ofjijel, Algeria