MEDIA KIT 2018 MEDIA KIT 2018 A

MEDIA KIT 2018 MEDIA KIT 2018 A

CONTENTS 01 INTRODUCTION 01 About Frame 02 Scope 03 Platforms 04 Audience 05 Magazine 06 Books 07 Digital 08 Events 09 CREATIVE SERVICES 10 Advertorial 11 Photo Shoots 12 Videos 13 Customized Publications 14 Consulting 15 Branding 16 EVENT SERVICES 17 Frame Minds 18 Frame Awards 19 Frame Lab 20 Installations 21 ADVERTISING FORMATS 22 Editorial Calendar 2018 23 Rate Card Print 24 Rate Card Digital 25 CONTACTS This is an interactive PDF, accentuated elements will direct you to favourite sections or further information. Carlos Pericás MEDIA KIT 2018

Carl Henrik Tillberg Our Values INNOVATIVE PREMIUM EXPRESSIVE PROGRESSIVE CURATED SUSTAINABLE AUTHORITATIVE Our Domains INTERIOR & DESIGN ART & CULTURE INNOVATION & TECHNOLOGY HEALTH & WELL-BEING TRAVEL & MOBILITY ABOUT FRAME Established in 1997, Frame is the world s leading media brand for INTERIOR-DESIGN PROFESSIONALS. Our VISION is that meaningful places enable people to work, shop, relax and live better, making them healthier and happier. Our MISSION is to empower spatial excellence by connecting talented designers to visionary clients and the best makers. MEDIA KIT 2018 1

SCOPE Frame s curated content gives you insights into what s driving SPATIAL DESIGN AND PRODUCTS. Uncover the latest innovations in the field, hear from the top creatives shaping the industry, and stay at the forefront with trend analyses and market reports. CreatAR INSTITUTIONS Learning spaces, healthcare centres, governmental buildings Frame identifies five key spatial-design sectors: RETAIL, HOSPITALITY, WORK, INSTITUTIONS and SHOWS. Jordi Huisman Adrià Goula HOSPITALITY Restaurants, bars, hotels, health clubs, cinemas SHOWS Trade-fair stands, exhibitions, set designs Courtesy of Chanel WORK Offices, co-working spaces RETAIL Shops, department stores, pop-up stores, window displays MEDIA KIT 2018 2 Iñigo Rizo-Patron C.

The World s Leading Media Brand For Spatial Design Events PLATFORMS Pop-Up Stores Frame is a MULTI-PLATFORM MEDIA BRAND. Our omni-channel approach magazines, online, books, pop-up stores and live experiences, as well as a rapidly growing social-media network guarantees maximum reach, brand awareness and engagement. Our platforms connect with an AFFLUENT TARGET AUDIENCE of designers, architects and cultural entrepreneurs. Frame Magazine Books Digital MEDIA KIT 2018 3

James Medcraft AUDIENCE Our audience comprises HIGHLY EDUCATED PROFESSIONALS with key roles in creating the world s best spatial experiences. Reach 90,000 Magazine Readers 73,000 Website Readers 45,000 Newsletter Subscribers 25,000 Event Visitors 310,000 Social Media Followers 30,000 Book Readers Demographics 55% Female 45% Male 37 Average Age 75,000 Annual Income 50% Interior Designers & Architects 30% Other Designers 15% Creative Influencers 5% Cultural Institutions Geo Break Down 60% EMEA 20% Americas 20% Asia Pacific MEDIA KIT 2018 4

MAGAZINE Since its inception in Amsterdam in 1997, Frame has TEAMED CRUCIAL SPATIAL-DESIGN INSIGHTS from our global team of editors and contributors with premium-quality production. Published six times a year and available in more THAN 70 COUNTRIES, Frame s expressive issues are known for their TACTILE COVERS, varied paper stocks, large glossy imagery and bold, sophisticated graphic design. Circulation 35,000 copies Distribution 47% Newsstand 25% Subscribers 15% Controlled Circulation 10% Events 3% VIPs Top 10 Markets Germany The Netherlands United Kingdom United States Italy Canada Norway Switzerland Spain Denmark MEDIA KIT 2018 5

BOOKS Frame empowers spatial design excellence. Our books portfolio reflects that mission and consists of HIGH-QUALITY SERIES BOOKS, MONOGRAPHS and CUSTOMIZED PUBLICATIONS. We source, curate and share the best from the world of art and design and enable interior designers, architects, researchers, makers and clients to publish the latest trends in interior design and architecture. Some of our latest publications: Jo Nagasaka / Schemata Architects Night Fever 5 Spaces for Innovation MEDIA KIT 2018 6

Carlos Pericás DIGITAL Frame s DIGITAL PLATFORMS guide creative professionals and key decision makers in the realization of spatial projects. Featuring a daily newsfeed, frameweb.com introduces emerging talents and designers, reveals industry insights and knowledge and covers trade shows and events. We also CONNECT AND INTERACT with an active architecture- and design-oriented audience through our newsletter and various socialmedia platforms. Reach 110,000 Monthly Page Impressions 58,000 Monthly Unique Users 15,000 Monthly Mobile Impressions 45,000 Newsletter Subscribers 208,000 Facebook Followers 46,000 Twitter Followers 36,000 Instagram Followers 17,000 Pinterest Followers 5,000 LinkedIn Followers MEDIA KIT 2018 7

Ninety Minutes of Frame Milan Design Week 2016 EVENTS Focusing on networking, inspiration and education, FRAME S CURATED EVENTS such as Frame Minds, Frame Lab and Frame Awards, offer top creatives and industry leaders a stage for sharing their views on topical design issues. We also opened two AWARD-WINNING POP-UP SHOPS in Amsterdam, the Netherlands. These temporary concept stores gave us the opportunity to team up with clients to offer bespoke in-store installations and events. The Great Indoor Awards 2015 MEDIA KIT 2018 8

CREATIVE SERVICES Based on its 20 years of experience in the design industry, Frame offers a range of creative services that show its forward-thinking footprint. Frame s various services are an ideal vehicle to deliver your brand s message and products to crucial decision makers and your target audience. From in-depth editorial reports and customized publications to video content and trend consulting, we offer tailored packages to maximize your brand awareness and reach. MEDIA KIT 2018 9

ADVERTORIAL Our branded editorials are BESPOKE DOCUMENTARIES, PORTRAITS OR PRODUCT REPORTS that provide readers with in-depth insights into your company or campaign, whether it s a new product release, collection, production method or showroom. In close collaboration with our clients, we communicate your campaign with a unique layer of detail across our print and digital channels. We also offer extended multi-channel packages with bespoke newsletter, video or event promotions. Branded editorial for Moooi MEDIA KIT 2018 10

Anne Claire de Breij PHOTO SHOOTS Photography is a powerful vehicle to raise your brand awareness. That s why Frame offers bespoke IMAGE PRODUCTION for advertorials, campaigns, product presentations and company portraits. Our dedicated team of art directors, designers and renowned photographers will produce a HIGH-END IMAGE SERIES that puts your story in the spotlight. Cindy Baar Floor Knaapen Anna Huix MEDIA KIT 2018 11

VIDEOS Frame creates branded online exclusive video content for our large group of followers. The series on our video platform Frame Views explore FUTURE TRENDS IN SPATIAL DESIGN, PORTRAY TOP CREATIVES from the industry and showcase SPATIAL DESIGN CASE STUDIES. VIDEO Germans Ermics We can produce videos featuring your latest designer collaboration, campaign or interior project, as well as offer bespoke sponsorship of an entire video series. Created by dedicated video producers and editors, content is tailored to connect with a global audience of interior designers and influencers. VIDEO Tomorrow s Workplace Frame Views - a Platform for Engaging Video Content Floor Knaapen MEDIA KIT 2018 12

CUSTOMIZED PUBLICATIONS With more than 20 years of publishing experience in the fields of interiors, design, architecture and art, we also develop BESPOKE MAGAZINES and MONOGRAPHS, ANNUALS or CATALOGUES for Vitra, Ippolito Fleitz Group, Schemata Architects and others. Our global team of editors, contributors and photographers translates your brand message into high-quality publications. Frame covers everything from conception to delivery, including editing, design and art direction, production and printing. The Merchant customized magazine for Vitra. MEDIA KIT 2018 13

Discovering the latest Trends on Spatial Design CONSULTING As a creative catalyst, Frame is called upon to CONSULT FOR BRANDS on the latest interior trends. We therefore create custom lectures, workshops and trend briefings on topics such as retail, hospitality and workplaces for clients like Kering Group, Chanel, Pernot Ricard and Nespresso. MEDIA KIT 2018 14

Website Logo BRANDING Catalogue As an expert and authority in the field of design, Frame also develops BRANDING CONCEPTS that connect with a global audience of creative professionals. Working from concept to postproduction, our team creates compelling ideas that REFLECT YOUR BRAND S DNA. MEDIA KIT 2018 15

EVENT SERVICES Aware of the increasing importance of experiences, we connect with our audience through live events and temporary happenings. Alongside conceiving and producing our own events such as Frame Minds, Frame Lab and Frame Awards, we also advise brands and trade fairs on how to drive traffic and add meaning to theirs. Whether through curated exhibitions and showroom events, panel discussions with leading creators, or awards that honour interiordesign professionals from around the globe: we invite you to collaborate with us to create memorable live experiences. MEDIA KIT 2018 16

FRAME MINDS Frame Minds is the place where the INTERIOR-DESIGN COMMUNITY CONNECTS to discuss topical issues facing the industry. Frame presents a number of Minds events in various cities throughout the year, inviting INDUSTRY LEADERS, PREMIUM BRANDS AND KEY DESIGNERS to share ideas and exchange opinions on the most prominent issues concerning the interior today. We also offer CUSTOMIZED Minds sessions and host an annual Minds get-together, which coincides with the Frame Awards ceremony. Frame Minds in Barcelona featuring Alice Dunseath, Alfred Batet, Salva Plaja and Diego Gronda MEDIA KIT 2018 17

FRAME AWARDS Building on the legacy of The Great Indoors Awards, the Frame Awards honour not only THE WORLD S BEST SPACES, but also the people behind them. Our jury includes prominent interior-design stakeholders from around the world, and our international audience has the chance to vote online for their favourite projects. Frame s GLOBAL, DIGITALLY ENGAGING AWARDS PLATFORM frameawards.com offers opportunities to extend your brand s reach through sponsorship, on-stage guest appearances and bespoke events. MEDIA KIT 2018 18

FRAME LAB Frame organizes LIVE EXPERIENCES at trade fairs, such as Milan Design Week, IMM Cologne and Orgatec. During these events, Frame Lab explores the future of design through exhibitions, installations and interventions developed in collaboration with forward-thinking designers. We offer CUSTOMIZED FRAME LAB EVENTS, as well as SPONSORSHIP opportunities. Forward- Thinking Artists Explore the Future of Design MEDIA KIT 2018 19

Michiel Spijkers Curated installation by Mayra Sergio for a Gaggenau showroom event in London 2017 INSTALLATIONS Floor Knaapen Curated installation by Sabine Marcelis during Milan Design Week 2017 Frame showcases thematic CURATED EXHIBITIONS and installations for brand spaces and flagship stores, where leading creators from a range of disciplines present their work. Hosting a showroom event, product launch or creative workshop? Frame can help you to HANDPICK THE RIGHT DESIGNER or brand ambassador for the occasion. MEDIA KIT 2018 20

ADVERTISING FORMATS MEDIA KIT 2018 21

EDITORIAL CALENDAR 2018 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC PRINT FRAME 120 FRAME 121 FRAME 122 FRAME 123 FRAME 124 FRAME 125 EDITORIAL THEME Shows Institutional / Public Retail Work Hospitality People REPORTS THEME Surface + Finishes Sanitary Furniture Lighting Soft Furnishings Office SHOW COVERAGE Cersaie, IDS Vancouver IMM Stockholm Salone, Light + Building ICFF, Neocon London Design Week CONTENT DEADLINE 25 October 2017 18 December 2017 23 February 2018 16 April 2018 29 June 2018 31 August 2018 ARTWORK DEADLINE 15 November 2017 15 January 2018 13 March 2018 15 May 2018 13 July 2018 14 September 2018 ON SALE 01 January 2018 01 March 2018 01 May 2018 01 July 2018 01 September 2018 01 November 2018 DIGITAL EDITORIAL THEME Surfaces & Finishes Shows Sanitary Public Spaces Furniture & Salone Highlights Retail Lighting Work Soft Furnishings Hospitality Office People SHOW COVERAGE Domotex, IMM Stockholm, Ambiente Light + Building Salone, EuroCucina ICFF, Clerkenwell Neocon London Design Fair, Cersaie Orgatec MEDIA KIT 2018 22

RATE CARD PRINT 1/1 PAGE 2/1 SPREAD FOLD-OUT 1ST SPREAD 21,500 1 ST SPREAD 14,200 PREMIUM (1 st third of magazine, RHP, next to editorial) 8,500 12,400 Foil Print RUN OF MAGAZINE 7,000 INSIDE BACK COVER 8,750 OUTSIDE BACK COVER 11,500 ADVERTORIAL 2 PAGES 12,500 ADVERTORIAL 4 PAGES 15,500 Embossing Print Specifications EXTRA COLOUR 725 SPREAD FIRST SPREAD SINGLE PAGE BACK COVER Certified PDF format Colour CMYK 300 dpi All fonts embedded or outlined Crop and bleed marks included 460 X 297 MM (incl. 3 mm bleed) 450 X 297 MM (incl. 3 mm bleed) 230 X 297 MM (incl. 3 mm bleed) 230 X 297 MM (incl. 3 mm bleed) PRINT ADD-ONS EMBOSSING SPOT UV FOIL PRINT FOLD-OUT SPREAD MATT 3-PAGE FOLD-OUT MATT 2,995 3,275 3,950 2,550 2,785 MEDIA KIT 2018 23

RATE CARD DIGITAL PRICE FEATURED BRANDS PROFILE 5,000 FRAMEWEB MOBILE BANNER 450 FRAMEWEB LEADERBOARD 750 FRAMEWEB BILLBOARD 950 FRAME NEWSLETTER LEADERBOARD 750 ADVERTORIAL VIDEO ADVERTORIAL 1,050 1,150 Digital Specifications DOWNLOAD BUTTON 500 FRAMEWEB MOBILE BANNER 970 x 180 pixels DIGITAL ADD-ONS SOCIAL MEDIA PROMOTION NEWSLETTER POST JUMBO TOP JUMBO 500 450 350 550 GIF, JPEG, max. 70 kb FRAMEWEB LEADERBOARD DESKTOP 970 x 90 pixels, max. 150 kb MOBILE 970 x 180 pixels, max. 70 kb GIF, JPEG FRAMEWEB BILLBOARD DESKTOP 970 x 250 pixels TAKE OVER 1,650 MOBILE 970 x 180 pixels, GIF, JPEG max. 200 kb A separate digital media kit is available, please contact us for further details. FRAME NEWSLETTER LEADERBOARD 600 x 90 pixels GIF, JPEG, max. 150 kb FRAMEWEB ADVERTORIAL 1920 x 1080 px, 300-500 words, JPEG, max. 500 kb 24

CONTACTS GLOBAL HEADQUARTERS Frame Publishers B.V. Amsterdam, The Netherlands T +31 20 42 33 717 frameweb.com CREATIVE SERVICES Lucie Ulrich lu@frameweb.com T +31 20 42 33 717 (941) EVENT SERVICES Marlies Bolhoven mb@frameweb.com T +31 20 42 33 717 (954) ADVERTISING Baruch Pichowski bp@frameweb.com T +31 20 42 33 717 (955) Ed Smit es@frameweb.com T +31 20 42 33 717 (953) ITALY Sara Breveglieri sb@frameweb.com T +39 3394 37 39 51 Studio Mitos Michele Tosato michele@studiomitos.it T +39 0422 89 48 68 Iñigo Rizo-Patron C. MEDIA KIT 2018 25