Financial performance Revenues and operating profit 4 500 SEK M SEK M 600 4 000 3 500 500 3 000 400 2 500 2 000 300 1 500 200 1 000 500 100 0 2007 2008 2009 2010 2011 0 Intäkter Revenues Rörelseresultat Operating profit
New business
Complete solutions the future Service centre Accessories Spare parts Carwash Replaceme nt car Customer Café Tyre hotel Vehicle inspection???
Complete solutions the future Service centre Accessories Spare parts Carwash Replaceme nt car Customer Café Tyre hotel Vehicle inspection Automotive Glass E- commerce Insurance
Mekonomen Automotive Glass New segment that supports complete offering; Mekonomen Automotive Glass Large market; SEK 1 billion per annum, high profitability Competition from automotive glaziers and brand-based workshops Insurance financing accounts for the bulk of sales Stable growth each year Technically more demanding replacements
Opportunities Further develop complete offering One-stop shopping for the customer Highest possible availability Broadening of the Fleet offering Potential for cross-selling Continued roll-out in other markets
Mekonomen insurance Mekonomen car and home insurance Expanded dialogue Mekonomen Assistance Glass and repair at Mekonomen s workshops
E-commerce at mekonomen.se
Why the focus on e-commerce? To be where the customers are Major interest in purchasing automotive accessories and spare parts on the Internet Attract new customers
Objective of e-commerce Offer our customers a simpler CarLife We will be the largest e-commerce site for spare parts and automotive accessories in the Nordic market within two years.
DARE TO THINK DIFFERENTLY!
START-UP
TARGET GROUP - LIFESTYLE Parents of small children The discerning customer The uncertain motorist The shopping lover
CUSTOMER OFFERING Experience Products Services
THE FUTURE 70% of customers are women Highest consumer sales per square meter Four new units
Marine
Our locations 40 Mekonomen stores 5 Marine stores
Facts BoatLife The most common boat (32%) - 10 hp without sleeping accomodation. 25.7% of leisure boats were built before 1980, only 16.5% have been built after 2001. Average age of a Swedish boat engine is 21 years
Players in the marine aftermarket General agents/engine manufacturers/spare parts Volvo Penta Brunswick Yamaha Suzuki (KG Knutsson) Honda Accessories Watski Erlandssons Brygga Sea/Sea Byggplast Hjertmans Biltema Boat dealerships/workshops Huges Marina Marindepån Pampas Marina 700-800 local boatyards
Trends in the market Customers want a more comfortable boatlife Larger vessels DIY on the decline Fall-off in demand for new boats Women want to participate in the market
Market activities in 2012 Launch of four new Marine stores in full-service facilities together with Huges Marina Launch of uniform range in some 40 Mekonomen stores in Sweden Mekonomen Sailing Team. New distribution model
Service centre model
The future We want to create the conditions for a simpler boatlife Increase availability of service and repair assistance New target groups, e.g. women
Outlook Europe Description of a few selected countries
Number of cars per 1,000 inhabitants 700 600 500 400 300 Number of cars per 1,000 inhabitants 200 100 0 Tyskland Frankrike Italien UK Polen Germany France Italy UK Poland
Age breakdown of vehicle stock 100% 90% 80% 70% 60% 50% 40% 30% <2 years 2-5 years 5-10 years > 10 years 20% 10% 0% Tyskland Frankrike Italien UK Polen Germany France Italy UK Poland
Large difference in consumers use of brand-based workshops 100% 90% 80% 70% 60% 50% 40% Oberoende Independent Märkesbundna Brand-based 30% 20% 10% 0% Tyskland Frankrike Italien UK Polen Germany France Italy UK Poland
Summary The market is fragmented with many players In Western Europe, 30% of the vehicle stock is more than 10 years old, while the corresponding figure in Eastern Europe is 50% Brand-based players account for 45% of the market in Western Europe and 25% in Eastern Europe Eastern Europe is more price-sensitive and demands less service per car than Western Europe
Finland
Background - Two stores opened in Helsinki in December 2010 - Store opened in Lahti in fourth quarter of 2011 - Regional warehouse and store opened in Helsinki in first quarter of 2012 - Four stores opened in second quarter of 2012
Fokus 2012-2013 - Marketing and workshop campaigns to increase customer awareness of Mekonomen s concept - Greater focus on the B2B market - Continued expansion through establishment of new proprietary and partner stores and workshops
Leadership Employeeship Motivation Competence
Mekonomen Akademin
Walk the talk