ILLUSTRATIVE MASTERPLAN The Development Dairy Crest (Imperial College) The Proposed Development aims to create a new high quality residential neighbourhood, alongside a new public park for White City. The development will include: Estate Over 1.5 hectares (3.7 acres) of open space in the form of a new public park, White City Green Circa 1500 new homes in a range of different sizes and tenures, including affordable housing and extra care homes White City Underground Station Garden Squares Lagoon Pavilions / Counters Quay Commercial premises to support the residential development such as cafés, restaurants, a crèche, or a shop An underground car park for residents comprising 586 spaces (0.4 spaces per home) Central Gardens Garden Squares Key pedestrian routes Kiralfy Square BBC TV Centre Exhibition Green Hammersmith and City Line Viaduct West Cross Route Cycle routes Underground Station Westfield Phase 2 Residential entrance Vehicular access and egress to basement Indicative pedestrian access Vehicular routes Red - primary routes, Blue - secondary / occasional routes
PUBLIC REALM AND THE BUILT FORM Exhibition Green and Pavilions The Pavilion typology will give a sense of place and arrival when entering the development from, with an expressive front façade that directly relates to the lively Exhibition Green in front of it. Six hooped elements break up the massing, placing a vertical emphasis on the architecture. The Pavilion buildings are between 10 and 12 storeys. Central Gardens and Skyline The buildings that line the sides of Central Gardens have been designed to read as a row of slender buildings that step in and out, creating a varied sky line. This staggered approach to massing will create a sense of place whilst addressing the public realm. The Skyline buildings are between 12 and 21 storeys. Central Gardens and Marker The building at the northern end of Central Gardens is extremely important in terms of urban wayfinding and townscape. The glazed façade will reflect the public realm in front of it and the surrounding building typologies. The Marker building is 27 stroeys. Kiralfy Square and Marker The tall building located to the east of Kiralfy Square is an extremely significant marker for the new public square. To signal this, the building uses a curved form to create a distinct character and reference to the listed curved wall of the former BBC Television Centre. The Marker building is 28 stroeys. Counters Quay and Lagoon Pavilions The Lagoon Pavilions are a family of three buildings that sit within Counters Quay. The three buildings have a unique setting, surrounded by water, and will provide an expressive form to passers-by on the West Cross Route, with other buildings in the masterplan proving a contrasting backdrop. The proposed Lagoon Pavilion buildings are 15 storeys.
WHITE CITY GREEN Uses Pedestrian and cycle friendly Play area Entertainment Connected routes Sunlit public realm Water features Green roofs/brown roofs Attractive planting Allotment Enhancing ecology Public art Quiet areas Disabled parking Diagram showing the locations of potential open space activities White City Green comprises five character areas; Exhibition Green, Kiralfy Square, Central Gardens, and the White City Gate. Other proposed landscape character areas on the site include Counters Quay and the Garden Squares. The character areas will create a varied public realm that will be able to accommodate a wide range of different activities. Local people have told us they would like White City Green to deliver the following: Create places for people to use and enjoy. Support a wide range of activities to meet the needs of the surrounding community at different times of the day, week or year. Create a special place with its own distinct identity. Provide a high quality public realm that attracts people to use it and fosters a sense of local ownership. Encourage biodiversity and improve access to green and open spaces. Create new walking and cycling links that connect to the surrounding neighbourhoods. Slow traffic speeds and encourage walking, cycling and safe movement throughout the day and night. There will be common themes in the design of all character areas to maintain a sense of coherence and provide wayfinding. Themes could include a trail of artworks, integrated play features and ecological habitats that inform the user about the current use of the site and make reference to its history and cultural significance.
EXHIBITION GREEN KIRALFY SQUARE Exhibition Green will be a large open, mainly level area of grass that will be available for informal sports, play, relaxation, picnics and temporary events. The new homes will overlook Exhibition Green, providing natural surveillance throughout the day and night. Where the Green merges with the western and eastern edges opportunities exist for more diverse planting, paving and seating areas. This principle of a large flexible space flanked by smaller spaces with varied uses and characteristics is common to well-designed park spaces, such as Parc Citroen in Paris (see left). Kiralfy Square is located at the centre of the site, linking Exhibition Green, Central Gardens and the Westfield site to the south. It is intended to be a focal point for cultural activities. The name of the square makes reference to Imre Kiralfy, one of the key people responsible for the delivery of the Exhibitions in White City that opened in 1908. The space will be defined by steps and ramps that offer places to sit, and will be capable of hosting performances, occasional markets, festive events and a temporary ice rink. A water feature could exist here in order to animate the space further.
CENTRAL GARDENS WHITE CITY GATE Central Gardens is intended to be a formal planted area, divided into three lawns separated by elevated water features that provide enclosure and interest. The road on the west side of Central Gardens will be planted with a row of single species mature street trees, such as Poplars that will provide a tall green edge, signposting the new pedestrian and cycle link to the north. The shared surface on the eastern side of Central Gardens will have a row of medium sized street trees of three or four species for seasonal variety. The lawns at the heart of Central Gardens are intended to be quieter than Exhibition Green, where groups and families can relax away from ball sports and other noisy activities. Local people have told us that White City Green needs to have a strong visual statement on ; a landmark for the area that works in harmony with the surroundings. The idea of a gateway feature also sits strongly within the history and heritage of the site, and could offer a space to linger and a vantage point for views across to the listed BBC TV Centre. A new deck structure will bridge the existing railway cutting providing a continuous public space linking with White City Green. The level of the deck will match the existing level of the pavement outside Station for ease of access. The pavement will then ramp down towards the existing pedestrian crossing over, feathered steps will deal with the level change between the pavement and the deck.