Granicast Brand & Logo Inspiration & Requirements Documentation Name of Company: Granicast One word. No CamelCase. Tagline: Custom is our Standard. Deliverables outlined below with guidelines and inspiration. Logo needs to include an icon and company name. Icon should be able to stand by itself for branding use. Icon can be a letter or a completely unique element. Requirements & Guidelines Design: Logo delivery should be both vertical and horizontal. One deliverable each: a vertically lay out and a horizontally laid out version. Example of vertical and horizontal deliveries. Logo should allow for use on varying backgrounds: White background. Eg. printed letterhead or email signature. Dark background. Eg. Could be a dark background, dark gray slate background, etc. Secondary color and tertiary color background. (See above yellow layout as example)
Logo should include brand name Granicast. Logo icon needs to be able to stand by itself as a branding element with the name Granicast. Example of logo that allows stand-alone icon for brand use. In this example, the S icon could be used by itself in varying forms on varying backgrounds. Logo and/or icon in logo should have at least one secondary color. At least one secondary color and if possible a tertiary color. These will be accent colors used in the brand documentation. Example: This is a good use of three colors. The main colors could be black and white, or perhaps a dark gray and white. However, there should be at least one accent color a light muted blue, perhaps a green. Avoid saturated color spectrums and aim for muted colors. This should be an accent and not vital to the logo.
Feel of brand: Three adjectives used to describe the brand would be: Custom : Every bathroom shower we manufacture is to exact design requirements for the customer. There is no shape or dimension we can t product. Although we manufacture products, the fact is we are closer to a design house and team of craftsmen than a group of machinists cranking out orders. Custom. Design House. Blueprints. Outlines. These are all elements you can run with. Avoid too much of blueprint look through since we are not home builders, we are designers who happen to use measurements to customize the vision of the homeowner. High-end : Our products are meant for bathroom remodels and new construction situations where a homeowner could easily spend tens of thousands of dollars on a project. The product itself is a uniquely produced product with a specific process unique to our business model. High end. Expensive but functional. It s beautiful but badass. (Yes, I know) Elegant : Although our customers are contractors and homeowners tearing out tile and sheetrock, the end result of their project vision is elegance. Sleek. Slender. With a slight edge of reflection. Flowing but stable.
Inspiration The poor man s drawing of some ideas from our internal team. See the bottom of this document for images of our showers and bathroom remodel examples. Use of negative space to create an icon that matches the shape of a shower. The shower could be more square. Also, instead of looking at the shower face-on, it could be slightly angled as well. An accent color could line the bottom inside of the G icon, or perhaps a water drop element could add negative space.
Likes: The A is Bellaview is altered. We like the dimension created by negative space and shadows. The use of white, light gray, and a slightly darker gray. Likes Use of negative space. Capacity for black or white Dislikes Lack of secondary color. Very specific font-family.
Likes: Thin lines show sophistication. Dark gray background has appeal to a professional or high-end consumer. Dislikes : Icon is good but too generic to stand by itself. Likes : The use of a relevant element as the icon (top of the wine bottle). Use of negative space. Dislikes : Lack of ability for icon to stand by itself. Good concept but perhaps overly simplistic to be uniquely identifiable. The logo should help us distinguish our brand amongst competitors. Likes : None. Dislikes : Logo is not capable of being used symmetrically. Logo should have a vertically aligned icon and brand name for vertical deliverable. Likes : Use of negative space between two relevant objects (tea cup and house image acting as tea bag over the edge). Also, the use of the logo on a secondary color. We also like this type of soft muted blue. Dislikes : none.
Likes: Use of secondary color (we don t like the green but it s well integrated). Good horizontal layout. We like the use of the home element used in conjunction with the logo. Dislikes: No vertical layout. Ie. No square icon capacity. Likes: Use of logo on multiple backgrounds. Lines create skyline element. Displikes: The icon can t stand by itself; too generic to be distinguished without the full logo. Likes: Soft gray. Vertical layout with room to create a horizontal layout. Icon uses negative space and also internal shadows to create dimension. Dislikes: Lack of secondary color integrated into logo.
Likes: The use of negative space. The use of design elements like a CAD drawing or blueprints but without making the lines themselves the focal point. We like the fact that it could be used as a stand alone icon. Also could easily be horizontally laid out. We like the slogan being in small print and justified to the edge of the company name. seems like it would lose sophistication. Dislikes: Lack of ability to put on black background. Perhaps it could be put on a dark background but Likes: This is elegant. This speaks high end and is memorable. Icon could stand by itself. The tagline is justified with the company name. Dislikes: Lacks relevant icon element. For example, if this is an interior design company, there are no physical elements that portray what industry or market they are in. For us, it is the bath and custom shower design market so some element of a full shower, caddie, shower design outlines, water drop, or whatnot should probably be in our icon. This is not necessary but is somewhere between a should have and a nice to have. Likes: Use of negative space and dimension. This could be used as a block or element to create a shower. Perhaps the G in Granicast could be part of the shower with negative space creating the rest of the rectangle. The shadow off the E is a nice touch too. This could be kept on digital media but removed for print delivery as an example. Dislikes: This is obviously a stand-alone icon. It would be better to have the company name and tagline on the final deliverable.
Likes: Use of negative space. Capacity for icon to stand alone. Slight shadow on secondary element (the rocket) to create dimension. Alteration of the R to avoid a generic look. Dislikes: The blue is too cartoony for our brand. Colors should be muted or slightly desaturated. The corners on the R are not elegant, the font is too bold and blocky. Images of our product and also showers that our product is similar to