Actors, scales and modes of heritage representation:

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Actors, scales and modes of heritage representation: lessons from the critical mapping Jaroslav Ira Charles University, Prague jaroslav.ira@ff.cuni.cz

Critical mapping of heritage representions Desk-top survey of heritage representation in small towns Focused on the pilot region of Vysočina (CZ) and its small towns Preparation for the pilot on the small towns heritage Distilling themes for local encounters with stakeholders 1) Self-representation of small towns through cultural heritage 2) Representation of small town heritage on higher scales 3) Intepreters and modes of heritage representation

1) Self-representation Example of the town Brtnice Associated partner of REACH A small town in the Vysočina region Includes town monument zone 2,403 (3,745) inhabitants

1) Self-representation How does the town define itself on: o rural urban axis o past future axis o community society axis o historical landscape modern city axis o small town atmosphere metropolitan life axis What are the implications: o Official image vs. perception of inhabitants o Highlighted and overshadowed parts of the town (historical layers, spatial zones, functional aspects)

1) Self-representation What is considered as (valuable) heritage in official imagery? o Older layers of history newer past o Expert-oriented lay-oriented o Monumental minor, banal o Artistic value technical etc. o Tangible intangible o Visual other senses

2) Broader frames of representation ProPamátky, s.r.o Ministry of Regional Development - The Institute of Urban Planning National Heritage Institute Association of Historical Settlements in Bohemia, Moravia and Silesia Vysočina Region Czech Technical University European projects (Interreg)

2) Broader frames of representation Vysočina Region: thematic and target-group-tailored guidebooks

2) Broader frames of representation

2) Broader frames of representation Association of Historical Settlements in Bohemia, Moravia and Silesia: the historical towns in Vysočina

2) Broader frames of representation Brtnice Institute for Urban Developement: a pilot project to develop heritage tourism belt around the trail connecting three UNESCO heritage sites that includes other historical towns

2) Broader frames of representation The project within the national research framework NAKI (National and Cultural Identity) that maps industrial heritage in Czech regions (Czech Technical University)

2) Broader frameworks of representation Using a famous native to create transnational heritage connections: Josef Hoffmann (architect), his native house (museum) in Brtnice and an attempt to develop the CoE European Cultural Route

3) Mapping heritage interpreters Small town as an intersection of heritage interpreters The role of expertise(s) in the production of representations The links and connections between the actors Active participation of wider public o Professional historians (historians, archivists) o Heritage and monumental protection experts (art historians, architects, museologists) o Amateur historians (local enthusiasts)

3) Modes of representation - exhibitions, heritage trails

3) Modes of representation - historical days, pageants, reenactments The Plague Procession recently listed on the national list of intangible heritage

3) Modes of representation - writing and collecting local history The Association for Old Brtnice: tapes oral histories; collects old artefacts; makes documentary videos; publishes books on local history

Questions & topics for local encounters Consequences of the small town representations in regard to small town sustainability Reception and acceptation of the representations by target audiences and local citizenries Levels and possibilities of public participation in intepreting and representing small town heritage To develop a simple heuristic-analytical model of local heritage interpretation with and for the stakeholders To make the model applicable for other small towns