GLOBAL REPORT
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THE POWER OF A TRADEMARK PORCELANOSA Group is today a major reference in both the Spanish and the International market. Its consolidated position has been built up on values such as innovation and quality, but specially the trust placed in its large human capital, made up of almost 5,000 skilled professionals, and its concern for its stakeholders and the environment. With over 45 years of experience, PORCELANOSA Group is present in almost 150 countries worldwide. This success is the result of a unique business model based on a strong corporate strategy. According to a study published by the consultancy Pricewaterhouse Coopers and the Financial Times, PORCELANOSA is one of Spain s most reputable companies in the international scene, and is also considered by consumers to be a strong and solid company, as reflected in a study carried out by the Reputation Institute. Diversifying production has played a key role in the growth of a business group that started off manufacturing a single product: ceramic tiles. Today, the Group s eight firms offer a vast selection of products ranging from kitchen and bathroom equipment to high-tech materials and state-of-the-art building solutions for contemporary architecture. PORCELANOSA Group s turnover has risen steadily thanks to its professional and effective financial and economic management policies. This has allowed the group to retain its position as one of the most firmly consolidated companies in both the Spanish and the International market. 5
PORCELANOSA GROUP COMPANIES AND YEAR OF CREATION 1973 1986 1987 1993 PORCELANOSA VENIS GAMADECOR SYSTEMPOOL PORCELANOSA is the leading company in the ceramic wall and floor tile sector. Employing almost 1,000 workers, it enjoys an excellent worldwide reputation thanks to its ongoing efforts and developments in research and quality. It specialises in the production of porous single-fired wall and floor tiles, stoneware tiles and porcelain tiles in a wide range of formats and finishes. Its products are characterised by their high tech features, innovative design and unbeatable quality. Ever since its creation, VENIS has been noted for its commitment to technological innovation and a leader in the launch of new products. Its manufacturing activity focuses on the production of ceramic wall and floor tiles in a wide range of formats, types and finishes. A pioneer in the international ceramic tile sector, it is renowned for the versatility of its designs and its use of state-of-the-art technology in the production of ceramic and porcelain tiles. GAMADECOR was set up in 1987 with the aim of producing kitchen and bathroom furniture offering maximum quality, technology and the very latest designs. Its facilities are equipped with state-of-the-art technology for the production of kitchen and bathroom furniture, wardrobes and dressing rooms guaranteeing maximum quality and contemporary designs. SYSTEMPOOL was born as a result of the market s growing interest in the culture of water as a health and well-being complement. It carries out integrated projects for the bathroom, for both private and professional projects. Its expansion pursuit and technological development have led it to currently focus on three main areas: KRION, PORCELANOSA Group s Solid Surface, a versatile mineral compound with advanced applications in interior design and architecture, SP BATH, and KRION BATH, with countertops, sinks, bathtubs, and bathroom accessories. 6
1999 2001 2001 2004 L ANTIC COLONIAL BUTECH NOKEN URBATEK L ANTIC COLONIAL has consistently sought to satisfy the demand for top quality natural products. Stone and marble in tumbled, satin and polished finishes, traditional ceramics, glass mosaics, wood, wash basins, vanity tops and mosaics all are part of the product range of one of the sector s most forward-thinking companies. Quality which is increasingly reflected in the technical and aesthetic features of this company s products, both in private and public spaces. BUTECH, founded for the development of quality materials for installing PORCELANOSA Group s ceramic wall and floor tiles, has evolved in recent years into an architectural consulting company specialising in facades. Currently, it offers from a wide range of construction solutions such as adhesives, grouting materials, profiles, shower trays, or waterproofing systems, to technical floors and facade systems; always with the same PORCELANOSA Group quality criteria. NOKEN entered the market with its innovative designs in bathroom furnishings, always committed to the care of each detail. A firm commitment to design, quality and superb standards of customer service have positioned Noken amongst the sector s leading companies. Today its products are exported to more than 118 countries. URBATEK specialises in solutions for projects with exacting technical requirements through its range of through-body porcelain tiles, conspicuous for their excellent performance even in the most adverse of conditions. Likewise, the company specialises in the production of large-format slimline ceramic sheets (of up to 100 x 300 cm), through its XLIGHT wall covering collection. 7
INTERNATIONAL RECOGNITION 8
PORCELANOSA is the most highly valued ceramic tile manufacturer in Spain, considered by consumers to be a strong and robust company. REPUTATION PULSE SPAIN PORCELANOSA is one of the twenty best-known firms internationally. STUDY CARRIED OUT BY THE CARLOS III UNIVERSITY FOR THE FORUM OF RESPECTED SPANISH TRADEMARKS PORCELANOSA is one of the world s most reputable Spanish companies. PRICEWATERHOUSE COOPERS - FINANCIAL TIMES PORCELANOSA is known by more than 91% of respondents, and considered to be the Spanish ceramic tile company that best knows how to sell its brand concept, associated with elegance, image, luxury and prestige. STUDY CARRIED OUT BY THE JAUME I UNIVERSITY AMONGST PROFESSIONALS OPERATING IN THE BUILDING AND DECORATING SECTOR 9
THE COMMITMENT OF 10
PORCELANOSA GROUP INNOVATION QUALITY SHOWROOMS RESEARCH ECOLOGICAL COMMITMENT 11
THE SPIRIT OF INNOVATION PORCELANOSA Group is committed to the ongoing development and implementation of innovative designs and materials, a key factor in its strategy of product differentiation. One of its most advanced technological projects - the development of KRION, its compact mineral solid surface - has revolutionised the concept of design, due to its capacity to make drawing board ideas a reality. Its mechanical properties, non-porosity and resistance to chemical attacks, defines it as an advanced material with excellent performance. KRION has several applications, from building facades cladding or commercial interior design, due to its thermoforming capacity and its seamless joints. In addition, thanks to its easy cleaning, hygienic properties and suitability for food zones, KRION can also be used in the conception of kitchens and healthcare centres, with certifications such as Greenguard, NFS, BPA free, REACH Compliance and internal air quality. DIT Nº 530 12
THE EMIRATES HALL - UN (SWITZERLAND) 13
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KRION ECO-ACTIVE SOLID TECHNOLOGY KRION ECO-ACTIVE SOLID TECHNOLOGY is the revolutionary leap that KRION has made in the world of Solid Surface. This new KRION patented technology is based on providing the material with new multiple properties such as air purification, elimination of chemicals and bacteria, and ease of cleaning. All of these are based on the natural phenomenon of photocatalysis. Resulting in a globally innovative and exclusive, integrated with nature, durable and with direct effect on our quality of life. These new properties of the material do not modify its physical qualities or colour, do not limit its use, and do not contain any hazardous components. Air purification Antibacterial Disposal of chemicals Easy to clean HOTEL SILKEN PUERTA AMÉRICA (SPAIN) 15
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MAXIMUM QUALITY PORCELANOSA Group believes that small details are capable of transforming an object into something magnificent. Attention to detail is a concept that has characterised the Group s products throughout its history. The standard of quality associated with the brand implies a commitment to offering the very finest qualities, materials and finishes available on the market. The quality of the products is also reflected in the customer service. PORCELANOSA Group has more than 1,000 showrooms worldwide and its products are available in almost 150 countries. We are committed to our policy of proximity to all markets. We are constantly extending our network of showrooms around the world in order to be closer to our customers. 17
NEAR 1,000 STORES THROUGHOUT THE WORLD PORCELANOSA LONDON With nearly 1,000 establishments located throughout the world and a distribution network that keeps growing every day in cities such as New York, London, Miami, Paris and Milan, PORCELANOSA stores ensure the presence of our firm on all five continents to show the final consumer the continuous progress in innovation and design of each of our products. PORCELANOSA PARIS PORCELANOSA SHANGHAI 18
PORCELANOSA NEW YORK PORCELANOSA VALENCIA PORCELANOSA ROMA 19
STANDING AMIDST FIFTH AVENUE S OTHER ICONIC BUILDINGS PORCELANOSA Group has been settled for the last three years at the heart of world trade in its main artery, New York s Fifth Avenue. That was the place chosen for establishing its flagship store in the Big Apple and turning the emblematic Commodore Criterion building - which dates from the early 20th century - into a global architecture and interior design reference, together with the prestigious Foster + Partners firm. PORCELANOSA Group s New York flagship store stands at the strategic junction with Broadway, on an area of almost 2,000 square metres. It consists of six floors; the lower floors are allocated for the exhibition of products from the eight firms that make up the company, while the upper floors contain offices, meeting rooms, and a spacious area for conferences, seminars, and exhibitions. Designed in 1918 by the prolific architects Ely Jacques Kahn and Albert Buchman, the building on 202 Fifth Avenue required, on the one hand, a profound transformation indoors to adapt spaces to the needs of the company and, on the other hand, a carefully selected exterior restoration that respected the original facade elements, and could thus obtain the full trust of New York s authorities and society. The restoration actions of this emblematic building were personally run by the British architect Norman Foster, Pritzker Prize in 1999 and Prince of Asturias Arts Prize in 2009. His purpose was to convert, transform, adapt, and restore spaces and settings for the needs of a PORCELANOSA Group store, an establishment that strengthens the company s international character and its commitment to one of its main markets, the North American market. Aiming to reaffirm, its presence in the United States, where it has over 500 dealers after three decades of business experience, the firm purchased the building next to its flagship store. With it, PORCELANOSA will expand the surface of its facilities to reach 2,516 square metres, divided between a basement, seven floors, and a rooftop. A commitment of the Spanish company, leader in the ceramics and interior design sectors, so that the new Fifth Avenue showroom is an urban and commercial icon. 20
PORCELANOSA NEW YORK 21
43 LOGISTICS CENTRES AROUND THE WORLD PORCELANOSA Group is continuing its process of international consolidation, extending its network of logistical centres throughout the world in order to strengthen distribution channels between its manufacturing plants and commercial network. Today we have a storage capacity of over 630,000 europalets (31.5 million square metres). 22
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ONGOING RESEARCH Real progress is what enables us to bring technology within the reach of all. PORCELANOSA Group boasts excellent R&D&I Departments that are constantly looking into ways of improving our products, developing new materials and ensuring compliance with the environmental policy in the production systems of each of the PORCELANOSA Group s companies. 25
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ECOLOGICAL COMMITMENT Concern for the environment and the conservation of nature has always been one of the ongoing priorities for the PORCELANOSA Group. Ensuring a sustainable lifestyle and environmental balance requires specific decisions and tangible actions. PORCELANOSA Group has always been at the forefront of this concern, and has been working to minimise the impact of its production systems on the environment for more than 45 years. PORCELANOSA Group s concern for the environment goes beyond the optimisation of its production systems; our efforts are also focused on designing products that contribute to reducing water and energy consumption in the home, such as taps incorporating flow limiters or building systems that allow for energy savings on heating. FSC. The sustainable forest management brand corresponds exclusively to L ANTIC COLONIAL. 27
WORLD RENOWN 28
ED DESIGNERS NORMAN FOSTER ZAHA HADID RICHARD ROGERS LUIS VIDAL SIMONE MICHELI 29
FOSTER + PARTNERS TONO LINE 30
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ZAHA HADID DESIGN VITAE LINE 33
RICHARD ROGERS & LUIS VIDAL MOOD LINE 34
SIMONE MICHELI LOUNGE LINE 35
GLOBAL ARCHITECTURE 36
FLOORS WALL COVERINGS NATURAL MATERIALS BATHROOM EQUIPMENT KITCHEN EQUIPMENT CLOSETS AND DRESSING ROOMS KRION TECHNICAL SOLUTIONS FACADES 37
FLOORS STON-KER CERAMIC STONE PAR-KER ORIGINAL CERAMIC PARKET ATELIER COLLECTION STARWOOD URBATEK XLIGHT LINKFLOOR CERAMICS PORCELLANATO TILES LAMINATE FLOORING NON-SLIP FLOORS 38
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WALL PAR-KER ORIGINAL CERAMIC PARKET STARWOOD URBATEK CERAMICS PORCELLANATO TILES XLIGHT LARGE-FORMAT SUPERFINE CERAMICS MICRO-STUK CONTINUOUS WALL COVERING 41
COVERINGS NATURAL MATERIALS MARBLE TRAVERTINES QUARTZITES LIMESTONES SANDSTONES SLATES NATURAL WOOD MOSAICS 42
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BATHROOM EQUIPMENT BATHROOM FURNITURE BATHS HYDROMASSAGE SHOWER COLUMNS SHOWER TRAYS SHOWER ENCLOSURES KRION BATH TAPWARE SANITARYWARE RADIATORS DECORATIVE PROFILES 45
KITCHEN EQUIPMENT FURNITURE KITCHENS FAUCETS LIGHTING KITCHEN COUNTERTOPS KRION COUNTERTOPS XLIGHT COUNTERTOPS 46
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48 CLOSETS AND DRESSING ROOMS
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KRION WALL COVERINGS TRAUTMANN JEWELERY (GERMANY) FACADES KITCHENS DESIGN SOLUTIONS COMMERCIAL PREMISES HOTELS RESTAURANTS HEALTH CENTRES NIKE STORE (UNITED KINGDOM) 50
GAPI VILLA LOTFI SIDIRAHA (MOROCCO) ARIAD PHARMACEUTICALS (UNITED STATES) HYUNDAI DEALER (SPAIN) AUTIS INGENIERÍA (SPAIN) 51
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TECHNICAL SOLUTIONS FACADE SYSTEMS TECHNICAL FLOORS ACCESSIBLE CEILINGS GEOTHERMAL INSTALLATIONS ADHESIVES AND GROUTING MATERIALS TECHNICAL PROFILES AND CORNERS SHOWER TRAYS AND WATERPROOFING SYSTEMS ELECTRIC RADIANT FLOOR HEATING CRÉDIT AGRICOLE POITOU-CHARENTES (FRANCE) 53
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FACADES BUTECH TECHNICAL SOLUTIONS STON-KER PAR-KER STARWOOD XLIGHT KRION AIRSLATE MARBLE HOUSE (BANGKOK) 55
TECHNICAL DEPARTMENTS 56
LARGE-SCALE PROJECTS HOTELS FRANCHISES AND COMMERCIAL PREMISES PUBLIC INSTITUTIONS 57
LARGE-SCALE PROJECTS PORCELANOSA Group loves a major challenge. More than 45 years experience in the design and execution of large-scale projects in Spain and abroad has given us a clear advantage over our competitors when it comes to tackling a project of this nature. THE CLARE (UNITED STATES) Binyan for IF Studio Our work system and the wide range of products our firms supply enable us to come up with a fast and effective response to the specific needs of each project: shopping malls, corporate headquarters, sports facilities, education centres, etc. Butech brings together the experience and know-how of PORCELANOSA Group in the development of facade systems and construction, having incorporated materials as complex as KRION to all types of enclosures. The most demanding certifications and projects across all five continents endorse the quality of work from Butech s Technical Department. 58 NORTHEASTERN ILLINOIS UNIVERSITY (UNITED STATES)
PASEO LA GALERÍA (PARAGUAY) EMPORIUM ONE SHOPPING CENTRE (THAILAND) SOFITEL LUXURY HOTEL HAIKOU (CHINA) 59
VIRGIN HOTEL (UNITED STATES) HOTELS PORCELANOSA Group boasts extensive experience in the hotel sector, as can be seen from its widespread presence in the hotels run by the leading chains of the world. PORCELANOSA Group s materials contribute to creating superb settings that provide guests with a sense of comfort and ease, whilst at the same time projecting an impeccable image and reflecting the unique style of each hotel. 60
MERCURE GOLF DU CAP D AGDE HOTEL (FRANCE) VP JARDÍN DE RECOLETOS HOTEL (SPAIN) 61
FLAGSHIP STORE T-MOBILE (UNITED STATES) MINI CAR DEALERS (SPAIN) FRANCHISES AND COMMERCIAL PREMISES PORCELANOSA Group s long-standing experience, together with the wide range of products provided by its eight firms (PORCELANOSA, VENIS, GAMADECOR, SYSTEMPOOL, L ANTIC COLONIAL, BUTECH, NOKEN and URBATEK) make us the best choice when undertaking an integral interior design project for a franchise or business. Wall and high-traffic floor coverings, fine materials, facades, bathroom furniture, KRION Solid Surface, tapware, sanitaryware, radiators, suspended ceilings, raised access flooring, all with the quality guarantee of PORCELANOSA Group. 62
FOSTER S HOLLYWOOD RESTAURANTS (SPAIN) CARREFOUR EXPRESS (SPAIN) BERSHKA FASHION STORE - GRUPO INDITEX (ITALY) 63
PUBLIC INSTITUTIONS PORCELANOSA Group offers each of its customers a personalised service. Our quest for ongoing improvement has led us to set up the Public Institutions Department which specialises in Public Works. This department offers bespoke advice that covers each phase of the project, thanks to the full range of services and products provided by the eight companies that make up PORCELANOSA Group: 1. Draft project study. 2. Presentation of the full range of products on offer; advice regarding compliance with the legal requirements applicable to each situation. 3. Building systems ; solutions and full details. 4. Delivery of specifications for the chosen materials in BC3 format. FRENCH EMBASSY BANGKOK (THAILAND) 64
MAR MENOR HOSPITAL (SPAIN) UNIVERSIDAD CARLOS III (SPAIN) 65
PORCELANOSA VENIS GAMADECOR SYSTEMPOOL Ceramic floor tiles Ceramic wall tiles STON-KER PAR-KER Ceramic floor tiles Ceramic wall tiles STON-KER STARWOOD Kitchen furniture Bathroom furniture Wardrobes and dressing rooms Complementary furniture Lighting Shower enclosures, shower columns, shower trays and shower units KRION BATH KRION www.porcelanosa.com www.ston-ker.com www.par-ker.com www.venis.com www.ston-ker.com www.star-wood.es www.gama-decor.com www.system-pool.com www.krion.com L ANTIC COLONIAL BUTECH NOKEN URBATEK Natural stones Mosaics Parquets and laminates Bathroom accessories Traditional ceramics Decking LINKFLOOR Ventilated facade systems Tile fixing materials Decorative and technical profiles MICRO-STUK Bathroom furniture Brassware Sanitaryware Towel warmers Baths Shower trays Bathroom accessories Technical porcelain floor Technical porcelain wall XLIGHT www.anticcolonial.com www.butech.es www.noken.com www.urbatek.com 2018 - CATALOGUE Nº G4 03/18 PORCELANOSA Grupo A.I.E. reserves the right to modify and/or withdraw certain models featured in this catalogue without prior notice. The colours of the items may vary slightly in comparison with the originals. The settings shown in this catalogue are interior design ideas created for publicity purposes. For actual installations, the laying instructions published by PORCELANOSA Grupo A.I.E apply. 2018 PORCELANOSA Grupo A.I.E. The contents of this catalogue are protected by the Intellectual Property Act, Legislative Royal Decree 1/1996. Any total or partial reproduction thereof, without the specific authorisation of PORCELANOSA Grupo A.I.E. may be subject to sanctions, pursuant to the Spanish Penal Code. Coordination: Comunicación & Marketing PORCELANOSA / Design: bbm.eu
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