Contents Section : Global Analysis This section aims to provide an overview of the global DIY market : Global market size evolution Main regions: market sizes, evolution, average DIY expenditure per capita Main DIY national markets National average DIY expenditure per capita Focus on an DIY markets Section : Countries DIY Competitors, Northern America DIY Competitors M/S Top Average size of a store Bn This section provides -page synoptic information for the major Total sales, Bn DIY markets, in decreasing order of market size. 3 % 3 7 38 0 03 0 0 3 Last year (0/07) +3% 0 Top Average T/O / 07 Av. exchange rate VS for 07: 0,8898 population, GDP, DIY market, DIY average expenditure World 7 33 Evolution 00-07 (last years) % HOME DEPOT 8 8 0 97 97 79 Urban population % (08) 7% Home ownership % (0) 9% - 0,9 0,8 0,9 0,7 Housing million people live in cities Human Development Index (HDI) - 0 TRACTOR SUPPLY 0 Sales ( M) 78 8 98 % 8 7 % 3 Ace Hardware Cooperative 0 9 9-8 8 8 870 30 3 Sears 78 8 70 83 78 700 09 700 889 70 3 000 3 0 3 37 0 79 7 3 7 80 8 9 89 803 8 87 0 0 0 70 0 3 Sourc e 0 8% 3 99 80-9% 38 70 TO / ( ) 900 090 30 8 3 08 8 Av. 0 83 8 8 0 37 3 733 00 8 87 9 8 00 3 800-9 3 70 8 993 *,0 0 0 980 8 True Value Stores 8 870 True Value M/S 73 333 8 Total DIY market Ev. 8 0 8 Lumber Other channels 0 7 Sales ( M) 73 Cooperative Harbor Freight Tools 8 Lumber Total DIY channel 0 Do it best Harbor Freight Tools Other chains own their home Fediyma Global Home Improvement Report 08 - Copyright Feydima vzw - Copies are not allowed TOTAL DIY CHANNEL Owner Sears DIY market evolution 0-07 MENARD'S Retailer DIY market (07 - Bn) ACE HARDWARE Top 0 Competitors Economics GDP (PPP based) per capita (07 - K ) DIY expenditure per capita (07 - ) chains in the country: 0 and 07 sales, number of stores,, LOWE'S 97 Current prices - exchange rate $ VS : 0,8898 Tractor Supply 97 Detailed information Population (07 - M) 8 70 Ace Hardware - Demographics On Page you will find information on the Top 0 DIY retailil 78 DIY expenditure re per capita ( ) Bubble size: 07sales % 3 08 GDP per Capita ( ) + % VS 0 Top Year-on-year evolution Home Depot 8 In 07 USD depreciated ciated EUR (-%) VS EUR (-%) In 07 USS depreciated Key indicators Population (M) 803 TOTAL DIY CHANNEL +0 % VS 0 On page you will find the key indicators at a glance : 0 70 8 TRACTOR SUPPLY Last years (0/07) Currency: US Dollar (USD) 8 ACE HARDWARE MENARD'S + 0 37 LOWE'S % Ace Hardware DIY Market size evolution % of worldwide DIY sales 9 HOME DEPOT Others OE Fediyma Global Home Improvement Report 08 - Copyright Feydima vzw - Copies are not allowed and total sales surface. For Countries with more than 0 DIY retail chains, a comprehensive table is included. We added countries in comparison to last year. These countries are : Thailand, Indonesia, Malaysia and the Philippines. Section 3: Major DIY Groups This section focuses on the major groups in the DIY market at a worldwide level. More details are provided for the Top 0 through a -page overview: T/O evolution, global market share evolution, countries of operation, retail chains At the end of the document, information is provided about the main DIY groups and money conversion.
Contents (detailed) Methodology Page 7 Section : Global Analysis Global overview Page Top 0 DIY national markets Page Main national DIY markets Page DIY average expenditure by country Page 7 Focus on America Page 8 Focus on Page 9 an DIY markets Page 0 Focus on Eurozone countries Page Status of an countries regarding EU and Euro Page Section : Countries (listed in alphabetical order) Argentina Page 99 Australia Page Austria Page 0 Belgium Page 89 Brazil Page 7 Bulgaria Page 7 Canada Page 3 Chile Page 80 China Page 8 Colombia Page 0 Croatia Page 3 Czech Republic Page 97 Denmark Page Finland Page 77 France Page 39 Page 8 Greece Page Hungary Page 09 Iceland Page 3 Indonesia (new) Page Ireland Page 03 Israel Page 8 Italy Page Japan Page 33 Latvia Page Lithuania Page Luxembourg Page 9
Contents (detailed) Macedonia Page 37 Malaysia (new) Page 39 Mexico Page Netherlands Page 8 New Zealand Page 70 Norway Page 7 Peru Page 07 Poland Page Portugal Page 0 Romania Page 9 Russian Federation Page 9 Serbia Page 33 Slovakia Page 7 Slovenia Page 9 South Africa Page 7 Spain Page Sweden Page 7 Switzerland Page Thailand (new) Page 93 The Philippines (new) Page 3 Turkey Page 8 Ukraine Page 9 United Kingdom Page 3 Uruguay Page 3 Page Section 3: Major DIY Groups Top 0 DIY Groups worldwide Page THE HOME DEPOT Page LOWE S Page 7 ADEO Page 9 KINGFISHER Page BUNNINGS Page 3 MENARD S Page OBI Page 7 BAUHAUS Page 9 SODIMAC Page ACE HARDWARE Page 3 Main DIY Groups Page Yearly average exchange rates Page 70
Methodology (/3) Demographics and Economy In the country profiles, the general indicators are based upon national or international statistics. As follows : The source for the Total Population and the Population Growth is the United Nations Department of Economic and Social Affairs. The GDP per capita is PPP based (Purchasing Power Parity). This way of calculating takes the costs of living into account. The datasets come from the IMF (International Monetary Fund). The Human Development Index (HDI) is a composite statistic of life expectancy, education and per capita income indicators, which are used to rank countries in terms of human development. Data is provided by the United Nations Development Programme. The % of Urban Population comes from the United Nations (World Urbanization Prospects). The % of Home Ownership is not available for all the countries. It comes from different sources : an countries: Eurostat Russian Federation: Statcan / Federal State Statistic : US Census Bureau Japan: Statistics Bureau of Japan China: Beijing University of Social Sciences Turkey: Turkish Statistical Institute Brazil: INEG Brazil DIY market sizes Sales to consumer (Net Sales) Most global market sizes are our own estimates, drawing upon a variety of sources : data directly provided by the retailing companies, external surveys or press information. Please note that in some cases, the 0 market size has been updated according to new information and may not be equal to 0 market size published in the previous issue. Demographics 3 Detailed information Currency : Euro (EUR) World Population (07 - M) 8 7 33 Evolution 00-07 (last years) % Economics GDP (PPP based) per capita (07 - K ) Current prices - exchange rate $ VS : 0,8898 7 8 DIY market (07 - Bn) 38 303 88 DIY market evolution 0-07 % % DIY expenditure per capita (07 - ) 97 77 Housing 38 Bn % of worldwide DIY sales Key indicators 7% % of DIY sales 3 % Population (M) Total sales, Bn 3, 3, DIY Market size evolution Urban population % (08) 77% 7% Home ownership % (0) % 9% - Human Development Index (HDI) - 0 0,9 0,8 0,9 0,7 3, 8 37, 37,9 38,3 0 03 0 0 0 07 3 GDP per Capita ( ) 7 Fediyma Fediyma Global Home Global Improvement DIY Report 07 Report - Copyright 08 - Copyright Feydima Feydima vzw - Copies vzw are - Copies not allowed are not allowed 8 million people 77% live in cities + Last year (0/07) +% Last years (0/07) DIY expenditure per capita ( ) % own their home 8 97 7
Methodology (/3) Retailers sales figures In order to make this document a better decision-making tool, we specify the source of the sales figures we mention in the document. We used the following code, in decreasing order of data relialibility: : Corporate information (either Annual Reports or information directly provided by the company) EM: Data provided by EDRA/GHIN Members : information coming from Dähne Verlag 07 survey (www.daehne.de) OE : Our Estimate. This information may not be conform to reality. It is a mere estimate of the sales figure when no data is available. For 07, 9% of global T/O is based upon Corporate Information, come from Dahne Verlag, from EDRA/GHIN members and 7% upon our own estimates. Please note that this code only refers to the 07 sales figure. In many cases, the 0 sales figure is already known, so the source may be different for the 0 sales figure and the 07 sales figure. When unknown, the 07 sales figure is estimated taking into account the following information, according to their availibility: 0 sales 07/0 total surface change 07/0 national market size change Former year-on-year increase or decrease of this retail chain. Stores and surfaces Both number of stores and total sales surface can also come from different sources. Please note that in some cases, the source may differ from the specified source for the 0 sales figure. For instance, for one retailer, the sales figure may be our own estimate whereas the number of stores is imparted on the company s website. In general, when the total sales surface is unknown, it is estimated from the average surface of comparable retail chains in the same country. 30 Retailer 73 DIY Competitors M/S Others 3% Owner Obi Hagebaumarkt Toom / B Hornbach DIY Competitors, Bauhaus Top Average T/O / 00 97 0 Sales ( M) 03 + % VS 0 9 07 Sales ( M) Obi Tengelmann 3 89 3 9 -,9% 3 78 7 8 30 Bauhaus Interbauhaus 3 0 3 9 0, 798 7 73 OE Toom / B Rewe 3 0 0,% 333 98 00 Hornbach Hornbach 00 07, 98 0 0 7 97 Hagebaumarkt Hagebau/cooperation 908 9,8% 3 90 7 03 Globus Globus 37 0,8% 8% 89 773 8 90 8 Eurobaustoff Eurobaustoff 98 99 0,9% 377 8 7 Bauvista Cooperative 78 78-0, % 393 3 3 Hellweg Hellweg Group 78 9, % 90 7 7 9 97 Krämer Family owned 8 9,% % 8 3 0 7 Other chains 9 709 0,7% 9% 9 78 0 Total DIY channel 8 8 8, 0 3 39 9 3 9 Other channels 9 7 9 807, Total DIY market 37 88 38, Ev. M/S OBI BAUHAUS TOOM / B HORNBACH HAGEBAUMARKT TOTAL DIY CHANNEL Obi -,9% Top 0 Competitors Stores Top Average size of a store Bauhaus 0, 3 *,000 98 7 Toom / B 0,% 7 8 Top Year-on-year evolution Bubble size: 07 sales Av. 7 0 7 - % VS 0 Hagebaumarkt,8% Hornbach, TO / ( ) Fediyma Global Fediyma Home Improvement Global DIY Report Report 07 08- - Copyright Feydima vzw vzw - - Copies are are not not allowed 9 Source 8