Good Reasons to become ESB-PARTNER

Good Reasons to become ESB-PARTNER

Dear Sir or Madam, We would like to win you for a partnership with ESB Europäische Sponsoring-Börse! More than 100 entrepreneurs within the sponsoring-, event and marketing industry have already joined the ESB-Partner Network. The recipe for its success is simple: Our partners benefit from our conferences, Hans-Willy Brockes lic.oec. HSG, CEO of ESB Europäische Sponsoring-Börse St. Gallen/Switzerland, Publisher of Event-Planer" and Leitfaden Sponsoring & Event-Marketing seminars, public relations and our extensive international network. We would be happy to support your business as well. Every partnership with ESB is based on a licence agreement. Explore the following pages to learn more about the contractual services it contains. Our primary objective however is personal cooperation! The ESB-Network consists of specialists market leaders and newcomers - who use the network to form successful partnerships and alliances. No matter whether in Dominik Tomberg Diplom-Sportwissenschaftler, Head of office Cologne of ESB Europäische Sponsoring-Börse sports, event or culture, social, media or market research: ESB-Partnership pays off. At present, most ESB-Partners are based in Germany, Switzerland and Austria. In the future the network s expansion will focus on the neighbouring European countries, as well as the United Arabian Emirates and Brazil. Are you interested in an ESB-Partnership? Let s talk! Christoph Arnold Diplom-Betriebswirt (FH), Head of Marketing/Communications of ESB Europäische Sponsoring-Börse 3

Increase Awareness! Get Recognized! Agencies, consultants and service providers in the sponsoring and event marketing industry depend on their recognition by sponsors, the media and other insiders. ESB offers various opportunities to increase your company s recognition by the industry: via entries in the Sponsoring-Börse and in www.eventshop.de/ch/at, by featuring your company s news in the ESB-Press-Service, and finally by various opportunities for presentations and co-operation in the course of our congresses. ESB-Partners benefit from: ESB-Press-Service ESB-Media Internet-Content The ESB-Press-Service will pass on press releases submitted by ESB-Partners to relevant journalists and media, specialised in marketing, economics, lifestyle, sport and culture. This is made possible through a large network of media contacts in Germany, Switzerland, Austria and selected other countries. ESB publishes its partners announcements in ESB-aktuell and ESB-Partner- Flash. ESB-aktuell addresses a large audience in the sponsoring and event market. ESB-Partner-Flash is an internal information service for ESB-Partners, which provides them with special offers and cooperation requests within the network. ESB guarantees its partners the continuous maintenance of both their contents and links published on ESB online platforms. Online networking has proved successful in the delivery of up-to-date information; it also produces good results in keyword searches among the common search engines. 4

Invest in Networking! Make new contacts! Success in both professional sponsoring and event industry depends on business contacts. ESB relies on a large number of well established international partners. ESB-Partners gain access to this network and benefit from its synergies. ESB- Congresses, the ESB-Entrepreneurs Forum and our everyday services in establishing business connections offer numerous opportunities to make new promising contacts and to enhance your own network. ESB-Partners benefit from: ESB-Congresses Hospitality Exchange and Who-is-who-Databases ESB-Entrepreneurs Forum Congresses are major networking platforms. ESB-Partners benefit from those hosted by the ESB, an example is the ISPO Sportsponsorship-Conference with more than 1500 delegates. ESB-Partners and their associates get free admission to these conventions of the industry and receive attractive opportunities to present their business. The Online Hospitality Exchange allows ESB-Partners to exclusively exchange VIP, business and box tickets of various events in sports and culture. Our who-iswho-databases allow partners to easily retrieve insider information for example contact details of marketing executives during the EURO 2008 and the 2014 World Championship in Brazil. Every year, ESB invites entrepreneurs and their executives to exchange ideas and to make new contacts. Each meeting is devoted to a specific topic. Recent focuses were laid on BSC Balanced Score Card, Business Etiquette and Unobjectionable Selling. The forum offers many opportunities to meet other ESB-Partners and invited guests. 5

Update your know-how! Enhance your competences! ESB-Partners update their knowledge on recent developments in the sponsoring and event marketing industry: they enjoy free attendance to congresses, seminars and courses organised by ESB as well as access to the ESB Archive and its made-to-measure research capabilities. An ESB-Partnership will thus help to enhance the competences of ESB-Partners and their associates and to continually keep them informed about recent trends in the industry. ESB-Partners benefit from: ESB-Seminars ESB-Courses ESB-Help-Service ESB-Partners and their associates enjoy free admission to seminars held by ESB. The following seminars are offered on a regular basis: How to find Sponsors Sport-Sponsoring: Factors of Success and Controlling Event-Marketing and Event-Sponsoring: Factors of Success and Controlling Evaluating and Increasing the Value of Sponsorship Packages Professional Management of Sponsoring and Event-Projects How to find Patrons Workshop: Intensive Sponsoring- Acquisition ESB continuously increases its portfolio of training courses. ESB-Partners and their associates benefit from special conditions for the following courses: Event-Management Sponsoring-Management In their everyday work, ESB-Partners will receive support from the ESB office. Requests by ESB-Partners are handled with top-priority. Partners benefit from more than 15 years of continuous documentation and observation of the industry. The ESB Archive holds valuable resources for pitches, presentations and customer meetings. 6

Europäische Sponsoring-Börse Vitamins for your business! ESB Europäische Sponsoring-Börse Kornhausstr. 3 Postfach 519 CH-9000 St. Gallen Tel. +41- (0)71-2237882 Fax +41- (0)71-2237887 esb-partner@esb-online.com www.esb-online.com