URBAN HOME Jim schmid Photography
More than a beautiful magazine. A beautiful concept in marketing. Urban Home Magazine is a design and lifestyle magazine serving four distinct markets. The total circulation exceeds 125,000 copies per mailing, between all four markets. The markets served are Charlotte, San Antonio / Austin, Denver / Boulder and Raleigh / Durham. These regional magazines vary from market to market to embrace individual market style and regional design, while at the same time, sharing common editorial that speaks to national and local design trends. Advertisers have the flexibility to leverage their brand in all markets served, or select individual regional markets for specific market targeting. Urban Home Magazine provides superior positioning for local and national advertisers through profiles of inspiring beautiful local homes, strategic advertorials and interesting trend stories. Urban Home delivers the content readers want and the targeted and guaranteed delivery advertisers must have. Urban Home enables advertisers to utilize the strength of direct mail in both a high-end, idea generating glossy magazine (Urban Home Magazine), and in select markets, a separate ad only magazine (Urban Home Direct). Combined with an interactive website,email and mobile marketing and numerous social media outlets Urban Home is an affordable, well-rounded marketing platform. A COMBINED REACH OF 125,000 AFFLUENT HOMEOWNERS
Jim 14 Schmid URBAN Photography HOME CHARLOTTE AUGUST/SEPTEMBER 2012 $65 36 URBAN HOME CHARLOTTE JUNE/JULY 2012 Press $29.95 Closet and Storage Concepts The Container Store Dogs $50 Images courtesy of Images courtesy of NKBA. AUGUST/SEPTEMBER 2012 URBAN HOME CHARLOTTE 15 JUNE/JULY 2012 URBAN HOME CHARLOTTE 37 URBAN HOME MAGAZINE Since 2002 URBAN HOME MAGAZINE Unlike subscription-based magazines, Urban Home Magazine offers the look and feel of a shelter magazine with the guaranteed reach of direct mail. For advertisers, Urban Home Magazine provides multiple marketing opportunities to reach a targeted upscale audience through product placement in insightful articles, advertorials and ads. For readers, Urban Home Magazine is an inspiring and useful resource, providing timely information from local experts. REGIONAL OR NATIONAL CUSTOMIZATION Urban Home Magazine varies from market to market to embrace individual local trends. The markets served are Charlotte, San Antonio / Austin, Denver / Boulder and Raleigh / Durham. These regional magazines vary from market to market to embrace individual market style and regional design, while at the same time, sharing common editorial that speaks to national and local design trends. Advertisers have the flexibility to leverage their brand in all markets served, or select individual regional markets for specific market targeting. The Urban Home central office can coordinate the placement and customization of a single insertion order in one market, or multiple markets. IN EVERY ISSUE Beautiful feature homes National and local trend articles New products for decorating, kitchen, bath and fashion Local business feature articles Local contributing editors Style Guide: style and fashion articles from top local designers Food Design: top local restaurants profiled Why the Room Works: we deconstruct and analyze a specific room designed by a top local interior designer. DISTRIBUTION 90% Mailed to single family, owner-occupied affluent residences 8% Select retail distribution points 2% Trade and design professionals Call for specific distribution details in each market. REGION 1: Charlotte 32,000 residents per issue. Minimum home value of $350,000. REGION 2: Austin / San Antonio 32,000 residents per issue. Minimum home value of $510,000. REGION 3: Denver / Boulder 32,000 residents per issue. Minimum home value of $350,000. REGION 4: Raleigh / Durham 32,000 residents per issue. Minimum home value of $325,000. Cityscape By Anne Marie Ashley Photography by Jim Schmid With sweeping views of the silver skyline and the bustling streets of Charlotte below, our feature home is a master class in sophisticated city living. DECORATING n TRENDS DECORATING WITH BOOKS By Anne Marie Ashley Earmarked pages, worn spines, fabric covers all glorious signs of well-read books. There is something comforting and familiar about your favorite novels and dotting rooms with volumes of your beloved books instantly warms the home. Set on a shelf, stacked on a table or piled on the floor, books bring character and color to décor while sharing your passions, pastimes and pursuits with those who cross your threshold. Used artfully, books can bring a whole new personality to interior design and offer a personal touch that s sometimes hard to convey with found objects. Whether you re creating a personal library or using books purely as a decorative element, creativity pays off the most. Stacked beside a sofa as a makeshift side table or as a dramatic display on a built-in shelf, they become as integral to a design scheme as any piece of furniture or art. Create a nook underneath the stairs or place them in the seat of antique chair; giving both the feeling of well-lived-in home. However you choose to share your titles, the feeling of warmth won t be missed in your décor. Paper Skyscraper Picks Ron Wootten and Tim Hamilton, owners of Paper Skyscraper in Charlotte, offer their picks of best Coffee Table Books that double as decor. Books add color and texture to a room. They can transform a stiff stage-set of a room into a space that appears lived-in. Any stack of books can have this effect, but some books beg to be touched, picked-up and browsed. Sometimes it s the heft of the book that catches your eye. Sometimes it s the cover design, the color of the spine or the typeface of the title. Whatever it is, we love our books, and here are a few Paper Skyscraper favorites that would feel at home in your home. 24 URBAN HOME CHARLOTTE OCTOBER/NOVEMBER 2012 Melissa Armstrong Interiors / Dustin Peck Photography Harper s Bazaar: Greatest Hits Glenda Bailey Woodcut Bryan Nash Gill Princeton Architectural KITCHEN & BATH n TRENDS By Nancy Atkinson Tim Flach DARING TRANSITION Every year, the National Kitchen & Bath Association (NKBA) surveys the design industry to learn more about the materials, styles and products designers used most often in the past year. The fixtures, finishes, color palettes, technology and shapes are all part of the toolbox used by the nation s most creative kitchen and bath designers and their picks set the trends that inspire the rest of us. The NKBA recently held their Kitchen & Bath Industry Show in a high shine and tinted with a variety of hues. When used with stone Chicago, where they released a list of the nation s top ten kitchen and surfaces like recycled tile, exposed brick or lava rock, concrete unifies the bath trends and treatments for 2012 and we ve outlined them for an space. easy go-to guide. Color Infusion Behind Glass. Glass may be a niche material for Transitional Style. One broad trend is the increased popularity of kitchen countertops, but the survey shows more than half the NKBA transitional style in both kitchen and baths. For the first time since the designers are using it in several ways. One kitchen in the design competition inspired the judges with its simple painted wall and glass panels NKBA began tracking annual design trends, traditional is no longer the most popular type of design. Transitional style blends traditional and overlaid to create a sleek sheen of cool color that became a calm focal contemporary design, with lines that are simpler than traditional, but point in a family kitchen. more elaborate than contemporary to create a modern, classic look. Jennifer Creasser of Tile Collection in Charlotte suggests incorporating colored tiles in a different way. Say good bye to painting over Cassie Abernethy, manager at the Charlotte showroom for Hughes Supply, says understated design is in demand. Our customers are asking for simplicity. They want clean lines and less detail. The transitional infused glass, you can add a whole new dimension to your stairway and the scuff marks on your stair raisers every year, she says. With color style fits all of those requests. Clients can use this in their traditional and dress up your high traffic areas with color. contemporary settings. The White Kitchen, Reinvented. Classic, contemporary and clean, Glossy Finishes and Fixtures. Current kitchens shine with a combination of shimmering surfaces, high-sheen finishes and perfectly placed reinvented in a variety of hues including muted, milky tones. the white kitchen is consistent from year to year. This year it s cleverly lighting accents. Stainless steel, walnut wood veneer and lights along the Jennifer has also noticed this trend with designers, seeing their use of base of a kitchen island s recessed toe-kick and polished wood floors are White Carrera marble countertops. With a backsplash of flickering metals, perfect examples of this prominent trend. color or glass, it really pops. Traditional material meets contemporary tile Interior Concrete. Concrete used inside the home continues to finishes in popular linear designs to create a transitional look, she says. grow in popularity and is seen in many different contexts. Think bathroom countertops with integrated sinks or concrete surfaces buffed to vides an element of artistic sculpture that exudes light, glimmer Suspended Lighting. In kitchen design, suspended lighting pro- and Images courtesy of Decorating with Books (House Beautiful) OCTOBER/NOVEMBER 2012 URBAN HOME CHARLOTTE 25 glitz. These dangling focal points drop light onto defined areas, perfectly Open Concept Bathroom. The space-efficient and sleek open-plan accenting the high-sheen finishes that are so wonderful in this year s bathroom was highlighted in this year s designs. With few walls, these kitchen designs. expansive bathrooms have an entirely open shower and a minimalist Symmetry in Design. Symmetry in room design creates stability product selection approach. By eliminating the shower stall and extending the open floor, the room becomes a sweeping space. v and balance. For example, a wall with a large framed window behind the kitchen sink will be counterbalanced by open, glass door cabinetry that draws the eye up and around the room. Repeating and Complementing Shapes. Designers know that repeating a particular shape in various sizes, colors and textures creates a continuum that adds a soothing element to any room design. In a bathroom for instance, a designer may use large squares of travertine on the floor, glass mosaics in the shower and a series of square windows to draw the eye up and repeat the theme. Traditional Technology in Non-Traditional Spaces. Creative designers are using today s technology to solve design challenges in the kitchen. Fridge drawers that are integrated into the sleek lines of cabinetry and a steam oven placed where sink plumbing once existed create solutions to kitchen space problems. Tile in Totality. Designers are using tile for more than the wall, floor and bathroom space. One bathroom design presented at the 2012 NKBA Design Competition featured translucent recycled glass tiles surrounding a Japanese soaking tub. Muted pine green tiles were paired with small mosaic tiles in colors that evoked a tranquil sunset. Linentextured, sand colored porcelain tiles created the foundation for a restful space wrapped entirely in glass tile.
1. Beats by Dr. Dre The original studio headphones. These headphones took the world by storm and actually brings the music studio to you whereever you are. www.beatsbydre.com. 2. The World of Diptyque Eau Particulière Body and Home Spray A symbolic atypical product from Diptyque; the toilet vinegar with a fresh enveloping fragrance built around a floral green accord. Sweetness is provided by rose and musks, freshness by mint. www.diptyqueparis.com. 3. Native Union Pop Phone The real retro handset. An interpretation of the classic 50s Bakelite design telephone that combines a retro style with the soft touch texture, designed by French Designer David Turpin. www.westelm.com. 4. Lancôme Génifique Youth Activating Concentrate Provides a boost to your genes activity and stimulates the production of youth proteins. The perfect way to treat yourself to something good. www.lancome-usa.com. 5. Lancôme Visionnaire Advanced Skin Corrector Yes, men can use this too I do! This is Lancôme s first advanced skin corrector. Wrinkles, pores and evenness. Much more than a wrinkle corrector, it s capable of fundamentally re-creating the skin. www.lancome-usa.com. 6. Ozaki iphone Port A clever iphone port echoes old school boom box style, serving as an ingeniously engineered way to amplify the volume without the bulk of batteries. Position your iphone in either portrait or landscape position for hands-free use while watching a movie, listening to music or using Facetime. www.nordstrom.com. 7. Perfect Coffee Table Books Icons of Men s Style by Josh Sims and Chanel: Collections and Creations by Daniele Bott Page Icons of Men s Style by Josh Sims is a sleek book chronicling the history of men s style complete with brief histories, photos and famous inspirations. In Chanel: Collections and Creations by Daniele Bott Page, the House of Chanel opens its private archives, revealing a galaxy of brilliant designs created by Coco Chanel from 1920 to today. www.amazon.com. 1 3 4 5 7 6 2 $65 $50 1. 2. 3. 4. 5. 6. 7. Mutabilis Rug Lush, wool-crewelwork hibiscuses shift hues across the floor, from saturated fuchsia, brown and burgundy to spectral grey. www.anthropologie.com. Silver Camel Tapered Glass Brass Lamp This sleek table lamp by Arteriors looks chic with a silver and camel tapered glass base. Brown leopard print lines the lamp s shade, bringing a spot of glamour to the neutral accent piece. www.bedsidemanor.com. Belle Meade Bijou Bar Cabinet Fashion meets function in the Bijou bar cabinet, making a luxurious statement with modern glamour. Belle Meade Signature defines this simple silhouette with rich borders around its sterlingfinished drawer and door fronts. The cabinet opens to a fully lit bar. High Cotton Home, 704-335-1220. Klismos Chair A classic form that remains timeless and iconic, this chair is generous in proportion and as comfortable as a dining chair. www.phoebehoward.net. Prisma Speaker System Prisma is a treat for your eyes and ears, designed to compliment modern PC and notebooks. Available in 9 colors, the uniquely shaped subwoofer and glossy finish enhances any environment. Connect to a source or simply link to your ipod, iphone or MP3 players for flexible, instant plug and play music. www.edifier.com. Cameron Vase Z Gallerie makes use of the natural attributes of spectacular abalone shells to create this vase. The small shells are artfully applied to a composite base so that the beauty of the opalescent shells is visible. www.zgallerie.com. Quentin Dining Table From the fine home furnishings brand Bernhardt, this dining table has a hand hammered stainless steel top with a solid Mindi wood base. The trestle-style stretcher in a sandblasted Driftwood finish gives it an edgy, unconventional style to match contemporary décor. www.thefurnitureconnector.com. 70 URBAN HOME CHARLOTTE JUNE/JULY 2012 1 6 4 2 7 5 3 1. Oborain Solo Shower The signature shower, the Solo, is perfect for just that one! Let yourself bask in the elements, feel the warmth and be transported. www.oborain.com. 2. Vintage Wood Wine Rack This folding, free-standing wood wine rack holds 120 bottles and was designed by HGTV star couple The Novogratz s. www.onekingslane.com. 3. Russel Wright American Modern Dinnerware Bauer Pottery worked closely with Russel Wright in the 1940s to create America s best selling dinnerware patterns of all time. Now, they are reproducing 14 of the most popular pieces, including dishes, bowls, platters and cups. www.bauerpottery.com. 4. Villa Lagoon Cement Tile Handmade in the same manner since the 1850s, cement tiles are made from fine cement, marble dust, and natural earth pigments and offer a unique, designer quality floor covering to any kitchen and bath. Available in any of 60 colors and designs for custom order. www.villalagoontile.com. 5. Moso Naturals Air Purifying Bag The Moso Bag is a natural air-purifying bag containing moso bamboo, which absorbs and filters odors, harmful pollutants, allergens and bacteria while dehumidifying to prevent mildew, mold and moisture. Made from 100% bamboo charcoal, Moso Bags neutralize and remove all odors while remaining fragrance-free. www.mosonatural.com. 6. Pie Safe Protect baked goods and stash other kitchen items inside this classic wooden pie safe from the Park Hill Collection. www.parkhillcollection.com. 64 URBAN HOME CHARLOTTE OCTOBER/NOVEMBER 2012 5 3 4 6 1 2 urban home ONLINE Urban Home Online Urban Home doesn t stop with direct mail marketing. Our website is an added value for our advertisers, strengthening their online presence and increasing their exposure through social media outlets of Pinterest, Houzz, Facebook, Twitter, search engine optimization, email and mobile marketing. Email and Mobile Marketing / Social Media Facebook, Twitter, Pinterest, Houzz postings New issue eblast with advertiser display ads Website Searchable local business directory of advertisers Electronic version of the current issue available for consumer preview ESSENTIALS NEW PRODUCTS KITCHEN & BATH LUXE ESSENTIALS HADE S PICKS DECORATING n TRENDS DECORATING WITH BOOKS By Anne Marie Ashley Earmarked pages, worn spines, fabric covers all glorious signs of well-read books. There is something comforting and familiar about your favorite novels and dotting rooms with volumes of your beloved books instantly warms the home. Set on a shelf, stacked on a table or piled on the floor, books bring character and color to décor while sharing your passions, pastimes and pursuits with those who cross your threshold. Used artfully, books can bring a whole new personality to interior design and offer a personal touch that s sometimes hard to convey with found objects. Whether you re creating a personal library or using books purely as a decorative element, creativity pays off the most. Stacked beside a sofa as a makeshift side table or as a dramatic display on a built-in shelf, they become as integral to a design scheme as any piece of furniture or art. Create a nook underneath the stairs or place them in the seat of antique chair; giving both the feeling of well-lived-in home. However you choose to share your titles, the feeling of warmth won t be missed in your décor. Paper Skyscraper Picks Ron Wootten and Tim Hamilton, owners of Paper Skyscraper in Charlotte, offer their picks of best Coffee Table Books that double as decor. Books add color and texture to a room. They can transform a stiff stage-set of a room into a space that appears lived-in. Any stack of books can have this effect, but some books beg to be touched, picked-up and browsed. Sometimes it s the heft of the book that catches your eye. Sometimes it s the cover design, the color of the spine or the typeface of the title. Whatever it is, we love our books, and here are a few Paper Skyscraper favorites that would feel at home in your home. 24 URBAN HOME CHARLOTTE OCTOBER/NOVEMBER 2012 Melissa Armstrong Interiors / Dustin Peck Photography Harper s Bazaar: Greatest Hits Glenda Bailey Woodcut Bryan Nash Gill Princeton Architectural Press $29.95 Dogs Tim Flach Images courtesy of Decorating with Books (House Beautiful) OCTOBER/NOVEMBER 2012 URBAN HOME CHARLOTTE 25 NEW PRODUCTS DECORATING design find Look for discounts and promotions at www. urbanhomemagazine.com design find Save hundreds of dollars with local coupons at urbanhomemagazine.com 32 URBAN HOME CHARLOTTE OCTOBER/NOVEMBER 2012 All images courtesy of retailers. urban home DIRECT Urban Home Direct For advertisers seeking additional impact to their sales, Urban Home Direct provides an opportunity to promote specific offers in a separate direct mail, ad-only magazine, that is well-received by upscale homeowners. March 2012 Urban Home Direct Distribution Our full color glossy ad only magazine is a surprisingly affordable direct mail piece (less than half a cent per household) reaching 125,000 homeowners per mailing per regional market. Urban Home Direct capitalizes on the best times to market, reaching consumers when they are focused on their homes therefore maximizing your advertising dollars. Call for specific distribution details in each market. POOL BY DESIGN call now to swim this summer! 704-333-7446 www.poolbydesign.com See our ad on back cover. exclusive Money Saving offers inside for You and Your Family 100% Mailed to single-family, owner occupied homes worth $225,000+ Average home value of $350,000 Seasonal direct mail schedule Ten mailings per year Call-Tracking phone numbers are available
Urban Home magazine ad sizes & Specifications Ad Formats Ads should be press quality PDF, TIFF or JPEG files No transparency, Acrobat 4.0 or higher All colors must be 4 color CMYK No RGB or Spot Bleeds of.25 inches on all sides required on full page and 2 page spread ads. Crop marks should be included. Ad Creation & Photography Two page spread 16.75 x 10.8125 trim 15.75 x 9.8125 live area 17.25 x 11.3125 with bleed Full page/full bleed Quarter page 8.375 x 10.8125 trim 3.45 x 4.6387 7.375 x 9.8125 live area 8.875 x 11.3125 with bleed Urban Home can create your advertisement to our specifications. Custom photography is available. Ask your account representative for details. Ad Submission Ads can be sent via FTP, Email, CD, or USB flash drive. Ask your account representative for details. HOME Urban Home Direct ad sizes & Specifications EntErtaining SpacES 1 Urban Home CHarlotte october/november 2012 Jim Schmid Photography www.urbanhomemagazine.com 9/19/12 3:10 PM HOME HOME TRIANGLE URBAN Half page vertical 7.5 x 4.75 2 0 1 2 AUGUST/SEPTEMBER 2013 Colorado URBAN S U M M E R October-November.indd 1 Full page/full bleed 8 x 10.5 trim 7.5 x 9.75 live area 8.5 x 11 with bleed O C T / N O V home 2 0 1 2 Half page horizontal Third Page horizontal Third Page vertical 4.7481 x 4.6387 7.375 x 4.6387 2.1241 x 9.8125 O C T / N O V Half page vertical 3.45 x 9.8125 2 0 1 2 AUSTIN-SAN ANTONIO URBAN CHARLOTTE URBan Designs Lifestyles Investments Improvements Building Blocks Half page horizontal 3.625 x 9.75 Jim Schmid Photography RAL August/Sept 2013.indd 1 Photography by Gray Box Studios 7/26/13 10:55 AM Urban Home Charlotte 704-332-1504 markh@urbanhomemagazine.com Three Quarter page horizontal 7.5 x 7.5 Quarter page horizontal 7.5 x 2.25 Quarter page vertical 3.625 x 4.75 Two page spread 16 x 10.5 trim 15.5 x 9.75 live area 16.5 x 11 bleed Since 2002, Urban Home is proud to be locally owned. Our relationships with our advertisers help us create new products and services and pull together customized packages to meet their specific needs. To get started, call us today or email us at sales@urbanhomemagazine.com to learn more about the integrated marketing solutions available through Urban Home. Urban Home DIRECT Charlotte 704-281-1098 warren@urbanhome-direct.com Urban Home Austin / San Antonio 512-385-4663 louisd@urbanhomemagazine.com Urban Home Denver Metro 303-408-9908 marcg@urbanhomemagazine.com Urban Home Raleigh - Durham / Triangle 919-929-3335 sales@urbanhomemagazine.com