A One-of-a-Kind Digital Opportunity MEDIA KIT
CIRCULATION YONGE OUTFRONT & EGLINTON Media s centre YONGE & EGLINTON CENTRE 81,480 47,084 70,000 Pedestrian UNION STATION YONGE & DUNDAS 96,674 190,000 33,030 Vehicular Interior EGLINTON STATION 70,000 Yonge & Eglinton is one the busiest intersections in Toronto with a 128,564 daily traffic volume. Approximately 70,000 people daily access the TTC via the YEC. Yonge & Eglinton is at the hub of several key midtown Toronto neighbourhoods: North Toronto, Davisville Village, Forest Hill Village, Leaside. Source: City of Toronto Intersection counts, historical TTC platform counts
FEATURES Full Yonge Eglinton Centre domination Static and video capability. Full-motion content possible (indoor) Multiple designs can be easily scheduled allowing for creative flexibility Mobile integration, dayparting or location-specific messaging Real-time data like time of day, sports scores, radio song/artists can be added via RSS/HTML feeds Outdoor and indoor event space, sampling, product display, street teams
PRODUCTS As of May 2015 Digital Exterior Panorama 2 Video Wall 1 Bulkhead 1 Centre Court Panorama 1 Interior Vertical Network 30 Food Court 7 Digital Total 42 Static Posters 15 Exterior Loop: 8 x 10 seconds = 80 second loop 10 10 10 10 10 10 10 10 Each ad = 10/80 = 12.5% of play Interior Loop: 6 x 15 seconds = 90 second loop 15 15 15 15 15 15 Each ad = 15/90 = 16.7% of play
FAST FACTS: YONGE & EGLINTON PROFILE & LIFESTYLE Household Income: $190,465 Index 153 University 58.4% Index 183 House Value: $936,447 Index 158 Spent $4,000+ on last vacation Index 129 ENTERTAINMENT Regularly Attend Index Ballet/Opera 200 AGE BREAKDOWN Index vs. Toronto 134 114 86 92 98 99 77 0-14 15-24 25-34 35-44 45-54 55-64 65+ DRINK ALCOHOL Past Month Index Wine 135 YONGE & EGLINTON S GROWTH SPURT Yonge & Eglinton is growing rapidly, outpacing the city of Toronto and projected to continue to rise dramatically with multiple condominium developments in progress and the Eglinton Crosstown LRT scheduled for completion in 2020. During the weekdays, Yonge & Eglinton is a bustling business hub. DAYTIME GROWTH Daytime population Index 136 vs. resident population RESIDENT GROWTH Between 2001 and 2011, the population of the Yonge and Eglinton area grew 18%, versus a 5% population growth in the City of Toronto during the same time period. Art Galleries/Museums 184 Film Festivals 164 Live Theatre 146 Spirits (heavy) 138 Microbrew / imported beer 123 DINING OUT: MONTHLY SPEND +5% +18% increase Zoos/Parks 143 Historical Sites 131 For Business: $100-199 Index 129 For Pleasure: $200+ Index 111 City of Toronto Yonge and Eglinton Source: Manifold Data Mining: SuperDemographics
- ATRIUM Activations Host an event, interactive display, sample or demo product, or otherwise showcase your brand in the heart of the YEC. Provides 360 perspective from multiple levels. Centre court position means it will be seen, the Atrium is the main passageway through the YEC. Opportunity to add digital ad content for domination, directional messaging and to reinforce brand sell. 24 hour security in a 24 hour venue that is the hub of some of the most desirable neighbourhoods in the city. *All events subject to approval by RioCan.
- ATRIUM Auto Installation Showcase your nameplate in the newly refurbished Yonge Eglinton Centre Atrium. Located at the core of the Centre, it won t be missed. Provides 360 perspective from multiple levels. Opportunity to add digital ad content for directional messaging and to reinforce brand sell. 24 hour security in a 24 hour facility that is the hub of some of the most desirable neighbourhoods in the city. *All displays subject to approval by RioCan.