Concept Narrative Brand new asset vehicle designed to take advantage of 1000 to 1500 sf urban inline spaces meant to introduce to the domestic market a sub-brand of the Taco Bell brand known as or Cantina for short. While the concept will utilize the current domestic menu structure, the intent is to tastefully pair any of the menu items with numerous varieties of artisan bottled beer, made available by the Cantina platform. All, including food preparation being showcased behind glass known as food theater. The very first test of the concept is a joint franchisee/company co-branding partnership scheduled for Chicago in the late Summer/early Fall of 2014. Concept 02-28-14
Concept Inspiration Pulls Inspiration From: Simple textures Simple but rich details Night time vibe Other current image explorations The India Explorer artwork program Current TBI framework Concept 02-28-14
Floor Plan 1. Main Entrance 1 2 4 3 5 5 6 2. Service Counter 3. Menu Board 4. Order Pick Up 5. Prep Line 8 7 6. Bar Height Seating 7. Community Tables 9 8. Storefront Flex Space 9. Lounge Seating 48 seats total 1537 SF interior 29 wide by 53 deep Concept 02-28-14
Digital Menu Boards (40 screens on 10-10 wide by 2-4 high menu board soffit) Recycling layer added to prototypical trash receptacles Monitor screen doubles as digital POP Space leverages existing flooring and ceiling structure Concept 02-28-14
Storefront Flex Space (can be configured with a variety of different seating types and layouts to accommodate demographics, locality, and provide franchisees options and choices) Full height graphic wall at entry Simple hooded workshop lights Concept 02-28-14
Condiment Station Drink Station Concept 02-28-14
Lounge Seating Soft padded cushions Woven material back rests Lifestyle graphic wall Sit and stay atmosphere More formal, more private Concept 02-28-14
Back wall with a simple, rich texture Coat hook and umbrella caddies Restroom vestibule detail Concept 02-28-14
LOCAL LAYER FOCUS: COAT HOOKS Adds that combination of industrial hip Detailing lends itself to the simple basic forms of the space Wall color and texture is achieved via local flavor of different sized, colors, textures, and shapes of scarves, jackets, and coats unused, it simply looks like a remnant of the repurposed space
Illuminated perforated decking panel Inspired by a combination of night time branding and material texture Concept 02-28-14
Concept 02-28-14
Bar height seating at food theater include access to electrical/ charging outlets Purse hooks Concept 02-28-14
Workshop Bench hub table Simple, open, airy design Adds to the repurposed details of the space Combination of rich texture and splash of color Much appreciated customer touch points in the form of purse hooks and electrical/charging outlets Slim line design with its narrower footprint at 32 wide compared to the prototypical hub table which is at 42 Concept 02-28-14
LOCAL LAYER FOCUS: WORKSHOP BENCH Layer of localized detailing taking cues from Chicago s L-Train structures Pulls color from Chicago s Divvy city bike program Value focused look and feel Exudes a less corporate/ manufactured look
Food theater Frosted glass section obscures peripheral BOH equipment without compromising aesthetic aspects of food presentation Frosting achieved through the use of the word Cantina in different font styles, size, and density to accomplish varying levels of gradation in the glass Concept 02-28-14
Concept 02-28-14
Front counter Visicooler behind register 1 to showcase/promote bottled artisan beer varieties Food theater bar height seating Perforated decking panel at counter face Dry goods cubbies (dry goods come in sealed mason jars thus eliminating the need for periodic operator maintenance and upkeep) Concept 02-28-14
Dry goods cubbies promote a sense of fresh ingredients Highlights different ingredients from rice grains, beans, herbs, etc Concept 02-28-14
Front Counter detail with the illumination turned off Concept 02-28-14
Concept 02-28-14
Front counter Digital menu boards Concept 02-28-14
Point of Entry Distressed brick wall/brand wall Simple hooded gooseneck lighting Familiar coat hooks, unused adds to detailing of the space Wait bench acts as queuing rail in organizing traffic flow Concept 02-28-14
Concept 02-28-14
Open ceiling meant to utilize existing ceiling structures within the lease space Concept 02-28-14
Open ceiling variant Possibility of a high volume ceiling that exists in a major portion of lease spaces Wooden trusses Concept 02-28-14
Open ceiling variant Possibility of a high volume ceiling that exists in a major portion of lease spaces All metal trusses Concept 02-28-14
Exterior Storefront Prototypical look and feel synonymous with detailing found on the ground up prototype Concept 02-28-14
Exterior Storefront Prototypical look and feel synonymous with detailing found on the ground up prototype Concept 02-28-14
Exterior Storefront Prototypical look and feel synonymous with detailing found on the ground up prototype Concept 02-28-14