MEDIA KIT 2016
Presentation Concept Casa și grădina is the magazine that inspires you, giving you all the suggestions you need in home and garden design, decoration and home improvements. It is always updated with the latest home & deco and gardening information, so that you know the trends and find out about what suits you best. We publish a magazine for Romanian people, consisting of ideas, answers, Romanian interiors and products that you can easily find on the Romanian market! We are helping our readers with complete information and with creative ideas. Why? So that we can make them happier! So that they may feel good at home and have the courage to design the home they had dreamt of.
Presentation Uniqueness The entire editorial content of the magazine is local, made by the Casa și grădina editorial team. Our features match perfectly with our readers. Casa și grădina addresses to you, to your needs, always adjusting to local conditions in order to be truly practical. We dare to believe that this publication will revive the Romanian home & deco industry. It will help the readers, but also the businessmen, manufacturers, importers, small entrepreneurs, designers! We dare to consider ourselves one of the most important home and deco magazines in Romania. We are the magazine that certifies and features ideas, answers, products, information! We dare to believe that Casa și grădina is the standard in the home & deco area.
Audience Audience leader 133.000 readers / issue 58,7% women 41,3% men Circulation 78.000 55.000 15.000 Aged 20 50: 69.000 ie 54% Medium / high education: 101.000 ie 76% Medium / high income: 84.000 ie 63% Medium / high social status: 102.000 ie 76% Living in big cities: 81.000 ie 60% Shopping responsible: 110.000 ie 82% Source: SNA FOCUS January 2014 - August 2015
Audience Readers interest in home decoration Always reaching for new ideas to improve home living Interested in interior decorations Every few years I change something in the house I take my inspiration from magazines for home improvements I always try to do the repairs in the house myself 142 156 161 142 185 Beauty and personal hygiene in home decoration AFFINITY INDEX I don t leave the house without dressing up I take care of my silhouette / my weight I am interested in bio cosmetics I usually have an elegant outfit I buy expensive products I buy care products with natural ingredients 112 123 139 140 138 142 Source: SNA FOCUS September 2013 - May 2015
Audience Banking and insurances Debit card 133 158 Credit for buying a land Credit for home improvements Credit for personal loans 188 138 147 Life / health insurance House and goods insurance Source: SNA FOCUS September 2013 - May 2015 131 AFFINITY INDEX 163 Shopping card
Editorial plan Special projects ISSUE ISSUE S THEMES February 2016 trends in home and garden improvements March April Rearrangements: refreshing ideas for your home Easter: prepare your home for the holiday April May June July August Sept./Oct. May Long-term investments - when and how we invest in a house June Month of children and their comfort July The holiday season, your inspiration source in home improvement August Furniture and accessories at reduced prices September Back to work! Organizing your work space October Casa și grădina 10th anniversary November Spending more time at home. Home comfort. December Winter holiday preparations
Website It s a fresh website, daily updated with news and creative ideas for home and garden. Trough its structure but also trough its approach to topics, the site invites its users to discover original interiors, surprisingly solutions for every house to become a home. The target audience consists of young families who have just bought a home and people who already have a home or live in a rented one. The site's articles are promoted on all social media communities of Casa și Grădina: Facebook, Twitter, Instagram, Pinterest, newsletter. Media Format for banners:.jpg,.gif,.png,.swf. WE CAN CREATE Size: 728 x 90 px 300 x 250 px 300 x 600 px 160 x 600 px Video content Custom native content Advertorial type content 300 x 600 160 x 600 2015 AVERAGE TRAFFIC (Source: Google Analytics January October 2015) 300 x 250 728 x 90 280.000 unique visitors per month 770.000 views per month 36.000 newsletters subscribers 393.000 likes on Facebook
Info Key data EDITOR: FREQUENCY: DISTRIBUTION: BOOK SIZE: FORMAT: PAPER: COVER PRICE: WEBSITE: FACEBOOK: Burda România monthly national 96+4 210 x 275 mm 150 gxm cover, 70 gsm interior paper 8,99 lei www.facebook.com/ revistacasasigradina Issue Reservations deadline Ad deadline On market February 11.01.2016 18.01.2016 02.02.2016 March 08.02.2016 15.02.2016 01.03.2016 April 14.03.2016 21.03.2016 05.04.2016 May 11.04.2016 18.04.2016 03.05.2016 June 16.05.2016 23.05.2016 07.06.2016 July 13.06.2016 20.06.2016 05.07.2016 August 11.07.2016 18.07.2016 02.08.2016 September 15.08.2016 22.08.2016 06.09.2016 October 12.09.2016 19.09.2016 04.10.2016 November 10.10.2016 17.10.2016 01.11.2016 December 14.11.2016 21.11.2016 06.12.2016
Info Rate card print 2/1 pag.------------------------------- 6,400 420 x 275 mm (spread) 1/1 pag.--------------------------------3,200 210 x 275 mm 1/2 pag.-------------------------------- 2,100 210 x 130mm (landscape) 100 x 275 mm (portrait) 1/3 pag.-------------------------------- 1,650 210 x 85 mm (landscape) 65 x 275 mm (portrait) Cover 4-------------------------------5,200 Cover 2--------------------------------4,700 Cover 3------------------------------- 3,800 Insert costs without wrapping in the magazine (for 1000 copies) Format costs, added to the insert costs (for 1000 copies) Random insert 46 max. 4 pages 38 Exact page 49 max. 8 pages 62 Glued 51 max. 16 pages 124 Glued in the spine 63 > 16 pages 185 Rate card online Advertorial------------------------- 150 monthly Facebook post--------------------- 100 Newsletter insert------------------ 150 Banner------------------------------ 250 Opening spread----------------------7,900 Right positioning---------------------- +10% Special positioning--------------------+20% Advertorial----------------------------- +15% Bleeds minimum 5 mm. Minimum distance of the elements from the edge: 5 mm. Net format Files Total Ink Limit (TIL) 210 x 275 mm PDF (format recommended) Photoshop: TIFF, EPS, 300 dpi, CMYK Illustrator: EPS, CMYK Covers: max 300% Inside pages: max 270%
www.burda.ro FLORENTINA PĂUNA-LAUDA STELUȚA CIURUMELEA Group Advertising Director Senior Sales Manager +40 727 089 275 florentina.pauna@burda.ro +40 721 822 244 steluta.ciurumelea@burda.ro Bd. Decebal nr. 25-29, Olympia Tower, sector 3, cod poștal 030964, București Tel: +40 372 10 60 00 Fax: +40 372 10 60 55