Find your way Home to Moooi s Unexpected Welcome at Moooi London London Design Festival 2013 On the occasion of the 11th edition of the London Design Festival, Moooi has prepared an entire collection of refreshing new designs and surprising experiences that will be revealed at Moooi London. From the 16 th until the 22 nd September 2013 Moooi London will be magically transformed into several iconic, rich and colourfully dressed living quarters. This unexpected home vision brings to life a whole world of new ideas and inspiring settings to brighten up daily life with a touch of magic. The settings will be dressed and accessorised with an irresistible blend of exquisite richness, nurturing warmth and colourful playfulness. The living quarters will be furnished with items from the current collection & many new, exciting creations by Marcel Wanders, Studio Job, Joost van Bleiswijk, Neri & Hu, Moooi Works / Bart Schilder, Bertjan Pot, Raimond Puts, Lorenza Bozzoli and ZMIK (Mattias Mohr & Rolf Indermuhle). You are welcome to enjoy, amongst others, the artistic temperament and intimate nature of Marcel Wanders Canvas and Cloud sofas, and the sophisticated brightness of ZMIK s Kroon chandelier. Take some time to walk around and study the highstream inventiveness of Joost van Bleiswijk s Construction lamps, the pragmatic playfulness of Studio Job s Bucket lamps and the graceful symbolism of Lorenza Bozzoli s Juuyo lamps. Besides this, you are invited to admire the grandeur of the new Bart sofa collection by Moooi Works / Bart Schilder and the new Paper Patchwork & Paper RAL creations by Studio Job. The interior environments will be also decorated with an inspiring variety of patterns and colours that compliment all types of spaces and make people of different ages, cultures and personalities fall in love with their homes. Hans Boodt mannequins will make themselves at home, bringing an extra feeling of intimacy to the settings and resembling peoples personality, style & taste. Real and surreal at the same time! This presentation at Moooi London will also bring together photography of the multidisciplinary Dutch artist Levi van Veluw. Interior design meets artistic photography once again and they connect, creating the perfect balance between two inspiring, stylish and playful worlds. Van Veluw photographs suggest a narrative world behind the portraits. The portraits unfold stories and feelings on a large scale especially for this exhibition. Throughout the London Design Festival 2013 Moooi will team up with Tom Dixon, founders of The Dock, to create an international design hub and an emporium of hyperactive creativity during the Festival. Product launches, a pop-up marketplace, cuisine and commerce all champion a Made in Britain ethic at The Dock. Press breakfast - Wednesday 18 September: 10.30am 12.30pm: Breakfast hosted by Casper Vissers - Moooi founder and CEO - held in the Moooi showroom London 555 Harrow Road We are looking forward to seeing you once again at Moooi London! The Moooi Team
Continuation sheet Notes to editors: Here you have some New 2013 products that will be at Moooi London during London Design Festival 2013: Heracleum the Big O by Bertjan Pot Bart Sofa Collection by Moooi Works / Bart Schilder Canvas Sofa and Heritage pillows by Marcel Wanders Cloud Sofa by Marcel Wanders
Kroon 11 & Kroon 7 by ZMIK Construction Lamp by Joost van Bleiswijk Bell Lamps by Marcel Wanders Common Comrades by Neri & Hu Levi van Veluw photography
Moooi London The White Building Portobello Dock, 555 Harrow Road, London, W10 4RH (Nearest tube Ladbroke Grove), United Kingdom +44 (0) 20 8962 5691 / hello@alisonclaire.com / www.moooi.com Events during London Design Festival 2013 at Moooi London: Press breakfast - Wednesday 18 September: 9.30am 10.30am: Breakfast and talk from Tom Dixon at The Dock held in the TD Shop 10.30am 12.30pm: Breakfast hosted by Casper Vissers - Moooi founder and CEO - held in the Moooi showroom London 555 Harrod Road Moooi London opening hours during LDF, 16-22 September 2013: Monday 16 September - Saturday 21 September / 10am-6pm Sunday 22 September / 11am-5pm Moooi London is the perfect place for architects, design professionals, press and design lovers to experience the Moooi collection in a unique and inspiring setting. Moooi invites you to come and experience the collection and the diversity of the Moooi product range: a mix of iconic lighting, furniture and accessories along with the newest product releases. Alison Claire Ltd Alison Claire Ltd is the sole UK agent for Moooi. Founder Alison Stafford has represented Moooi since 2001 within the UK. She joined forces with Moooi to open their first UK showroom at the White Building where Ivana Lindgreen runs the showroom and offices. Alison Claire Ltd is also the exclusive UK agent for leading contemporary furniture brands MDF Italia and Linteloo. / www.alisonclaire.com Moooi For ten years Moooi has inspired and seduced the world with sparkling and innovative designs. The venture founded in 2001 by Marcel Wanders and Casper Vissers is named after their native Dutch word for beautiful the third o in the brand name stands for an extra value in terms of beauty & uniqueness. The core strengths of both men continue to complement each other perfectly; Marcel, the obstinate, passionate designer with a nose for business, and Casper, the driven marketeer with a keen eye for design. In addition to Marcel Wanders designs, the Moooi portfolio contains a range of work from other nationally and internationally recognized designers. These include, amongst others, Jurgen Bey, Bertjan Pot, Maarten Baas, Jaime Hayon, Neri & Hu, Studio Job and Nika Zupanc. Marcel maintains an influence in all inclusions to the brand, being personally responsible for the overall design selection process. The collection style is exclusive, daring, playful, exquisite and based on the belief that design is a question of love. / www.moooi.com Levi van Veluw Levi van Veluw is an award-winning, multidisciplinary artist who lives and works in the Netherlands. Since graduating from the Artez Art School in Arnhem, van Veluw has enjoyed a remarkable amount of successes in a short period of time. His work has been showcased in many different locations across Europe and the United States, including exhibitions at the American Museum of Arts and Design (NYC), Maison Particulière (BE) and the Bromer Art Collection (CH). He has earned a number of prestigious awards including the Photographer of the Year Award by the International Photo Awards 2007, USA. / Collaboration courtesy of Gallery Ron Mandos www.ronmandos.nl www.levivanveluw.nl Hans Boodt Mannequins Hans Boodt Mannequins is the no. 1 brand for high quality & character mannequins, each with its own unique charisma. Thanks to its 25 years of know-how, Hans Boodt continues to be the top supplier and producer in the mannequin market, guaranteeing high quality & an excellent service in combination with the freshness of a dynamic & flexible company. Hans Boodt offers state of the art mannequins with regard to posture, technical aspects and specific characteristics such as make-up and finishing in paint, colours and a variety of fabrics. Your specific style defines your image and strengthens the identity of your enterprise. Hans Boodt helps you by developing, delivering and distributing (if requested) custom made mannequins which perfectly suit your company s style, voice or target group. 80% of our work is custom made for brand-conscious retailers, and it requires conceptual thinking, imaginative creativity, pure passion and 100% dedication to every last detail. / www.hansboodt.com