117 Church Ranch Way Suite 15 Westminster, CO 821 P: 8.525.9422 F: 33.252.1741 www.psasecurity.com The Logo 2 The Colors 3 Typography 4 Corporate Statements 5 Targeted Corporate Statements 6 Promotional Guidelines 7 Promotional Materials 8 G R A P H I C S T A N D A R D S To maintain a powerful presence in the marketplace, it is vital PSA maintains consistency across our print and web communications. Our distinctive logo, color palette, and typography give us a recognizable advantage. This manual outlines the proper use of graphics and verbiage so we speak to our many audiences - including member-owners, customers and manufacturers - with one voice. Consistency will enhance the branding of PSA Security Network (PSA) by strengthening our recognition.
THE LOGO The PSA Security Network logo was crafted with custom letterforms and may not be re-created or altered in any way from the supplied versions. The relationship between the PSA initials and the text Security Network is fixed and must not be reconfigured in any way. When resizing the logo, the logo must not be skewed or distorted out of proportion. Graphic files of the logo are available from the PSA Security Network marketing department (see contact information below) or online at www.psasecurity.com in the following locations: Click on downloadable forms under the member area or Select media center under about PSA Use only authorized logo files provided by PSA. Logo Clear Space Surrounding the logo, there must be a clear space void of all imagery and typography. In ideal situations this clear space should be no less than the thickness of the swish S in the logo. Promotional artwork provided by PSA Security Network (page9) are exceptions to the clear space rule. Reverse Logo When using the logo on a colored background, be sure it is light/dark enough for the logo to be legible. Logo Sizing To ensure legibility, the logo should never be smaller than 9 pixels, 1.25 inches, or 7.5 picas wide. PROPER FORMAT AND COLORS OF LOGO LOGO CLEAR SPACE KEEP THE AREA AROUND LOGO FREE OF OTHER OBJECTS AND TYPE REVERSE LOGO M A R K E T I N G C O N T A C T Lisa E. Cole Director of Marketing lisac@psasecurity.com 33.252.867 ext. 124 PSA logos are available from the marketing department or online for download at www.psasecurity.com: Click on downloadable forms under the member area or Select media center under about PSA MINIMUM LOGO SIZE 2
PSA SECURITY NETWORK COLOR PALLET PMS 335 PMS 179 PMS 129 Tint of 335 Tint of 179 THE COLORS Main Colors The logo is comprised of dark teal (PMS 335) and black. The PSA Security Network logo should appear as these colors whenever possible. When PMS 335 is not possible, the logo should appear as 1% black. When the background does not allow enough contrast to use the colored or black logos, a reversed white logo may be used. Shades of dark teal or black are not acceptable. Highlight Colors PMS 179, PMS 129, and the given tints of PMS 335 and PMS 179 are the preferred highlight colors. COLOR CMYK BUILD RGB BUILD WEB PMS 335 1 5 72 73 99 4963 PMS 179 79 1 241 93 34 F15D22 PMS 129 16 77 255 212 87 FFD457 Tint of PMS 335 64 6 44 29 127 15 1D7F96 Tint of PMS 179 5 7 247 149 91 F7955B 3
TYPOGRAPHY Headline Typeface Headlines require the use of Century Gothic. Century Gothic Regular Century Gothic Italic Century Gothic Bold Century Gothic Bold Italic Body Typeface All heavy amounts of text should be in the serif typeface Cambria. Cambria Regular Cambria Italic Cambria Bold Cambria Bold Italic Substitution Typefaces Comparable alternative typefaces may be used for standard word-processing programs when the above specified typefaces are not available. Times New Roman may be used as a substitute for the Cambria typeface; Arial may be used instead of Century Gothic. Web Typefaces In a web environment, body copy should be set in Verdana. Headline text should be set in Helvetica. Punctuation Phone numbers are punctuated with periods. The only punctuation in the address is a comma between the city and state. With the exception of the state, all words should be spelled out completely. The state should be abbreviated using the US Postal Service s standard state abbreviation. 117 Church Ranch Way Suite 15 Westminster, CO 821 P 33.252.867 F 33.252.1741 Registration Symbol The first use of both PSA Security Network and PSA must each include the registration symbol. After using the registration symbol with PSA Security Network and PSA once on each document, the registration symbol is no longer needed. PSA Security Network PSA T H E F O N T S Specific typefaces have been selected and typographic techniques developed to effectively express the PSA Security Network image. Always be consistent with the font you use. For example, if you create a letter using Cambria, be sure to use Cambria on all accompanying materials. 4
CORPORATE STATEMENTS Name The company name should be spelled out in writing as follows: PSA Security Network (use the registration mark only in the first reference). No abbreviations or further acronyms are acceptable in documents under 2 words. For documents exceeding 2 words, the first reference should read, PSA Security Network (PSA). The next reference can be PSA (with the registration mark) and all subsequent references can be PSA. Copy The following are the official corporate statements that define PSA Security Network. One of these statements should be used in all corporate communications including press releases, trade show guides, brochures, etc. 5-Word Description (for news releases) PSA Security Network (www.psasecurity.com) is the world s largest electronic security cooperative with memberowners and customers responsible for over $2 billion annually in security, fire, and life safety installations. These leading security systems integrators specialize in the design, installation, integration, and maintenance of access control, video surveillance, intrusion detection, fire, and life safety systems. 1-Word Description PSA Security Network (www.psasecurity.com), a recognized standard of quality and experience, is the world s largest electronic security cooperative representing systems integrators. Member-owners and customers specialize in the design, installation, integration, and maintenance of access control, video surveillance, intrusion detection, fire, and life safety systems. Responsible for over $2 billion annually in security, fire, and life safety installations, members combine the purchasing and resources of the largest suppliers with the strengths and personal attention to detail of locally-owned companies. These leading security systems integrators have access to the latest security products, best practices, and other resources necessary to develop cost-effective security solutions. 5
T A R G E T E D CORPORATE STATEMENTS Specific Messaging For: Integrators/Member-Owners/Prospects PSA Security Network (www.psasecurity.com), a recognized standard of quality and experience, is the world s largest electronic security cooperative representing security systems integrators. PSA Security Network facilitates the growth of security systems integrators by providing access to nearly 8, products from more than 2 manufacturers at competitive pricing and provides the training, financing, and administrative support necessary to develop business efficiencies for a competitive advantage. Responsible for over $2 billion annually in security, fire, and life safety installations, member-owners of PSA Security Network increase productivity and performance through the exchange of best practices, as well as partnering to offer the latest, most cost-effective security solutions. Manufacturers PSA Security Network (www.psasecurity.com) is a recognized standard of quality and experience representing more than 2 seasoned security systems integrators who provide manufacturers direct access to the largest projects and distribution channels to companies completing over $2 billion annually in security, fire, and life safety installations. Member-owners of PSA Security Network specialize in the design, installation, integration, and maintenance of access control, video surveillance, intrusion detection, fire, and life safety systems. End Users PSA Security Network (www.psasecurity.com) is a recognized standard of quality and experience representing security system integrators who combine the purchasing power and resources of the largest suppliers with the strength and personal attention to detail of locally-owned companies. With access to thousands of potential product solutions, these leading companies have the experience necessary to understand how the strengths and applications of each product fits your unique needs. Responsible for over $2 billion annually in security, fire, and life safety installations, member-owners have access to the widest selection of products, knowledge, training, and resources to develop cost-effective, integrated, and customized solutions that support your security and business objectives. 6
Web Logo The PSA Security Network logo should be incorporated into the member-owner company s home page design. Recommended placement is in the upper right corner. PSA has developed a format that includes the logo and web site address: psasecurity.com PROMOTIONAL GUIDELINES Web Site Description (for members to post on their company web sites) PSA Security Network (www.psasecurity.com) is a recognized symbol of quality and experience representing security system integrators who combine the purchasing power and resources of the largest suppliers with the strengths and personal attention to detail of locally owned companies. Members of PSA Security Network are responsible for over $2 billion annually in design, installation, integration, and maintenance of access control, video surveillance, intrusion detection, fire, and life safety systems. With access to the widest selection of potential products, knowledge, training, and resources, members have the experience necessary to develop cost-effective, integrated, and customized solutions that support your unique security and business objectives. P A R T N E R S H I P Member-owners are encouraged to take advantage of the power of PSA by aligning their companies with PSA Security Network throughout their corporate communications. To that end, we have developed artwork and various formats of the PSA logo for members to incorporate into their marketing collateral. PSA logos are available from the marketing department or online for download at www.psasecurity.com: Click on downloadable forms under the member area or Select media center under about PSA Stationery / Collateral Member-owner stationery and collateral should include a form of the PSA logo / web site address whenever possible. YOUR COMPANY YOUR LOGO www.psasecurity.com YOUR EMPLOYEE 1111 Any Street Your Town, CO 821 t 8.888.7474 e your.employee@yourcompany.com YOUR COMPANY YOUR LOGO 1111 Any Street / Your Town, CO 821 / t 8.888.7474 / www.yourcompany.com www.psasecurity.com 7
PROMOTIONAL MATERIAL PowerPoint Presentation PSA Security Network has developed a Corporate Capabilities presentation for use by member-owners and partners to highlight the many services and benefits offered through PSA. Member-owners should use this standard PSA Security Network PowerPoint template for presentations to potential manufacturing partners, consultants, and end users to emphasize the value of the network. Updates and additions to the presentation will be posted on the web site under the member area and will also be available through the PSA Security Network marketing department (see contact information below). CORPORATE CAPABILITIES POWERPOINT Title PSA Member Signs Member-owner signs are available from PSA Security Network s marketing department at no charge. This multicolored, natural slate plaque is 7 x 9 and is styled to set or hang. Plaques may be ordered from the PSA marketing department (see contact information at right). Please allow 4-6 weeks for delivery. PSA MEMBER PLAQUES M A R K E T I N G C O N T A C T Lisa E. Cole Director of Marketing lisac@psasecurity.com 33.252.867 ext. 124 PSA logos are available from the marketing department or online for download at www.psasecurity.com: Click on downloadable forms under the member area or Select media center under about PSA 8