Contact: Wendy Glancy FOR IMMEDIATE RELEASE Merchandising & Communications Manager Creative Specialties International (800) 321 8809, Ext. 2245 January, 2004 Jennifer Morgan Robert Falls & Co. Public Relations (216) 696 0229 SAFETY WITH STYLE IN THE BATH Creating a Stylish Bath with Universal Design is Easy Thanks to a Few, Simple Tips (ARA) Aaaaah That s the sound we typically hear when most people enter the bath tub. Unfortunately, however, for many Americans the utterance is more like, Ugh! or Ouch! That s because according to the American Housing Survey, only about half of elderly disabled households have the home modifications they need. But it s not just the aging that require a safe bath bathrooms can present numerous challenges, regardless of age. From the expecting mother whose center of balance may be a bit off kilter to the weekend warrior who pulled a hamstring playing football with his old college buddies to the six year old who is now showering on her own and needs extra support in the bath everyone can benefit from universal design products. In fact, at one time or another in our lives, almost all of us will experience a temporary or permanent disability. What Is Universal Design? So, what exactly is universal design? And how do we go about implementing it into our homes? According to the experts, the definition of universal design is a home that is user friendly, regardless of a person s age or limitations creating an environment that is safer, more functional and comfortable.
The goal of universal design is to help people retain their independent lifestyles, said Brian Grant, Senior Product Manager at Creative Specialties International, a division of Moen Incorporated, and a leading designer and manufacturer of the new Home Care line of bath safety items. It s finding products that meet the perfect balance of safety and function, but with an appealing design. The best universal designs are those that blend seamlessly into the home and become an integral part of the room and its décor. To achieve a stylish approach with universal design, some manufacturers, such as Creative Specialties International, are working tirelessly to create products with safety features that fit into the overall style of the room. New offerings include items which are both functional and aesthetically pleasing. And the best news? You don t need to build a new home to incorporate universal design features and products. Many new products can be incorporated into an existing home plan making it easier than ever before to begin making your home a more comfortable place to live. Where Should I Start? While universal design elements can be implemented in all areas of the home, the room that should receive first priority is the bath. Slippery floors, bursts of scalding water and cramped quarters in a shower or tub can be obstacles for anyone and for a person with a disability, these hazards are magnified. In fact, for many, the bathroom itself can be an obstacle to independent living. Installing just a few ADA compliant products in the bath can make the difference between an individual taking care of themselves in their own home or having to rely on others, added Grant. While a minimal effort can result in maximum results, many homeowners are reluctant to install universally designed products for fear of their clinical look with bulky and obtrusive designs. However, that is no longer the case. Today s ADAcompliant products feature designs with sturdy construction and an appealing design.
Creative Specialties International placed a high priority on style and function with its new Home Care line of ADA compliant products for the bath. These products combine safe, solid construction with an attractive, stylish design. According to Grant, We spent hundreds of hours in people s homes to allow them to demonstrate their typical bathing routine from stepping into the shower, to how they steady themselves, to where they grab their soap or shampoo from, to even how they pick up the towel when exiting. The information we gained was priceless when we designed the new line of products. So, where should you start when creating a universally designed bath? The main concern should be the bathtub or shower, as this is the location that causes the most slips and falls. The following are a few recommendations to incorporate universal design in this area: Shower Because the risk of scalding increases for the disabled or elderly, equip your home with a pressure balanced shower system. Its valve maintains an even water temperature so shower users will not feel a hot or cold surge in water (commonly referred to as shower shock ). Even when running a dishwasher or flushing a toilet, the valve ensures that the water remains within two degrees to keep the shower temperature consistent, comfortable and safe. ADA Compliant Grab Bars Grab bars give you something to grab onto when entering and exiting the tub. In addition, they provide added stability while you are in the shower. Once institutional in appearance, they now come in a variety of stylish designs to fit any bath décor, and some even match faucet designs to create a coordinated suite look for the bath. Consumers can typically choose from a variety of sizes, from 12 to 42 inches in length. Dual Tub Grip For those who have difficulty stepping over the side of the bathtub, there s now an ideal solution. The new Home Care Dual Tub Grip from Creative Specialties
International features a sturdy, no wobble design and two different heights for grasping lending a wonderful helping hand to stepping in and out of the tub. Designed with textured grab areas shaped flat for better gripping, the Dual Tub Grip slides easily onto the tub wall and secures into place by a unique system that clamps into place with a locking lever (requiring no turning or twisting motion to install). This design allows the Grip to fit on various widths of tubs and the non skid pads protect the tub walls from scratches. Adjustable Tub and Shower Chair A shower chair is perfect for any individual who prefers, or finds it necessary to, sit while showering. Look for a product with non slip rubber feet, as this feature will not only provide additional stability, but also protect the tub from nicks and scratches. Most shower chair legs are adjustable and should fit most bathtubs. Hand Held Shower A hand held shower, such as Moen s Revolution, is the perfect accessory to a shower chair because the product allows you to manipulate the force, flow and direction of the water without having to reach the top of the shower. Be sure the hand held shower you choose has a large dial formed from a non slip material to make it easy to hold and use in a wet environment. A note of caution regarding hand held showers: many of today s hand held showers, while convenient for seniors and others, come attached to slide bars to adjust their height. However, these are not to be confused with grab bars, as they do not provide safe support. Transfer Bench Ideal for individuals who have trouble stepping up and over the side of a bathtub, a transfer bench is a perfect option for those afflicted by arthritis, a sports injury or recent surgery; as well as anyone who cannot easily squat, bend or lift and needs added security when entering the tub. A transfer bench features two legs which rest inside the bath and two legs which rest on the bathroom floor, so a person can sit down outside the tub and then move inside the tub by sliding across the bench. The product allows for a safe, fluid motion into the shower.
Beyond the Bath While the bathtub and shower area should receive top priority, the rest of the bathroom should not be ignored when implementing universal design elements. Remember that the goal is to create ease of use in the bathroom. Following are a few suggestions for outside the tub area: Paper Holder Changing the toilet paper roll is an act that most people take for granted. However, for individuals afflicted with arthritis, the required dexterity needed to handle this task can make it extremely difficult. Fortunately, Creative Specialties International recently introduced a Pivoting Paper Holder (available in five different style options) which is spring free and features a unique easy load format so the paper roll can be easily changed out with one hand. Elevated Toilet Seat For those who have trouble bending or sitting, an elevated toilet seat is an excellent addition to the bath. Typically, an elevated toilet seat hooks onto the bowl so it rests naturally on the toilet rim and raises the seat higher than the standard 14 15 inches off the floor. When purchasing an elevated toilet seat, look for products which offer a locking mechanism for added stability; as well as those which can be easily removed for cleaning or when company is visiting. Faucets A universally designed bathroom should feature a faucet with lever handles. This attribute makes them easy to activate, especially for those with a prosthetic device or persons who may suffer from arthritis. And today s lever handle faucets are far from dull looking many different finishes and styles will help create elegance in the bath with dramatic designs while still being universal in design. Adding a Telephone A final tip when incorporating universal design in your bath is to install a telephone with a cord that is easily reachable from the floor. If an accident occurs, rescue help is only a phone call away.
Final Words of Advice While the thought of incorporating universal design into your entire home may seem overwhelming, it s simple to start with one room and work from there. By following these recommendations, you will make your first step in achieving a safe, comfortable environment all while keeping a sense of style. For more information on Creative Specialties International s Home Care line of bath safety products, write 25300 Al Moen Drive, North Olmsted, Ohio 44070 8022, call toll free (800) 882 0116, or visit their Web site at www.csi.moen.com. ### EDITOR S NOTE: For more information, contact Wendy Glancy, Creative Specialties International, (800) 321 8809 x 2245; or Jennifer Morgan, Robert Falls & Co. Public Relations, (216) 696 0229 x 17. Creative Specialties International, a division of Moen Incorporated, is a market leading organization that provides creative and innovative solutions for today s bath. The company manufactures a complete line of fashionable bath accessories and bath safety products in a wide assortment of styles and finishes. Creative Specialties International designs and produces four brands: Inspirations, Moen, Donner and Home Care. The new Home Care line of ADA compliant bath safety products combines safe, solid construction with an appealing, stylish design. Products in the new Home Care line include: ADA compliant grab bars, an Adjustable Tub and Shower Chair, an Adjustable Transfer Bench, a Dual Tub Grip, a Locking Elevated Toilet Seat and Bath Safety Accessories, such as non slip handles and a variety of small and large basket organizers. The new line of Home Care bath accessories will be available nationwide at Lowe s beginning in November 2003 and at select local home health and medical suppliers. Moen Incorporated is an operating company of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), the consumer products company.