Corporate Profile
Profile Operation and Size Core Values Strengths Sales and Delivery Commitment to Quality Supply Capabilities Projects Trademart Our People Client Testimonials Contact Details Contents
Profile Privately owned and run business In business for over 30 years One of the largest production nurseries in Australia Awarded Australia s Best Large Production Nursery in 2011 About 100 full time staff Four locations in NSW and QLD 140 acre growing capacity Diverse customer base: - Landscapers and landscape designers - Developers - Council and Government bodies - Other wholesale nurseries - Retail nurseries
Operation and Size Dural Alstonville Brisbane Alpine Nurseries head office Main sales force, despatch and administration Trademart: Access to 100+ growers 40 acres growing capacity Large scale innovative production nursery Mainly supplies Head Office in Dural Supplies NSW Nth Coast, VIC and QLD regions 40 acres growing capacity Impact Grasses Grasses and common landscape lines Supplies QLD, NSW, ACT and VIC markets 44 acres growing capacity Annangrove Semi mature trees: 200 litre+ Over 1,000 advanced trees onsite
Core Values We focus on superior plant quality and customer experience for all our client segments We believe plants play a vital role in any development of residential or public space We are a team of highly experienced professionals in growing, plant selection and procurement Mutual respect, enhancing staff skills and teamwork underpin our personal relationships
Strengths Integrated offering combining plant stock, sales support, technical advice and delivery Complete supply from tube stock up to 1,000 litre trees Professional operation Specialist staff in all nursery sectors Reputation for leadership and innovation Successfully operating in all client segments Largest wholesale nursery sales force and delivery fleet in Australia Supportive of clients and the nursery and garden industry: - Sponsor of the Australian Institute of Landscape Architects; the Australian Institute of Landscape Designers and Managers; Landscape NSW & ACT - Member of the Nursery and Garden Industry NSW & ACT - - NIASA Accredited and EcoHort certified
Approach to Sales and Service Senior management have a customer focus and are actively involved in the sales function 15 dedicated and highly experienced individuals in our sales and business development areas Service areas: NSW, QLD, ACT and VIC including regional areas Sales personnel are client managers and manage the entire sales and delivery process Our Trademart showcases over 100 specialist growers to complement Alpine s core range Experience and buying power to procure all plant life for any project Fleet of plant specific delivery vehicles: - 5 rigid trucks - 2 semi trailers - 1 B-Double semi trailer
Commitment to Quality Our approach to production and service is based on Quality Matters We aim not to lose sight of this quality culture by employing a high ratio of production staff per acre and sales staff per client Controlled production and operation plans including programmed and formative pruning regimes State of the art in-house propagation facilities All plants spaced for even uninhibited growth Hi-tech irrigation systems constantly adjusting to changes in temperature, humidity, rainfall and seasonality We adhere to Natspec principles in growing large trees Engineered potting media which can be tailored for specific sites and pre-grow opportunities
Growing and Supply Capabilities To ensure quality we control all aspects of our production plan across all stages of the growing cycle Propagation Stage 1 Propagation Stage 2 Potting Grow time Sales and orders Deliveries Propagation facilities: 5 unique green house environments for different plant types 6 potting machines and ample space to pot-on into larger sizes Largest wholesale nursery sales force and delivery fleets in Australia
Large Scale Projects Our business is geared to contribute to large scale projects through strong Business Development and Project Management skills and experience We aim to deliver high quality landscape finishes for large projects via a long term focus, increased efficiency and time and money savings for our clients We have supplied plants for a number of recent large projects including new suburbs and residential and commercial re-developments with several more projects in the pipeline: - Green Street Program, Housing NSW - Jordan Springs, Delfin - Top Ryde Shopping Centre - Safelink Motorway - Castle Hill Main Street upgrade - Franklin, Canberra - Ikea Megastore, Tempe - Blacktown Showground - Oran Park, Landcom
Trademart The Trademart offers a wide variety of plant categories to landscapers and garden centres Friendly, experienced and knowledgeable staff that assist with plant selection Showcases over 100 specialist growers which complements Alpine s stock to cover potted colour, succulents, water plants, indoor plants, advanced palms, ferns, natives, landscape colour and topiary plants Displays a broad range of Alpine stock ranging from small 140mm colour varieties, through 200mm and 300mm shrubs and trees up to 200Ltr tree species
Our People Peter Knox, Managing Director Peter has been in business for almost 40 years. He has an accountant background and was Partner at Ernst and Young for 20 years. He bought Alpine Nurseries in 2002 and has grown it into one of the largest wholesale nurseries in Australia today. He has input into all business decisions and outcomes and employs an active management style. He is very strongly focused on quality in plants and customer service and expects all staff at Alpine to display these core values in their day to day dealings with clients, suppliers and colleagues. Client management is at the forefront of Peter s thinking. Craig Rich, Operations Manager Craig has been involved in the nursery and horticultural industry for over 30 years. He has worked in retail nurseries, landscaping companies and is currently Operations Manager at Alpine Nurseries. Craig is responsible for stock procurement, production planning and plant trialing at Alpine. Craig is a passionate horticulturalist and has a strong interest in plants and how best to use them in the landscape. To promote long term success with plants Craig regularly works with Landscape Architects, Councils and Landscape Contractors. He frequently participates in workshops and holds talks and demonstrations on plant selection, quality assurance and the latest planting techniques. His hot topics include choosing the right plant for the site and checking site conditions before planting and how to choose a healthy tree. Ken Bevan, Business Development Manager Ken is a rising star in the horticulture industry. He received the Nursery and Garden Industry Association National Young Leader of the Year award for 2011. Ken s current business development focus is on large commercial projects. He is a valuable member of the management team and is involved in a diverse range of disciplines, including project management, market planning, budgeting, financial reporting, event management, website development and managing sponsorships. Ken s strength is his strong customer service philosophy and he treats customers as business partners. Ken is working on new ways of doing business with designers and developers to capture the synergies that exist between these clients and to work in a smarter way.
Our People Greg Knox, Sales Manager, Sydney Greg started at Alpine in 2002. He has an IT background and continues to oversee Alpine s computer systems. He has spent valuable time in Production learning plant varieties and growing cycles. As Sales Manager he manages around 20 staff ranging from Sales Consultants to order pickers and truck drivers. He is also the main client manager for some of our largest landscape and government clients and manages their large and complex orders on a day to day basis. He has completed Certificate III in Horticulture and has excellent plant identification and procurement skills. Stuart Allan, Despatch Manager Stuart has been with Alpine for 10 years. He started working with semi-mature trees and from there has worked in most areas of the nursery including production, order picking and now as Despatch Manager. Stuart has several machinery licenses, holds a Certificate III in Horticulture Nurseries and has completed several management workshops whilst progressing through the company. His current role as Despatch Manager involves managing Alpine s fleet of vehicles and around 10 staff including truck drivers and order pickers. Stuart thrives in working in a team environment that takes pride in providing quality service and products. Lee Littlechild, Nursery and Sales Mgr, Impact Grasses Lee transferred from Alpine s main sales office to Impact Grasses in January 2010. Lee s current role has provided many new challenges including building sales to existing clients and creating new opportunities in the local Queensland market. Lee has 25 years experience in Horticulture. Lee is client centric and hands on. She manages 10 staff at Impact Grasses and is helping the team with goal setting and achieving those goals. Lee typically spends three days each week speaking to clients and two days at the nursery managing staff.
Our People Bruce Wilson, Nursery Manager, Alstonville Bruce has been employed by Alpine for more than 18 years and is an acknowledged industry leader. Bruce is a Certified Nursery Practitioner (CNP) and is supported by a number of supervisors that have been with Alpine for several years. Bruce manages 25 full-time staff. Bruce oversees & runs all of Alstonville s operations including planning, implementing budgets, policies, procedures, schedules & new development and liaises with senior management at other Alpine nurseries and regulatory authorities and consultants. His passion has always been to grow plants and work in an outdoor environment. Bruce has achieved many goals in the past few years such as establishing a technically advanced large production nursery under NIASA guidelines which culminated in Alstonville being awarded best NSW Large Production Nursery by the Nursery and Garden Industry Association in 2011. Patrick Dethan, Production Manager, Dural Patrick has been with Alpine for over 6 years. Prior to Alpine Patrick held various production manager roles at Sherringhams Nursery, Bau Farm Alstonville and Davidsons. Patrick manages 27 staff and he encourages his staff to show initiative in an industrious but relaxed atmosphere. Patrick enjoys working at Alpine because it always tries to progress forward and to lift its quality and goals. He is proud that his team is part of this process as his passion is leading people and growing quality plants. Gavin Bodilly, Trademart Manager Gavin has been with Alpine for over 10 years. He has a hands-on approach to management ensuring he is aware of stock levels and shopping trends and acts quickly to differing needs. He deals with customers, suppliers, sales and production staff. Gavin gains satisfaction from social interaction with customers and suppliers and seeing staff members develop in their roles and working independently with confidence. His passion within the horticultural industry is to provide plants to customers that are practical and suitable for the local environment. Gavin holds a Bachelor of Science Degree in Urban Horticulture
Why our Clients are Satisfied David Manson of Marsupial Matt Cantwell of Secret Gardens of Sydney Mark Brown of Seascape Landscaping Graham McCulloch of Greenworld Nursery Joanne Green of Joanne Green Landscape Design The plant quality delivered by Alpine Nurseries has enabled us to minimize the amount of plant loss on many jobs. In some instances, we have been able to achieve a 100% success rate. Our maintenance processes are significantly enhanced with a happy and healthy plant from day one. Alpine are willing to deliver anywhere, anytime and their service is second to none. Alpine Nurseries and Secret Gardens have enjoyed a strong business relationship for many years now. The relationship continues to grow as our business continues to grow, as well as the expectations of not only us, but the high expectation of our clients. Alpines range of services and willingness to go the extra mile are an excellent match for us. The complexity of our orders does not phase them, we know they will deliver whatever we may need and within the time frame required. They make that part of our business simple, we know we can rely on them. Alpine s quality and service is of a very high standard. They source all the plants we need for complex orders through their contacts in the nursery industry. Alpine continually improves their growing standards and are already geared up to handle NATSPEC standards which is the way of the future. I would like to take this opportunity to thank you personally and your exceptionally talented team at Alpine Nurseries for the service Greenworld Nursery has been receiving over the past six years. Over all aspects from ordering to receiving our orders of trees, shrubs and grasses we have found that Alpine Nurseries service, quality of plants and professionalism are second to none in the nursery industry and we look forward to continuing our relationship for many, many years to come. We have been in business for 29 years and a customer of Alpine Nurseries for many years, and have found their quality and service exceptional. From the initial enquiry, plant schedule quote and plant sourcing stage to the delivery of stock to site, we have felt well informed and in the loop at all times. Plants are not manufactured in a factory but need to be grown, and at times they can be difficult to find or due to seasonal challenges, not always perfect. But I know that when we ask for the exceptional, they put in the extra effort, and I am constantly impressed by that.
contactalpinenurseries Phone: (02) 9651 0900 Fax (02) 9651 2835 Email: sales@alpinenurseries.com.au www.alpinenureries.com.au