Concept and Bio Palorosa is a lifestyle brand that started with a series of tote bags inspired by Guatemala City and the country s landscape. The project evolved from a desire to rethink and repurpose utilitarian objects by using innovative colors and shapes. By working closely with local artisans we created a high quality line of tote bags with a contemporary feeling. The result are woven bags and baskets handmade in Guatemala incorporating recycled plastic with a unique palette. The color combinations are subtle and spontaneous: they range from earthy tones to bold bright tones with soft and delicate accents. The tote bags and pots series are the first of a collection of objects curated from distant places for everyday urban use. These are versatile and extremely durable and can be used in a variety of occasions. They also double as home and commercial spaces accessories. Palorosa was founded in 2014 in Guatemala by Cecilia Pirani, architect and design consultant, based in Milan and Guatemala City. She merged her experience in interior design and landscape architecture with her passion for object curation and design, with the idea to promote craft preservation and local manifacture. The name Palorosa derives from the Tabebuia Rosea, also called 'Palo de rosa', a tree native to Central America, characterized by a gray wooden rose. Its simplicity and sophistication embodies our sensibility for materials and colors. Selected stockists USA Mociun, Brooklyn, NY / www.mociun.com The Primary Essentials, Brooklyn, NY / www.theprimaryessentials.com Whisper Editions, Manhattan, NY / www.whispereditions.com Serena & Lily, Beach Market, Mountauk, NY / www.serenaandlily.com Thayershardware, Montauk, NY / www.thayershardware.com Vestige, Philadephia, PA / www.shop-vestige.com Acacia, San Francisco, CA / www.acaciasf.com Plastica, Los Angeles, CA / www.plasticashop.com Shed Healdsburg, Healdsburg, CA / www.healdsburgshed.com Serena & Lily, Design Shop, Newport Beach, CA / www.serenaandlily.com The Merchant Home, Pacifica, CA / www.themerchanthome.com New General Store, Winter Park, FL J. Crew, online / www.jcrew.com Europe 10 Corso Como, Milano IT / www.10corsocomo.com MUDEC Museo delle Culture, Milano - IT / www.mudec.it/designstore Angela Orsolani, Milano - IT / www.angelaorsolani.it Bagni Paloma, Torino - IT / www.bagnipaloma.it Emporio Le Sirenuse, Positano - IT / www.emporiosirenuse.com Thanks Dad, Pietrasanta - IT / www.thanksdad.it Zoe Boutique, Bassano del Grappa, IT/ www.zoeboutique.it Ines de la Fressange, Paris FR / www.inesdelafressange.com Couverture & The Garbstore, London UK / www.couvertureandthegarbstore.com Asia Pili, Tokyo JP / www.pili-tokyo.com Oceania Muck Floral & Store, Auckland, New Zealand / www.muck.co.nz contact: Cecilia Pirani / GT +502 30158776 IT +39 3394151245 / info@palorosaproject.com / @palorosaproject / www.palorosaproject.com
Selected press Selected projects Growing bags + Taller Ken, Guatemala, 2014 Palorosa striped bag, Limited edition x Whisper Editions, 2015 Tropical window + LaboratorioP, Bassano del Grappa, 2016 Z4, Group exhibit at the Festival Internacional de Diseño de San Joseé Costa Rica, 2016 DISDE, Group exhibit at the Milan Design Week, Milano, 2016 Bienal Iberoamericana de Madrid, 2016 Botanical window, Palorosa Project + POOL Landscape, Brescia Design Festival, 2017 Orticola 2017, Flower show, Milano, 2017 contact: Cecilia Pirani / GT +502 30158776 IT +39 3394151245 / info@palorosaproject.com / @palorosaproject / www.palorosaproject.com
PALOROSA SPRING / SUMMER 2017
tote bags SMALL TOTE BAG tote bags LARGE TOTE BAG TO-BA01-S / white TO-BA02-S / black TO-BA15-S / powder TO-BA15-L / powder TO-BI0615-L / terracotta+powder TO-BA14-L / carbon TO-BA13-S / eucalyptus TO-BA16-S / cactus TO-BA09-S / paloblue TO-BI0313-L / concrete+eucalyptus TO-BA03-L / concrete TO-BA18-L / forest EXTRA LARGE TOTE BAG TO-BI0313-S / concrete+eucalyptus TO-BI1501-S / powder+white TO-BI1712-S / peach+pumpkin MEDIUM TOTE BAG TO-BA18-XL / forest TO-BA13-XL / eucalyptus TO-BI0201-XL / black+white pots TO-BA16-M / cactus TO-BI1309-M / ecualyptus+palobue TO-BI1816-M / forest+cactus EXTRA SMALL, SMALL AND MEDIUM TO-BA17-M / peach TO-BI1617-M / cactus+peach TO-BI0103-M / white+concrete PO-BA15-XS + PO-BA15-SB / powder PO-BA13-XS + PO-BA13-SA / eucalyptus PO-BA17-XS + PO-BA17-M / peach
SPRING / SUMMER 2017 encounter of projects PHOTOGRAPHY Andres Asturias photographer and founder at La ERRE STYLE Cecilia Pirani founder and creative director of Palorosa Project www.palorosaproject.com Luis Alberto Arrivillaga co-founder at Arrivillaga Basile Design Studio MODELS Arianne Engelberg founder and creative director at The New Denim Project Estefania de Ros architect and co-founder at Quintana-Ros Studio Ines Guzman architect and co-founder at Taller KEN LOCATION La ERRE, Guatemala City